Ad Tech, Monetization
ad marketing campaign
magicbid_marketing

10 Signs Ad Marketing Campaign is Being Targeted by Bot Attacks

10 Signs Ad Marketing Campaign is Being Targeted by Bot Attacks

Ad marketing has become one of the most crucial factors and the soul of a digital business that drives growth, traffic, revenue, and engagement. With marketing there also comes certain malicious activities that affect every factor possible.

Bad bots pose a significant amount of threat to the success of any campaign. Bots are certain automated programs that mimic the behavior of humans and infiltrate our website completely which also manipulates the engagement of ads. It’s very important to acknowledge the alarming signs that can adversely affect your marketing efforts. 

Bots almost cover 30% of the traffic that is coming on the internet. Therefore, their presence cannot be countered inevitably. When the bots target the website they compromise the integrity, authenticity, and every other analytics that also undermines your ROI. Let’s look at certain signs that tell us that your ad campaign is targeted. 

Detecting Bot Attacks: 10 Signs Your Ad Campaign is Targeted

ad marketing campaign

1. Unusually High Click-through Rates (CTR)

If you are facing a sudden increase in the CTR without any engagement metrics and conversion rise, it is surely an indication of the bot’s clicks. These kinds of bots inflate The metrics artificially but do not deliver genuine interaction. 

2. Abrupt/Quick Changes in Traffic Patterns

It is not a green flag if you are facing traffic Spikes suddenly from the activity that is caused by a bot. Increased traffic is also positive but when but only when it is coming from a certain kind of marketing or organically. Therefore, it is important to analyze where this unusual pattern is coming from as it might be a bot attack. 

3. Strange User Behavior

Usually, the bot follows a regular and repetitive pattern when it comes to their interaction as it imitates the behavior of humans. Therefore, identifying repetitive sequences of clicks or views that do not match the behavior of the user or your visitor can also help in spotting the bot attack activity. 

4. High Bounce Rates

Try to analyze and monitor the bounce rate and the locations from which it is coming geographically. The bot targets a certain region as well leading to an abnormal increase of bounce rate. Therefore, these kinds of regulations must be pointed out towards bor activity that focuses on the specific area rather than genuine user engagement. 

5. Inflated Impressions

If there is sudden inflation in the rate of impression then there can be an unexpected attack of the bot as the drops in the rate of conversion or any abnormal change that happens during the session will surely impact the credibility of the campaign metrics. 

6. Click Fraud Warnings from Ad Networks

If you are receiving a click fraud warning from the ad network then it is a clear signal that you are facing a bot attack. Therefore, if you suffer from any suspicious sources that are not your usual pattern then you should look out.

If there is a genuine engagement with the website that turns out good but whenever it is an engagement given by a bot it often generates clicks without any subsequent interaction. 

It is very crucial to investigate the ad network issues which is the click fraud warning and its underlying causes to prevent your website from any kind of malicious attack. 

7. Unexplained Budget Depletion

If there is an unexplained budget depletion in the ad marketing campaign it is a sign that the website is targeted by the bot attack. If you are facing a rapid expenditure with minimal results then there might be a chance that there is a sudden spike in the click volume and this abnormal click distribution can be a hint of a high click fraud rate.

If there is a consistent budget depletion or you are facing irregularity in the performance metrics then you should collaborate with ad platforms like Magic Bid which can help you mitigate the impact of any kind of bot attack. 

8. Suspicious IP Addresses

If there is an unusual geographical origin or a significant post of click or the interaction with the ads originating from the region where your target audience is not concentrated then there are high chance that you are facing a Bot attack. Therefore, monitoring the IP address that is associated with your interaction and following the pattern will help you detect the bots primarily. 

9. Unusual Geographic Patterns

If you are facing an anomaly in the Geographic distribution of the traffic that can be a disproportionate number of clicks from the region with the low internet penetration, it is surely an indication of bot activity. 

10. Lack of Engagement on Landing Pages

If you’re facing a lack of engagement on the landing page despite receiving clicks then you need to indicate that the marketing technique is being targeted by the bot attacks.

