April 11, 2024January 16, 2025magicbid_marketing

10 Signs Ad Marketing Campaign is Being Targeted by Bot Attacks

Ad marketing has become one of the most crucial factors and the soul of a digital business that drives growth, traffic, revenue, and engagement. With marketing there also comes certain malicious activities that affect every factor possible.

Bad bots pose a significant amount of threat to the success of any campaign. Bots are certain automated programs that mimic the behavior of humans and infiltrate our website completely which also manipulates the engagement of ads. It’s very important to acknowledge the alarming signs that can adversely affect your marketing efforts.

Bots almost cover 30% of the traffic that is coming on the internet. Therefore, their presence cannot be countered inevitably. When the bots target the website they compromise the integrity, authenticity, and every other analytics that also undermines your ROI. Let’s look at certain signs that tell us that your ad campaign is targeted.

Detecting Bot Attacks: 10 Signs Your Ad Campaign is Targeted

ad marketing campaign

1. Unusually High Click-through Rates (CTR)

If you are facing a sudden increase in the CTR without any engagement metrics and conversion rise, it is surely an indication of the bot’s clicks. These kinds of bots inflate The metrics artificially but do not deliver genuine interaction.

2. Abrupt/Quick Changes in Traffic Patterns

It is not a green flag if you are facing traffic Spikes suddenly from the activity that is caused by a bot. Increased traffic is also positive but when but only when it is coming from a certain kind of marketing or organically. Therefore, it is important to analyze where this unusual pattern is coming from as it might be a bot attack.

3. Strange User Behavior

Usually, the bot follows a regular and repetitive pattern when it comes to their interaction as it imitates the behavior of humans. Therefore, identifying repetitive sequences of clicks or views that do not match the behavior of the user or your visitor can also help in spotting the bot attack activity.

4. High Bounce Rates

Try to analyze and monitor the bounce rate and the locations from which it is coming geographically. The bot targets a certain region as well leading to an abnormal increase of bounce rate. Therefore, these kinds of regulations must be pointed out towards bor activity that focuses on the specific area rather than genuine user engagement.

5. Inflated Impressions

If there is sudden inflation in the rate of impression then there can be an unexpected attack of the bot as the drops in the rate of conversion or any abnormal change that happens during the session will surely impact the credibility of the campaign metrics.

6. Click Fraud Warnings from Ad Networks

If you are receiving a click fraud warning from the ad network then it is a clear signal that you are facing a bot attack. Therefore, if you suffer from any suspicious sources that are not your usual pattern then you should look out.

If there is a genuine engagement with the website that turns out good but whenever it is an engagement given by a bot it often generates clicks without any subsequent interaction.

It is very crucial to investigate the ad network issues which is the click fraud warning and its underlying causes to prevent your website from any kind of malicious attack.

7. Unexplained Budget Depletion

If there is an unexplained budget depletion in the ad marketing campaign it is a sign that the website is targeted by the bot attack. If you are facing a rapid expenditure with minimal results then there might be a chance that there is a sudden spike in the click volume and this abnormal click distribution can be a hint of a high click fraud rate.

If there is a consistent budget depletion or you are facing irregularity in the performance metrics then you should collaborate with ad platforms like Magic Bid which can help you mitigate the impact of any kind of bot attack.

8. Suspicious IP Addresses

If there is an unusual geographical origin or a significant post of click or the interaction with the ads originating from the region where your target audience is not concentrated then there are high chance that you are facing a Bot attack. Therefore, monitoring the IP address that is associated with your interaction and following the pattern will help you detect the bots primarily.

9. Unusual Geographic Patterns

If you are facing an anomaly in the Geographic distribution of the traffic that can be a disproportionate number of clicks from the region with the low internet penetration, it is surely an indication of bot activity.

10. Lack of Engagement on Landing Pages

If you’re facing a lack of engagement on the landing page despite receiving clicks then you need to indicate that the marketing technique is being targeted by the bot attacks.

There are certain signs that you need to watch out for such as high bounce rate, low page depth, short session duration, unusual traffic pattern, and no conversion event. Monitoring the engagement metrics of the landing page for identification of genuine interaction will help you detect and prevent yourself from such kinds of attacks.

Conclusion

It is very important to protect your ad marketing campaign from any kind of bot attacks as it is very important for the long run and maximization of return of your site.

Therefore, perfectly analyzing these 10 signs and taking the perfect countermeasure to protect them is foremost. Ensuring the efficacy and authenticity of the advertising effort in the digital realm is crucial.

It is not as easy to deal with the bad bots as it is a long process that requires constant upgradation and a perfect measurement of analytics. Therefore, by partnering with the magicbid, to get good support that will reduce your challenges.

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Ad Tech, Monetization

April 10, 2024January 16, 2025magicbid_marketing

Where To Place Your Ads? Best Ad Placement with MagicBid.ai

Where To Place Your Ads? Best Ad Placement with MagicBid

There has been a considerable increase in the digital ecosystem therefore the publishers are clearly finding a new way for maximising the revenue for their website. There has been a variety of revenue models available but magicbid_ai plays a vital role in achieving what the publisher really wants.

MagicTag by MagicBid offers an impressive ad placement that helps in boosting the revenue. It not only gives the growth but also addresses the issue of the invalid deduction that is caused by the bot.

What is Ad Placement?

When a single ad unit or a group of ad units has a designated area on the publisher website where they can place their advertisement, that whole setup will be called as an ad placement.

Google ad placement can be automatically created by the publisher who uses the Google ad and additionally they also get the benefit for defining the placement criteria as per their desire. The format of the ad and the size of the ad plays a larger role in engaging the user with an ad and it’s the responsibility of the publisher to analyse the user data while placing the ads for ensuring the engagement at a higher rate.

Why is Ad Placement Important?

