March 22, 2024January 16, 2025Priyanka Bhati

What is Hybrid Monetization – MagicBid.Ai

What is hybrid monetization? Let’s land up on its whole model. It refers to the business strategy or model which combines multiple methods that generate revenue. This monetization method comes as a mixture of different approaches together. This model of monetization uses a combination of in-app purchases and In-app ads that blend to maximize revenue at large. The clear goal of the developer is to enrich the lifetime value by using any number of those combinations together.

The hybrid monetization model comes as a strategic move that improves the user to enhance the app base. It also helps to enlarge the lifetime value overall. This model helps in the ad integration to maximize the revenue which is further made easy by the Magicbid SDK.

Where did Hybrid Monetization come from?

Earlier there were not so many ways through which money could be made from the applications as there were only unlimited sources. Users then had two options: either they could make an in-app purchase or they may pay to download. Developers used to make their profit from the impression and the banner ad which turned out to be a solid way to generate revenue.

There were also many loops in this as many of them were not spending money on In-app purchases, for a month. Therefore, the developers need to think about the other streams to generate revenue.

The market starts to become more competitive and so are the developers. Hence, thinking of new ways turned out to be necessary. A monetization strategy was much needed as it helped to improve the experience of how ads were interwoven and thereafter came the hybrid monetization model.

Hybrid Monetization for Mobile Gaming Apps

Hybrid monetization for mobile gaming apps In the hybrid monetization model, the gaming app has to add a combination of strategies together to generate revenue and enlarge the profit percent. The in-app purchase, Advertising, Subscription, DLC and expansion packs, sponsorship and partnership, rewards, and offers help in the diversification of the revenue stream and cater to different players for overall profitability.

In casual games, the ads are the only thing around which the monetization revolves. Therefore, you need to hold the benefit and skill level which is usually simple, and make the game accessible to a large audience.

What are Rewarded Video Ads?

The rewarded video ads are used typically in games and in mobile applications where users get the option to watch an advertisement voluntarily in exchange for some benefit or in-app reward.

There are several benefits of rewarded video ads that lead to success. These kinds of ads create value in exchange for all the advertisers getting the content and building a positive association with the ads. The developers can also make use of these kinds of apps to provide a high-quality user experience.

Designing the Ad into the App

It is very important to give a user-friendly and seamless experience to the user. Sometimes the ads get designed in the actual application. The extra life could also be given to the player for watching a quick app or there could be a special weapon to reach on to the next level, for instance.

Hence, Designing the ad into the app could be a better option for high-quality in-game monetization that could attract the user.

In-App Bidding and What it Means for Developers

In-app bidding and what it means for developers With the help of In-app bidding, the developers can sell the ad inventory in the auction. This kind of bidding refers to the optimization and selling of the ad inventory. Talking about the traditional way the developer could integrate different kinds of ad networks into their app and manage it individually that could be time-consuming and inefficient too.

In contrast with in-app bidding, the developers could run simultaneous auctions and maximize their revenue as it comes as an automated process. This kind of bidding also helps in creating a good network of ecosystems that not only allows developers to make use of the opportunity but also helps in the increase of ad impressions that eventually lead to the growth of your business.

The in app bidding also saves the time to manage the data giving a high CPM that increases revenue for the publisher.

Other Ads that Help You Monetize: Banner Ads and Interstitial Ads

The Hybrid Monetization model comes from a traditional way therefore, it also supports different kinds of ads.

Passive Ad Experiences

In this kind of ad experience, you don’t need to have an acting engagement and it also requires a minimum physical space from the audience. You can seamlessly integrate the user environment without interrupting their service. Native advertising, static display, product placement, background ads, and sponsored ads are some of the examples of passive ad experience.

This kind of ad captivates the audience’s attention without disrupting the current activity maintaining a positive and user-friendly experience. Banner ads were prevalent at times and appeared on the top and bottom of the screen in the form of text, video, or image. They are also a kind of passive ad experience that drives a high volume of traffic.

Interstitial ads on the other hand are a full-screen overlay which turns out to be engaging as compared to the banner ad. They do not generate impressions as compared with the banner ads but have a high CPM rate.

Hybrid monetization will continue to evolve with the evolving change in the Dynamics of the mobile ad industry will also have a change in hybrid and so will the monetization strategies.

The app and the developer will turn the hybrid model and maximize the revenue using a combination of strategies.