There are certain signs that you need to watch out for such as high bounce rate, low page depth, short session duration, unusual traffic pattern, and no conversion event. Monitoring the engagement metrics of the landing page for identification of genuine interaction will help you detect and prevent yourself from such kinds of attacks. 

Conclusion 

It is very important to protect your ad marketing campaign from any kind of bot attacks as it is very important for the long run and maximization of return of your site.

Therefore, perfectly analyzing these 10 signs and taking the perfect countermeasure to protect them is foremost. Ensuring the efficacy and authenticity of the advertising effort in the digital realm is crucial. 

It is not as easy to deal with the bad bots as it is a long process that requires constant upgradation and a perfect measurement of analytics. Therefore, by partnering with the magicbid, to get good support that will reduce your challenges. 

Ad Tech, Monetization
ad placement
magicbid_marketing

Where To Place Your Ads? Best Ad Placement with MagicBid.ai

Where To Place Your Ads? Best Ad Placement with MagicBid

There has been a considerable increase in the digital ecosystem therefore the publishers are clearly finding a new way for maximising the revenue for their website. There has been a variety of revenue models available but magicbid_ai plays a vital role in achieving what the publisher really wants. 

MagicTag by MagicBid offers an impressive ad placement that helps in boosting the revenue. It not only gives the growth but also addresses the issue of the invalid deduction that is caused by the bot. 

What is Ad Placement?

When a single ad unit or a group of ad units has a designated area on the publisher website where they can place their advertisement, that whole setup will be called as an ad placement. 

Google ad placement can be automatically created by the publisher who uses the Google ad and additionally they also get the benefit for defining the placement criteria as per their desire.  The format of the ad and the size of the ad plays a larger role in engaging the user with an ad and it’s the responsibility of the publisher to analyse the user data while placing the ads for ensuring the engagement at a higher rate. 

Why is Ad Placement Important?

The ad placement turns out to be very important if you are into the creation of an online ad campaign. It does not really affect how great the ad is, if no one pays attention. Therefore, the click through rate (CTR) suffers and the opportunity of revenue seems to be lost very easily. 

The ad placement needs to be best; it also depends on the size of the ad and the type of the audio chosen for the attraction of your visitor. 

Factors to Consider When Optimizing Ad Placements

Factors to Optimize Ad Placements

There are certain factors that need to be certainly kept in mind while you are on a way to optimise your ad placement. Once you are done with your tricks and strategy you can proceed to the next level and here are some important consideration where you need to pay your attention on: 

  • Ad Position
  • Ad Format
  • Ad Relevance
  • Ad Frequency

6 Best Ad Placement Optimization Techniques

1. Consider User Experience

User experience consideration is very important while you are placing an ad on the website. As per a recent study, if there is a delay faced by a website while loading. It will affect the user in a negative way and will lead to customer dissatisfaction.

Therefore, even a 1 to 2 second delay with an unfamiliar site will give you a bad impression. 

User engage in a more good way if there is no distraction faced by them. Therefore, there should always be places where they cannot be mistaken easily and not seen as the website content or design layout.

The relevance of the placement of ad should also be kept in mind as the ads which are placed should be as per the data and the behavioural experiences of the user should be kept in mind. 

2. Use Multi-sized Ad Placements

If you will use a multi size ad placement on the website it clearly will help the publisher to improve the ad revenue as there will be a wider range of ad size which considerably will increase the likelihood of the click and the placement of ad. 

3. Use Lazy Loading

Optimization of the website performance is very important therefore it’s better to use the lazy loading technique which will load the content only when it is needed.

This technique will prove beneficial for the website that has a variety of video ads and images which significantly helps to improve the load time and give a good user experience. 

4. Place Ads in Strategic Locations

Placement of ads on a strategic location also drive’s growth on your website building. In the success of your advertising campaign it also helps the publisher to boost the odds of grabbing the interest of the viewers. 

Let’s look at the most effective placement of ads: 

Between Paragraphs: In the placement of the ad within the paragraph of the content captures the interest of the readers. 

Sticky Units: these kind of ads are present on the screen and as the user scroll down and up as they approach in an effective way navigating the website.

Above and Below images: if you will position the ad below or above the image it captures the user’s attention in a very strategic way. 