The ad placement turns out to be very important if you are into the creation of an online ad campaign. It does not really affect how great the ad is, if no one pays attention. Therefore, the click through rate (CTR) suffers and the opportunity of revenue seems to be lost very easily.

The ad placement needs to be best; it also depends on the size of the ad and the type of the audio chosen for the attraction of your visitor.

Factors to Consider When Optimizing Ad Placements

Factors to Optimize Ad Placements

There are certain factors that need to be certainly kept in mind while you are on a way to optimise your ad placement. Once you are done with your tricks and strategy you can proceed to the next level and here are some important consideration where you need to pay your attention on:

Ad Position
Ad Format
Ad Relevance
Ad Frequency

6 Best Ad Placement Optimization Techniques

1. Consider User Experience

User experience consideration is very important while you are placing an ad on the website. As per a recent study, if there is a delay faced by a website while loading. It will affect the user in a negative way and will lead to customer dissatisfaction.

Therefore, even a 1 to 2 second delay with an unfamiliar site will give you a bad impression.

User engage in a more good way if there is no distraction faced by them. Therefore, there should always be places where they cannot be mistaken easily and not seen as the website content or design layout.

The relevance of the placement of ad should also be kept in mind as the ads which are placed should be as per the data and the behavioural experiences of the user should be kept in mind.

2. Use Multi-sized Ad Placements

If you will use a multi size ad placement on the website it clearly will help the publisher to improve the ad revenue as there will be a wider range of ad size which considerably will increase the likelihood of the click and the placement of ad.

3. Use Lazy Loading

Optimization of the website performance is very important therefore it’s better to use the lazy loading technique which will load the content only when it is needed.

This technique will prove beneficial for the website that has a variety of video ads and images which significantly helps to improve the load time and give a good user experience.

4. Place Ads in Strategic Locations

Placement of ads on a strategic location also drive’s growth on your website building. In the success of your advertising campaign it also helps the publisher to boost the odds of grabbing the interest of the viewers.

Let’s look at the most effective placement of ads:

Between Paragraphs: In the placement of the ad within the paragraph of the content captures the interest of the readers.

Sticky Units: these kind of ads are present on the screen and as the user scroll down and up as they approach in an effective way navigating the website.

Above and Below images: if you will position the ad below or above the image it captures the user’s attention in a very strategic way.

5. Test Different Ad Placements

Tera different kinds of ad placement that have their own strengths and weaknesses. The testing of A/B can be compared to the placement and the format to see which can generate the most revenue.

6. Consider Mobile Optimization

Mobile devices will be becoming popular and have an important part of the landscape of online advertising. 5 G has become readily available. The usage of mobile phones has considerably increased base almost 51% made up the ad spending.

There has been a considerable increase in the usage of mobile phones and the publishers are also able to optimise the ads for the devices.

Serving mobile friendly ads size is also one way through which the ad placement Optimisation can be done for achieving the bigger objective.

3 Best Website Ad Placement Strategies for Publishers

Best Website Ad Placement Strategies for Publishers

1. Balancing Customer Experience

It’s very crucial to maximise your revenue by finding a perfect balance of your site and considering the performance and units with the User experience.

If you want to provide the best possible user experience you should be loyal to your user base and increase the number of traffic that is coming on to your site.

The ads which are performing well may get the more intrusive placement that will harm the user.

The engagement of the poor website can also alter the search ranking; it may give the bounce rate at a higher level which can eventually decrease and generate less revenue.

2. Analysis of User Behavior

It is highly recommended to see the user intent on your site. As the user are going to browse through a long form of content.

If you look that at the journey of the user to your site and what you can expect my engaging from it, you will help yourself in becoming better with the placement of the ad.

Therefore the user intent must seen with the very core as it helps you to analyse an implement the ad format making the best choice possible.

3. Look at the Site Data

You should definitely look at the site data to choose the right placement for your ad that will be best guided through the research or inventory performance.

There are many ways and tools that can be provided which eventually will help you to make the best decision.

Google Analytics

Google Analytics give you an in-depth analysis about the interaction of the site with the traffic that is coming. It also helps to know which content is performing well on the landing page and what can be avoided for getting the best organic search or the direct traffic.

Heat and Click Maps

Products like MagicBid provide the website owner with the data of the user interaction they also highlight where the user spends most of their time. It helps in understanding what kind of content your visitor is attracting most with.

A/B Testing

A or B Testing This testing for the ad.placement gives you the best user experience of the website. Google clearly helps in the Optimisation and allows you to send the traffic to a link which is very specific for seeing the number of different pages.

How can MagicTag help Maximise Revenue with ad Placements?

Maximise Revenue with ad Placements Magictag is one such powerful weapon of the magic Shield which offers a powerful way to combat the Click spam and it clearly allows the app owners and the website owners to detect and block the unwanted traffic in the real time.

The sources of the click spam can also be identified by this which will ensure the website analytics and reflect genuine user behaviour and improve the overall performance and the User experience of your website.

MagicShield MagicTag offers a new ad format with the defence system against the invalid visitor and there has been a considerable surge of revenue for about 200 persons and the team of experts helps in identifying the ad placement which is very impressive the ecpm has clearly doubled with this advertising model.

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Ad Tech

April 8, 2024December 11, 2024magicbid_marketing

MAGICBID is Now a Google Certified MCM Channel Partner

MAGIC BID is Now a Google Certified MCM Channel Partner!

MagicBid, a globally trusted Ad-tech company, today announces itself as a certified Google MCM (Multiple Customer Management) Channel Partner. This collaboration with Google expands MagicBid’s offering by supporting current and future publishers that leverage Google Adexchange’s comprehensive digital monetization platform.

The assessment process officially established MagicBid as experts in Google products while providing innovative technologies, valuable solutions, and impactful services to help publishers succeed in maximizing revenue generation.

