Ad Mediation, Ad Tech, Publishers, Web Monetization

Click Injection how to prevent with magicshield

March 21, 2024April 29, 2024Priyanka Bhati

Click Injection: How to Prevent Them With Magic Shield

Click Injection: How to Prevent Them with Magic Shield

As a digital advertiser or publisher, dealing with fraudulent practices affecting your ad campaigns can be frustrating. Imagine putting time, money, and creativity into creating appealing ads only to find out that the clicks on your campaigns are fake, leading to payments for illegitimate activities. Click injection, a deceitful technique in the digital advertising world, contributes to 30% of total ad fraud in the programmatic ecosystem according to a 2018 study. In this blog, we will explore click injection, how it works, its consequences, and most importantly, how you can safeguard your campaigns from this insidious form of ad fraud.

What is Click Injection?

Click injection involves manipulating mobile apps to generate fake ad clicks. Fraudsters exploit vulnerabilities in app-to-app communication channels to “inject” clicks into the attribution process, often at the expense of unsuspecting users. The goal is to benefit from the last click attribution in CPI campaigns, earning from an installation illegitimately.

Click Injection Process

User Action Triggers the Injection: Legitimate user actions, such as installing a new app, reaching a game level, or making an in-app purchase, signal an opportunity for click injection.
Malicious App Detects the Opportunity: A pre-installed or unknowingly downloaded malicious app monitors the user’s activities, waiting for the right moment.
Injection of Fake Clicks: The malicious app sends fraudulent click data to the ad network, making it appear as if the user clicked on an ad without their knowledge.
Attribution and Payment: The ad network attributes the click to the fraudster, who receives payment for the fake click, while the genuine user remains unaware.

Consequences of Click Injections

Wasted ad Budgets: Advertisers pay for clicks that are never engaged with their ads, leading to inefficient resource allocation and diminished returns.
Inflated Metrics: Key performance indicators (KPIs) like click-through rates (CTRs) and conversion rates become distorted, misleading advertisers about campaign effectiveness.
User Experience Degradation: Malicious apps compromise device performance, drain battery life, and compromise user privacy, tarnishing a brand’s reputation.
Advertiser Skepticism: Repeated exposure to click injection breeds skepticism, making advertisers wary of digital advertising channels, harming the ecosystem.

Avoiding Click Injections

Implement Fraud Detection Tools: Use advanced fraud detection tools from reputable ad fraud management solutions like MagicShield, employing machine learning algorithms to filter out fraudulent clicks in real time.
Monitor Attribution Data: Regularly check attribution data for suspicious patterns or discrepancies. Analyze click-to-install time ratios and investigate any unusual activity indicating click injection.
Employ Multi-Layered Defenses: Combine device-level protections with server-side fraud detection to create a robust defense against click injection.
Build Trusted Partnerships: Collaborate with reliable ad networks and publishers prioritizing ad quality over quantity, actively combating ad fraud for a secure advertising environment.
Stay Informed and Adapt: Keep up with the latest ad fraud trends, educate yourself and your team, and adapt strategies to effectively mitigate emerging threats.

By taking the proactive measures, you can safeguard your digital ad campaigns against click injection attacks and ensure a more secure and effective advertising environment.

Conclusion

Click injection is a serious concern as it comes as an ad fraud which usually occurs in the context of the ad fraud which rises in the context of installation of the app on device. It ruins the mechanism of the attribution that is used by the ad network for tracking the specific indication of the ad. For combatting the click injection there are various click injection techniques but Magic Shield turns out to be the best as it investigates the kind of ad fraud instantly that protects ad spamming which gets displayed from the suspicious source validating the traffic.

Ad Mediation, Ad Tech, Advertisers, Publishers, Web Monetization

March 20, 2024April 29, 2024Priyanka Bhati

The Importance of Innovative Ad Formats for Publishers

In today’s digital world it is very important to attract and grab the audience’s attention more effectively and what’s better than innovative ad formats. MagicBid offers new and innovative ad formats for publishers like sticky footer, interscroller, mini scrollers, and video ads. These not only enhance the user engagement but also increase the ad revenue that builds a brand reputation differentiating your landscape in the market bringing out many impactful advertising opportunities. The innovative ad formats for publishers play a crucial role and help the publisher to captivate the audience’s attention, building a strong relationship with the advertiser which contributes to long term success and sustainability.

What are the Innovative Ad Formats?

