Ad Tech - Web, Mobile App, and CTV Monetization Platform

Publishers, Ad Tech, Advertisers, Web Monetization

February 27, 2024April 29, 2024Priyanka Bhati

News Publishers vs Social Media Traffic e-Advertising Risk?

In the current era, Do you know digital news publishers vs social media traffic? Digital news heavily rely on social media giants to boost their content. However, a significant shift has occurred as tech platforms distance themselves from news, leaving the digital news industry in uncertainty. This blog aims to explore the impact of this shift on digital news publishers and suggests potential solutions to tackle the challenges they now face. It turns out to be really important in this evolving digital landscape to keep a proper check on the adversities that it brings out. Magic Shield emerges out as a perfect solution that detects and block the unneeded traffic in real time and also filters the ad.

Historical Relationship between Social Media and News Publishers

For over a decade, social media platforms like Facebook, Twitter (now X), and Instagram played a crucial role in the digital news ecosystem. They served as major traffic sources, making e-advertising a viable business model for news publishers. This symbiotic relationship brought news to a global audience and generated advertising revenue.

Recent Changes and Their Impact

Recent Changes and Their Impact Recent events, including the departure of Facebook’s top news executive and changes in X and Instagram policies, have disrupted this relationship. Even Google, a traditional ally for news organizations, has become less reliable. The decline in social media traffic has hit digital news publishers hard, impacting their e-advertising business model.

1. Decreased Advertising Revenue:

- - Less social media traffic directly leads to reduced advertising revenue for news publishers. With fewer users accessing content through social media, publishers lose a significant part of their audience, affecting ad impressions, clicks, and overall revenue.

2. Increased Competition for Ad Inventory:

- - Seeking alternative traffic sources puts news publishers in a competitive landscape for limited ad inventory. Higher competition can lead to increased advertising costs, making it challenging for publishers to run profitable e-advertising campaigns.

3. Impacts on Ad Quality and Relevance:

- Social media platforms use extensive user data for effective ad targeting. As they distance themselves from news, publishers struggle to maintain the same level of ad quality and relevance. This may result in less effective advertising campaigns.

Solutions to Overcome Challenges

Solutions to Overcome Challenges To survive this threat, digital news publishers need to diversify their traffic sources. Intermediate platforms like SmartNews, Apple News, and Flipboard are gaining importance. These platforms offer an alternative to the decline in social media traffic.

1. Relying on Other Platforms:

- - Publishers are turning to platforms like Google, which remains a significant source of referral traffic. However, there are concerns about potential declines in Google referral traffic in the future.

2. Addressing Ad Fraud Vulnerabilities:

- As publishers explore new avenues, the risk of fraudulent traffic increases. Affiliates driving traffic may engage in fraudulent tactics like click fraud. Implementing ad fraud management solutions, such as MagicShield, can help publishers combat this risk effectively.

Conclusion

The digital news publishing industry faces challenges due to the distancing of social media giants from news amplification. Therefore, magicbid enables a stronger supply chain that instantly investigates ad fraud. Publishers must diversify traffic sources, optimize for other platforms, and address the rising risk of ad fraud and also through vigilant measures as adapting to this changing landscape is crucial for the survival and credibility of digital news publishers.

Web Monetization, Ad Tech, App Monetization, Games Monetization

February 23, 2024April 29, 2024Priyanka Bhati

What is Click Spam and How Can You Stop It?

Do you know? What is Click Spam and how can you stop it? Click Spam is defined as the practice of inflating the number of clicks online by an automated means. In recent years the malware concerns are on a great increase. This is a form of click fraud which mostly affects mobile ad fraud. There are various ways to stop the click spamming that includes Bot detection, IP filtering, machine learning, Ad fraud detection services and strict policies and enforcement. Magic Shield by Magic Tag also helps to beat click spamming that offers website owners to easily detect the unwanted traffic.

What is Click Spam? [Definition]

Click Spam is a type of fraud where fraudulent parties use a mobile app or website to generate non-human clicks, making them look like real impressions. There are several ways through which you can detect and stop The Click spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

There are several ways through which you can detect and stop the Click Spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

How Does Click Spam Work?

How Does Click Spam Work When a user downloads an app, be it of any kind like the calculator or any other tempting downloads that considers a game app. Every application contains an inbuilt feature which can conduct the activities in the background on the users behalf. This includes the clicking on ads that converts it in the number of views or Impressions count on ads in the app into clicks. Magicbid by magic shield investigates the ad fraud in an instant way and protects the ads spamming.

Working of Click Spam

After the user downloads an already infected app.
The app has an inbuilt code that helps in creating a number of clicks known as spam clicks.
Therefore, all the clicks of the ad is then assigned to a developer and in case of an unrelated download from the app store, the developer gets paid for the same.
The click spam twists the data that often looks effective as they are.