What does it mean for MagicBid to be a Google Certified Partner?‍

There are a range of benefits to becoming Google Certified Partners. Primarily, it’s a symbol of trust given to an exclusive number of companies and signifies Google’s confidence in MagicBid’ services and the way we work with publishers. Beyond this, certified members are invited to feedback on how Google solutions can and should work for publishers while also benefiting from early access to Google news and developments.

Google’s certification program is designed to help publishers find the best partner from a pool of proven experts that can provide real monetization solutions and support for a publisher’s specific needs. MagicBid’s MCM certification means that our products and services, like MagicShield, MagicTag and MagicSDK are recognised by Google to be extremely valuable for publishers looking to monetize their sites or apps in the most effective way.

“Attaining certification as a Partner marks a significant milestone for our entire business! It underscores the unwavering commitment our team demonstrates daily to deliver optimal outcomes for our partners. At MagicBid, our dedication to furnishing the finest platform for success remains steadfast. Being distinguished by Google further validates our proficiency in optimizing publisher revenue.”

Vaibhav Srivastava | CEO, MagicBid

Certification Represents a Next-level Partnership with Google:

Becoming a Google Certified MCM Partner allows MagicBid to unlock an even stronger relationship with Google. Google trusts our expertise and market experience, taking our council on where the industry is and what publishers need or are concerned about. MagicBid is able to represent the best interests of our publisher partners to further provide greater value in the monetization solutions we provide.

What Does It Mean For Publishers?

For publishers, working with a certified partner is a guarantee that you are working with Google product and monetization solutions experts. Being part of the select group of certified companies indicates that MagicBid has been reviewed and assessed, and confirmed to be providing publishers with innovative products and solutions that maximize revenue generation. Publishers will benefit from MagicBid’ heightened relationship with Google and alongside our expert team, will be able to take advantage of the latest developments in technology and products by being among the first to hear about them. This exclusive access to knowledge and information will help publishers succeed.

“We’re excited to reach the esteemed status of Google Certified Partner. This certification not only affirms our dedication to delivering exceptional solutions but also strengthens our commitment to our publishers’ success.”

Satyajit Nath | COO, MagicBid

Publishers will benefit from MagicBid’ heightened relationship with Google and alongside our expert team, will be able to take advantage of the latest developments in technology and products by being among the first to hear about them. This exclusive access to knowledge and information will help publishers succeed.

At last, as the saying goes, with great power comes great responsibility. We are committed to upholding this responsibility. We extend heartfelt gratitude to our team, publishers, adtech enthusiasts and all those who have supported us along this remarkable journey.

Our Next Milestone?

Securing the Google Certified Publishing Partners badge by next year. With dedication and perseverance, we’re ready to make it happen.

Why Should You Partner with Magicbid?

As a Google Channel partner, this acknowledgment from Google highlights our dedication to providing outstanding services to publishers and optimizing their revenue opportunities. We are extremely proud of this recognition and are more determined than ever to fulfill our mission of aiding and empowering online publishers in the sustainable growth of their digital ventures.

Our core belief is that each publisher deserves a customized approach that suits their specific requirements, coupled with cutting-edge technology, ensuring that their content creation efforts are duly rewarded in an equitable manner.

Join us on this journey of continuous growth and success!

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Ad Tech

April 4, 2024January 16, 2025magicbid_marketing

IAB Tech Lab Guidelines: What Publishers Need to Know

The definition of instream and out-stream video advertising was updated. The classification of content based on the intent was changed and a new type called accompanying content was developed by the IAB Tech Lab in the year 2022 August. These changes affected the CTV and the digital video ad format guidelines.

These were crucial as they possessed the possible changes that created a great deal of anxiety, especially for the publishers.

Later in the year 2023, the publisher DSP and the SSP that make up the supply chain of the ecosystem decided to deliberately integrate these new standards into the operation. Even though the tactic was first met with resistance, they eventually gained hold since they are beneficial for the publishers in the long run.

It is important to review the definition of the terminology and comprehend the changes for the publishers to better change and implement their business practices.

IAB Tech Lab Guidelines: Why Importance

Let us give a detailed summary of all that has been changed since the last:

1. Dual Methods of Classifying the Videos as In-stream Experiences

Dual Methods of Classifying the Videos as in-stream Experiences As per a recent study, 54% of customers prefer to watch video advertising with sound either most of the time or always whereas 6% never choose to do so. As per the result of a recent survey, some browsers like Google Chrome do not enable the automatic sound on as it might not provide the best experience possible.

The most recent specification classifies movies as in-stream when it is obvious that the user intends to watch them. Videos that are the main content of a website relate to a user requests a topic that are considered in stream even if they don’t play audio automatically.

On the other hand, it is also important to the recognize that use of a floating player negates the classification as in stream once in transition to a floating state.

2. The New Guidelines Describe Clear User Intent

Whenever a user clicks on the link for the exploration of the topic the foremost expectation is to find content that is relevant to any format. In case the video matches the subject matter of the page without any previous notification it shall be categorized as the accompanying content.

If the user anticipates the link which is video based on the declaration but encounters mismatched content it will not qualify as in-stream. There can also be another perspective of the intent that involves the user’s activities.

Watching the video with the sound related to the requested topic DSP on the other hand scrutinises the partner who is supplying to ensure the signal accuracy and in the case where the supply sources are not reliable in signaling the DSP might default to accompany the classification of content and necessity discussion with DSP partner regarding the content classification.

3. Accompanying Content for Enhanced Relevance in Video Advertising

Enhanced Relevance in Video Advertising

It can be seen as a new and fresh edition to the video landscape which emerged with the updated guidelines and also accompanies the content.

This category clearly distinguishes between the standalone and the premium video which grants publishers the chance to propose the content to the social media platform without any label.

Publishers can also gear up and deep in The Reader engagement whereas the advertiser can target the audience with the relevant topics.

4. Understanding its Implication for the Advertiser and Publisher

The industry has embraced the changes that have been kept forward and the publishers have found their new principle that prioritizes the experiences that are superior for the reader and flourish the budgets from the advertiser which heightens engagement from the audience.

