Boosting Your Ad Fill Rate: Strategies for Success
An optimal ad fill rate is crucial for maximizing revenue potential in digital advertising. A high ad fill rate clearly gives way to more ad inventory that will be used for increasing revenue for your site. This will help you in understanding how the inventory is being utilized therefore, it acts as a validation for the market demand of the inventory. If there will be a low ad fill rate then it clearly indicates that there is too much ad inventory.
Let us understand what actually is ad filled rate and how does it work.
What is Ad Fill Rate?
The publishers are always looking for the ad impressions at a good price. After all, they are in the market competition to make the best money possible. It is a kind of metric that is used for measuring the ad impressions and pressure percentage on a successful rate that is served to an app for a website. It is the total amount of percentage of the ads that is served to a website or an application out of the total number that is being called out or being requested on a page.
Let us breakdown the ad feel rate into simple part:
- High Ad Fill Rate: These are that larger percentage of the ads which are requested in the request of ads are fulfilled through the advertisement.
- Low Ad Fill Rate: These are a smaller percentage of the ad requests which are being fulfilled.
How to Calculate Ad Fill Rate?
You want to calculate the ad fill rate. It is the time to do some calculation:
Suppose that you are a landlord and have 20 spaces in total. 17 tenants are there who have paid you the rent out of 20. Now you need to understand that we are not counting the total but only the number of spaces (ads) that are being given. We will just count the total revenue generated.
Therefore, you have total management of 17 tenants out of the 20. It is your ad fill rate that amounts to 85%.
How to Improve Ad Fill Rate?
Let’s educate you on improving the ad fill rate. There are many criterias that actually impact the occurrence of ads, the technical errors that may or may not be able to be tamed.
Improve Website Performance
For the growth of your ad fill rate, you need to work on your website and on the page load time. As you run a website you need to be in the fast pace for being in the competition. In the case of ad impression time is really important as it plays a most determined role for the generation of the revenue.
The page load time shall also be taken care of. Look up to the operation team and just achieve the favourable load time as soon as possible.
Understanding the supply cycle and the demand chain really helps you grow. You should be observant enough if you are not able to meet the sufficient demand for filling your ad slot.
Implement Header Bidding
If you are getting a blank impression and making no money out of your hard work? This is exactly why publishers are giving upon traditional methods and using innovative measures such as publisher waterfall and shifting to the header bidding.
As the old process does not hold certanity for giving you the great CPM and are less automated you can add on to your own load times.
Targeted Audience Segmentation
You can also go a step ahead and target the user not only by the impressions but also by the geographical area. If you are having no idea about the analytics followed by Google you should definitely see the help.
You have to figure out the region or the country that is bringing you the maximum amount of traffic and such a reason that is likely to generate more traffic. Therefore, you can make more ad calls that will lead to more ad impressions.
Switch to ad sizes
You need to keep on changing your strategy, switching the ad size will also play a key role. You need to have the flexibility on the different sizes of Ad sizes based on your demand of the ad slot.
Deal with Ad Block
Ad blockers are definitely horrible as it won’t let you stay among the good practices. Ad blocker is something you cannot control. The ad block will block the ad network instead of the ad call that means your ad request will be made but the blocker will not let it appear on your screen.
Therefore you need to use the ad block recovery for saving the impression and not letting it disturbed with the user experience.
Optimize Ad Placement
Advertisers certainly bid on the ad placement which are displayed in a prominent way and helpins in an engaging format. This eventually increases the possibility of the ad being filled. Therefore, it turns out to be important to optimise the placement of the ad for the maximisation of revenue and showcasing the potential of a website.
Monitor and Optimize Ad Fill
Monitoring is very important for the publisher as because of that they know whether the monetization of their ad inventory is turning out good or not. Although Optimisation rate in order to maximise the revenue from advertisers should be focused on the high-quality demand sources because of which they will be able to deliver a high ad fill rate.
Negotiate Direct Deals
While negotiating a deal the advertiser agrees to bid on the Inventory of the publisher that is offered using a pre-negotiated or a fixed CPM. Negotiating directly is a type of transaction that is between the advertiser and the publisher without the involvement of an intermediate, therefore it is a one-to-one advertising agreement between two parties.
Conclusion
The aim of the publisher is to clearly increase the ad fill rate and having considered the User experience and the placement of the ads in a strategic way, it is very needful to understand how the ad fill works and what does not need to be done before taking any informed decision.
You need to follow the above-mentioned steps as it is already proven and tested by the publisher and it clearly gave a promising result.