Mobile Advertising SDK for Android – MagicBid SDK

Mobile advertising SDK is a software development kit and mobile SDK is used for mobile software development. It helps the apps to connect with the third party technology and the services the mobile SDK helps in integration through a developer who can access the different tools which are available and connect with the ads to run in-app ads. 

SDK is not like a mobile API as it allows a richer technology set to deliver an expensive set of tools which includes the guides, sample code and the library which help the developers to build a better application.  

Hybrid App Monetization SDK for Android: Need for Publishers

Hybrid app monetization SDK for the Android is a crucial need for publishers that is provided by magicbid as it understands the lack of an best ad monetization platform which prioritises the need of Publishers. Therefore, it comes up with many features like auto ad pilot, growth intelligence, power ad servers, demand and control, and protects from privacy and fraud as well. 

Mobile SDK Ads for Android and iOS

The mobile advertising SDK for Android like MagicBid offers many benefits that help the developer to integrate the app directly to an ad network to leverage with the global premium advertisers. Mobile SDK ads for the Android and iOS have their own set of advantages and it totally depends on the choice of the project and the team expertise for that programming. 

SDK Ads

These are the mobile app tool which strengthens the developer to base different ad units for the determination of which is going to be best fit to the user. Though it totally depends on how the user sees and how he give the feedback. This kind of ad also gives a nice impact on the ad unit like the interstitial ads, native video ads, rewarded video ads and the over all videos. 

When it comes to the integration of the mobile application with the help of the SDK then you get to see many benefits. In this the developers will be able to connect themselves with the app directly to any leading and network so that they can be used to a global advertiser that is not only premium but also demanding in the app inventory. 

Through this the developers will be easily planning and executing the adt into their own app and help in the determination of the best placement timing and the ad frequency. 

Mobile Integration

1. Easy Integration

The Mobile ad SDK turns out to be highly productive in a very good way. The integration of the ad monetization in a mobile application. This kind of ad is available into the app only and the mobile SDK makes the worth smooth by allowing the developers to integrate it with the high quality ad units like the interactive ads, rewarded video ads and the interstitial video ads without worrying about caching and other issues. 

2. Granular Data

This kind of SDK also help you deal with all the information that’s crucial about the ad at a much granular level. Through this the developers get space to access the data that is user specific which clearly allows them to offer the ad that also helps them to identify that which is going to be the best time that can help generate the highest revenue and the CPM rate. 

SDK Monetization

Software development kit or SDK monetization means the process through which the revenue can be generated through the distribution of it. These are the collection of software tools, documentation, and the libraries which the developers use and implement in the creation of an application for the specific framework, service and the program. 

What is Magicbid SDK Mobile Advertising?

MagicBid SDK should be the best choice for mobile advertising as it helps in generating maximum revenue through faster and smarter means using the cutting edge solution of a new age technology that helps you gain in the potential as well. In this competitive world of mobile advertising, it also helps you to stand out as an ultimate partner with your true potential as it comes up with innovative monetization solutions that satisfy you, making you a valuable asset within this ad industry. 

MagicBid not only helps you in boosting your revenue but also helps you gain complete control with transparency that empowers growth. With MagicBid you can double your mobile advertising revenue. 

Why Should You Choose MagicBid for SDK Monetization?

1. SDK ad units

Magicbid is a monetization platform that not only helps in boosting your revenue but also mediate through certain ads like interstitial ads and banner ads. It also offers you an interactive creative which makes the creative innovation more exciting and helps you in mobile advertising that drive growth and CPM for the developers. 

2. Programmatic SDK

This feature is going to play a crucial role in the monetization landscape. Magicbid not only helps developers with the technology but also helps in the accessibility and in app traffic that helps you in managing this whole process in a seamless way. 

3. Key Advantages

There are certain key advantages of Magic Bid that helps it stand away from all other competitors. It offers a unified SDK that helps the developers reach the top in terms of ecpm. Apart from this it also offers a platform that empowers growth, transparency, trust and an unbiased ad setup that automatizes everything. 