The transparency that is being followed up surrounds the video placement of the environment that will further benefit the buyer.

Many values hold the potential for the enhancement of all the passage in the ecosystem which has the collaborative adoption effort. The industry is wide which posters the improvement to connectivity and the transparency among the seller buyer and other industry participants.

At Magicbid.ai we are truly dedicated to guiding the publishers through the challenges which are posed by them by the recent changes that IAB has made.

Here you will feel empowered to adapt and thrive in the digital landscape that keeps on evolving and ensure that they can optimise the continent monetization and the engagement of the audience despite the shift the industry has made.

Conclusion

These days the digital environment is evolving a bit and the potential amendments that are coming are big which is posing a lot of uncertainty in the publisher’s mind.

Therefore Magicbid is one such platform that helps in building and targeting the audience and helps in the strategic placement of ads that target the right audience at the right time.

It has now become really important for the publisher to stay updated to strike the balance between maximizing the revenue and being in the competition by adhering to the compliance of the industry.

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Ad Tech, Monetization

April 2, 2024January 16, 2025magicbid_marketing

What is Ads.txt? Key Insights Guide for Publishers in 2024

The ads.txt helps in maximizing the speed of the advertiser spend. This also updates the buyer setting by default. Rather it also shorts the integrity by regularly monitoring the ongoing vendor communication. It is a publicly accessible text where the publisher caters to the authorized publisher for the sale and resale of their ad inventory on the website. It is very beneficial as it empowers them to verify the legitimacy of the ad inventory they are willing to purchase.

What is Ads.txt?

It is a text file that is available publicly where the list of publisher partners prioritize reselling and selling inventory on the website. The advertisers on the other hand also can check the validity of the Inventory of the ad which they are going to purchase. With the ad.txt the transparency and the add fraud can be combated.

By implementing the ad.text the publisher also can help protect the inventory from any kind of misrepresentation or an authorized selling from the parties that promotes transparency and trust in the advertising ecosystem.

By using this whole mechanism you will be able to eliminate domain spoofing where the fraudster easily gets through the advertiser to run ads on the website showing them that they hold a premium site.

How Does Ads.txt Work?

How Does Ads.txt Work Whenever a publisher uploads the ads.text to the domain, the advertiser uses the Ads.txt crawler, which is the script that crawls and gets up with the list of domains. Once the domain has been accessed in the ad.text, the reference can be matched with the seller account ID giving the bid request.

In case if the seller account ID that is given does not match the bed request it will stipulate that the inventory does not originate from the sanctioned domain. This can also give way to any potential fraudulent activity.

How to Create Ads.txt?

The syntax has been recommended to the list of partners by the IAB, where they have to create their ads.text file and put Syntax. The list of partners then will be represented in a prescribed way.

The ads.text file can be seen by anyone you just have to check it by typing the root of the main name with “/ads.txt”.

How to Implement Ads.txt?

How to Implement Ads.txt For the legit sale of the Inventory of your ad, you need to upload a text file and the server of your website which contains the list of the ad tech partners who are trusted and will get support from the ad tech format to verify the Publisher’s inventories to whom they have permitted to sell. The buyers can also verify trust in the inventory they are purchasing, ensuring maximum transparency and all of this reduces the risk of fraudulent activity.

The specification of the IAB that is mentioned is contained by the resource some of the resources such as Google Ad Exchange have already published documents that implement which you get the file easier for the publisher.

Is Ads.txt Mandatory?

There is no obligation but when it comes to Google it very strongly recommends implementing ads dot txt as it safeguards and prevents the Inventory of the ad from being intentionally labeled falsely from the specific domain.

Therefore it turns out to be necessary to label yourself as a legitimate seller so that you can receive the money which is spent by the advertiser without any risk of faking inventory.

Benefits of Ads.txt

If you are among those who sell the ad inventory on your site then ads dot text is a great way and here are some benefits of using it.

Enhanced Transparency: transparency is enhanced when you are using this in the ad supply chain. It allows the publisher and the advertiser to identify the seller who is authorized to sell the ad inventory. This gives some better control over the understanding of the process of ad buying.
Reduced Ad Fraud: ads.txt helps in the prevention of fraud and makes it clear for the hostile one to sell the fake ad inventory. The publisher can also select the reseller who is authorized and cancel the Inventory of their ad. They can also verify whether the buyer if they are legitimate or not.
Increased Revenue: If you have implemented the ads.txt it truly enhances the trust of their ad buyer at a greater revenue. Advertisers get captivated to purchase the inventory from the publishers as the ads.txt guarantees that the ads are displayed on the authenticated websites.

Difference Between Ads.txt and Ads. cert

Difference Between Ads.txt and Ads.cert Ads.txt helps the publisher to declare who is an authorized seller of the digital inventory. Whereas, when it comes to implementation in the ads.txt the publisher gets to host this on their domain making it publicly accessible.

The ads.txt functionality addresses the issue of domain spoofing as well where the fraudsters get to misrepresent themselves as a legitimate publisher and count to feed their inventory by saying that they are a premium website. Therefore, by implementing ad.txt the buyer can ensure that they are making the transaction with an authorized seller and reduce the risk of ad fraud by many percentages.

Ads. cert on the other hand comes with the purpose of a digital signature initiative that aims to verify The authenticity of the individual ad impression in real time. By adding a digital signature to each of the ad requests that contain information about the impression of the ads. cert enhances the security and trustworthiness of the ad transactions.

How to Monetize Your App with Ads?

Magicbid empowered the publisher and understood the lack of an ad monetization platform that the publisher needs. Therefore it is a modern and innovative technology that is used by the web publisher and the app for any internal mediation which gives the perfect monetization that your app wants.

