Best Ad Networks for App Monetization

What are the Best Ad Networks for App Monetization?

The best ad network for app monetization does not have a single factor but comes with a variety which you may choose according to your needs. Geographical location, target audience, and your specific monetization goals should be considered and the best ad network for app monetization should be chosen depending on the strengths and weaknesses of your app. MagicShield along with the other ad networks serves the best. 

Let us have a look at some of the Best ad networks for app monetization: 

1. ADMOB

An advertising platform that is developed by Google which allows mobile application developers to monetize it by the display of app advertisements. 

Publisher Requirement: 

There are certain publisher requirements with the admob that require the content policies, traffic quality, app quality, ad placement, and the legal compliances that come across. The publisher is also required to check it regularly as these updates keep on changing. 

Publisher Benefit: 
  • It gives access to 30+ premium demand sources and ad networks. 
  • The creative templates can be customized. 
  • Segments the audience automatically. 

2. MagicBid

MagicBid is a Hybrid AIML-based monetization platform that offers both in-app mediation and waterfall-based real-time bidding at the same time. It primarily focuses on publishers’ interests and brings them the best deal possible for their inventory.

MagicBid Features and Benefits: 

  • Ad Mediation with Machine Learning: MagicBid competes with demands from various popular ad networks, including Admob, Meta, IS, MAX, and 20+ others, utilizing real-time mediation to maximize your ad revenue.
  • Reduced Latency by Auto Ad Caching
  • Automatic Format Switching for Enhanced Revenue
  • Advanced ad fraud detection and prevention.

3. SMAATO

This monetization platform forms an intermediary between the advertiser and the app developers. 

Publishers Requirement: 

It has anti-fraud ad technology that ensures the safety of your application and meets the brand safety parameters. Several kinds of ad formats such as banner ads, native ads, video ads, and interstitial ads are supported in this platform and it also gives way to customization control over frequency capping, ad placement, and other parameters. 

Publisher Benefit: 
  • Smaato is an innovative app that has unified bidding. 
  • Without any subscription, it has access to the open marketplace. 
  • It has targeting capabilities. 

4. TAPJOY

Tapjoy is an advertising platform that connects mobile app developers with advertisers and also initiates user engagement. 

Publisher Requirement: 

The publisher must align with the policies of Tapjoy and keep in note the traffic quality, service, and guidelines. 

Publisher Benefit: 
  • You get access to an offer wall that is customizable. 
  • This unlocks high-value demand. 

5. SMARTYADS

A kind of digital advertising technology company that not only provides solutions for the publisher but also comes equally for the advertisers. It is specifically designed for the publisher to maximize their revenue through various advertising mediums. 

Publisher Requirement: 

This does not have a download and minimum traffic requirement. 

Publisher Benefits: 
  • It comes with a well-impoverished header bidding technology. 
  • The user-friendly SSP board has various reporting tools. 

Conclusion

While choosing the best ad network for app monetization there are many considerations like ecpm, user experience, full rates and the publisher app alignment with the ad network should be there. Staying informed about the upcoming trends in the industry and optimizing the ad revenue strategy helps in the best monetization results.