Where To Place Your Ads? Best Ad Placement with MagicBid

There has been a considerable increase in the digital ecosystem therefore the publishers are clearly finding a new way for maximising the revenue for their website. There has been a variety of revenue models available but magicbid_ai plays a vital role in achieving what the publisher really wants. 

MagicTag by MagicBid offers an impressive ad placement that helps in boosting the revenue. It not only gives the growth but also addresses the issue of the invalid deduction that is caused by the bot. 

What is Ad Placement?

When a single ad unit or a group of ad units has a designated area on the publisher website where they can place their advertisement, that whole setup will be called as an ad placement. 

Google ad placement can be automatically created by the publisher who uses the Google ad and additionally they also get the benefit for defining the placement criteria as per their desire.  The format of the ad and the size of the ad plays a larger role in engaging the user with an ad and it’s the responsibility of the publisher to analyse the user data while placing the ads for ensuring the engagement at a higher rate. 

Why is Ad Placement Important?

The ad placement turns out to be very important if you are into the creation of an online ad campaign. It does not really affect how great the ad is, if no one pays attention. Therefore, the click through rate (CTR) suffers and the opportunity of revenue seems to be lost very easily. 

The ad placement needs to be best; it also depends on the size of the ad and the type of the audio chosen for the attraction of your visitor. 

Factors to Consider When Optimizing Ad Placements

There are certain factors that need to be certainly kept in mind while you are on a way to optimise your ad placement. Once you are done with your tricks and strategy you can proceed to the next level and here are some important consideration where you need to pay your attention on: 

• Ad Position
• Ad Format
• Ad Relevance
• Ad Frequency

6 Best Ad Placement Optimization Techniques

1. Consider User Experience

User experience consideration is very important while you are placing an ad on the website. As per a recent study, if there is a delay faced by a website while loading. It will affect the user in a negative way and will lead to customer dissatisfaction.

Therefore, even a 1 to 2 second delay with an unfamiliar site will give you a bad impression. 

User engage in a more good way if there is no distraction faced by them. Therefore, there should always be places where they cannot be mistaken easily and not seen as the website content or design layout.

The relevance of the placement of ad should also be kept in mind as the ads which are placed should be as per the data and the behavioural experiences of the user should be kept in mind. 

2. Use Multi-sized Ad Placements

If you will use a multi size ad placement on the website it clearly will help the publisher to improve the ad revenue as there will be a wider range of ad size which considerably will increase the likelihood of the click and the placement of ad. 

3. Use Lazy Loading

Optimization of the website performance is very important therefore it’s better to use the lazy loading technique which will load the content only when it is needed.

This technique will prove beneficial for the website that has a variety of video ads and images which significantly helps to improve the load time and give a good user experience. 

4. Place Ads in Strategic Locations

Placement of ads on a strategic location also drive’s growth on your website building. In the success of your advertising campaign it also helps the publisher to boost the odds of grabbing the interest of the viewers. 

Let’s look at the most effective placement of ads: 

Between Paragraphs: In the placement of the ad within the paragraph of the content captures the interest of the readers. 

Sticky Units: these kind of ads are present on the screen and as the user scroll down and up as they approach in an effective way navigating the website.

Above and Below images: if you will position the ad below or above the image it captures the user’s attention in a very strategic way. 

5. Test Different Ad Placements

Tera different kinds of ad placement that have their own strengths and weaknesses. The testing of A/B can be compared to the placement and the format to see which can generate the most revenue. 

6. Consider Mobile Optimization

Mobile devices will be becoming popular and have an important part of the landscape of online advertising. 5 G has become readily available. The usage of mobile phones has considerably increased base almost 51% made up the ad spending.

There has been a considerable increase in the usage of mobile phones and the publishers are also able to optimise the ads for the devices. 

Serving mobile friendly ads size is also one way through which the ad placement Optimisation can be done for achieving the bigger objective. 

3 Best Website Ad Placement Strategies for Publishers

1. Balancing Customer Experience

It’s very crucial to maximise your revenue by finding a perfect balance of your site and considering the performance and units with the User experience.

If you want to provide the best possible user experience you should be loyal to your user base and increase the number of traffic that is coming on to your site. 

The ads  which are performing well may get the more intrusive placement that will harm the user.

The engagement of the poor website can also alter the search ranking; it may give the bounce rate at a higher level which can eventually decrease and generate less revenue. 

2. Analysis of User Behavior

It is highly recommended to see the user intent on your site. As the user are going to browse through a long form of content.

If you look that at the journey of the user to your site and what you can expect my engaging from it,  you will help yourself in becoming better with the placement of the ad. 

Therefore the user intent must seen with the very core as it helps you to analyse an implement the ad format making the best choice possible. 

3. Look at the Site Data

You should definitely look at the site data to choose the right placement for your ad that will be best guided through the research or inventory performance.

There are many ways and tools that can be provided which eventually will help you to make the best decision. 

Google Analytics

Google Analytics give you an in-depth analysis about the interaction of the site with the traffic that is coming. It also helps to know which content is performing well on the landing page and what can be avoided for getting the best organic search or the direct traffic. 

Heat and Click Maps

Products like MagicBid provide the website owner with the data of the user interaction they also highlight where the user spends most of their time. It helps in understanding what kind of content your visitor is attracting most with. 

A/B Testing

This testing for the ad.placement gives you the best user experience of the website. Google clearly helps in the Optimisation and allows you to send the traffic to a link which is very specific for seeing the number of different pages. 

How can MagicTag help Maximise Revenue with ad Placements?

Magictag is one such powerful weapon of the magic Shield which offers a powerful way to combat the Click spam and it clearly allows the app owners and the website owners to detect and block the unwanted traffic in the real time.

The sources of the click spam can also be identified by this which will ensure the website analytics and reflect genuine user behaviour and improve the overall performance and the User experience of your website. 

MagicShield MagicTag offers a new ad format with the defence system against the invalid visitor and there has been a considerable surge of revenue for about 200 persons and the team of experts helps in identifying the ad placement which is very impressive the ecpm has clearly doubled with this advertising model.