How to 2X Your Mobile App Revenue with Magic Bid SDK

You can double your mobile app revenue with the help of Magicbid SDK as it’s going to be the ultimate partner that will help you in development and unlock the true potential of the app. The app mediation of it is advanced which let’s the ad format with different payout option, managing the ad quality testing segment and the ad placement. It emerges as a trustworthy technology that is totally transparent and unbiased taking full control of the ad setup. Segmenting the user with a specific filter MagicBid speeds of the segment driving a higher growth and revenue. 

Benefits of MagicBid SDK

MagicBid consolidates all other bids and the waterfalls which enables the ad demand sources to compete in the real time through a hybrid auction therefore this ensures you consistently achieve the highest eCPM for your ads. Apart from this magicbid also shares many other benefit as building custom ad waterfalls that tailors to the user behaviour and demographics, it helps in segmenting the user based on in app specific filter driving higher engagement and revenue this speed of the management with magic bid preset segments and ensures the right ad is served at the right time to the right audience. 

Ready to Boost Your Revenue?

Are you ready to maximize or boost Your revenue with the MagicBid SDK? It clearly empowers the user to engage with the ads as per their preference of choice while increasing the highest revenue ad format. They also boost the ad revenue without compromising the retention of users. 

It supports ad formats like interstitial ads, banner ads, MREC ads, rewarded video ads, native ads, playable ads, and rich media ads. 

Conclusion 

MagicBid mobile ads SDK acts as a seamless and fast platform that helps in significant engagement and when you grow starting from the execution of the ad to the reporting, it will be as a true and reliable monetization partner in any sense. It also guarantees maximum revenue by the incorporation of the high revenue of ad format into your strategy with the unified SDK empowering growth. 

10 Signs Ad Marketing Campaign is Being Targeted by Bot Attacks

Ad marketing has become one of the most crucial factors and the soul of a digital business that drives growth, traffic, revenue and engagement. With marketing there also comes certain malicious activities that affect every factor in a possible way. Bad bots give a significant amount of threat for the success in any campaign. Bots are certain automated programs that mimic the behaviour of humans and infiltrate our website completely which also manipulates the engagement of ads. It’s very important to acknowledge the alarming sign that can adversely affect your marketing efforts. 

Bots almost cover 30% of the traffic that is coming on the internet. Therefore, their presence cannot be countered inevitably. When the bots target the website they compromise the integrity, authenticity and every other analytics that also undermines your ROI. Let’s look at certain signs that tell us that your ad campaign is targeted. 

Detecting Bot Attacks: 10 Signs Your Ad Campaign is Targeted

1. Unusually High Click-through Rates (CTR)

If you are facing a sudden increase in the CTR without any engagement metrics and conversion rise, it is surely the indication of the bots click. These kinds of bots inflate The metrics artificially but do not deliver genuine interaction. 

2. Abrupt/Quick Changes in Traffic Patterns

It is not a green flag, if you are facing traffic Spikes suddenly from the activity that is caused by bot. Increased traffic is also positive but when but only when it is coming from a certain kind of marketing or organically. Therefore, it is important to analyse where this unusual pattern is coming from as it might be a bot attack. 

3. Strange User Behavior

Usually the bot follows a regular and repetitive pattern when it comes to their interaction as it imitates the behaviour of humans. Therefore, identifying repetitive sequences of clicks or views that do not match the behaviour of the user or your visitor can also help in spotting the bot attacks activity. 

4. High Bounce Rates

Try to analyse and monitor the bounce rate and the locations from which it is coming geographically. The bot targets a certain region as well that leads to an abnormal increase of bounce rate. Therefore, these kinds of regulations must be pointed out towards bor activity that focuses on the specific area rather than genuine user engagement. 

5. Inflated Impressions

If there is sudden inflation in the rate of impression then there can be an unexpected attack of the bot as the drops in the rate of conversion or any abnormal change that happens during the session will surely impact the credibility of the campaign metrics. 

6. Click Fraud Warnings from Ad Networks

If you are receiving a click fraud warning from the ad network then it is a clear signal that you are facing a bot attack. Therefore, if you suffer from any suspicious sources that are not your usual pattern then you should definitely look out. If there is a genuine engagement with the website that turns out good but whenever it is an engagement given by bot it often generates clicks without any subsequent interaction. 