Innovations at format are the high impact that help out the publisher in creating a strategy that drives performance across all the devices. This kind of ad format is specifically designed for the high view ability that delivers a positive user experience. These kinds of ad formats help the publisher in boosting the engagement for the advertiser and the marketer and to generate a good amount of revenue.

Different Ad Formats

Different ad formats In-view Ads: They are the online advertisements which are viewable as they are displayed within the users visible browser window. These ads are placed between the text or media within the main content on the website

In-Image Ads: in image ads are a type of online advertisement that appear within the image on the web page. These enable the publisher to create an additional channel for the ad revenue.

Sticky Ads: these ads are kind of a header on the banner which stick to a fixed position on the screen.

Docked Ads: they are a kind of online ad format which are fixed on a specific location typically on the edges or the corner.

How is Innovation Taking Place in Different Ad Formats?

Innovation in advertising is continuously evolving across various ad formats that are basically driven by the advancement in the changing technology. The latest formats are innovatively built that help you go beyond and above. The innovation in the ad formats is strategized to create engaging and personalized experiences for the user that deliver better results for the advertiser. As technology gets to see the advancement and consumer preference involvement, innovation is something that needs to be done.

Let us look at the innovation that impacts the ad formats.

Flexi Slots: The humble ad unit, in with the powerful ad zone.

Inter Scroller: This inter-scroller blends the power and impacts the interstitial ads with the scroll interaction.

Mini Scroller: This helps in the viewability out of a horizontal unit.

Pimp Your Video Player: This is the customizable and the interactive video player.

Sticky Footer Scrollbar: Get more size and value out of your sticky footer.

New Innovative Ad Formats for Publishers

New Innovative Ad Formats for Publishers There are many kinds of innovative ad formats that have emerged for the publisher that engage the audience effectively and drive the advertising revenue. The main Challenges that a publisher faces is the bad ad layout, low click through rate and the banner blindness. Therefore to beat the same the may publisher need to have a cohesive placement strategy that will take into the consideration of the ad performance, traffic source and the user reading pattern. Due to certain factors like the banner blindness and the ad blocking the CTR might face a decline and to combat the same their need to have a multiple tracking heat map experiment which is related to the goal.

MagicBid offers new and innovative ad formats for publishers like sticky footer, inter-scroller, mini scrollers, and video ads. Apart from them it helps to fight the industry standard, ad placement of the low viewability, bad User experience and ultimately leads to a revenue loss.

Conclusion

To exist in the competition in the ad format competition it is essential to have an innovative and sustainable provider that maximizes the potential of revenue and delivers the compelling advertising experience that reflects the user processing. Therefore, you need to have such an ad format provider like magic bid that offers innovative ad format as per the requirement in various forms. It helps in capturing the audience’s attention which enhances user experience and increases ad revenue.

Web Monetization, Ad Mediation, Advertisers, App Monetization

March 19, 2024April 29, 2024Priyanka Bhati

Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, “click redirection” has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved. However, the reality can be quite different. Magic Shield effectively address the issue and get a firm grip of traffic.

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions. This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique.

Understanding Click Redirection

Understanding Click Redirection Click redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face consequences of this unhealthy scheme deployed by fraudsters.

Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real time.
Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

Signify user interest and engagement with ad content.
Users click on ads, leading them to designated landing pages or websites.
Directly reflect user interaction with advertisements.

Redirects

Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

It occurs when users are automatically directed to another webpage.
Can result from ad placements, tracking mechanisms, or website optimizations.
Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

Enables advertisers to accurately assess campaign performance.
Helps identify areas for improvement and maximize ROI.
Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

Advertisers should monitor both ad clicks and redirects.
Use insights to refine ad strategies and improve campaign effectiveness.
Transparency and user consent regarding redirects are essential for maintaining trust.

Conclusion

Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns. Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.

Ad Mediation, Ad Mob, Ad Tech

March 15, 2024November 28, 2024Priyanka Bhati

What Are Multiplex Ads? Everything You Need to Know!

These are the Google native ad formats that enable you to deliver the reason recommendations to your device. Are you on the way to get attention on the internet? It is difficult to stand in the crowd with so much competition and attention but there is always a workable solution to that which is Multiplex ads. This kind of ad structure assists you in a relatively new way looking for the potential. Magicbid is one such platform that is counted among the best multiplex ads providers, which you need to watch out for. By then let us understand the multiplex ad in the best way possible.

What Are Multiplex Ads?