Types of Click Spam

1. Background Clicks

By this method, the background click is installed which gives rise to two scenarios:

When the spammer clicks the background from where the user has engaged with the application, it appears as though the user has himself engaged with a Mobile ad.
The application generates a click all the time in case it is running in the background.

2. Impressions As Clicks

The fraudsters use Impressions as click to mislead the advertiser and portray that they are actually doing conversion. Hence the Impressions as click usually increases the spend of ad creating the uncertainty of ad network.

3. Device Clicks

When the spammer sends the click to the tracking vendors from the fake if device, it’s called the device clicks.

What Are the Effects of Click Spamming on Advertisers?

Click spamming has various harmful effect on the advertiser that not only impacts finances but also turn effective for the advertising campaign. Let’s have a look at several effects:

Increased Ad Spend

The market budget is adversely affected by the click spamming. Therefore the spammers try to generate fake likes to receive the payment for the ad click.

Inaccurate Organic Traffic

Usually the click spam is tracked by the organic user. Therefore, without having deep analytics it is not easy to differentiate between who is the real user and who is the fake one. Therefore, the ad campaign report should highly turn out to be inaccurate.

Bad Marketing Decisions

Today’s world is wholly based on data therefore the marketers often try to take the decisions that are data driven. In the fraudulent act, advertisers gets access to the inaccurate data.

How Can You Detect and Stop Click Spam?

You may detect and stop the click spam by some proactive measures and continuous monitoring and several other ways:

Analyze Traffic and Conversions

Invalid traffic is attributed to a high amount of crowd visits in a short span of time. The projection in the number of clicks and the unusual pattern refers to a fraudulent click. Therefore, this does not lead to conversion.

The fake traffic does not lead to conversion. Hence, if a higher amount of traffic is dealt with by you with a lower conversion, there is something that needs to be looked after. Magicbid protects the ad spamming by verifying users and affiliates.

Analyze Publisher Analytics

The ads which are from click spamming does not interact in a way like the real users. You can identify the pattern and by clicking distribution indicates when the app generates the fake click.

App Validation

By the advertising networks the apps are usually reviewed. To ensure the exchange the code in the app is malicious. It is necessary to not validate and the bad code will go undetected.

App validation takes a longer time as all the developers will share the code.

Be Proactive in Fighting Click Fraud

Fighting Click Fraud

The measures that are stated above are then helpful in the identification of click spam. By using such a proactive algorithm and using a sophisticated solution we can help identify and block fraudulent activity before it consumes the budget of advertising.

As you manually choose what ad network and placement to use. This turns out to be time-consuming. This minimizes and even automates your work.

Conclusion

As a digital advertiser, you should stay aware of the negative impact. Click fraud activity like click spam can have on marketing activity. The primary step in preventing click spam is to stay updated on how it works. While taking preventive action that ensures the click spam is identified and blocked as soon as it happens.

When it comes to digital publishers they get most of the ads on websites. Advertisers and the online platform employ multiple measures that detect and prevent click spam to maintain the credibility and effectiveness of the advertising ecosystem. Magic Shield uses the magic of filters, proprietary intelligence, and last-mile integrations with the best customer support. Therefore, to protect ad spamming this should be your first choice.

App Monetization, Ad Tech, Games Monetization

February 14, 2024April 29, 2024Priyanka Bhati

Monetization Strategy for Apps: Ways to Monetize Mobile Apps

In the modern technical world having a portable device that has an internet and is loaded with various mobile applications has become an integral part of life. It fulfills the requirement differently. There are many applications which are available on the app store through which app developers monetize their creations.

Magicbid SDK comes with over 200 ad demand sources and zero response time. It improves efficiency and streamlines the process. Monetizing a mobile application involves the implementation of various strategies that generate revenue for the users. Let us understand various approaches through which app developers can make money with the help of mobile applications.

What is Mobile App Monetization?

What is Mobile App Monetization Mobile app monetization refers to the process of generating revenue from a mobile application. Therefore, the developers implementing various strategies will turn it into a profitable thing. The mobile app monetization will balance the revenue goal while providing value to the user.

It is a kind of embedding method that is employed by the developers for generating revenue.

Ways to Monetize Mobile Apps

Magicbid SDK ensures the continuity of the app which is very important as it can only be received by its monetization. The developer or innovator can adopt several methods that should not only concentrate on app monetization but also build up brand loyalty. It is scaling up the app and giving a sustainable result. Mobile app monetization is very crucial and the SDK provides insights for the emerging content creators as it drives the strategy as well as utilizing the new age technology.

Ways to Monetize Mobile Apps There are several ways that you can look forward to the monetization of mobile apps. In app advertising that boosts revenue, freemium model gives a scalable result, in app purchase repeat the customer, crowdfunding, sponsorship builds brand loyalty. Therefore, these methods can be few ways for app monetization. Additionally, using the best app monetization platforms such as Magicbid SDK, Unity ads, Google Admob and chartboost helps you a lot in expansion.