It is very crucial to investigate the ad network issues which is the click fraud warning and its underlying causes to prevent your website from any kind of malicious attack. 

7. Unexplained Budget Depletion

If there is an unexplained budget depletion in the ad marketing campaign it is a sign that the website is targeted by the bot attack. If you are facing a rapid expenditure with the minimal result then there might be a chance that there is a sudden spike in the click volume and this abnormal click distribution can be a hint of a high click fraud rate. If there is a consistent budget depletion or your facing irregularity in the performance metrics then you should definitely collaborate with the ad platforms like magic bid which can help you mitigate the impact of any kind of bot attack. 

8. Suspicious IP Addresses

If there is an unusual geographical origin or a significant post of click or the interaction with the ads originating from the region where your target audience is not concentrated from then there are high chances that you are facing a Bot attack. Therefore, monitoring the IP address that is associated with your interaction and following the pattern will help you detect the bots primarily. 

9. Unusual Geographic Patterns

If you are facing an anomaly in the Geographic distribution of the traffic that can be a disproportionate number of clicks from the region with the low internet penetration, it is surely an indication of the bot activity. 

10. Lack of Engagement on Landing Pages

If you’re facing lack of engagement on the landing page despite receiving clicks then you need to indicate that the marketing technique is being targeted by the bot attacks. There are certain signs that you need to watch out for such as high bounce rate, low page depth, short session duration, unusual traffic pattern and no conversion event. Monitoring the engagement metrics of the landing page for identification of the genuine interaction will help you detect and prevent yourself from such kind of attacks. 

Conclusion 

It is very important to protect your ad marketing campaign from any kind of bot attacks as it is very important for the long run and maximization of return of your site. Therefore, by perfectly analyzing these 10 signs and taking the perfect counter measure to protect them is foremost. Ensuring the efficacy and authenticity of the advertising effort in the digital realm is crucial. 

It is not as easy to deal with the bad bots as it is a long process that requires a constant upgradation and a perfect measurement of analytics. Therefore, by partnering with the magicbid, to get good support that will reduce your challenges. 

Where To Place Your Ads? Best Ad Placement with MagicBid

There has been a considerable increase in the digital ecosystem therefore the publishers are clearly finding a new way for maximising the revenue for their website. There has been a variety of revenue models available but magicbid_ai plays a vital role in achieving what the publisher really wants. 

MagicTag by MagicBid offers an impressive ad placement that helps in boosting the revenue. It not only gives the growth but also addresses the issue of the invalid deduction that is caused by the bot. 

What is Ad Placement?

When a single ad unit or a group of ad units has a designated area on the publisher website where they can place their advertisement, that whole setup will be called as an ad placement. 

Google ad placement can be automatically created by the publisher who uses the Google ad and additionally they also get the benefit for defining the placement criteria as per their desire.  The format of the ad and the size of the ad plays a larger role in engaging the user with an ad and it’s the responsibility of the publisher to analyse the user data while placing the ads for ensuring the engagement at a higher rate. 

Why is Ad Placement Important?

The ad placement turns out to be very important if you are into the creation of an online ad campaign. It does not really affect how great the ad is, if no one pays attention. Therefore, the click through rate (CTR) suffers and the opportunity of revenue seems to be lost very easily. 

The ad placement needs to be best; it also depends on the size of the ad and the type of the audio chosen for the attraction of your visitor. 

Factors to Consider When Optimizing Ad Placements

There are certain factors that need to be certainly kept in mind while you are on a way to optimise your ad placement. Once you are done with your tricks and strategy you can proceed to the next level and here are some important consideration where you need to pay your attention on: 

• Ad Position
• Ad Format
• Ad Relevance
• Ad Frequency

6 Best Ad Placement Optimization Techniques

1. Consider User Experience

User experience consideration is very important while you are placing an ad on the website. As per a recent study, if there is a delay faced by a website while loading. It will affect the user in a negative way and will lead to customer dissatisfaction. Therefore, even a 1 to 2 second delay with an unfamiliar site will give you a bad impression. 