Multiplex ads are a native ad format that delivers the content recommendation. It acts on the desktop or the mobile device. These kinds of ads are open for auction in the ad manager and can also be customized as per the requirement of a website. They are basically in the format of A grid but the layout of it can be changed as further needed. These ads do not cover a larger area on the website.

Benefits of Multiplex Ads

These kinds of advertisements are provided by Google, usually, the other providers do not do so and with the multiplex ads the contracts also do not have a restriction.
Google has a great amount of ad purchasers. Therefore, the publishers who are concerned should not be having any issues regarding the Impressions being blank.
If you are a purchaser of Multiplex ads you should waive off any problems that are related to the quality as it gives the best quality because Google verifies it.
Fetching a correct balance between the experience that the user gets and the advertising is quite a task but with the multiplex ads, it is not.
It is always a smart idea to use this ad as using a new type always combats a banner.

Additional Revenue Opportunity with Multiplex Ads

It also offers a higher click-through rate that often features a variety of content and ad formats that encourage investment. They help in the increasing of the ad inventory by the ad auctions and the bidding in real time for the ad placement and consecutively attract more advertisers leading to higher competition and potentially higher ad rates.

How to Get Started with Multiplex Ads in Google Ad Manager?

If you are acquainted with setting up access of Multiplex ads on your website, the process is quite similar when it comes to setting it up on your Google Ad Manager account.

Open and log in to your GAM account.
Select the Multiplex ad from the down-drop option on the main page under delivery.
Google will automatically determine the ad layout and the multiplex ad layout for both mobile devices and the desktop as you select dynamically.
Disable the option of ‘Let Google optimize layout’ in case you are in the mood to modify your ad.
You have to choose a layout offered by Google for multiplex advertising after disabling the configuration of default.
The single column can be chosen that will have a landscape image which is for desktop rail placement and mobile devices.
Single columns with square images can be chosen for rail placement and for mobile devices.
Multi-column with the landscape image can be chosen which are available exclusively for the desktop
Choosing the optimal font or the color design can be done on Google or you can customize and why yourself too.
After specifying find the targeting parameter of the multiplex ad, then go to save and continue and configure later with all the parameters.

How to Analyse the Performance of Multiplex Ads?

How to Analyse the Performance of Multiplex Ads For getting valuable insights you need to analyze the performance of Multiplex ads so that you can create a report on the multiplex ads in the manner:

You need to select the option of reporting and then go to the reports where you will find the new report on the ad manager home page.

After filling in the details, select the Multiplex style name in the dimension setting. Thereafter, select the total Multiplex cell impressions which will show the number of times a user has viewed the ad present in the grid.

Best Multiplex Ads Providers

Multiplex ads are the Google native ad formats that help in delivering the recommendation on the desktop of any other format. As a programmatic starter, you should help grow the ad revenue of the clients. Multiplex ads serve a brand-safe content recommendation that comes up with the native ads. You need to access yourself with the best multiplex ad provider such as Magicbid, Mgid, Tabula, etc that helps you grow and take advantage of their higher ad quality standards and build a large pool of available buyers. Magicbid doubles your CPM rates helping you optimise the layout.

How to Place Multiplex Ads on Your Website

Placing Multiplex ads on your website involves several steps:

Choose an Ad Network Or Platform: You need to select the ad network or the programmatic platforms that will support the multiplex ads. Thereafter, you should sign up for the account and then complete the registration process, and thereafter get the approval.

Generate Ad Codes and Choose the Ad Placement: Once you approve, you should log in to the ad network creating the ad unit. Thereafter, identify the strategic location.

Insert Ad Codes and Optimize: Get the generated codes optimized and then paste the HTML code of your website. Experiment with the ad concept and the targeting options.

Comply with Ad Policies: Ensure compliance with the ad policy and the guidelines that are said forth.

Monitor and Maintain: You need to regularly monitor the performance of your multiplex ads making the adjustments,and staying updated with the best practices.

Conclusion

Multiplex advertising is an excellent solution that adds up to your inventory and increases your revenue from ads. You need to weigh all the drawbacks and the benefits before adopting it. Magicbid emerges out to be one of the most emerging multiplex ads providers that double up the CPM and optimizes the layout.

Ad Mediation, Advertisers, Publishers

March 14, 2024April 29, 2024Priyanka Bhati

Video Ads Vs Banner Ads: Which is better for you?

The digital marketing world keeps on changing and one of the most burning questions that comes along while forming a strategy is which is more effective between video ads vs banner ads?