Magicbid with a master faster new age technology offers cutting and solutions that maximize your app monetization potential. You should choose to be one of the magic bid users as it boosts your revenue and gives you complete control with transparency and promotion in updating. It guarantees maximum revenue by incorporating the high-revenue ad format into your strategy.

Conclusion

Implementing ads.txt is a great way to combat fraud by regulating the way the publisher and the resellers advertise. It not only helps you in giving transparency and combats ad fraud. It also rather helps you in protecting the brand reputation and enhances buyer confidence. You should not only keep your eye on the implementation of the ads.txt but also maintain it regularly so that you can enhance buyer trust unlock cookieless revenue and maximize the advertiser’s spending.

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Ad Tech

March 28, 2024January 9, 2025magicbid_marketing

Google AdX vs Google AdSense 2024: Which is Better For You?

Want to know about the Google Adx vs Google Ad-sense? You have landed on the right page. They are digital advertising programs but serve different purposes. Publishers use both of the platforms for the monetization of the website. Let us understand both of them with a closer look. Google AdX and Google AdSense depend on factors such as website traffic volume, publisher size, and desired level of control and customization. AdX is ideal for large publishers seeking premium ad inventory and higher revenue potential, while AdSense is suitable for smaller publishers looking for efficiency and accessibility.

What is Google AdX?

The origin of the Google adx began with the double click ad exchange which was founded in the year 1996. It was an ad server which was later acquired by Google in 2008.

The publishers are able to sell the inventory of their ads to the advertisers and other agencies in a real-time bidding setup. The ad exchange enables an open marketplace where the prices are dealt with in a real-time auction. The ad exchange also enabled the display of the ad spaces to be allocated in a much efficient way which could easily cross the web.

The seller can make money with their ad space and give access to the advertiser, whereas they still control and can advertise on their site. The buyers still get access to more ad space and the websites have control over where the ads need to run.

This platform also monetizes the ad inventory and serves mobile developers and website owners.

How Does Google AdX Work?

How Does Google AdX Work The Google ad exchange works to establish an open market whereas the buyer places the real-time bids on the ad inventory that is available. There are three kinds of auction that are available on Google Adx:

Open auction: Publishers are supposedly nameless and the auction is open to all the advertisers and the publishers. It is the default auction type.
Private Auction: Private auctions are where the publishers and the advertisers offer the ad placement on their site. The publishers are not nameless in a private auction. The publisher brand and the profile have a deep impact on how well an auction can be performed that is private.
Preferred Deal: The publisher deals directly with the advertiser and offers them exclusive access to the selected inventory prior to it getting private. Management and the optimization of a Google Adx account are demanding and require an agency or rather a dedicated resource.

What is Google AdSense?

It is a platform that displays the content based on the advertisements on the partner site. This allows the publisher to earn profit for every ad click.

AdSense matches the ad to the site based on the content of the publisher’s visitor and the content. Advertisers then bid for the placement of their ads just the same as the Google Ads. In fact, the ads on the Ad sense come from the Google Ads, the display on the Google Display Network, and the Google products.

What is exactly the difference? Which platform is most suitable for you?

How Does Google AdSense Work?

The Ad sense emerges as a free service and it clearly manages all the steps and the process once the tags are set. It gives a way for everyone to sign up. In contrast the entry barrier is kept low.

Of course, The Google Ad-sense enunciates the result and requires a lot of effort by the marketing resource and the consultant. If you want to get started with Ad sense, it is actually very easy. For this very reason, the popularity has grown high with a larger adoption rate between the advertisers and the publisher.

The ads get generated from the Google Ads platforms, where the advertisers set up a campaign with the ads and then bid on the keyword on the ad placement. All of it makes it very easy for the advertisers the access the placement on the Ad Sense network.

Google AdX vs Google AdSense: What Are the Key Differences?

Google AdX vs Google AdSense What Are the Key Differences Adx is a type of ad exchange that brings together the seller and the buyer of the ad inventory in the real-time process of bidding. The Ad sense then comes as an ad network which simply matches the content of the publisher with the related ads. The two products serve fundamentally the purpose of different varieties of clients. This kind gets a detailed comparison of the ad network vs ad exchange.

Let us summarise the key differences:

1. Functionality

Google Adx is a type of Ad exchange that lets the publisher sell the Inventory of their ad to the advertisers and the ad networks. Additionally, it also gives the publisher access to a larger pool of advertisers and adds a network that eventually results in higher revenue.

On the other side Google AdSense emerges as an ad network that allows publishers the place of their ads on the website and on revenue through it when the user Clicks on that particular ad.

2. Control

This Adx provides the publisher with control over the ad inventory. It also lets the publisher set any kind of rule they want for the type of Ads that are going to appear on the website. It supports the real-time bidding which eventually helps in the maximization of revenue by selling the inventory of their ad to the highest bidder.

With the help of Google ad sense, the publisher may choose the format of the ads. They get less control over the content that appears on the website.

3. Revenue

The Google Adx helps in the generation of a higher amount of revenue compared to the AdSense. The Adx allows access to a larger pool of ad networks and publishers which results in higher revenue and higher bids.

On the other hand, the ad sense clearly depends on the volume of traffic and the number of clicks on the ad.

4. Publisher Eligibility

AdSense is basically open to all publishers no matter what the size of the website is and the amount of traffic they are receiving. Both of the large publishers are able to earn money with Google AdSense by signing up and getting themselves approved.

Google Adx on the other side is available to large publishers who meet the eligibility criteria and want Adx.

5. Ad Quality

The Adx and the Adsense offer a quality that allows the advertisers who are certified to ensure that the ads that are delivered are of high quality and relevant.

What is Google Ad Manager?

It is a flagship ad server product that enables the publisher to hold the ad exchange and the AdSense at once, aligning with the other third-party apps. Google rebranded its publisher-facing product and advertising product including the double click, AdWords, Ad exchange, and other marketing tools by the end of the year 2018. The Ad Sense remains a separate product whereas Google combines both the ad manager which is Google’s popular ad server and the industrial leading ad exchange.