Conclusion

The Hybrid Monetization Model can go on any of the platforms. it can be posted on Android, iOS, Or any other existing platform. Hence, the MagicBid SDK also can monetize the hybrid apps that are developed on other technology other than the native technology. This involves a combination of Technical integration strategic decisions that make the ongoing monitoring to ensure that it is maximizing your advertising revenue while giving a positive user experience.

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Monetization

Click Injection how to prevent with magicshield

March 21, 2024January 16, 2025Priyanka Bhati

Click Injection: How to Prevent Them With Magic Shield

Click Injection: How to Prevent Them with Magic Shield

As a digital advertiser or publisher, dealing with fraudulent practices affecting your ad campaigns can be frustrating. Imagine putting time, money, and creativity into creating appealing ads only to find out that the clicks on your campaigns are fake, leading to payments for illegitimate activities. Click injection, a deceitful technique in the digital advertising world, contributes to 30% of total ad fraud in the programmatic ecosystem according to a 2018 study. In this blog, we will explore click injection, how it works, its consequences, and most importantly, how you can safeguard your campaigns from this insidious form of ad fraud.

What is Click Injection?

Click injection involves manipulating mobile apps to generate fake ad clicks. Fraudsters exploit vulnerabilities in app-to-app communication channels to “inject” clicks into the attribution process, often at the expense of unsuspecting users. The goal is to benefit from the last click attribution in CPI campaigns, earning from an installation illegitimately.

Click Injection Process

User Action Triggers the Injection: Legitimate user actions, such as installing a new app, reaching a game level, or making an in-app purchase, signal an opportunity for click injection.
Malicious App Detects the Opportunity: A pre-installed or unknowingly downloaded malicious app monitors the user’s activities, waiting for the right moment.
Injection of Fake Clicks: The malicious app sends fraudulent click data to the ad network, making it appear as if the user clicked on an ad without their knowledge.
Attribution and Payment: The ad network attributes the click to the fraudster, who receives payment for the fake click, while the genuine user remains unaware.

Consequences of Click Injections

Wasted ad Budgets: Advertisers pay for clicks that are never engaged with their ads, leading to inefficient resource allocation and diminished returns.
Inflated Metrics: Key performance indicators (KPIs) like click-through rates (CTRs) and conversion rates become distorted, misleading advertisers about campaign effectiveness.
User Experience Degradation: Malicious apps compromise device performance, drain battery life, and compromise user privacy, tarnishing a brand’s reputation.
Advertiser Skepticism: Repeated exposure to click injection breeds skepticism, making advertisers wary of digital advertising channels, and harming the ecosystem.

Avoiding Click Injections

Implement Fraud Detection Tools: Use advanced fraud detection tools from reputable ad fraud management solutions like MagicShield, employing machine learning algorithms to filter out fraudulent clicks in real-time.
Monitor Attribution Data: Regularly check attribution data for suspicious patterns or discrepancies. Analyze click-to-install time ratios and investigate any unusual activity indicating click injection.
Employ Multi-Layered Defenses: Combine device-level protections with server-side fraud detection to create a robust defense against click injection.
Build Trusted Partnerships: Collaborate with reliable ad networks and publishers prioritizing ad quality over quantity, and actively combating ad fraud for a secure advertising environment.
Stay Informed and Adapt: Keep up with the latest ad fraud trends, educate yourself and your team, and adapt strategies to effectively mitigate emerging threats.

By taking proactive measures, you can safeguard your digital ad campaigns against click-injection attacks and ensure a more secure and effective advertising environment.

Conclusion

Click injection is a serious concern as it comes as ad fraud which usually occurs in the context of the ad fraud which rises in the context of installation of the app on the device. It ruins the mechanism of the attribution that is used by the ad network for tracking the specific indication of the ad. For combatting the click injection there are various click injection techniques but Magic Shield turns out to be the best as it investigates the kind of ad fraud instantly and protects against ad spamming which gets displayed from the suspicious source validating the traffic.

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Monetization

March 20, 2024January 16, 2025Priyanka Bhati

The Importance of Innovative Ad Formats for Publishers

In today’s digital world it is very important to attract and grab the audience’s attention more effectively and what’s better than innovative ad formats? MagicBid offers new and innovative ad formats for publishers like sticky footers, interscrollers, mini scrollers, and video ads.

These not only enhance user engagement but also increase ad revenue which builds a brand reputation differentiating your landscape in the market and bringing out many impactful advertising opportunities.