Best App Monetization Platforms

1. Google AdMob

It is a mobile advertising platform which is developed by Google that allows the developer to monetize their mobile application by displaying the in-app ads. It easily integrates with other Google services and supports various ad formats like video ads, native video ads, interstitials, and banner ads. This is beneficial for the developers who are offering free applications by displaying ads within their apps. Developers can generate revenue without relying on the upfront purchase or in-app purchase as well. Google Admob strikes the right balance between user satisfaction and monetization giving a long-time success.

2. MagicBid SDK

This software development kit gives access to more than 200 ad sources where they bid with each other in the auction eventually increasing the revenue. The mobile app and the game advertising revenue also get a boost by the MagicBid tool. It also provides services such as in-app advertising and user acquisition. It also supports a variety of ad formats.

It helps in kickstarting the app monetization engine giving you unlimited revenue potential. It is very important to find an effective way to generate paramount of revenue. It have sustainability of any app therefore the magicbid SDK offers a cutting edge solution that maximize the mobile app potential.

3. Chartboost

This is basically designed by the game developers and offers a solution for user acquisition and monetization. This basically focuses on mobile games and has direct deals at marketplaces where developers can set up direct advertising deals with the developers and the advertisers. Chartboost also offers a variety of ad formats like banner ads, rewarded videos, and interstitial ads with a specific user segment based on factors like location, demographics, or behaviour. It turns out to be an important factor in the success of any advertising platform.

4. Unity Ads

These are designed to help the developer for monetization of their applications and mobile games. It supports advertising that facilitates the integration of the game advertisers in an easy way. It also lets us incorporate the ad format such as banners, interstitials, and rewarded video ads for monetization and user interaction. Just build up a higher engagement rate and maintain the Global reach. This also integrates with the Unity game engine and ad revenue optimization.

Why Monetization Strategy for Apps: Important these days?

The monetization strategy of apps are very necessary these days therefore there should be certain strategies that should be followed to achieve the same objective. After monetization, the application turns out to be a source of revenue generation specially for the businesses and the developers. Therefore, it becomes a sustainable revenue stream and also provides a long-term growth.

It is a successful strategy and also provides incentive for the innovators in this highly competitive app market. It is essential to stand out there for the developers to meet to offer value to the user and find a way to sustain their business.

Magicbid SDK offers an in-app bidding technology and comes with impressive fill rates. This monetization always comes to the rescue. Monetization strategy also provides valuable insights into the behaviour and preferences and analyses the data which helps the developers make a well-refined decision and use that strategy well for the improvement of the app.

How to Make Money with Apps?

How to Make Money with Apps There are various ways that you can implement for making money through the apps:

1. In-App Advertising

One of the simplest and easiest ways to monetize a mobile application is in-app advertising. This helps you on revenue based on the impression and click that you received. You can get associated with different advertising networks. It also helps in user interaction and increases the probability of reaching the target audience, generating traffic, and social media networking.

The advanced features make it more seamless and user friendly giving a high probability of target audience reach.

2. Freemium Model

This offers a basic version for a free app with a limited feature and also comes with a premium upgrade which has additional features where you can remove ads by upgrading to the premium version from the basic one.

There are no intrusive ads in the freemium model and comes up with a compatible approach.

3. In-App Purchase

A popular mobile application where users can purchase virtual items and have an upgrade within the same. Three distinctions are consumable items, non-consumable items, and subscription models. In the former, you can buy virtual goods for currency, in the non-consumable one you have a one-time purchase for an item or feature. In the subscription model users will pay a recurring fee to access the premium content or the feature.

With higher profits generation it comes up with advanced services through the application. This also keeps the credit details safe.

4. Subscription Based Model

If you are looking for a monetization strategy for apps, a subscription-based model is best. It offers various kinds of subscriptions to the user where you can take it on a monthly or annual basis and streamline your app revenue.

In the subscription model, you get a higher user engagement with ad-free access that eventually results in a reliable income.

5. Sponsorship

It is one of the most common applications of monetization prevalent these days. You need to get associated with various brands promote their services and earn in return. This model also helps in the improvement of user engagement and maintains the credibility of the application additionally, The revenue can be divided equally in this.

6. Crowdfunding

It is a kind of finance model where you raise a small amount of money from a large number of people and fund the project. In this model, there is no risk of a front cost and it offers a fast way to finance any application.

It is an easy way to finance any application without any risk. This also gives access to funding with a seamless investor relationship.

7. Transaction Fees

Transaction fee is also a relevant practice for the monetization strategy for apps. This can turn out to be a profitable method where your application will be monetized based on the daily transactions done by the users or any third-party vendors.

Cashless transactions are promoted without any investment and user credibility.