This has been a point of debate in the corporate world as to which of these advertisements is conquering the landscape online. MagicBid comes as a solution that helps the publisher in increasing the number of viewable impressions and get the maximum value for each impression that includes display video and native. It also helps you to empower your brand by conveying a perfect message as MagicBid is rich in media ads that offer you an industry leading format with better attention and great use of experience. There are many alarming strategies which engage the audience with the information retention, flexibility and the immediate impact. As these at play a major role in expounding the brand image online, let’s take you to an approach that will help you make an informed decision as per your need.

What is Video Advertising?

What is Video Advertising Video ads act as a window to enter the digital marketing field. It helps in the promotion of brand promotion of products and reach target audience. You can accompany your story and enhance it by the audio giving it a mesmerised look out. These ads are generated on platforms like social media networks, YouTube or other streaming services. You can master the art of storytelling that clearly resonates with your audience giving a crisp and clear message that will create a long lasting impact.

These kinds of advertisements use visuals along with the audio for framing stories that are appealing.

What is Banner Advertising?

Banner ads act as an ultimate brand endorser. They captivate the attention of the user with the visual elements in form of images, graphic, text and sometimes animation that conveys a valuable message. They are a form of square ads that are positioned strategically to bring out users attention.

Let’s delve deeper and look out the distinction between video ads vs banner ads.

Video Advertising Vs Banner Advertising

Engagement and Impact

Video Ads: these kinds of ads give the user an emotional connection and the publisher can deliver messages that are loaded with visual and sound.

Banner Ads: These kind of ads appeal you and are a bit challenging when it comes to grabbing your attention as compared to the video ads.

Storytelling and Messaging

Video Ads: video ads are complete in its own experimental form and they enable you to convey the message through the medium of storytelling so that it resonates with the message of your brand.

Banner Ads: this kinds of ads help you with the CTA in an effective way.

User Experience: These are well framed and it contributes to the user in a positive way that does not disrupt the flow.

Reach and Platform

Video Ads: These kinds of ads give a good flourishment on social media and YouTube and eventually give you a wide reach.

Banner Ads: These kinds of ads offer a way of a targeted demographic.

Similarities of Video Advertising and Banner Advertising

These both kinds of ads underline the similarity in the realm of digital marketing.

Visual Appearance: These both kinds of ads explode out the graphic, colour, and design that curates the engaging content.

Creative Design: These both kinds of format gives an effective skill for design and helps you convey the brand message.

Brand Visibility: Both of these ads contribute to enhancing the logo of the brand, upgrades its identity and message uplifting the brand.

Call To Action: These ads include CTA that helps a user to perform a specific action.

What are Facebook Video Ads?

What are facebook video ads These are a kind of advertising format that are displayed on the Facebook platform and on the affiliated applications like Instagram and WhatsApp. Facebook ads are visually appealing as it contains a short video that displays on your feed and story containing a message. These kinds of ads are visual and give good engagement metrics. These ads can also be customised as per need of the brand.

Which is better for you?

When it comes to deciding between the video ads vs banner ads you should better watch out what is going to align better with your brand objective.

Brand Storytelling and Engagement: if you are looking for a way to connect emotionally to your views or visitor, video ad is going to be an ultimate solution as it offers you a great medium.
Cost Efficiency and Swift Message: At the initial States there needs to be a cost effective way that could deliver the proper message without burning a large amount therefore banner and will be a practical choice for the same.
Audience Reach and Platform Suitability: video ads can be made available at various social media networks and platforms that help you dive deep into the content giving a potential impact.

Conclusion

There is a clean choice between the banner ad and video ads and that totally depends on the available resource business reach and the target audience. Video ads will in turn be more preferable if you want to establish the emotional connect and if you are looking for something cost effective and yet impactful banner ads will be a good option. Magicbid will be the ultimate saviour as it enables you to run video ad server with the programmatic and direct campaigns that will clearly maximise your revenue.

Web Monetization, Ad Mediation, Advertisers, Publishers

March 13, 2024April 29, 2024Priyanka Bhati

What are Video Ads for Websites?

Video ads for website is the kind of advertisement which appears in the format of a video on the web page is called the video ad for the website. These kinds of ads are specifically designed for captivating the attention of the visitors. This kind of advertisement system is self explanatory that is offered on the website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you power to get rid of invalid source of ad and traffic.

What are Video Ads?