5. Test Different Ad Placements

Tera different kinds of ad placement that have their own strengths and weaknesses. The testing of A/B can be compared to the placement and the format to see which can generate the most revenue. 

6. Consider Mobile Optimization

Mobile devices will be becoming popular and have an important part of the landscape of online advertising. 5 G has become readily available. The usage of mobile phones has considerably increased base almost 51% made up the ad spending.

There has been a considerable increase in the usage of mobile phones and the publishers are also able to optimise the ads for the devices. 

Serving mobile friendly ads size is also one way through which the ad placement Optimisation can be done for achieving the bigger objective. 

3 Best Website Ad Placement Strategies for Publishers

Best Website Ad Placement Strategies for Publishers

1. Balancing Customer Experience

It’s very crucial to maximise your revenue by finding a perfect balance of your site and considering the performance and units with the User experience.

If you want to provide the best possible user experience you should be loyal to your user base and increase the number of traffic that is coming on to your site. 

The ads  which are performing well may get the more intrusive placement that will harm the user.

The engagement of the poor website can also alter the search ranking; it may give the bounce rate at a higher level which can eventually decrease and generate less revenue. 

2. Analysis of User Behavior

It is highly recommended to see the user intent on your site. As the user are going to browse through a long form of content.

If you look that at the journey of the user to your site and what you can expect my engaging from it,  you will help yourself in becoming better with the placement of the ad. 

Therefore the user intent must seen with the very core as it helps you to analyse an implement the ad format making the best choice possible. 

3. Look at the Site Data

You should definitely look at the site data to choose the right placement for your ad that will be best guided through the research or inventory performance.

There are many ways and tools that can be provided which eventually will help you to make the best decision. 

Google Analytics

Google AnalyticsGoogle Analytics give you an in-depth analysis about the interaction of the site with the traffic that is coming. It also helps to know which content is performing well on the landing page and what can be avoided for getting the best organic search or the direct traffic. 

Heat and Click Maps

Products like MagicBid provide the website owner with the data of the user interaction they also highlight where the user spends most of their time. It helps in understanding what kind of content your visitor is attracting most with. 

A/B Testing

A or B TestingThis testing for the ad.placement gives you the best user experience of the website. Google clearly helps in the Optimisation and allows you to send the traffic to a link which is very specific for seeing the number of different pages. 

How can MagicTag help Maximise Revenue with ad Placements?

Maximise Revenue with ad PlacementsMagictag is one such powerful weapon of the magic Shield which offers a powerful way to combat the Click spam and it clearly allows the app owners and the website owners to detect and block the unwanted traffic in the real time.

The sources of the click spam can also be identified by this which will ensure the website analytics and reflect genuine user behaviour and improve the overall performance and the User experience of your website. 

MagicShield MagicTag offers a new ad format with the defence system against the invalid visitor and there has been a considerable surge of revenue for about 200 persons and the team of experts helps in identifying the ad placement which is very impressive the ecpm has clearly doubled with this advertising model.

Monetization
Boosting Your Ad Fill Rate: Strategies for Success
magicbid_marketing

Boosting Your Ad Fill Rate: Strategies for Success

Boosting Your Ad Fill Rate: Strategies for Success

An optimal ad fill rate is crucial for maximizing revenue potential in digital advertising. A high ad fill rate gives way to more ad inventory that will be used for increasing revenue for your site. This will help you understand how the inventory is being utilized therefore, it acts as a validation for the market demand of the inventory. If there will be a low ad fill rate then it indicates that there is too much ad inventory.

Let us understand what is ad filled rate and how it works.

What is the Ad Fill Rate?

The publishers are always looking for the ad impressions at a good price. After all, they are in the market competition to make the best money possible. It is a kind of metric that is used for measuring the ad impressions and pressure percentage on a successful rate that is served to an app for a website. It is the total amount of percentage of the ads that are served to a website or an application out of the total number that is being called out or requested on a page. 

Let us break the ad feel rate into simple parts: 

  • High Ad Fill Rate: These is that larger percentage of the ads that are requested in the request of ads are fulfilled through the advertisement. 
  • Low Ad Fill Rate: These are a smaller percentage of the ad requests that are being fulfilled. 