Conclusion

The changing landscape needs a well-developed monetization strategy for apps and is essential for the financial health and sustainability of the mobile application. Magicbid SDK helps in being profitable giving a holistic approach. Do you know about ad monetization strategies for in-app publishers.

It not only authorizes the developers to sail across the competitive landscape but also helps in recovering the cost and delivering value to the user while maintaining business. You can make money through apps by utilizing services such as in-app advertising, crowdfunding, sponsorship, and others. Besides, Magicbid turns out to be a great app monetization that aims to increase the revenue of the developers and innovators.

Ad Tech, Ad Mediation

February 5, 2024April 29, 2024Priyanka Bhati

What are the Best Ad Networks for App Monetization?

The best ad network for app monetization does not have a single factor but comes with a variety in which you may choose according to your needs. Geographical location, target audience and your specific monetization goals should be considered and the best ad network for app monetization should be chosen depending on the strength and weakness of your app. MagicShield along with the other ad networks serves the best.

Let us have a look at some of the Best ad networks for app monetization:

1. ADMOB

An advertising platform that is developed by Google which allows the mobile application developers to monetize it by the display of app advertisements.

Publisher Requirement:

There are certain publisher requirements with the admob that requires the content policies, traffic quality, app quality, ad placement and the legal compliances that comes across. The publisher is also required to check it on a regular basis as these updates keep on changing.

Publisher Benefit:

It gives access to 30+ premium demand sources and ad networks.
The creative templates can be customised.
Segments the audience automatically.

2. MagicBid

MagicBid is a Hybrid AIML based monetization platform which offers both in-app mediation and waterfall based real time bidding at the same time. It primarily focuses on publishers’ interest and brings them the best deal possible for their inventory.

MagicBid Features and Benefit:

Ad Mediation with Machine Learning: MagicBid competes with demands from various popular ad networks, including Admob, Meta, IS, MAX, and 20+ others, utilizing real-time mediation to maximize your ad revenue.
Reduced Latency by Auto Ad Caching
Automatic Format Switching for Enhanced Revenue
Advanced ad fraud detection and prevention.

3. SMAATO

This monetization platform forms as an intermediary between the advertiser and the app developers.

Publishers Requirement:

It has anti-fraud ad technology that ensures the safety besides your application meets the brand safety parameters. Several kinds of ad formats such as banner ads, native ads, video ads and interstitial ads are supported in this platform and it also gives way to customization control over frequency capping, ad placement and other parameters.

Publisher Benefit:

Smaato is an innovative app that has unified bidding.
Without any subscription it has access to the open marketplace.
It has targeting capabilities.

4. TAPJOY

Tapjoy is an advertising platform that connects the mobile app developers with the advertisers and also initiates the user engagement.

Publisher Requirement:

The publisher must align with the policies of Tapjoy and keep in note about the traffic quality, service and guideline.

Publisher Benefit:

You get access to an offer wall that is customizable.
This unlocks high value demand.

5. SMARTYADS

A kind of digital advertising technology company which not only provides solutions for the publisher but also comes equally for the advertisers. It is specifically designed for the publisher to maximise their revenue through various advertising mediums.

Publisher Requirement:

This does not have a download and minimum traffic requirement.

Publisher Benefits:

It comes with a well impoverished header bidding technology.
The user-friendly SSP board has various reporting tools.

Conclusion

While choosing the best ad network for app monetization there are many considerations like ecpm, user experience, full rates and the publisher app alignment with the ad network should be there. Staying informed about the upcoming trend of the industry and optimizing the ad revenue strategy helps in the best monetization results.

Web Monetization, Ad Mediation, Ad Tech

January 31, 2024April 29, 2024Priyanka Bhati

7 Types of Ad Fraud and How to Prevent or Stop Ad Fraud?

Ad frauds have many negative impacts on the website. Ad fraud is an activity by cyber fraudsters to manipulate the online advertising system and leads to false or misleading results. The dishonest practices aimed at the exploitation of the online advertising industry for financial gain, which impacts both advertisers and publishers.

It is one of the biggest challenges in digital advertising and with the ad fraud as per speculation there is supposed to be a 100 billion loss in this industry in 2025. Magic-Shield comes as a boon for the same as through the cutting edge ad fraud prevention solution and the utilization of the new technology. MagicShield analyses every user coming on your website and apps with 100+ parameters in real time to create a secure and trusted advertising environment.

Types of Ad Fraud

There are the following types of ad fraud, Major points:

1. Pixel Stuffing

A technique which is used in computer graphic and image processing that modify the images is known as pixel stuffing. When more than one ad is placed into one single 1×1 pixel area. Fraudsters generally use these type of fraud in ad set up and make money on the impression of the ad from this kind of pixel.

This is associated with ad fraud in the digital advertising context and you don’t even need to see the ad as it also gets counted as an impression that is viewed and it is repeated more than once in a single webpage.