The video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

Video Ads for Website

Looking up for what are video ads? Let’s have a detailed look out. For getting a better customer engagement it is very important to use the video advertising system as it increases the ratio of clients interaction. Awareness consideration and conversion are the three market KPI that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customer in a very limited time and generate a spark and interest in them. Therefore, for this you need an eye -catching video that will provide a high quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason of promoting a brand is to be known by every customer therefore you need to stand apart with the competitive market and make sure that you answer every queries in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail information in that span of time.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, the innovative feature and mention all the crucial and important points that are enough to convince them.

5. Consider Using a CTA

The call to action button act as an encouraging point for the people for doing the desired action. Therefore, the process of creating ads are clear as you need a number of visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back then.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are recieved back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if it aligns well. For this there needs to be traffic loaded websites. In case, the video ads are not implemented well there money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds the customer trust. Magicbid helps in the maximization of the revenue with the faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons behind why the most part of the businesses consider the video ads for the promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step to step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The instream ads show up within the videos stream before, during or after a video. They are also usually profitable and ones out to be powerful when it comes to the generation of revenue. They are having more engagement, higher CPM and are difficult to ignore. At the same time they also require the existing video content that require an HTMLS player.

The outstream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be a proper consistency and you should know what is going to be the right and wrong for your business. The video ad acts as a point of contract between the seller and the publisher who want to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction that is known as real time bidding and the advertiser gets to set the parameter for the campaigning which involves the budget, frequency and the target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

In order to have a right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video player that is worth the price they are charging as with them you will get clear access to all the support systems on a professional basis who will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you actually need to take if you want to display ads on the website. There are several step that are involved in the target video content management system.

You need to navigate the target video CMS account on the website where you want to add the ads to.

You want to apply the new setting then explore the players on the left side of the menu and then add new on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that you can close the setting and choose the set player ad stack. The pre, mid and post roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but its not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimise it and a regular basis.

Therefore, for doing all these you need to have an analytics tool that is advanced and also help you target impression ctr, impressions, engagement and the performance data.

Conclusion

Video Ads for websites always play a crucial role that enhances the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate and also pay heed to the brand awareness by many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through the storytelling ads and conveying the desired message to the viewer. Magicbid also comes into picture when it comes to the monetization of the ad. It helps in driving out higher engagement, revenue and speeds up the overall management system. The article above gives a clear overview about the video Ads for website and how it is going to turn beneficial for your business.

Web Monetization, Ad Mediation, Publishers

March 11, 2024April 29, 2024Priyanka Bhati

Click Spam and its Consequences on Publishers

In the world of programmatic advertising, digital ad fraud, including click spamming, affects everyone, be it advertisers or publishers. Click spamming, whether done manually or through automation, is a significant issue that can impact a publisher’s reputation in the programmatic ad market. It arises when numerous clicks on an ad stem from a single user within a brief period or when an excessive number of clicks originate from a shared IP address. In case if the click spam get identified, the advertisers question the integrity of the received traffic.

Let’s break down the consequences of click spamming for publishers:

1. Temporary Suspension or Permanent Ban of AdX Account:

Temporary Suspension or Permanent Ban of AdX Account When Google detects irregularities in a publisher’s website traffic due to click spam, it may temporarily suspend or permanently ban the publisher’s AdX Account. This means losing access to high-value Google advertisers, and reinstating the account can be a lengthy process involving an investigation and appeal.

2. Revenue Loss:

Revenue Loss Click spamming depletes a publisher’s ad inventory, leading to high engagement but low conversions. Advertisers rely most of the time on the publisher for the delivery of Genuine engagement and conversions but click spam eats away the trust which forces advertisers to pull off the budget of advertising. The algorithm may place low-bidding advertisers against the ad inventory, reducing the opportunity for the best CPM rates. This constant loss of revenue is exacerbated if there’s a temporary suspension of AdSense accounts.

3. Low-Quality Inventories:

Low-Quality Inventories Google’s algorithm reduces reliance on publishers with click spam issues, pushing low-bidding advertisers to such publishers. This diminishes the chances of securing high-ticket advertisers and damages the reputation of the publisher.

4. Low Quality Traffic:

Low Quality Traffic Illegitimate traffic sources are of low quality therefore click spam results in failing to deliver it to the audience for the ads. Publishers require traffic from the click farm or the bot network that generates click and impression from the sources that are non-human. The ad also does not attract the traffic that is relevant which prompt the advertiser to either withdraw their ad or negotiate the lower payment.