How to Calculate Ad Fill Rate?

How to Calculate Ad Fill RateYou want to calculate the ad fill rate. It is the time to do some calculation:

Suppose that you are a landlord and have 20 spaces in total. 17 tenants are there who have paid you the rent out of 20. Now you need to understand that we are not counting the total but only the number of spaces (ads) that are being given. We will just count the total revenue generated. 

Therefore, you have a total management of 17 tenants out of the 20. It is your ad fill rate that amounts to 85%.

How to Improve Ad Fill Rate?

Let’s educate you on improving the ad fill rate. Many criteria impact the occurrence of ads, the technical errors that may or may not be able to be tamed. 

Improve Website Performance

For the growth of your ad fill rate, you need to work on your website and on the page load time. As you run a website you need to be fast for competing. In the case of ad impression time is important as it plays a most determined role in the generation of revenue. 

The page load time shall also be taken care of. Look up to the operation team and just achieve a favorable load time as soon as possible. 

Understanding the supply cycle and the demand chain helps you grow. You should be observant enough if you are not able to meet the sufficient demand for filling your ad slot. 

Implement Header Bidding

If you are getting a blank impression and making no money out of your hard work? This is exactly why publishers are giving upon traditional methods and using innovative measures such as publisher waterfall and shifting to the header bidding. 

As the old process does not hold certainty for giving you the great CPM and is less automated you can add on to your load times. 

Targeted Audience Segmentation

You can also go a step ahead and target the user not only by the impressions but also by the geographical area. If you have no idea about the analytics followed by Google you should see the help. 

You have to figure out the region or the country that is bringing you the maximum amount of traffic and such a reason that is likely to generate more traffic. Therefore, you can make more ad calls that will lead to more ad impressions. 

Switch to ad sizes

You need to keep on changing your strategy, switching the ad size will also play a key role. You need to have the flexibility on the different sizes of Ad sizes based on your demand of the ad slot. 

Deal with Ad Block

Ad blockers are horrible as they won’t let you stay among the good practices. Ad blocker is something you cannot control. The ad block will block the ad network instead of the ad call which means your ad request will be made but the blocker will not let it appear on your screen. 

Therefore you need to use the ad block recovery to save the impression and not let it disturb the user experience. 

Optimize Ad Placement

Optimize Ad PlacementAdvertisers certainly bid on the ad placement which is displayed prominently and helps in an engaging format. This eventually increases the possibility of the ad being filled. Therefore, it turns out to be important to optimize the placement of the ad for the maximization of revenue and showcasing the potential of a website. 

Monitor and Optimize Ad Fill

Monitoring is very important for the publisher as because of that they know whether the monetization of their ad inventory is turning out good or not. Optimization rate to maximize the revenue from advertisers should be focused on the high-quality demand sources because of which they will be able to deliver a high ad fill rate. 

Negotiate Direct Deals

While negotiating a deal the advertiser agrees to bid on the Inventory of the publisher that is offered using a pre-negotiated or a fixed CPM. Negotiating directly is a type of transaction that is between the advertiser and the publisher without the involvement of an intermediate, therefore it is a one-to-one advertising agreement between two parties. 

Conclusion

The publisher aims to increase the ad fill rate and having considered the User experience and the placement of the ads in a strategic way, it is very necessary to understand how the ad fill works and what does not need to be done before taking any informed decision. 

You need to follow the above-mentioned steps as it is already proven and tested by the publisher and it gave a promising result. 

Ad Tech, Monetization
What is Ads.txt? Key Insights Guide for Publishers in 2024
magicbid_marketing

What is Ads.txt? Key Insights Guide for Publishers in 2024

What is Ads.txt? Key Insights Guide for Publishers in 2024

The ads.txt helps in maximizing the speed of the advertiser spend. This also updates the buyer setting by default. Rather it also shorts the integrity by regularly monitoring the ongoing vendor communication. It is a publicly accessible text where the publisher caters to the authorized publisher for the sale and resale of their ad inventory on the website. It is very beneficial as it empowers them to verify the legitimacy of the ad inventory they are willing to purchase. 

What is Ads.txt?