2. Ad Stacking

Pixel stuffing and Ad stacking can be used synonymously. Multiple ads can be placed in the pixel stuffing which can be placed on the same area of the page. Ad stacking on the other hand involves the placement of the multiple ad that is unviewable ad. The users only get to see the ads that are on the top.

3. Domain Spoofing

When you quirk your publisher or advertiser who has a premium domain and disguise your real URL for them that is called domain spoofing. This is a very serious concern and is proved as a threat and it lets the fraudster sell publishers for the ad space for their desired price but leave the publisher without revenue.

Domain spoofing is a deceptive technique that is used by the fraudsters to exploit the advertisers place in the established website or an app.

4. Ad Injection

When the ad is displayed on the publisher website without the permission then this is called ad injection. This type of ad fraud has a negative impact on the website of the publisher.

5. Click Injection

Click injection is one of the types of mobile ad fraud. When the malicious app tries to manipulate the attribution of the advertising process by the injection of fake clicks for taking the credit for the legitimate installation. Therefore, click injection leads to bad performance of metrics and financial loss.

6. Geo Masking

When a low quality traffic appears and seems to be of a high quality, it is being sold to the advertiser for a good price and this is called geo masking by the fraudster. This kind of traffic usually depends on the countries as well. This traffic from countries like Australia and USA has a higher CPM and CPC than the traffic from Tier 2 countries like India and Tier 3 countries like India.

7. Bot Fraud

A kind of AD fraud which is linked to bot traffic. This is non-human traffic which is generated on the website and application by the robots. Bot fraud is not safe for the publishers and brings out a significant risk as it clearly has an interference with the usage of the website and redirects to a malicious source. Therefore it turns out to be a complete danger for the website and it also might hide the website from the Google search label.

How to Prevent Ad Fraud?

How to Prevent Ad Fraud MagicShield gets the insights from the page ad and validates the conversions by acting as a one stop solution for the prevention of ad fraud.

Use Fraud Detection Service: The fraud service detection uses the advanced algorithm and the machine learning that helps in identifying the block fraudulent activity in the real-time.

Viewability Measurement: You may use the viewability measurement tool that clearly ensures ads are being actually viewed by the user and are not hidden or placed in a non visible area.

Bot Detection And Filtering: The bot detection technology filters out non human traffic.

Using Anti-Malvertising Software: Anti malware software protects the page from performing bad and this prevents malware from real time attack.

Working with a Trusted Monetization Platform: The trusted monetization helps to set up a strong anti malware solution and therefore protects your website with any upcoming threats.

Conclusion

Ad frauds have got many negative impacts on the website that affects the publishers and the website. Different types of ad fraud brings in financial losses damaging your reputation and draining your resources. This also impacts the SEO in a negative way which also negatively impacts the experience for genuine users. Magicbid comes as a MagicShield for the investigation of ad fraud instantly and protects the ad spamming. Therefore, the publishers and website work together for the establishment of the industry standards and apply the best practices to combat ad fraud in a collective way.

Ad Mediation, Ad Tech, Web Monetization

January 29, 2024April 29, 2024Priyanka Bhati

Types of Bots – Spam Bots to Clickbots Everything Explained

Types of Bots – Spam Bots to Clickbots Everything You Need to Know! In the world of digital advertising, the biggest challenge for advertisers and publishers is the prevalence of botnet attacks. Recent studies show that around 27.7% of online traffic is generated by bad bots, with clickbots being notorious for artificially inflating ad impressions and manipulating click-through rates. To protect digital advertising campaigns effectively, it’s crucial to understand the types of bots and their characteristics. This article will explore bad bots, including spam bots and clickbots, empowering advertisers and publishers to safeguard their investments and maintain campaign integrity.

How Do Bots Work?

How Do Bots Work Bots operate on specific networks guided by algorithms, performing tasks like web scraping, interacting with users, or clicking ads. The distinction between good and bad bots lies in their intentions. Good bots, such as search engine crawlers, serve constructive purposes, while bad bots engage in malicious activities, defrauding advertisers’ budgets.

Good vs. Bad Bots

Good vs Bad Bots Not all bots are the same. Good bots adhere to industry standards and benefit users by indexing web pages. Bad bots, on the other hand, exploit vulnerabilities, leading to ad fraud and compromising user experiences. This article aims to raise awareness about the existence of bad bots that might impact campaigns.

Different Types of Bad Bots

Flood comment sections, forums, and social media with unwanted content, disrupting user engagement and degrading online conversations.

2. Scrapers

Systematically extract content from websites, harming content creators and publishers by stealing copyrighted material and distorting traffic patterns.

3. Credential Stuffing Bots

Automate the use of stolen login credentials across multiple websites, compromising user accounts and personal data.

4. Malware Distribution Bots

Spread malicious software by disguising as harmless files or links, infecting devices and recruiting them into larger botnets.