The innovative ad formats for publishers play a crucial role and help the publisher to captivate the audience’s attention, building a strong relationship with the advertiser which contributes to long-term success and sustainability.

What are the Innovative Ad Formats?

Innovations in format are the high impact that helps the publisher in creating a strategy that drives performance across all the devices. This kind of ad format is specifically designed for the high viewability that delivers a positive user experience.

These kinds of ad formats help the publisher boost the engagement for the advertiser and the marketer and generate a good amount of revenue.

Different Ad Formats

Different ad formats In-view Ads: They are online advertisements that are viewable as they are displayed within the user’s visible browser window. These ads are placed between the text or media within the main content of the website

In-Image Ads: image ads are a type of online advertisement that appears within the image on the web page. These enable the publisher to create an additional channel for the ad revenue.

Sticky Ads: these ads are kind of a header on the banner that sticks to a fixed position on the screen.

Docked Ads: they are a kind of online ad format which are fixed on a specific location typically on the edges or the corner.

How is Innovation Taking Place in Different Ad Formats?

Innovation in advertising is continuously evolving across various ad formats that are driven by advancements in technology. The latest formats are innovatively built to help you go beyond and above. The innovation in the ad formats is strategized to create engaging and personalized experiences for the user that deliver better results for the advertiser. As technology gets to see the advancement and consumer preference involvement, innovation is something that needs to be done.

Let us look at the innovation that impacts the ad formats.

Flexi Slots: The humble ad unit, in with the powerful ad zone.
Inter Scroller: This inter-scroller blends the power and impacts the interstitial ads with the scroll interaction.
Mini Scroller: This helps in the viewability of a horizontal unit.
Pimp Your Video Player: This is a customizable and interactive video player.
Sticky Footer Scrollbar: Get more size and value out of your sticky footer.

New Innovative Ad Formats for Publishers

New Innovative Ad Formats for Publishers There are many kinds of innovative ad formats that have emerged for the publisher that engage the audience effectively and drive advertising revenue. The main challenges that a publisher faces are the bad ad layout, low click-through rate, and banner blindness.

Therefore to beat the same many publishers need to have a cohesive placement strategy that will take into consideration the ad performance, traffic source, and user reading pattern.

Due to certain factors like the banner blindness and the ad blocking the CTR might face a decline and to combat the same their a need to have a multiple-tracking heat map experiment which is related to the goal.

MagicBid offers new and innovative ad formats for publishers like sticky footers, inter-scrollers, mini scrollers, and video ads. Apart from them, it helps to fight the industry standard, ad placement of the low viewability, bad User experience, and ultimately leads to a revenue loss.

Conclusion

To exist in the competition in the ad format competition it is essential to have an innovative and sustainable provider that maximizes the potential of revenue and delivers a compelling advertising experience that reflects the user processing.

Therefore, you need to have an ad format provider like Magic Bid that offers innovative ad formats as per the requirements in various forms. It helps in capturing the audience’s attention which enhances user experience and increases ad revenue.

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Monetization

March 19, 2024January 16, 2025Priyanka Bhati

Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, ‘click redirection’ has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved.

However, the reality can be quite different. Magic Shield effectively addresses the issue and gets a firm grip on traffic.

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions.

This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique.

Understanding Click Redirection

Understanding Click Redirection Click redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face the consequences of this unhealthy scheme deployed by fraudsters.

Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real-time.
Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

Signify user interest and engagement with ad content.
Users click on ads, leading them to designated landing pages or websites.
Directly reflect user interaction with advertisements.

Redirects

Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

It occurs when users are automatically directed to another webpage.
Can result from ad placements, tracking mechanisms, or website optimizations.
Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

Enables advertisers to accurately assess campaign performance.
Helps identify areas for improvement and maximize ROI.
Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

Advertisers should monitor both ad clicks and redirects.
Use insights to refine ad strategies and improve campaign effectiveness.
Transparency and user consent regarding redirects are essential for maintaining trust.

Conclusion

Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns.

Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.

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Ad Tech, Monetization

March 18, 2024January 16, 2025Priyanka Bhati

Google Updates Search Quality Evaluator Guidelines

Recently Google updated its search quality evaluator guideline which is about a document of 170 pages and it serves the quality that effectively assesses the website.

Insight Into Trustworthiness

The 170-page guidelines that have been updated take you to valuable insight and teach how Google keeps on determining the trust about the trustworthiness of the website and the web pages.