It is a text file that is available publicly where the list of publisher partners prioritize reselling and selling inventory on the website. The advertisers on the other hand also can check the validity of the Inventory of the ad which they are going to purchase. With the ad.txt the transparency and the add fraud can be combated. 

By implementing the ad.text the publisher also can help protect the inventory from any kind of misrepresentation or an authorized selling from the parties that promotes transparency and trust in the advertising ecosystem. 

By using this whole mechanism you will be able to eliminate domain spoofing where the fraudster easily gets through the advertiser to run ads on the website showing them that they hold a premium site. 

How Does Ads.txt Work?

How Does Ads.txt WorkWhenever a publisher uploads the ads.text to the domain, the advertiser uses the Ads.txt crawler, which is the script that crawls and gets up with the list of domains. Once the domain has been accessed in the ad.text, the reference can be matched with the seller account ID giving the bid request. 

In case if the seller account ID that is given does not match the bed request it will stipulate that the inventory does not originate from the sanctioned domain. This can also give way to any potential fraudulent activity. 

How to Create Ads.txt?

The syntax has been recommended to the list of partners by the IAB, where they have to create their ads.text file and put Syntax. The list of partners then will be represented in a prescribed way. 

The ads.text file can be seen by anyone you just have to check it by typing the root of the main name with “/ads.txt”.

How to Implement Ads.txt?

How to Implement Ads.txtFor the legit sale of the Inventory of your ad, you need to upload a text file and the server of your website which contains the list of the ad tech partners who are trusted and will get support from the ad tech format to verify the Publisher’s inventories to whom they have permitted to sell. The buyers can also verify trust in the inventory they are purchasing, ensuring maximum transparency and all of this reduces the risk of fraudulent activity. 

The specification of the IAB that is mentioned is contained by the resource some of the resources such as Google Ad Exchange have already published documents that implement which you get the file easier for the publisher. 

Is Ads.txt Mandatory?

There is no obligation but when it comes to Google it very strongly recommends implementing ads dot txt as it safeguards and prevents the Inventory of the ad from being intentionally labeled falsely from the specific domain. 

Therefore it turns out to be necessary to label yourself as a legitimate seller so that you can receive the money which is spent by the advertiser without any risk of faking inventory. 

Benefits of Ads.txt

If you are among those who sell the ad inventory on your site then ads dot text is a great way and here are some benefits of using it. 

  • Enhanced Transparency: transparency is enhanced when you are using this in the ad supply chain. It allows the publisher and the advertiser to identify the seller who is authorized to sell the ad inventory. This gives some better control over the understanding of the process of ad buying. 
  • Reduced Ad Fraud: ads.txt helps in the prevention of fraud and makes it clear for the hostile one to sell the fake ad inventory. The publisher can also select the reseller who is authorized and cancel the Inventory of their ad. They can also verify whether the buyer if they are legitimate or not. 
  • Increased Revenue: If you have implemented the ads.txt it truly enhances the trust of their ad buyer at a greater revenue. Advertisers get captivated to purchase the inventory from the publishers as the ads.txt guarantees that the ads are displayed on the authenticated websites. 

Difference Between Ads.txt and Ads. cert

Difference Between Ads.txt and Ads.certAds.txt helps the publisher to declare who is an authorized seller of the digital inventory. Whereas, when it comes to implementation in the ads.txt the publisher gets to host this on their domain making it publicly accessible. 

The ads.txt functionality addresses the issue of domain spoofing as well where the fraudsters get to misrepresent themselves as a legitimate publisher and count to feed their inventory by saying that they are a premium website. Therefore, by implementing ad.txt the buyer can ensure that they are making the transaction with an authorized seller and reduce the risk of ad fraud by many percentages. 

Ads. cert on the other hand comes with the purpose of a digital signature initiative that aims to verify The authenticity of the individual ad impression in real time. By adding a digital signature to each of the ad requests that contain information about the impression of the ads. cert enhances the security and trustworthiness of the ad transactions.

How to Monetize Your App with Ads?

Magicbid empowered the publisher and understood the lack of an ad monetization platform that the publisher needs. Therefore it is a modern and innovative technology that is used by the web publisher and the app for any internal mediation which gives the perfect monetization that your app wants. 