User engage in a more good way if there is no distraction faced by them. Therefore, there should always be places where they cannot be mistaken easily and not seen as the website content or design layout. The relevance of the placement of ad should also be kept in mind as the ads which are placed should be as per the data and the behavioural experiences of the user should be kept in mind. 

2. Use Multi-sized Ad Placements

If you will use a multi size ad placement on the website it clearly will help the publisher to improve the ad revenue as there will be a wider range of ad size which considerably will increase the likelihood of the click and the placement of ad. 

3. Use Lazy Loading

Optimization of the website performance is very important therefore it’s better to use the lazy loading technique which will load the content only when it is needed. This technique will prove beneficial for the website that has a variety of video ads and images which significantly helps to improve the load time and give a good user experience. 

4. Place Ads in Strategic Locations

Placement of ads on a strategic location also drive’s growth on your website building. In the success of your advertising campaign it also helps the publisher to boost the odds of grabbing the interest of the viewers. 

Let’s look at the most effective placement of ads: 

Between Paragraphs: In the placement of the ad within the paragraph of the content captures the interest of the readers. 

Sticky Units: these kind of ads are present on the screen and as the user scroll down and up as they approach in an effective way navigating the website.

Above and Below images: if you will position the ad below or above the image it captures the user’s attention in a very strategic way. 

5. Test Different Ad Placements

Tera different kinds of ad placement that have their own strengths and weaknesses. The testing of A/B can be compared to the placement and the format to see which can generate the most revenue. 

6. Consider Mobile Optimization

Mobile devices will be becoming popular and have an important part of the landscape of online advertising. 5 G has become readily available. The usage of mobile phones has considerably increased base almost 51% made up the ad spending. There has been a considerable increase in the usage of mobile phones and the publishers are also able to optimise the ads for the devices. 

Serving mobile friendly ads size is also one way through which the ad placement Optimisation can be done for achieving the bigger objective. 

3 Best Website Ad Placement Strategies for Publishers

1. Balancing Customer Experience

It’s very crucial to maximise your revenue by finding a perfect balance of your site and considering the performance and units with the User experience. If you want to provide the best possible user experience you should be loyal to your user base and increase the number of traffic that is coming on to your site. 

The ads  which are performing well may get the more intrusive placement that will harm the user. The engagement of the poor website can also alter the search ranking; it may give the bounce rate at a higher level which can eventually decrease and generate less revenue. 

2. Analysis of User Behavior

It is highly recommended to see the user intent on your site. As the user are going to browse through a long form of content. If you look that at the journey of the user to your site and what you can expect my engaging from it,  you will help yourself in becoming better with the placement of the ad. 

Therefore the user intent must seen with the very core as it helps you to analyse an implement the ad format making the best choice possible. 

3. Look at the Site Data

You should definitely look at the site data to choose the right placement for your ad that will be best guided through the research or inventory performance. There are many ways and tools that can be provided which eventually will help you to make the best decision. 

Google Analytics

Google Analytics give you an in-depth analysis about the interaction of the site with the traffic that is coming. It also helps to know which content is performing well on the landing page and what can be avoided for getting the best organic search or the direct traffic. 

Heat and Click Maps

Products like MagicBid provide the website owner with the data of the user interaction they also highlight where the user spends most of their time. It helps in understanding what kind of content your visitor is attracting most with. 

A/B Testing

This testing for the ad.placement gives you the best user experience of the website. Google clearly helps in the Optimisation and allows you to send the traffic to a link which is very specific for seeing the number of different pages. 

How can MagicTag help Maximise Revenue with ad Placements?

Magictag is one such powerful weapon of the magic Shield which offers a powerful way to combat the Click spam and it clearly allows the app owners and the website owners to detect and block the unwanted traffic in the real time. The sources of the click spam can also be identified by this which will ensure the website analytics and reflect genuine user behaviour and improve the overall performance and the User experience of your website. 

MagicShield MagicTag offers a new ad format with the defence system against the invalid visitor and there has been a considerable surge of revenue for about 200 persons and the team of experts helps in identifying the ad placement which is very impressive the ecpm has clearly doubled with this advertising model.