5. Reduced Bids from Advertisers:

Reduced Bids from Advertisers If in case the advertiser has identified The Click span it can impose a penalty and charge back on the publisher. Fraudulent clicks from click spam exhaust advertiser budgets and increase costs. Low conversion rates make advertisers hesitant to bid on a publisher’s ad inventory. Reputed brands may avoid bidding, further damaging the publisher’s reputation.

Solution: MagicShield

MagicBid offers a solution named Magic Shield that is an end-to-end click spam detection software that can monitor and block click spam effectively. Here’s what it provides:

Identifies invalid traffic.
Detects click spam, including clicks generated by click farms or competition.
Identifies sophisticated traffic generator clicks.
Recognizes accidental clicks.
Identifies duplicate clicks.

MagicShield is an asynchronous solution, meaning it doesn’t add latency or cause issues with page loads. It comes in two variants: AdUnit Monitoring and AdUnit Monitoring & Ad Blocking. Starting with monitoring and then enabling blocking is recommended.

Worried about click spam? MagicBid’s MagicShield might just be the solution you need.

Conclusion

Click spam brings out many serious consequences for the publishers that includes the loss in reputation, ad network, credibility and other financial loss. It is very much essential for the publisher to implement the vigorous measure that detects and prevents the click spamming which maintains trust along with the advertisers preserving the unification of the advertising system. With click spam publishers get many challenges beforehand that include account blockage, invalid click, chargebacks, account blockage and low quality traffic. Enduring the same the Magic Shield, Magic Tag comes as a powerful solution that combats the click spam improving the overall appearance and the user experience of your website.

Publishers, Ad Mediation, Ad Tech, Advertisers, App Monetization, Web Monetization

March 7, 2024April 29, 2024Priyanka Bhati

Google March 2024 Core Update: Web Creators Do Not Miss Out

The most awaited March 2024 core update has been announced and there are certain things that have been curated specifically in order to improve the quality of the search. This has been brought to tackle the low quality content and gives you an urge to make it attractive in terms of click and peoples usage. This core update has also configured about all the negative impact on the Google search result and has introduced some new policies that handles these core results in a better way.

All About Google March 2024 Core Update

This update is more comprehensive than any other usual core updates as it not only changes the core system but also evolves and teaches to identify, how helpful a content really is? Therefore, with many manipulative techniques that are related to the sub standard content, it has implemented some fresh baked spam policies which aims to counter the content problems.

The search engine algorithm and policies have been subjected to the initial enhancement. The core ranking system will now be able to show the helpful result using a variety of new signals that are more innovative and broader with its approach having a clear contrast with the multiple system to identify reliable information which was used before.

It can take over a month for rolling out this complex update as there are likely to be fluctuations and ranking as compared with the regular core update. Surprisingly, there needs to be no changes if you are a creator and creating engageable and satisfying content which are meant for people. No matter if you are ranking or not but if you are in the race of creating helpful and insightful content then you should not worry.

New Spam Policies

The new spam policies are specifically designed to address the practice that negatively impacts the quality of Google search results. The new spam policies targets to eliminate the low quality content from the search results. Google introduces three spam policies against the pre-followed bad practices: Site reputation, Scaled abuse content and expired domain abuse are the three.

On the other hand the content creators are also encouraged to review all the newly introduced spam policy and ensure that they are not following any of these practices. In case any of the site is caught violating the spam policy created they eventually will rank low or disappear from the search result. The site owner will receive the notice through a registered search console account.

Understanding Spam Policies

It is very crucial to understand the spam policies as it is directly going to affect the performance and functioning of your side. There are two ways through which the spam policies can be understood which is expired domain abuse and scaled content abuse. The former means using the malicious and unethical domains that have already expired and are purchased later by any individual or organization that has an intention to engage with stuff that provides no value to the user. For instance, if a domain that has been purchased earlier for running a medical site but later it has been re-purposed and currently hosting entertainment or any other related content with a hope that it might perform well based on previous ownership.

Scaled content abuse on other hand refers to the practice of creating a large volume of low quality content and spreading it across various online platforms to manipulate the search ranking and generate revenue. The newly introduced spam policy, certains to take action on such kind of content as per need without keeping in notice that is it generated by the human effort or through any other automation process. Therefore, as per the news spam policy you need to pay focus on providing valuable content to the user.

Site Reputation Abuse

It is the exploitation of the site for any malicious purpose. Whenever a third party page is published with no first party involvement and its clear purpose is to manipulate the search ranking and take the advantage of the first first ranking, it is called side reputation abuse. As these kind of abuse provide no value to the user it clearly is a Sham.