The Ad exchange is needed by the Publisher for the signup. The publisher needs to be invited or signed by Google through any third-party partner and during that process, Google has to limit the access to the premium ad exchange for the larger publisher and the partner.

How Authorized Buyers Work With Google Ad Manager

How Authorized Buyers Work With Google Ad Manager The authorized buyer program of Google enables many websites and applications from all over the world to make their ad inventory available to the buyer. The authorized buyers get access to the Google partner inventory that allows them to curate both who they work with and how they work with.

The most common buyers include:

Ad network: the company clearly serves to be a broker between the advertiser and the publisher.
Trading Desk: The divisions execute exchange buys for all the company agencies.
Demand Side Platform: the platform makes buying easier.

How to Get Started With AdX

If you want to sell your ad inventory then using Adx is a good option. Though it can be a bit tricky to set up since it is reserved for the large publisher the Google representative can manually approve the application.

If you get this ad exchange you can access an advanced functionality of the ecosystem and can set up the floor price as per the unit and the wide range of buyers.

If you are a large publisher then you can have your own account manager which is dedicated to the Google adx. Further, the negotiation of the ad revenue share can also be done. This can also alter and create an impact on the bottom line due to the high traffic site volume that is coming.

You can start this by signing in with the Google Ad Manager where you will get access to the double click for the publisher which is an ad server by the Google account manager and the Google will tell you your eligibility for an Adx account or not.

How to Get Started With Google AdSense

To get yourself started with Google AdSense you need to insert an ad Sense ad on the website and thereafter, which needs to be signed up using your Google account.

You may also need to submit the physical address as Google sends a personal identification number by post to this address for the verification which usually takes almost 4 weeks.

As you get it approved by your address you are good to proceed. The ad tags need to be copied and provided by AdSense and this needs to be inserted on the website thereafter, where you can place your ad.

Google AdX vs AdSense Revenue: Which Generates Greater Returns?

There are many factors that affect the digital advertising revenue category. It turns out to be difficult but there are two platforms that target different segments.

Google Ad Sense, is basically for the small to mid-size publisher that has a strictly defined share of the revenue. Almost 68% of it goes to publishers whereas 32% is with Google. Google Adx on the other side is specifically for the Agencies and large publishers they generate revenue and it depends on the greater extent of whether Publication has a large source of resources and expertise in place to manage and optimize their ad operation effectively through Google ad exchange.

AdX or AdSense: Which Should I Choose?

Ek clearly depends on the size of the audience and the business that you are going to choose an ADX or AdSense. The Ad-sense can be obtained if it meets the minimum criteria you can also work with the adh rather it is Google who selects who it wants to work with.

The Adx has the potential to generate revenue for the publisher which requires your attention and the resource is always the third party that manages its ad ops for them.

Since the publisher used to have a large audience, they were exposed to the premium advertisers who could spend a wide budget on trafficked sites. If you have a good knowledge of tech and the ad industry the axd is going to be the right choice.

Conclusion

If you are a publisher looking for a way to generate revenue, Both AdSense and Adx help the publisher to display their ad through various channels. You can consider MagicBid, its revenue, and the Optimisation solution performance as it helps the publisher to realize their efficiency and increase their revenue with a maximum earning potential.

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Ad Tech

March 27, 2024January 16, 2025magicbid_marketing

How to Choose a Google Adx Partner: Did You Know?

Did You Know? Google Adx partners are not easy to choose as you need to pay heed to every consideration that ensures reputable and effective partners who work to maximize your ad revenue. Before choosing any Google Adx partner you need to define the goal and evaluate the reputation of the partner that you are choosing. Thereafter, reviews its target capability and seeks the transparency that it offers.

What is a Google AdX Partner?

Google ADX partner acts as a Google Adx reseller which is a third party and helps you access the Google ad exchange as a premium advertising marketplace with the high CPM deals. It also helps to increase the revenue of the website and improve the quality of the ad. When it comes to Google ad exchange partners, Google MCM is the best program as it connects the Google ad exchange to the website. MagicBid is a Google ad exchange reseller that helps you connect your website to Google Adx.

What is a Google Certified Channel Partner?

Ad Mediation: Magic Bid accelerates providing a unified platform that integrates multiple ad networks. It also allows the developer to access a wide range of demand sources without managing the separate integration.
Ad optimization: by growing in the algorithm Magic bid automatically optimizes the ad network selection which is based on factors like CPM.
Dedicated support: it gives dedicated support and automatically optimizes the ad network selection. This Optimisation helps in maximization of Ad revenue that delivers the most relevant and highest-paying ads to the user.
Transparent Report: Magic Bid on one hand accelerates the transparent reporting that enables the developer to track the ad revenue and earnings from a different ad network.
Real-Time Analytics: it accelerates providing detailed and real-time analytics on the ad performance that allows the developer to monitor the key metrics.

How Do I Get Access to Google AdX?

How Do I Get Access to Google AdX To get access you need to go through the Google account manager or there is also a medium called Google MCM aur reach it out through a publishing channel called magicbid_ai. Here, you will get a great amount of flexibility but there is also a need for advertising technology which will help you in maximising the artery venue from the platform. If you are working with an ad tech company you need to share a part of the revenue but the partner on the other hand will be taking care of the advertising operation optimizations.

How Do I Become a Google AdX Partner?

To become a Google Adx partner the very first thing you need to do is sign up for your Google Ad Manager account (GAM) which will establish a good viewability and score. Invalid traffic should be avoided and there should be family and friendly content for review. After all this, the Google account manager assesses the suitability of your GAM account which has been live for a few months. If in case you get the direct taxes you get the flexibility to manage your own Adx account.

To access Google Adx directly you need to:

Have a Google Ad Manager account.
There should be no history of policy violation, invalid traffic, or content that is unsafe.
There should be at least 5 million page views per month.
An updated ads.txt file with all the detailed buyers should be there.
There should be at least 10 million Ad impressions per month for at least 6 months.