5. Clickbots

Mimic human behavior by generating fraudulent clicks on digital ads, inflating click-through rates, and depleting advertising budgets.

Avoiding Bad Bots

Defending against botnet attacks requires understanding the differences between good and bad bots and implementing comprehensive detection and mitigation strategies. Digital advertisers and publishers can leverage advanced technologies like machine learning and artificial intelligence to analyze data, identify bot patterns, and detect and prevent ad fraud in real time.

In this mission for a secure online environment, MagicShield serves as a powerful partner. MagicShield provides over 130 plus filters for comprehensive ad fraud protection. It uses advanced technologies such as machine learning and artificial intelligence. It does not matter whether spambots flood your comments or clickbots inflate your click-through rates. The MagicShield traps the flag and blocks suspicious traffic immediately. It is essential to implement effective strategies for avoiding bad bots. Don’t let bad bots compromise your online integrity. Trust MagicShield for robust ad fraud protection and enjoy a worry-free digital experience.

How Can MagicShield Help?

As an ad fraud and invalid traffic mitigation solution, MagicShield offers over 130 plus filters to choose from for comprehensive protection. From Click Spam to Bot Networks, these traps immediately flag suspicious traffic. Once flagged, MagicShield can block these bots from infiltrating campaigns and provide real-time reports to measure the impact, ensuring a secure advertising environment. MagicShield offers ad fraud and invalid traffic strategies for comprehensive protection. It follows a strategy for traps to immediately detect and flag suspicious traffic. Once flagged, MagicShield can block these bots from attacking campaigns and provide real-time reports to measure the impact.

Ready to Protect your Digital Investments with MagicShield? 🛡️

If you’re looking for tailored solutions, extra revenue, and success stories like the one above, Magicbid.ai is your go-to partner. Let’s craft a strategy that puts you at the forefront of ad innovation. Reach out to us online and let’s start boosting your revenue today!

Do you understand the types of bots? May I help you? If you don’t know about types of bots. You can Contact us support@magicbid.ai or WhatsApp to directly connect with us.

Ad Mediation, Ad Tech, Web Monetization

January 26, 2024April 29, 2024Priyanka Bhati

Publishers And Their Daily Challenges

Every day, publishers face a mix of challenges in the ever-changing digital world. publishers always follow the rules and regulations of websites and apps. They also work hard to build a strong connection with their audience, making sure people keep coming back. Digital advertising relies more on user engagement than mere attraction. Ad publishers, those who own ad inventory, use Supply Side Platforms (SSP) to connect with potential advertisers. These SSPs act as digital agents, linking publishers to the market through ad exchanges.

The goal for every publisher is to sell the maximum inventory through Real-Time Bidding (RTB), a process that helps them understand their profitable inventory, audience, and segments for expansion.

The Dynamic World of Publishers: Daily Challenges?

Publishers play a vital role in sharing information and entertainment to a global audience. However, the journey is fraught with challenges that require patience and strategic thinking.

What are Daily Challenges? For Publishers

What are Daily Challenges For Publishers

Their mission to share information and engage their readers comes with some hurdles. Keeping people interested is an ongoing challenge. The way people behave online changes, so publishers need to adapt.

Despite the promising landscape, the programmatic ecosystem poses challenges for publishers:

1. Frauds

Advertisers aren’t the only ones vulnerable to ad frauds; publishers face risks too:

Domain Spoofing: Imposter domains pose as genuine ones, tricking advertisers into paying more.
Ad Injection: Criminals place ads on genuine publishers’ sites without their knowledge.
Click Farms: Humans mimic bots, engaging in ad clicks, app downloads, and website browsing.

2. Devaluation of Premium Inventory

Publishers often prefer selling premium inventory through direct sales to maintain its value. However, malicious apps or adware plug-ins can inject non-premium brand ads, compromising the premium space and revenue for publishers.

3. Cookie Stuffing

Fraudulent parties drop cookies on users’ browsers, claiming commission for purchases users make on an advertiser’s site. This practice, known as cookie stuffing, requires publishers to stay vigilant against such attempts.

4. Transparency Issues

Publishers face transparency challenges related to traffic sources, ad details, and landing page disclosure:

- Source of Traffic: Tracking users from unknown and non-targeted geographies and bots is challenging, leading to worthless impressions on ads.
- Ad Details and Landing Page Disclosure: Lack of transparency regarding ad details and landing page information can damage a publisher’s reputation, as users might perceive it as spam.

The Solution

MagicShield: How to Detect and Prevent Daily Challenges?

How to Detect and Prevent Daily Challenges MagicShield is an Invalid Traffic (IVT) Management solution designed for web and app publishers. It offers monitoring, blocking, and optimization of IVT for businesses involved in programmatic digital media. With 100+ filters, accurate verification, fast action, and transparent reporting, MagicShield helps publishers tackle challenges effectively.