The new policy don’t considered the third party content to be a violation which is hosted without a close oversight and intends to manipulate the ranking. Let’s dive into an example: there are many publication that host advertising content and it has a clear intention for their regular reader rather than to primarily manipulate the search ranking. These kind of content does not create any confusion between The reader when they find it on the publisher site directly or when arriving it from the Google search result.

These kind of content needs to be blocked from the Google search so as to avoid the spam policy. The new policy regarding this will be effective from May 5th 2024.

What Ranking System Does a Site Have?

What ranking system does a site have The core ranking system is curated to work on the page level and it uses a variety of signal and system for a better understanding of how to rank individual pages. Site-wide signals are also considered in this process.

Coupon Area Concrerns

There are many coupon area concerns that is whether having a coupon area while working with a third party is considered spam? To answer this the new policy can clearly be breakdown as it says- the goal is just to improve constantly by fighting all the spam that clearly will ensure a great helpful content. Those who are producing a helpful content will succeed ahead in the search result as compared to those who are engaging in the spam. Therefore, the maintinance of the content integrity and relevancy is prominent.

Conclusion

The March 2024 core update has introduced many algorithmic changes that are design to enhance the quality of search result and subside the unoriginal content in the search result by 40%. The pivotal object is to surface the most valuable information on the web and shrink the unoriginal content and secure in the Google ranking system.

It clearly aim to curb the domain abuse with any tactics involve that enhances the search ranking of the inferior quality content. Therefore adherence to policies is decisive to maintain your search result visibility. You need to stay informed about the Google updates and prioritize giving a good experience to your user with your content.

Publishers, Ad Mediation, Ad Mob, Ad Tech, Advertisers, App Monetization

March 5, 2024April 29, 2024Priyanka Bhati

Types of Mobile Ad Frauds

Mobile advertising faces a barrage of challenges, from ad stacking to install frauds. Fraudsters employ sophisticated techniques, disrupting and infecting mobile ad campaigns. Let’s explore the types of mobile ad frauds that plague the mobile advertising ecosystem.

Mobile ad fraud is a kind of deceptive practice that exploits the advertising system of the mobile for financial games and encompasses many fraudulent activities. It comes as a significant challenge for the advertiser, advertising platforms and all the app developers but combatting all magic bid turns out to be an ultimate solution for the same. It helps in filtering and validating all the traffic that is in accordance with the MRC guideline which is related to both general and sophisticated traffics giving you inside from the page visit.

Different Types of Mobile Ad Frauds

Ad Stacking:

Multiple ads are stacked upon each other.
Users engage with the top ad, but multiple advertisers are billed.
Fraudsters benefit numerous times per user, often without user awareness.

Attribution Fraud:

Fraudsters take fake credits for an app install using malware.
Malware tracks user activity, generating fake click reports and attributing engagement to the fraudster.
Fraudster gets paid for organic installs without effort.

Click Farms:

Physical locations where mobile ad frauds are committed using a swarm of devices and click farmers.
Generates fake impressions on mobile ad campaigns.
Evades detection by changing IP addresses through VPNs.

Click Spamming:

Generates fake clicks in the name of users who haven’t engaged with the ads.
Fraudulent apps present impressions as clicks, claiming a share of the advertiser’s budget.
It makes the advertising platform believe that the ads are generating a greater amount of interaction from the user perspective.
IVT management solutions like MagicShield offer filters to tackle click spamming.

Click Injection:

Fraudster hijacks the app install of real users by listening to install broadcasts.
Charges the click to the fraudster even before the installation is completed.
Uses a dormant app to inform the fraudster about the app installation.

Device ID Reset Fraud:

Exploits the ability of Android and iOS to reset device IDs.
Resets device ID after installation, making every reinstall appear as an organic install.
Bad actors capitalize on this opportunity to manipulate app installs.

Bundle ID Spoofing:

Fraudsters misrepresent ads running on one app by assigning fake identifiers to another.
Creates a bundle of IDs that impersonates legitimate apps, deceiving advertisers.

SDK Spoofing:

A malware-infused legitimate app generates clicks and impressions for a different app.
Engages users without marketing or installing the app.
Fraudsters attract engagements and impressions from another app.

Emulated Devices:

Simulations of mobile devices and operating systems on computers.
Used to generate fake impressions and engagements by creating fake users.
Exhausts the advertiser’s budget without genuine user engagement.