The quality matters do not directly impact the search engine ranking and the updated document also explains how Google considers it valuable for all the high-quality websites.

Latest Changes

In the updated guidelines Google has also looked up the characteristics that serve the unworthy page and has added some of illustrative examples to understand it in a better way.

The first update of the guideline starts from November 2023 and highlights the significance of the changes that have been made.

Untrustworthy Webpages & Websites

Untrustworthy Webpages and Websites The information of this update that has been given on page 35 is titled ‘Untrustworthy webpages and the websites.’ Google has not only shown an expansion in the characteristics but also has listed out the quality rates you should look for while accessing the trust where the offer website or a web page.

The documents state that a page is considered Untrustworthy and contains factual inaccuracy on the information page which causes the user to lose interest on the web page as a reliable source of information.

Illustrative Examples

For the clarification of the update that Google has bought, it has also illustrated a few examples to clear all the doubts.

Google has updated the quality of the search quality rater guidelines with 2023 November.

Importance of Trustworthy Content

The quality of the search engine evaluator comes with an update of guidelines. The internet is an evolving channel that moves in a very rapid way. The importance of the same has been increased but it subsides misinformation. This method prioritizes the accurate content.

Implications For Website Owners & SEO Professionals

Google keeps on refining the algorithm as per the guidelines. The owner of the website and the SEO professional shall take notice of these kinds of changes and keep on balancing trust and quality to meet the standards of search engines.

Doing this improves the chance of ranking providing the user with reliable information.

Summary

The search engine quality comes with guidelines that serve as a valuable resource for people. If we look at and understand the expectation for the quality of the website, the landscape of search evolves with the guidelines and adapts accordingly will turn essential for continued success. Do you know the latest Google March 2024 Core Update?

FAQ: Frequently Asked Questions

What are Google’s search Quality Evaluator Guidelines?

The quality evaluator guideline is called a detailed document used as a reference by the quality rater that determines and evaluates the quality of the webpage and the website.

What are the latest changes to Google Search Quality Evaluator Guidelines?

Criteria Update: The guidelines that are now provided have updated characteristics of the untrustworthy pages.

Illustration: Google has included practical examples that clarify recognizing websites and untrustworthy pages.

As an SEO professional, how can I ensure my website aligns with the quality standard of Google?

You should review the indicator for search quality and remain informed about Google.
You should create the content and focus on accuracy as it ensures reputable support with all factual claims.
You should monitor the claim of the website making an improvement that is necessary for meeting the standard guidelines.

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Monetization

March 14, 2024January 16, 2025Priyanka Bhati

Video Ads Vs Banner Ads: Which is better for you?

The digital marketing world keeps on changing and one of the most burning questions that comes along while forming a strategy is which is more effective between video ads vs banner ads.

This has been a point of debate in the corporate world as to which of these advertisements is conquering the landscape online. MagicBid comes as a solution that helps the publisher increase the number of viewable impressions and get the maximum value for each impression that includes display video and native.

It also helps you to empower your brand by conveying a perfect message as MagicBid is rich in media ads that offer you an industry-leading format with better attention and great use of experience.

Many alarming strategies engage the audience with information retention, flexibility, and immediate impact. As these play a major role in expounding the brand image online, let’s take you to an approach that will help you make an informed decision as per your need.

What is Video Advertising?

What is Video Advertising Video ads act as a window to enter the digital marketing field. It helps in the promotion of brand promotion of products and reaches the target audience. You can accompany your story and enhance it with the audio giving it a mesmerized lookout.

These ads are generated on platforms like social media networks, YouTube, or other streaming services. You can master the art of storytelling that resonates with your audience giving a crisp and clear message that will create a long-lasting impact.

These kinds of advertisements use visuals along with audio for appealing framing stories.

What is Banner Advertising?

Banner ads act as the ultimate brand endorser. They captivate the attention of the user with visual elements in the form of images, graphics, text and sometimes animation that conveys a valuable message. They are a form of square ads that are positioned strategically to bring out users’ attention.

Let’s delve deeper and look at the distinction between video ads vs banner ads.

Video Advertising Vs Banner Advertising

Engagement and Impact

Video Ads: these kinds of ads give the user an emotional connection and the publisher can deliver messages that are loaded with visuals and sound.
Banner Ads: These kinds of ads appeal to you and are a bit challenging when it comes to grabbing your attention as compared to video ads.