How to Choose a Google AdX Partner?

While choosing a Google Adx partner you should checklist the following criteria of the partner:

There should be contracts without any lock-ins.
MCM account access.
Transparent revenue share.
Anti malvertising
Responsive support of the account management.
Solution for gdpr and ccpa compliance.
High-quality partner website
High-quality ads
Good reviews from the high-quality website.

Google MCM Approved Partners

Google MCM Approved Partners Google has specifically switched from being a scaling partner management to a multiple Customer Management. Talking about it in brief the SPM account is phrased and will no longer be accessible with the Google Adx. Therefore there shall be a surety that you are working with Google.

The Google MCM delivers the following improvements:

It comes up with a new management feature of ad.
The functionality for the Managing publisher permission is more.
There is more transparency for the publisher.

‘MagicBid is a Google Certified Channel Partner’.

Conclusion – You Know What’s Important?

Finding the right adx partner is not easy and is quite a tough task but there should always be an eye out there for finding a partner that raises the potential based on the above criteria. MagicBid comes as a Google-certified channel partner that helps you build a set of premium advertisers and an ad network that respects the user, builds trust, and delivers better results.

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Ad Tech, Monetization

March 18, 2024January 16, 2025magicbid_marketing

Google Updates Search Quality Evaluator Guidelines

Recently Google updated its search quality evaluator guideline which is about a document of 170 pages and it serves the quality that effectively assesses the website.

Insight Into Trustworthiness

The 170-page guidelines that have been updated take you to valuable insight and teach how Google keeps on determining the trust about the trustworthiness of the website and the web pages.

The quality matters do not directly impact the search engine ranking and the updated document also explains how Google considers it valuable for all the high-quality websites.

Latest Changes

In the updated guidelines Google has also looked up the characteristics that serve the unworthy page and has added some of illustrative examples to understand it in a better way.

The first update of the guideline starts from November 2023 and highlights the significance of the changes that have been made.

Untrustworthy Webpages & Websites

Untrustworthy Webpages and Websites The information of this update that has been given on page 35 is titled ‘Untrustworthy webpages and the websites.’ Google has not only shown an expansion in the characteristics but also has listed out the quality rates you should look for while accessing the trust where the offer website or a web page.

The documents state that a page is considered Untrustworthy and contains factual inaccuracy on the information page which causes the user to lose interest on the web page as a reliable source of information.

Illustrative Examples

For the clarification of the update that Google has bought, it has also illustrated a few examples to clear all the doubts.

Google has updated the quality of the search quality rater guidelines with 2023 November.

Importance of Trustworthy Content

The quality of the search engine evaluator comes with an update of guidelines. The internet is an evolving channel that moves in a very rapid way. The importance of the same has been increased but it subsides misinformation. This method prioritizes the accurate content.

Implications For Website Owners & SEO Professionals

Google keeps on refining the algorithm as per the guidelines. The owner of the website and the SEO professional shall take notice of these kinds of changes and keep on balancing trust and quality to meet the standards of search engines.

Doing this improves the chance of ranking providing the user with reliable information.

Summary

The search engine quality comes with guidelines that serve as a valuable resource for people. If we look at and understand the expectation for the quality of the website, the landscape of search evolves with the guidelines and adapts accordingly will turn essential for continued success. Do you know the latest Google March 2024 Core Update?

FAQ: Frequently Asked Questions

What are Google’s search Quality Evaluator Guidelines?

The quality evaluator guideline is called a detailed document used as a reference by the quality rater that determines and evaluates the quality of the webpage and the website.

What are the latest changes to Google Search Quality Evaluator Guidelines?

Criteria Update: The guidelines that are now provided have updated characteristics of the untrustworthy pages.

Illustration: Google has included practical examples that clarify recognizing websites and untrustworthy pages.

As an SEO professional, how can I ensure my website aligns with the quality standard of Google?

You should review the indicator for search quality and remain informed about Google.
You should create the content and focus on accuracy as it ensures reputable support with all factual claims.
You should monitor the claim of the website making an improvement that is necessary for meeting the standard guidelines.

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Ad Tech

March 15, 2024January 16, 2025magicbid_marketing

What Are Multiplex Ads? Everything You Need to Know!

These are the Google native ad formats that enable you to deliver the reason recommendations to your device. Are you on the way to get attention on the internet? It is difficult to stand in the crowd with so much competition and attention but there is always a workable solution to that which is Multiplex ads. This kind of ad structure assists you in a relatively new way looking for the potential. Magicbid is one such platform that is counted among the best multiplex ads providers, which you need to watch out for. By then let us understand the multiplex ad in the best way possible.

What Are Multiplex Ads?

Multiplex ads are a native ad format that delivers the content recommendation. It acts on the desktop or the mobile device. These kinds of ads are open for auction in the ad manager and can also be customized as per the requirement of a website. They are basically in the format of A grid but the layout of it can be changed as further needed. These ads do not cover a larger area on the website.

Benefits of Multiplex Ads

These kinds of advertisements are provided by Google, usually, the other providers do not do so and with the multiplex ads the contracts also do not have a restriction.
Google has a great amount of ad purchasers. Therefore, the publishers who are concerned should not be having any issues regarding the Impressions being blank.
If you are a purchaser of Multiplex ads you should waive off any problems that are related to the quality as it gives the best quality because Google verifies it.
Fetching a correct balance between the experience that the user gets and the advertising is quite a task but with the multiplex ads, it is not.
It is always a smart idea to use this ad as using a new type always combats a banner.

Additional Revenue Opportunity with Multiplex Ads

It also offers a higher click-through rate that often features a variety of content and ad formats that encourage investment. They help in the increasing of the ad inventory by the ad auctions and the bidding in real time for the ad placement and consecutively attract more advertisers leading to higher competition and potentially higher ad rates.

