About MagicBid

Adtech with heart, growth with purpose.

We build the technology that lets publishers earn more and advertisers buy better β€” billions of impressions monthly, across Web, App and CTV, with numbers anyone can check.

How we got here
600+Publishers & advertisers
8B+Impressions Monthly
3Countries
2021Founded
Who we are

MagicBid at a Glance

Six facts that describe the company, without the marketing gloss.

Google MCM Channel Partner

Trusted globally, and earned faster than almost anyone in the market.

Billions of impressions monthly

Delivered across Web, App and CTV supply, every single day.

600+ publishers & advertisers

Partnered with us worldwide, across every major vertical.

India, UAE and Singapore

Three countries today, with more markets on the way.

In-house technology and AI

Products we own outright, built by our own engineers.

Five years, start to global partner

Founded in 2021, and moving faster every quarter since.

Our story

It started with one phone call

January 2021
β€œNow is the time β€” for us to rebuild the ecosystem.”
Vaibhav, to Satyajit

On a cold January evening in 2021, Vaibhav picked up the phone and called Satyajit with a conviction that had been building for months.

Those words were more than a conversation. They were a declaration of purpose. From that moment the two of them set out to transform how digital advertising works β€” an ecosystem built on trust, transparency and fairness, where advertisers could invest with confidence and publishers could grow with integrity.

What began as one determined phone call is now a company operating across three countries, serving billions of impressions a month.

2021

The beginning

Two founders, a small team, and a big dream: rebuild adtech around transparency.

2022–23

Earning trust

Relentless focus on quality and delivery. One of very few companies to become a Google partner in so short a time.

2024–25

Going global

Offices across India, UAE and Singapore. 600+ publishers and advertisers on the platform.

Today

Still building

A leader connecting advertisers and publishers worldwide β€” with the next chapter still unwritten.

Our founders

The People Who Started It

Two founders who still sit with the team, still read the numbers, and still answer their own messages.

V

Vaibhav Srivastava

Founder & CEO

Sets the direction, obsesses over product and partnerships, and keeps the company honest about what it promises.

S

Satyajit Nath

Founder & COO

Runs the engine room β€” operations, delivery, and the discipline that turns a good idea into a reliable business.

Mission & Vision

Our Mission

Empower publishers and advertisers by delivering transparent, scalable and profitable adtech solutions.

Our Vision

To become the world's most trusted partner for digital monetisation and advertising.

What we do

We're Not Just One Thing

MagicBid runs six connected businesses. Most partners start with one and end up using three.

01

Programmatic Monetisation

End-to-end supply across Web, App and CTV. Integrated with Google, PubMatic, Magnite, InMobi and Onetag, supporting Open Bidding, Prebid, VAST and oRTB β€” with a public seller.json.

02

Affiliate & Performance

Direct access to CPL, CPI, CPA and CPS inventory, with a strong track record across MMP and S2S campaigns. Advertisers pay for outcomes, and we deliver them.

03

Search Arbitrage & Feeds

AFD and RSOC monetisation at scale β€” clean, direct and compliant traffic sources, and deep expertise in tuning campaigns across markets.

04

MagicGames

A lightweight H5 games platform with subdomain integrations for publishers, plus MagicTag β€” one script, full monetisation, nothing else to install.

05

AI-Driven Products

MagicShield (Beta) for fraud detection, our Prebid Wrapper plugin, the Ads.txt Manager and the GAM Ad Inserter β€” all built in house.

06

Feel Divine

Our own consumer brand β€” Ayurvedic supplements sold in India and internationally, built to the same standard we hold everything else to.

Technology We Own Outright

In-house engineering is what separates us from a reseller. These are ours, end to end.

MagicShieldBETA

AI-powered fraud detection

Prebid Wrapper

Seamless demand integrations

Ads.txt Manager

Compliance, simplified

GAM Ad Inserter

Loved by WordPress publishers globally

Trusted by industry leaders

The Names Who
Work With Us

Partnerships built on transparent reporting, reliable delivery, and results that repeat.

google pubmatic magnite innmobi onetag sedo

Six Principles We Live By

Not slogans on a wall. These are how we hire, how we review, and how we treat the people on the other side of a deal.

Intent Towards Work

We start with why, then build the how.

01

Integrity

We do what's right, especially when no one is watching.

02

Punctuality

Time respected is trust earned.

03

Performance

We measure what we do, so we can grow it.

04

Attitude

How we work together shapes what we build.

05

Accountability

We own the outcome, all the way through.

06

Three Countries, One Team

From our Gurugram headquarters into the markets where the next growth is.

India

Operations & technology hub

Gurugram Β· Noida

UAE

Strategic partnerships, Middle East

Sharjah Media City

Singapore

Corporate & tax-efficient expansion

Raffles Place
Join us

We're Hiring Across Every Team

AdOps, sales, engineering, finance, affiliate and people operations β€” across three countries. If you want the room to own something outright, this is the place.

Let's Talk About What Your Inventory Is Actually Worth

Whether you're a publisher looking to earn more or an advertiser looking to buy better, we'll show you the numbers before we ask for anything.