Magicbid with a master faster new age technology offers cutting and solutions that maximize your app monetization potential. You should choose to be one of the magic bid users as it boosts your revenue and gives you complete control with transparency and promotion in updating. It guarantees maximum revenue by incorporating the high-revenue ad format into your strategy. 

Conclusion

Implementing ads.txt is a great way to combat fraud by regulating the way the publisher and the resellers advertise. It not only helps you in giving transparency and combats ad fraud. It also rather helps you in protecting the brand reputation and enhances buyer confidence. You should not only keep your eye on the implementation of the ads.txt but also maintain it regularly so that you can enhance buyer trust unlock cookieless revenue and maximize the advertiser’s spending.

Monetization
Google Ad Exchange: A Complete Guide for Publishers in 2024
magicbid_marketing

Google Ad Exchange: A Complete Guide for Publishers in 2024

Google Ad Exchange: A Complete Guide for Publishers in 2024

The Google ad exchange is a busy marketplace for the publisher where they get to monetize their website or app. Let us precisely understand how a publisher gets themselves qualified and can set up a Google Adx account and what is the correct way to set it up with a closer outlook taking heed of its pros and cons. 

What is Google AdX (Google Ad Exchange)? Learn How They Work

It is a programmatic advertising platform that helps the publisher in selling out the ad inventory. Google Adx lets you have a direct link to the advertisers so that it becomes easy for the publisher to sell there and inventory at a good price.

Let’s learn ways to sell out and add inventory with the Google Adx: 

  • Open Auction: In the open auction you get to request the bid for filling up the ad space you want. Any of the advertisers can place the bid of their choice. Eventually, whoever advertiser gets the highest number of bids wins, and that creative ad gets displayed on the website
  • Private Auction: in the private option it is you who can invite the advertiser to bid on the Inventory of your Ad. It is you who can select a floor price. 
  • Preferred Deals: It is you who can offer the Inventory of an ad to the chosen advertiser before sending it to any kind of private auction. 

If you are the one who is using Google Adx as a publisher, you will get nice control over the ads that are displayed on the website. You will also have control over the Inventory of the ad you are selling and many more things like that. It is not only the publisher who gets benefits but Google ads also turn out to be beneficial for the advertiser as it lets them have access to the space and control over the pay. 

What is an Ad Exchange?

What is an Ad ExchangeIt is a kind of managed marketplace that turns out to be a beneficial platform for the ad network advertiser agency and the population as it lets them exchange their impressions in real time through private auctions, preferred deals open auctions, or in any other way. 

In the year 2018, the DFP and Adx were merged, which created a new environment for the publisher concerning the management of their inventory. 

Ad Exchange Examples

Google Add Exchange or Adx will be a good example of an ad exchange. It is a platform that lets the publisher sell their ad and inventory based on an auction system. The advertiser bids on the ad space that is available and the highest bidder ad gets displayed on the website of the publisher or the app. 

Benefits of Google AdX 

There are a lot of benefits of the Google ad exchange that make it a little superior as compared to Google AdSense. 

Higher Revenue Potential

Two major sources raise the demand for Google AdSense which is Google Display Network and the other is Google AdWords but when it comes to Google Ad Exchange it still holds the group among the advertisers and the publishers as it consolidates multiple demand platforms. 

Advance Targeting Option

Geographic and behavioral targeting is offered by the Google ad exchange and it allows the publisher to reach a higher audience that also increases the efficiency of the advertising system. 

More Control over Content

The control over the ad content gets a little higher when it comes to Google ad exchange as the publisher gets control over the display ads of their mobile application and the website. 

Increases Transparency 

Google Adx increases the transparency in the process of advertising and also lets you have a good understanding of the inventory of advertising. 

 Am I Eligible to Get Into Google AdX?

Latest check out the Eligibility requirement for the Google Adx. 

A page view of at least 5 million is required by the publisher to get access to the Google ads. After getting the above criteria fulfilled the publisher can:

  • Negotiate and plan the direct deals in one place. 
  • They can also set the floor price for a better return. 
  • Get themselves connected with a large group of global demand that features the best advertiser and the brand. 
  • Sticky ads and auto refresh can also be implemented. 
  • Blocking, filtering, and revenue reporting tools will have better access. 