Storytelling and Messaging

Video Ads: video ads are complete in their experimental form and they enable you to convey the message through the medium of storytelling so that it resonates with the message of your brand.

Banner Ads: these kinds of ads help you with the CTA in an effective way.

User Experience: These are well framed and they contribute to the user in a positive way that does not disrupt the flow.

Reach and Platform

Video Ads: These kinds of ads give a good flourishment on social media and YouTube and eventually give you a wide reach.
Banner Ads: These kinds of ads offer a way of a targeted demographic.

Similarities of Video Advertising and Banner Advertising

Both kinds of ads underline the similarity in the realm of digital marketing.

Visual Appearance: These kinds of ads explode out the graphic, color, and design that curates the engaging content.
Creative Design: Both kinds of formats give an effective skill for design and help you convey the brand message.
Brand Visibility: Both of these ads contribute to enhancing the logo of the brand, upgrading its identity, and uplifting the brand.
Call To Action: These ads include CTA that helps a user to perform a specific action.

What are Facebook Video Ads?

What are facebook video ads These are a kind of advertising format that is displayed on the Facebook platform and affiliated applications like Instagram and WhatsApp. Facebook ads are visually appealing as they contain a short video that is displayed on your feed and a story containing a message. These kinds of ads are visual and give good engagement metrics. These ads can also be customized as per needs of the brand.

Which is better for you?

When it comes to deciding between video ads vs banner ads you should watch out for what is going to align better with your brand objective.

Brand Storytelling and Engagement: if you are looking for a way to connect emotionally to your views or visitors, a video ad is going to be the ultimate solution as it offers you a great medium.
Cost Efficiency and Swift Message: At the initial States there needs to be a cost-effective way that could deliver the proper message without burning a large amount therefore banner will be a practical choice for the same.
Audience Reach and Platform Suitability: video ads can be made available on various social media networks and platforms that help you dive deep into the content giving a potential impact.

Conclusion

There is a clear choice between the banner ad and video ads and that depends on the available resources business reach and the target audience. Video ads will in turn be preferable if you want to establish an emotional connection and if you are looking for something cost-effective and yet impactful banner ads will be a good option. Magicbid will be the ultimate savior as it enables you to run a video ad server with programmatic and direct campaigns that will maximize your revenue.

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Ad Tech, Monetization

March 13, 2024January 16, 2025Priyanka Bhati

What are Video Ads for Websites?

Video ads for a website are the kind of advertisement that appears in the format of a video on the web page and is called the video ad for the website. These kinds of ads are specifically designed to captivate the attention of the visitors. This kind of advertisement system is self-explanatory that is offered on a website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you the power to get rid of invalid sources of ads and traffic.

What are Video Ads?

Video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

What are Video Ads for Websites?

Looking up what are video ads? Let’s have a detailed lookout. For getting better customer engagement it is very important to use the video advertising system as it increases the ratio of client interaction. Awareness consideration and conversion are the three market KPIs that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customers in a very limited time and generate a spark and interest in them. Therefore, for this, you need an eye-catching video that will provide a high-quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason for promoting a brand is to be known by every customer therefore you need to stand apart from the competitive market and make sure that you answer every query in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail of information in that period.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, and the innovative features and mention all the crucial points that are enough to convince them.

5. Consider Using a CTA

The call to action button acts as an encouraging point for the people to do the desired action. Therefore, the process of creating ads is clear as you need several visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are received back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if they align well. For this, there needs to be traffic-loaded websites. In case, the video ads are not implemented well their money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds customer trust. Magicbid helps in the maximization of revenue with faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons why most businesses consider video ads for promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on Google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step-by-step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The in-stream ads show up within the video stream before, during, or after a video. They are also usually profitable and out to be powerful when it comes to the generation of revenue. They have more engagement, higher CPM, and are difficult to ignore. At the same time, they also require the existing video content that requires an HTML player.

The out-stream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time, they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be proper consistency and you should know what is going to be right and wrong for your business.

The video ad acts as a point of contract between the seller and the publisher who wants to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction which is known as real-time bidding and the advertiser gets to set the parameters for the campaigning which involves the budget, frequency, and target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

To have the right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video players that are worth the price they are charging as with them you will get clear access to all the support systems on a professional basis that will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you need to take if you want to display ads on the website. Several steps are involved in the target video content management system.