What is Ads.txt? Key Insights Guide for Publishers in 2024

The ads.txt helps in maximising the speed of the advertiser spend. This also updates the buyer setting by default. Rather it also shorts the integrity by regularly monitoring the ongoing vendor communication. It is an publicly accessible text where the publisher caters the authorised publisher for the sale and resale of their ad inventory on the website. It is very beneficial as it empowers them to verify the legitimacy of the ad inventory they are willing to purchase. 

What is Ads.txt?

It is a text file which is available publicly where the list of publisher partners prioritise reselling and selling inventory on the website. The advertisers on the other hand also can check the validity of the Inventory of the add which they are going to purchase. With the ad.txt the transparency and the add fraud can be combated. 

By implementing the ad.text the publisher also can help protect the inventory from any kind of mis representation or an authorised selling from the parties that clearly promotes transparency and trust in the advertising ecosystem. 

By using this whole mechanism you will be able to eliminate the domain spoofing where the fraudster easily get through the advertiser for running ads on the website showing them that they hold a premium site. 

How Does Ads.txt Work?

Whenever a publisher upload the ads.text to the domain, the advertiser uses Ads.txt crawler, which is the script which clearly crawls and gets up with the list of domain. Once the domain has been accessed in the ad.text, the reference can be matched with the seller account ID giving the bid request. 

In case if the seller account Id which is given does not match in the bed request it will clearly stipulate that the inventory does not originate from the sanctioned domain. This can also give way to any potential fraudulent activity. 

How to Create Ads.txt?

The syntax has been recommended to the list of partner by the IAB, where they have to create there ads.text file and put Syntax. The list of partner then will be represented in a prescribed way. 

The ads.text file can be seen by anyone you just have to check it by typing the root of the main name with “/ads.txt”.

How to Implement Ads.txt?

The legit sale of the Inventory of your ad, you need to upload a text file and the server of your web which contains the list of the ad tech partners who are trusted will get the support from the ad tech format in order to verify the Publishers inventories to whom they have permitted to sell. The buyers can also verify trust of the inventory they are purchasing, ensuring maximum transparency and all of this reduces the risk of fraudulent activity. 

The specification of the IAB that is mentioned is contained by the resource some of the resources such as Google ad exchange have already published documents that implement which you get the file easier for the publisher. 

Is Ads.txt Mandatory?

There is no obligation but when it comes to Google it very strongly recommends to implement ads dot txt as it safeguards and prevents the Inventory of the ad being intentionally labelled falsely from the specific domain. 

Therefore it turns out to be necessary to label yourself as a legitimate seller so that you can receive the money which is spent by the advertiser without any risk of faking inventory. 

Benefits of Ads.txt

If you are among one who sells the ad inventory on your site then ads dot text is a great way and here are some benefits of using it. 

Enhanced Transparency: the transparency is definitely enhanced when you are using this in the ad supply chain. It clearly allows the publisher and the advertiser to identify the seller who are authorised to sell the ad inventory. This give some better control over the understanding over the process of ad buying. 

Reduced Ad Fraud: ads.txt helps in the prevention of fraud and makes it clear for the hostile one to sell the fake ad inventory. The publisher can also select the reseller who are authorised and cancel the Inventory of their ad. They can also verify the buyer if they are legitimate or not. 

Increased Revenue: If you are one who has implemented the ads.txt it truly enhances the trust of their ad buyer at a greater revenue. Advertisers get captivated to purchase the inventory from the publishers as the ads.txt guarantees that the ads that are displayed to the authenticated websites. 

Difference Between Ads.txt and Ads.cert

Ads.txt helps the publisher to declare who is an authorised seller of the digital inventory. Whereas, when it comes to implementation in the ads.txt the publisher gets to host this on their domain making it publicly accessible. 

The ads.txt functionality addresses the issue of the domain spoofing as well where the fraudster get to misrepresent themselves as a legitimate publisher and count to feed their inventory by saying that they are a premium website. Therefore, by implementing ad.txt the buyer can clearly ensure that they are making the transaction with an authorised seller and reduces the risk of ad fraud by many percentages. 