The Role of MagicShield

1. Advanced Threat Detection

MagicShield employs advanced threat detection mechanisms to identify and remove malicious malware and cyber threats. Its proactive approach adds an extra layer of defense against the spread of cyber threats.

2. Phishing Protection

MagicShield’s robust phishing protection ensures that users and organizations can identify and prevent phishing attempts effectively. Real-time alerts and education contribute to a safer online experience.

3. Insider Threat Mitigation

MagicShield assists organizations in mitigating insider threats by implementing access controls, monitoring user activities, and fostering a culture of cyber security awareness. Its solutions aim to prevent and detect internal security risks.

Conclusion

Magic Shield provides fraud measures and adds an extra layer of security to online activities. Its work on real-time monitoring and analysis helps to identify and prevent invalid traffic. It improves the overall trust in digital advertising. By activating specific traps related to Publisher fraud, MagicShield empowers publishers to stop traffic generated from bot networks, click farms, domain spoofing, injected ads, and more, ensuring a clean and secure advertising environment.

Ad Mediation, Ad Tech

January 24, 2024April 29, 2024Priyanka Bhati

Ad Monetization Strategies for In-App Publishers

In the ever-changing world of digital publishing, where content is king, ad monetization serves as the guide leading publishers to financial success. Whether you’re an experienced digital publisher or a new content creator, understanding the basics of ad monetization is crucial for steering your journey towards profitability, especially in the realm of in-app advertising. This article aims to be your reliable source of information, offering insights for both seasoned publishers and emerging content creators.

Ad spending in the in-app advertising market is projected to reach $314.50 billion in 2023. Whether you’re contemplating the best ad placements within your app, considering the integration of native ads, or exploring the potential of rewarded videos, this article provides valuable knowledge. In this guide, we will not only cover the fundamental principles of ad monetization but also delve into strategies tailored specifically for in-app publishers. Additionally, we will educate you about Magic shields that utilizes new age technology for creation of better advertising campaigns.

How Mobile Ad Monetization Works

How Mobile Ad Monetization Works Mobile ad monetization involves a multifaceted process, and understanding its key components is crucial for success. Magic shield by magicbid validate conversion and keeps an eye on its genuinity and fakeness. Let’s simplify the complexities of this ecosystem:

1. Ad Networks and Demand Partnerships

- - Ad networks connect publishers with advertisers, facilitating ad exchange within your app.
  - Demand partnerships involve collaborations with advertisers and demand-side platforms (DSPs) for a steady flow of ads into your app’s inventory.

2. Ad Formats

- - Various ad formats, such as banners, interstitials, native ads, and rewarded videos, serve different purposes and suit specific content or user experiences.

3. Ad Mediation

- - Ad mediation platforms optimize ad revenue by selecting the most profitable ads from different networks, ensuring higher earnings.

4. User Targeting and Personalization

- - Ads can be customized based on user data and behavior analytics to match audience interests, enhancing engagement and conversion rates.

5. Ad Placement and Frequency

- - Strategic ad placement within your app’s interface is crucial, balancing frequency to avoid overwhelming users for a positive experience.

6. Ad Auctions and Real-Time Bidding (RTB)

- Real-time bidding allows advertisers to bid on ad space through instantaneous auctions, often leading to higher ad revenues for publishers.

Effective In-App Monetization Strategies for Publishers

Optimizing Ad Placement

- - Identify high-visibility areas within your app and strategically place ads without disrupting the user experience.

Implementing Rewarded Videos

- - Offer users valuable incentives, such as in-app currency or premium content, in exchange for viewing an ad to monetize your app and boost user engagement.

Leveraging Native Ads

- - Native ads seamlessly blend with your app’s content, providing a non-disruptive user experience, and can be highly customizable to engage users effectively.

Exploring In-App Purchases

- - Offer premium content, features, or ad-free experiences for a fee within the app to diversify revenue streams.

Partnerships

- - Secure partnerships with brands in the same niche to expand your target audience and diversify your network, attracting users who appreciate fresh content.

Ad Fraud Detection Tools

- Implement Ad Fraud detection tools like – Magic-Shield to identify and mitigate fraudulent activities, safeguarding advertising revenue and maintaining trust with partners.
- It also protects ad spamming by protecting ads displayed on suspicious sources.
- MagicShield detects the spam and unwanted traffic blocking them. It also detects the source from where it is coming , enhancing the user experience.

Conclusion

Ad monetization is essential for digital publishers, and mastering its intricacies is key to success. As an in-app publisher, you have the potential to unlock untapped revenue by optimizing ad placement, using native ads, and personalizing user experiences. The Magic Tag of MagicShield turns out powerful that allows the website and app owners to detect invalid traffic. This helps in the improvement of overall performance and user experience of the website. Implement these strategies, refine your approach through testing, and ensure a steady stream of income while delivering a superior user experience.