You need to navigate the target video CMS account on the website to which you want to add the ads.

You want to apply the new setting explore the players on the left side of the menu and then add new ones on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that, you can close the setting and choose the set player ad stack. The pre-, mid and post-roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but it’s not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimize it and a regular basis.

Therefore, to do all these you need to have an advanced analytics tool and also helps you target impression ctr, impressions, engagement, and performance data.

Conclusion

Video Ads for websites always play a crucial role that enhancing the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate, and also paying heed to brand awareness through many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through storytelling ads and conveying the desired message to the viewer. Magicbid also comes into the picture when it comes to the monetization of the ad. It helps in driving out higher engagement, and revenue and speeds up the overall management system. The article above gives a clear overview of video Ads for websites and how it is going to be beneficial for your business.

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Monetization

March 11, 2024January 16, 2025Priyanka Bhati

Click Spam and its Consequences on Publishers

In the world of programmatic advertising, digital ad fraud, including click spamming, affects everyone, be it advertisers or publishers. Click spamming, whether done manually or through automation, is a significant issue that can impact a publisher’s reputation in the programmatic ad market.

It arises when numerous clicks on an ad stem from a single user within a brief period or when an excessive number of clicks originate from a shared IP address. In case if the click spam gets identified, the advertisers question the integrity of the received traffic.

What is Click Spam?

Click spam, also known as click injection or click fraud, refers to fraudulent clicks generated on digital ads with malicious intent. These clicks may be executed by bots, click farms, or dishonest publishers to increase ad revenue artificially.

Key Characteristics

No genuine user interaction.
Often involves automated tools or software.
Can appear as legitimate traffic in analytics.

Consequences of Click Spam on Publishers

1. Temporary Suspension or Permanent Ban of AdX Account

When Google detects irregularities in a publisher’s website traffic due to click spam, it may temporarily suspend or permanently ban the publisher’s AdX Account. This means losing access to high-value Google advertisers and reinstating the account can be a lengthy process involving an investigation and appeal.

2. Revenue Loss

Revenue Loss Click spamming depletes a publisher’s ad inventory, leading to high engagement but low conversions.

Advertisers rely most of the time on the publisher for the delivery of Genuine engagement and conversions but click spam eats away the trust which forces advertisers to pull off the budget of advertising.

The algorithm may place low-bidding advertisers against the ad inventory, reducing the opportunity for the best CPM rates. This constant loss of revenue is exacerbated if there’s a temporary suspension of AdSense accounts.

3. Low-Quality Inventories

Google’s algorithm reduces reliance on publishers with click spam issues, pushing low-bidding advertisers to such publishers. This diminishes the chances of securing high-ticket advertisers and damages the reputation of the publisher.

4. Low Quality Traffic

Low Quality Traffic Illegitimate traffic sources are of low quality therefore click spam results in failing to deliver it to the audience for the ads.

Publishers require traffic from the click farm or the bot network that generates clicks and impressions from non-human sources.

The ad also does not attract the relevant traffic which prompts the advertiser to either withdraw their ad or negotiate the lower payment.

5. Reduced Bids from Advertisers

If in case the advertiser has identified The Click span it can impose a penalty and charge back on the publisher. Fraudulent clicks from click spam exhaust advertiser budgets and increase costs.

Low conversion rates make advertisers hesitant to bid on a publisher’s ad inventory. Reputed brands may avoid bidding, further damaging the publisher’s reputation.

Solution: MagicShield

MagicBid offers a solution named Magic Shield which is an end-to-end click spam detection software that can monitor and block click spam effectively. Here’s what it provides:

Identifies invalid traffic.
Detects click spam, including clicks generated by click farms or competition.
Identifies sophisticated traffic generator clicks.
Recognizes accidental clicks.
Identifies duplicate clicks.

MagicShield is an asynchronous solution, meaning it doesn’t add latency or cause issues with page loads. It comes in two variants: AdUnit Monitoring and AdUnit Monitoring & Ad Blocking.

Starting with monitoring and then enabling blocking is recommended.

Worried about click spam? MagicBid’s MagicShield might just be the solution you need.

Conclusion

Click spam brings out many serious consequences for the publishers including the loss of reputation, ad network, credibility, and other financial loss. It is very much essential for the publisher to implement vigorous measure that detects and prevents click spamming which maintains trust along with the advertisers preserving the unification of the advertising system.