How to Get Started with Multiplex Ads in Google Ad Manager?

If you are acquainted with setting up access of Multiplex ads on your website, the process is quite similar when it comes to setting it up on your Google Ad Manager account.

Open and log in to your GAM account.
Select the Multiplex ad from the down-drop option on the main page under delivery.
Google will automatically determine the ad layout and the multiplex ad layout for both mobile devices and the desktop as you select dynamically.
Disable the option of ‘Let Google optimize layout’ in case you are in the mood to modify your ad.
You have to choose a layout offered by Google for multiplex advertising after disabling the configuration of default.
The single column can be chosen that will have a landscape image which is for desktop rail placement and mobile devices.
Single columns with square images can be chosen for rail placement and mobile devices.
Multi-column with the landscape image can be chosen which are available exclusively for the desktop
Choosing the optimal font or the color design can be done on Google or you can customize and why yourself too.
After specifying find the targeting parameter of the multiplex ad, then go to save and continue and configure later with all the parameters.

How to Analyse the Performance of Multiplex Ads?

How to Analyse the Performance of Multiplex Ads For getting valuable insights you need to analyze the performance of Multiplex ads so that you can create a report on the multiplex ads in the manner:

You need to select the option of reporting and then go to the reports where you will find the new report on the ad manager home page.

After filling in the details, select the Multiplex style name in the dimension setting. Thereafter, select the total Multiplex cell impressions which will show the number of times a user has viewed the ad present in the grid.

Best Multiplex Ads Providers

Multiplex ads are the Google native ad formats that help in delivering the recommendation on the desktop of any other format. As a programmatic starter, you should help grow the ad revenue of the clients. Multiplex ads serve a brand-safe content recommendation that comes up with the native ads. You need to access yourself with the best multiplex ad provider such as Magicbid, Mgid, Tabula, etc that helps you grow and take advantage of their higher ad quality standards and build a large pool of available buyers. Magicbid doubles your CPM rates helping you optimise the layout.

How to Place Multiplex Ads on Your Website

Placing Multiplex ads on your website involves several steps:

Choose an Ad Network Or Platform: You need to select the ad network or the programmatic platforms that will support the multiplex ads. Thereafter, you should sign up for the account and then complete the registration process, and thereafter get the approval.

Generate Ad Codes and Choose the Ad Placement: Once you approve, you should log in to the ad network creating the ad unit. Thereafter, identify the strategic location.

Insert Ad Codes and Optimize: Get the generated codes optimized and then paste the HTML code of your website. Experiment with the ad concept and the targeting options.

Comply with Ad Policies: Ensure compliance with the ad policy and the guidelines that are said forth.

Monitor and Maintain: You need to regularly monitor the performance of your multiplex ads making the adjustments,and staying updated with the best practices.

Conclusion

Multiplex advertising is an excellent solution that adds up to your inventory and increases your revenue from ads. You need to weigh all the drawbacks and the benefits before adopting it. Magicbid emerges out to be one of the most emerging multiplex ads providers that double up the CPM and optimizes the layout.

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Ad Tech, Monetization

March 13, 2024January 16, 2025magicbid_marketing

What are Video Ads for Websites?

Video ads for a website are the kind of advertisement that appears in the format of a video on the web page and is called the video ad for the website. These kinds of ads are specifically designed to captivate the attention of the visitors. This kind of advertisement system is self-explanatory that is offered on a website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you the power to get rid of invalid sources of ads and traffic.

What are Video Ads?

Video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

What are Video Ads for Websites?

Looking up what are video ads? Let’s have a detailed lookout. For getting better customer engagement it is very important to use the video advertising system as it increases the ratio of client interaction. Awareness consideration and conversion are the three market KPIs that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customers in a very limited time and generate a spark and interest in them. Therefore, for this, you need an eye-catching video that will provide a high-quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason for promoting a brand is to be known by every customer therefore you need to stand apart from the competitive market and make sure that you answer every query in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail of information in that period.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, and the innovative features and mention all the crucial points that are enough to convince them.

5. Consider Using a CTA

The call to action button acts as an encouraging point for the people to do the desired action. Therefore, the process of creating ads is clear as you need several visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are received back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if they align well. For this, there needs to be traffic-loaded websites. In case, the video ads are not implemented well their money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds customer trust. Magicbid helps in the maximization of revenue with faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons why most businesses consider video ads for promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on Google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step-by-step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The in-stream ads show up within the video stream before, during, or after a video. They are also usually profitable and out to be powerful when it comes to the generation of revenue. They have more engagement, higher CPM, and are difficult to ignore. At the same time, they also require the existing video content that requires an HTML player.

The out-stream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time, they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be proper consistency and you should know what is going to be right and wrong for your business.

The video ad acts as a point of contract between the seller and the publisher who wants to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction which is known as real-time bidding and the advertiser gets to set the parameters for the campaigning which involves the budget, frequency, and target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

To have the right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video players that are worth the price they are charging as with them you will get clear access to all the support systems on a professional basis that will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you need to take if you want to display ads on the website. Several steps are involved in the target video content management system.

You need to navigate the target video CMS account on the website to which you want to add the ads.

You want to apply the new setting explore the players on the left side of the menu and then add new ones on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that, you can close the setting and choose the set player ad stack. The pre-, mid and post-roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but it’s not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimize it and a regular basis.

Therefore, to do all these you need to have an advanced analytics tool and also helps you target impression ctr, impressions, engagement, and performance data.

Conclusion

Video Ads for websites always play a crucial role that enhancing the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate, and also paying heed to brand awareness through many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through storytelling ads and conveying the desired message to the viewer. Magicbid also comes into the picture when it comes to the monetization of the ad. It helps in driving out higher engagement, and revenue and speeds up the overall management system. The article above gives a clear overview of video Ads for websites and how it is going to be beneficial for your business.

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