Ad Mediation, Ad Tech

January 23, 2024April 29, 2024Priyanka Bhati

6 Metrics Every Publisher Must Track in Ad Marketing

In the ever-evolving world of ad marketing, keeping a close eye on website metrics is crucial for the success of programmatic publishers. These metrics act as a guide, providing valuable insights into performance, audience behavior, and revenue generation. They are essential for navigating the complexities of online advertising, helping publishers make informed decisions to maximize the potential of each ad placement.

In the first half of 2022, the global viewability rate for desktop display ads was 71.5 percent. This means that 71.5 percent of display ads on desktops were viewable during that period. Website performance metrics play a key role in monitoring user engagement, assessing ad viewability, and optimizing revenue streams. They empower publishers to make informed decisions in the competitive ad marketing landscape.

What is Ad Marketing?

what is ad marketing Ad marketing is a method of reaching people through paid advertisements. When you use ad marketing, you create specific messages to motivate people to take action. When you invite your audience to interact with your business, whether through a newsletter sign-up or a product or service purchase, you’re using a targeted message.

In this blog, we’ll explore the six most crucial metrics that publishers should track in 2024 to ensure programmatic success in ad marketing.

Importance of Tracking Website Metrics for Publishers

Website Metrics for Publishers Maximizing Ad Revenue: Metrics identify high-performing ad formats and placements, optimizing revenue streams with data-driven insights.

Ensuring Ad Viewability: Monitoring metrics like viewability ensures that ads are seen by the audience, enhancing engagement and conversions.

Improving Ad Performance: Metrics evaluate the effectiveness of ad campaigns, allowing publishers to refine strategies for better performance.

6 Website Metrics Every Publisher Must Track

6 Website Metrics

The following are six website metrics that every publisher must track:

1. Website Speed Up

Largest Contentful Paint (LCP): Measures how quickly a page loads the largest visible text or image.
First Input Delay (FID): Measures a page’s interactivity. The new metric, INP (Interaction to Next Paint), will replace FID as part of the Core Web Vitals in March 2024.
Cumulative Layout Shift (CLS): Measures visual stability. Aim for scores below recommended thresholds.

2. Click-Through Rate (CTR)

CTR measures the percentage of users who click on an ad after viewing it.
High CTR indicates engaging ad content and resonating placements.

3. Conversion Rate

Measures the percentage of visitors who complete a desired action.
Helps assess the effectiveness of ad marketing campaigns.

4. Average Time on Page

Indicates how long visitors spend on a webpage.
Reflects user engagement with content and ads.

5. Ad Fill Rate

Refers to the percentage of ad requests successfully filled with ads.
Measures ad inventory utilization efficiency.

6. Bounce Rate

Reflects the percentage of visitors who leave a site after viewing only one page.
High bounce rates may indicate irrelevant ad placements or poor user experience.

In the dynamic realm of ad marketing, tracking these six metrics is vital for programmatic publishers. These insights help optimize strategies, refine ad placements, enhance user experience, and maximize revenue, providing a competitive edge in the digital advertising landscape.

Conclusion

In the challenging world of ad marketing, maximizing the power of metrics is not just a choice but a necessity for programmatic publishers looking for success. The six crucial metrics outlined here serve as markers, guiding publishers through the complexities of digital advertising in 2024. As we navigate the complexities of 2024, MagicShield stands out as more than a brand. It is a guardian. MagicShield provides insightful metrics to steer publishers toward success. This type of MagicShield provides a protective shield that offers a competitive edge in refining campaigns. It ensures engaging user experiences and optimizing revenue streams.

Web Monetization, Ad Mediation, Ad Tech, Web Design

January 22, 2024May 20, 2024Priyanka Bhati

6 Ways to Increase Ad Revenue from Websites [Ultimate Guide]

In the competitive environment of digital publishing, maximizing ad revenue is a pivotal goal for publishers seeking sustainable growth and success. This blog explores six innovative strategies to increase Ad Revenue from websites that serve as a game-changer. Did you know that header bidding is one of the most effective techniques applied by publishers to increase ad revenues? Learn how you can enhance your position in the dynamic world of online publishing by optimizing ad placements and using innovative formats.

Digital ads are a vital source of revenue for publishers in the programmatic ecosystem. Programmatic advertising made up 86.5% of digital ad spending in 2021, as reported by eMarketer. To optimize revenue, publishers seek ways to maximize their inventory’s value.

Consider to Increase Ad Revenue from Websites

Step By Step Process to Increase Ad Revenue from Websites

Here are some steps to increase ad revenue from websites:

1. Build and Optimize Content

In the dynamic world of digital publishing, the foundation of success resides in building and optimizing compelling content. As publishers begin on the journey of content creation, MagicShield stands as a protective shield, ensuring a secure environment for engaging and relevant content.