With click spam publishers encounter many challenges beforehand that include account blockage, invalid clicks, chargebacks, account blockage, and low-quality traffic.

Enduring the same Magic Shield, Magic Tag comes as a powerful solution that combats the click spam improving the overall appearance and the user experience of your website.

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Monetization

March 7, 2024January 16, 2025Priyanka Bhati

Google March 2024 Core Update: Web Creators Do Not Miss Out

The most awaited March 2024 core update has been announced and certain things have been curated specifically to improve the quality of the search.

This has been brought to tackle the low-quality content and gives you the urge to make it attractive in terms of clicks and people’s usage. This core update has also configured all the negative impacts on Google search results and has introduced some new policies that handle these core results in a better way.

All About Google March 2024 Core Update

This update is more comprehensive than any other usual core updates as it not only changes the core system but also evolves and teaches us to identify, how helpful content really is. Therefore, with many manipulative techniques that are related to substandard content, it has implemented some fresh-baked spam policies that aim to counter content problems.

The search engine algorithm and policies have been subjected to the initial enhancement. The core ranking system will now be able to show helpful results using a variety of new signals that are more innovative and broader with its approach having a clear contrast with the multiple systems to identify reliable information that was used before.

It can take over a month to roll out this complex update as there are likely to be fluctuations and ranking as compared with the regular core update. Surprisingly, there needs to be no changes if you are a creator and creating engageable and satisfying content which are meant for people.

No matter if you are ranking or not if you are in the race of creating helpful and insightful content then you should not worry.

New Spam Policies

The new spam policies are specifically designed to address the practice that negatively impacts the quality of Google search results. The new spam policies target to eliminate low-quality content from the search results.

Google introduces three spam policies against the pre-followed bad practices: Site reputation, Scaled abuse content, and expired domain abuse are the three.

On the other hand, content creators are also encouraged to review all the newly introduced spam policies and ensure that they are not following any of these practices.

In case any of the sites is caught violating the spam policy created they eventually will rank low or disappear from the search results. The site owner will receive the notice through a registered search console account.

Understanding Spam Policies

It is very crucial to understand the spam policies as it is directly going to affect the performance and functioning of your side. There are two ways through which the spam policies can be understood which is expired domain abuse and scaled content abuse.

The former means using malicious and unethical domains that have already expired and are purchased later by any individual or organization that has an intention to engage with stuff that provides no value to the user.

For instance, if a domain has been purchased earlier for running a medical site but later it has been re-purposed and currently hosting entertainment or any other related content with the hope that it might perform well based on previous ownership.

Scaled content abuse on the other hand refers to the practice of creating a large volume of low-quality content and spreading it across various online platforms to manipulate the search ranking and generate revenue.

The newly introduced spam policy is certain to take action on such kind of content as per need without keeping in a notice that is it generated by human effort or through any other automation process.

Therefore, as per the news spam policy you need to focus on providing valuable content to the user.

Site Reputation Abuse

It is the exploitation of the site for any malicious purpose. Whenever a third-party page is published with no first-party involvement and its clear purpose is to manipulate the search ranking and take advantage of the first ranking, it is called side reputation abuse.

As this kind of abuse provides no value to the user it is a Sham.

The new policy doesn’t consider third-party content to be a violation that is hosted without close oversight and intends to manipulate the ranking. Let’s dive into an example: many publications host advertising content and it has a clear intention for their regular reader rather than primarily manipulating the search ranking.

This kind of content does not create any confusion between The reader when they find it on the publisher site directly or when arriving at it from the Google search result.

This kind of content needs to be blocked from the Google search to avoid the spam policy. The new policy regarding this will be effective from May 5th, 2024.

What Ranking System Does a Site Have?

What ranking system does a site have The core ranking system is curated to work on the page level and it uses a variety of signals and systems for a better understanding of how to rank individual pages. Site-wide signals are also considered in this process.

Coupon Area Concerns

There are many coupon area concerns that as whether having a coupon area while working with a third party is considered spam. To answer this the new policy can clearly be broken down as it says- the goal is just to improve constantly by fighting all the spam that clearly will ensure great helpful content.

Those who are producing helpful content will succeed ahead in the search results as compared to those who are engaging in spam. Therefore, the maintenance of content integrity and relevancy is prominent.