Ads.cert on the other hand comes with a purpose of digital signature initiative which clearly aims to verify The authenticity of the individual ad impression in a real time. By adding the digital signature to each of the ad request that contains the information about the impression of the ads the ads.cert enhances the security and trustworthiness of the ad transactions.

How to Monetize Your App with Ads?

Magicbid empowered the publisher and understood the lack of ad monetization platform that the publisher needs. Therefore it is a modern and innovative technology that is used by the web publisher and the app for any internal mediation which gives a perfect monetization that your app really wants. 

Magicbid with a master faster new age technology offers cutting and solution that maximises your app monetization potential. You should definitely choose to be one of the magicbid user as it boost your revenue and gives you a complete control with the transparency and promote in updating. It guarantees maximum revenue by incorporating the high revenue ad format into your strategy. 

Conclusion

Implementing ads.txt is a great way to combat the fraud by regulating the way of the publisher and the resellers advertisement. It not only helps you in giving transparency and combats ad fraud. It also rather helps you in protecting the brand reputation and enhances buyer confidence. You should not only keep your eye on implementation of the ads.txt but also maintain it on a regular basis so that you can enhance buyer trust and unlock cookieless revenue and maximise the advertisers spend.

Google Updates Search Quality Evaluator Guidelines

Recently Google updated its search quality evaluator guideline which is about a document of 170 pages and it clearly serves the quality that assesses the website in an effective way.

Insight Into Trustworthiness

The 170 page guidelines that have been updated takes you to the valuable insight and teaches how Google keeps on determining the trust about the  trustworthiness of the website and the web pages.

The quality raiters do not directly impact the search engine ranking and the updated document also explains how Google considers it valuable for all the high quality websites.

Latest Changes

In the updated guidelines Google has also looked up on the characteristics that serve the unworthy page and has added some of the illustrative examples to understand it in a better way.

The first update of the guideline starts from November 2023 that highlights the significance of the changes that have been made.

Untrustworthy Webpages & Websites

The information of this update that has been given on page 35 is titled as ‘Untrustworthy webpages and the websites.’ Google has not only shown an expansion in the characteristics but also has listed out the quality rated you should look for while accessing the trust where the offer website or a web page.

The documents state that a page is considered Untrustworthy and contains factual inaccuracy on the information page which causes the user to lose interest on the web page as a reliable source of information.

Illustrative Examples 

For the clarification of the update that Google has bought, it has also illustrated a few examples to clear all the doubts.

Google has updated the quality of the search quality rater guidelines with 2023 November.

Importance of Trustworthy Content

The quality of the search engine evaluator comes with an update of guidelines. As the internet is an evolving channel that moves in a very rapid way. The importance of the same has been increased but it totally subsides misinformation. This method prioritizes the accurate content.

Implications For Website Owners & SEO Professionals

Google keeps on refining the algorithm as per the guidelines. The owner of the website and the SEO professional shall take notice of these kinds of changes and keep on balancing the trust and quality to meet the standard of search engines.

Doing this improves the chance of ranking providing the user with reliable information.

Summary

The search engine quality comes with the guidelines that serve as a valuable resource for people. If we look and understand the expectation for the quality of the website, the landscape of search evolves with the guidelines and adapts accordingly will turn essential for continued success. Do you know latest Google March 2024 Core Update.

FAQ: Frequently Asked Questions

What are Google’s search Quality Evaluator Guidelines?

The quality evaluator guideline is called a detailed document used as a reference by the quality rater that determines and evaluates the quality of the webpage and the website.

What are the latest changes to Google Search Quality Evaluator Guidelines?

Criteria Update: The guidelines that is now provided have updated characteristics of the untrustworthy pages.

Illustration: Google has included practical examples that clearly clarifies recognizing websites and untrustworthy pages.

As an SEO professional, how can I ensure my website aligns with the quality standard of Google?

• You should review the indicator for search quality and remain informed about Google.
• You should create the content and focus on the accuracy as it ensures a reputable support with all factual claims.
•  You should monitor the claim of the website making an improvement that is necessary for meeting the standard guidelines.