Click Redirection:

More common on the mobile web.
Redirects users to an app install landing page even when the click wasn’t intended for an ad.
Fraudster gets attributed for the conversion if the user downloads the app due to redirection.

Conclusion

The fraud makes adds many negative on the website that brings out financial losses which clear out all the resources. Magic Shield comes to your rescue when it comes to mobile ad fraud as it brings out all the insights from the page validating the conversion and being a one stop solution for the prevention of Mobile ad fraud. The magic tag by magicbid uses the fraud detection service that measures your viewability working with a trusted monetization source. This also verifies the IP, domain and the app bundles drilling down the traffic report. It also uses an anti Malware software that protects the page from performing worse, preventing it from any real time attack.

Games Monetization, Ad Mediation, App Monetization

February 26, 2024April 29, 2024Priyanka Bhati

Ad Monetization Strategies for Gaming Publishers

In recent years, the gaming advertising industry has transformed significantly, going from a niche market to a global powerhouse. Ad Monetization has become crucial for programmatic gaming publishers, driving their growth. This dynamic landscape presents endless opportunities for personalized ad strategies, benefiting both gamers and advertisers. The evolving industry too has a negative effect on the ad monetization that can be further protected by Magic Shield which acts as an advanced ad fraud solution giving you higher ecpm and advertisers that enhances your performance.

The in-game advertising market is projected to grow steadily at an annual rate of 11.38% (CAGR 2023-2027), reaching a market volume of US$145.50 billion by 2027. As the gaming industry continues to boom, staying updated with trends and adopting innovative strategies is essential. Let’s explore the trends shaping the gaming industry, their impact on advertisers and publishers, and personalized ad monetization strategies for programmatic gaming publishers.

Trends Impacting Advertisers and Publishers in the Gaming Industry:

Monetization Strategies for Mobile Games

Discover effective Monetization Strategies for Mobile Games in this comprehensive guide. Learn about these freemium models, subscription services, rewarded ads, CTV/OTT monetization, and more. Find insights to maximize revenue while ensuring player satisfaction and regulatory compliance. Whether you are an independent developer or publisher, optimize your mobile game’s revenue streams with actionable tips from this resource.

Rise of Mobile Gaming

- - Millions of smartphone users engage in mobile gaming, offering a vast audience for ad monetization as mobile games often rely on ads for revenue.

In-Game Advertising

- - Native and non-disruptive ads within games are gaining popularity, providing opportunities for unique and engaging ad formats seamlessly integrated into the gaming experience.

E-Sports and Live Streaming

- - E-sports and live streaming attract a massive following, leading to increased investments from advertisers in sponsorships, partnerships, and in-game ad placements.

User-Generated Content

- - User-generated content, including game mods, videos, and fan-generated content, is thriving. Publishers can partner with content creators for sponsored content and promotions.

VR and AR Gaming

Virtual and Augmented Reality gaming is on the rise, creating possibilities for interactive and immersive advertising experiences.

Ad Monetization Strategies for Gaming Publishers

1. In-Game Ads

Publishers can insert non-disruptive ads directly within gameplay, blending naturally with the game’s theme to reach the audience effectively.

2. Interstitial Ads

Full-screen ads appearing between levels or during breaks provide a natural pause for displaying ads without causing disruption.

3. Rewarded Ads

Reward-based ads offer in-game rewards in exchange for watching an ad, creating a win-win situation for players and publishers.

4. Sponsored Content and Events

Collaborating with advertisers for sponsored in-game events or content enhances the gaming experience and opens up a new revenue stream.

5. In-App Purchases and Virtual Goods

Offering enticing in-app purchases and virtual goods within games can be a significant revenue source, balancing pricing and perceived value.

Ad monetization in the gaming industry is an ongoing journey of adaptation and innovation. Programmatic gaming publishers can succeed by embracing trends, experimenting with various ad formats, and prioritizing the gaming experience. As the industry expands, so do the opportunities for those ready to explore and invest in the future of gaming ad monetization.

Conclusion

Monetization can be a lucrative venture for the publishers. With the changing gaming strategy it comes with endless opportunities as well. In game advertising, rewarded video ads, playable ads or something like interstitial ads are different forms of it. Magic Shield therefore act as a protector which verifies user IPs and the domains and also drill down the reports based on the quality of the traffic. It also helps to enable the strong supply chain through the Magic SDK and the Magic Tag.

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