Conclusion

The March 2024 core update has introduced many algorithmic changes that are designed to enhance the quality of search results and subside the unoriginal content in the search results by 40%. The pivotal object is to surface the most valuable information on the web shrink the unoriginal content and secure it in the Google ranking system.

It clearly aims to curb domain abuse with any tactics involved that enhance the search ranking of inferior-quality content. Therefore adherence to policies is decisive to maintain your search result visibility. You need to stay informed about the Google updates and prioritize giving a good experience to your users with your content.

How Magicbid Will Help You

MagicBid provides an advanced suite of tools designed to elevate monetization strategies for web, app, and Connected TV (CTV) platforms.

Web monetization optimizes ad placements to enhance visibility and engagement while offering in-depth analytics to fine-tune performance.

In-app monetization, MagicBid integrates seamlessly with diverse demand sources, driving higher fill rates and eCPM.

For CTV, it delivers tailored, high-quality ad experiences to maximize audience engagement.

By utilizing MagicBid’s Ad Tech Solutions, publishers can effectively optimize their ad inventory and unlock new revenue opportunities across all digital platforms.

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Ad Tech, Monetization

March 5, 2024January 16, 2025Priyanka Bhati

Types of Mobile Ad Frauds

Mobile advertising faces a barrage of challenges, from ad stacking to install frauds. Fraudsters employ sophisticated techniques, disrupting and infecting mobile ad campaigns. Let’s explore the types of mobile ad fraud that plague the mobile advertising ecosystem.

Mobile ad fraud is a kind of deceptive practice that exploits the advertising system of the mobile for financial games and encompasses many fraudulent activities.

It comes as a significant challenge for the advertiser, advertising platforms, and all the app developers but combatting all magic bids turns out to be the ultimate solution for the same.

It helps in filtering and validating all the traffic that is by the MRC guideline which is related to both general and sophisticated traffic giving you inside from the page visit.

Ad Stacking:

Multiple ads are stacked against each other.
Users engage with the top ad, but multiple advertisers are billed.
Fraudsters benefit numerous times per user, often without user awareness.

Attribution Fraud:

Fraudsters take fake credits for an app install using malware.
Malware tracks user activity, generating fake click reports and attributing engagement to the fraudster.
Fraudster gets paid for organic installs without effort.

Click Farms:

Physical locations where mobile ad frauds are committed using a swarm of devices and click farmers.
Generates fake impressions on mobile ad campaigns.
Evades detection by changing IP addresses through VPNs.

Click Spamming:

Generates fake clicks in the name of users who haven’t engaged with the ads.
Fraudulent apps present impressions as clicks, claiming a share of the advertiser’s budget.
It makes the advertising platform believe that the ads are generating a greater amount of interaction from the user’s perspective.
IVT management solutions like MagicShield offer filters to tackle click spamming.

Click Injection:

Fraudster hijacks the app install of real users by listening to install broadcasts.
Charges the click to the fraudster even before the installation is completed.
Uses a dormant app to inform the fraudster about the app installation.

Device ID Reset Fraud:

Exploits the ability of Android and iOS to reset device IDs.
Resets device ID after installation, making every reinstall appear as an organic install.
Bad actors capitalize on this opportunity to manipulate app installs.

Bundle ID Spoofing:

Fraudsters misrepresent ads running on one app by assigning fake identifiers to another.
Creates a bundle of IDs that impersonates legitimate apps, deceiving advertisers.

SDK Spoofing:

A malware-infused legitimate app generates clicks and impressions for a different app.
Engages users without marketing or installing the app.
Fraudsters attract engagements and impressions from another app.

Emulated Devices:

Simulations of mobile devices and operating systems on computers.
Used to generate fake impressions and engagements by creating fake users.
Exhausts the advertiser’s budget without genuine user engagement.

Click Redirection:

More common on the mobile web.
Redirects users to an app install landing page even when the click wasn’t intended for an ad.
Fraudster gets attributed for the conversion if the user downloads the app due to redirection.

Conclusion

Fraud adds many negatives to the website, bringing financial losses and clearing out all the resources. Magic Shield comes to your rescue regarding mobile ad fraud as it brings out all the insights from the page validating the conversion and being a one-stop solution for the prevention of Mobile ad fraud.

The magic tag by Magicbid uses a fraud detection service that measures your viewability working with a trusted monetization source. This also verifies the IP, domain, and app bundles drilling down the traffic report.

It also uses anti-malware software that protects the page from performing worse, preventing it from any real-time attack.

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