What is Hybrid Monetization – MagicBid.Ai

What is hybrid monetization? Lets land up on its whole model. It refers to the business strategy or model which combines multiple methods that generate revenue. This monetization method comes as a mixture of different approaches together. This model of monetization uses the combination of in- app purchases and In-app ads that blend together to maximize revenue at large. The clear goal of the developer is to enrich the lifetime value by using any number of those combinations together. 

The hybrid monetization model comes as a strategic move that improves the user to enhance the app base. It also helps to enlarge the lifetime value overall. This model helps in the ad integration to maximize the revenue which is further made easy by the Magicbid SDK. 

Where did Hybrid Monetization come from? 

Earlier there were not so many ways through which money could be made from the applications as there were only unlimited sources. Users then had two options: either they could make an in-app purchase or they may pay to download. Developers used to make their profit from the impression and the banner ad which turned out to be a solid way to generate revenue. 

There were also many loops in this as many of them were not spending money on In app purchase, for a month. Therefore, the developers need to think about the other streams to generate revenue. 

The market starts to become more competitive and so are the developers. Hence, thinking of new ways turned out to be really necessary. A monetization strategy was much needed as it helps to improve the experience of how ads were interwoven and thereafter came the hybrid monetization model. 

Hybrid Monetization for Mobile Gaming Apps

In the hybrid monetization model the gaming app has to add a combination of strategy together in order to generate revenue and enlarge the profit percent. The in-app purchase, Advertising, Subscription, DLC and expansion packs, sponsorship and partnership, rewards and offer helps in diversification of revenue stream and cater different players for the overall profitability. 

In casual games the ads are the only thing around which the monetization revolves. Therefore, you need to hold the benefit and skill level which is usually simple and make the game accessible to the large number of audience. 

What are Rewarded Video Ads? 

The rewarded video ads are used typically in the games and in mobile applications where users get the option to watch an advertisement on a voluntary basis in exchange of some benefit or in app reward.

There are several benefits of rewarded video ads that lead to success. These kinds of ads create a value in exchange from all the advertisers for getting the content and building a positive association with the ads. The developers can also make use of these kinds of apps to provide a high quality user experience. 

Designing the Ad into the App

It is very important to give a user-friendly and seamless experience to the user. Sometimes the ads get designed in the actual application. The extra life could also be given to the player for watching a quick app or there could be a special weapon to reach on to the next level, for instance. 

Hence, Designing the ad into the app could be a better option for high quality in game monetization that could attract the user. 

In-App Bidding and What it Means for Developers

With the help of In-app bidding, the developers are able to sell the ad inventory in auction. This kind of bidding refers to the optimization and selling of the ad inventory. Talking about the traditional way the developer could integrate different kinds of ad networks into their app and manage it individually that could be time consuming and inefficient too. 

In contrast with the in-app bidding, the developers could run simultaneous auctions and maximise their revenue as it comes as an automated process. This kind of bidding also helps in creating a good network of ecosystems that not only allows developers to make use of the opportunity but also helps in the increase of ad impression that eventually leads to the growth of your business. 

The in app bidding also saves the time to manage the data giving a high CPM that increases revenue for the publisher. 

Other Ads that Helps you Monetize: Banner Ads and Interstitial Ads

The Hybrid Monetization model comes from a traditional way therefore, it also supports different kinds of ads. 

Passive Ad Experiences

In this kind of ad experience you don’t need to have an acting engagement and it also requires a minimum physical space from the audience. You can seamlessly integrate the user environment without interrupting their service. Native advertising, static display, product placement, background ad and sponsored ads are some of the example of passive ad experience. 

This kind of ad clearly captivate the audience attention without disrupting the current activity maintaining a positive and user friendly experience. Banner ads were prevalent at times and appeared on the top and bottom of the screen in the form of text, video or image. They are also a kind of passive ad experience that drives a high volume of traffic. 

Interstitial ads on the other hand are a full screen overlay which turn out to be engaging as compared to the banner ad. They do not generate impressions as compared with the banner ads but have a high CPM rate. 

Hybrid monetization will continue to evolve with the evolving change in the Dynamics the mobile ad industry, will also have a change in hybrid and so will the monetization strategies.

The app and the developer will turn the hybrid model and maximise the revenue using a combination of strategies. 

Conclusion

The Hybrid Monetization Model can go on any of the platforms. it can be posted on Android, iOS Or any other existing platform. Hence, the MagicBid SDK also has the capability to monetize the hybrid apps which are developed on other technology other than the native technology. This involves a combination of Technical integration strategic decisions that makes the ongoing monitoring to ensure that it is maximizing your advertising revenue while giving a positive user experience. 

Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, “click redirection” has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved. However, the reality can be quite different. Magic Shield effectively address the issue and get a firm grip of traffic. 

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions. This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique. 

Understanding Click Redirection

Click redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

• Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
• The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
• Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
• Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
• Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
• Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face consequences of this unhealthy scheme deployed by fraudsters.

• Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
• Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
• Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
• Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

• Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
• Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real time.
• Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
• User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

• Signify user interest and engagement with ad content.
• Users click on ads, leading them to designated landing pages or websites.
• Directly reflect user interaction with advertisements.

Redirects

Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

• It occurs when users are automatically directed to another webpage.
• Can result from ad placements, tracking mechanisms, or website optimizations.
• Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

• Enables advertisers to accurately assess campaign performance.
• Helps identify areas for improvement and maximize ROI.
• Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

• Advertisers should monitor both ad clicks and redirects.
• Use insights to refine ad strategies and improve campaign effectiveness.
• Transparency and user consent regarding redirects are essential for maintaining trust.

Conclusion

Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns. Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.