How to Sign Up for a Google AdX Account through a third party? Learn How They Work

In case you want to run Google ads with a third party you have to pay them up the price to get yourself access to it. The charges of the party resellers vary between 15 to 20% of the revenue generated from the ads every month. In case you are making $ 20000 from ads the partner will be charged $1000 as fees. 

Latest understanding of the working pattern of Google ads: 

  • Publishers Integration: for serving up the ad setup, the publisher must integrate with the Google ad exchange. This process is done through a code snippet and the tag of the website or application. The publisher also gets access to conducting the real-time auction for the Impressions of the ad. 
  • Ad inventory auction: when the user visits the profile of a publisher the space of the ad that is available gets an option in real-time through the ad exchange. 
  • Real-Time Bidding: The real-time bidding is used to enhance the process of auction. The advertiser here submits the bid in the real-time for the Impressions of the ad for getting the highest bidder winning opportunity for displaying their ads. 
  • Optimization and Decisioning: it is necessary to have an algorithm for the optimization that helps you decide for the real-time bidding. 
  • Ad rendering and display: as you select the winning ad it renders the display of the user within the publisher’s app or the website. The ads also ensure seamless integration and delivery of the ads.

Reporting and Insight: if you are looking for a comprehensive reporting solution Google Adx is the one-stop destination as it provides many analytic tools that keep track of your clicks, revenue, Impressions, ECPM, and other important things. It also helps you evaluate the performance of the ads and optimize your ad inventory. 

How to Link Your Google Ad Exchange Account to Ad Manager?

How to Link Your Google Ad Exchange Account to Ad ManagerTo link your Google Add Exchange account to the Google Ad Manager you need to follow The below steps: 

  • You need to access the Google Ad Manager account and then log in. 
  • Navigate to the admin settings once you are logged in, and click on the admin tab that is present in the upper right corner of the interface. 
  • You may select the Global setting section from the admin panel where you will find linked accounts. 
  • In the link account section, you will get to see the option of Link your ad exchange account. 
  • From there you will enter your ad exchange account ID and select the account you want to link. Therefore, click on the link account button to initiate the same. 

How Do You Increase Your Google Ad Exchange Revenue?

There has been a considerable amount of revenue potential when it comes to Google ad exchange as it depends on the potential and the amount of goal the publisher wants to achieve. When it comes to the publisher who has a large pool with a premium amount of inventory and good traffic quality they get to benefit directly from the ad exchange whereas the smaller publisher who is seeking simplicity will not find ad exchange as a suitable option for generating revenue rather they can switch to the AdSense. 

The publisher has to get a proper evaluation of the website and the consideration of factors such as the quality of the content and the size of the audience. 

Google Ad Exchange CPM

The CPM in the Google ad exchange refers to the price that the advertisers are willing to pay for every thousand impressions that are served on the website of a publisher or through any app through the ad exchange program. 

Conclusion

If you are a publisher and looking for the monetization of your website you can surely take the help of a Google ad exchange that helps you gain control over your setup and gives you the desired number of increases in terms of revenue. Magicbid turns out to be a forceful service approach that helps you with the ad monetization process which includes access to the Google ads with all the dedicated and management support. 

Monetization
What is Bot Traffic How to Detect and Prevent
magicbid_marketing

What is Bot Traffic? How to Detect and Prevent?

What is Bot Traffic? How to Detect and Prevent?

Do you know! what is bot traffic? It is non-human-generated traffic that is specifically sent by the robots to the apps and the website. These kinds of traffic are programmed to perform various kinds of tasks like monitoring the website performance, introducing web pages on the search engine, or be it the engagement in other malicious activities. Talking about the latest statistics the overall growth of traffic as compared to 2018 is 24% and there are several tips to detect and prevent it. 

For bot traffic detection, various tools might be mitigated such as behavioral analysis, traffic analysis tools, rate limiting, bot detection services, captcha, and other bot Management Solutions. Magic bid helps in the detection of bot networks that generate click impressions from non-human sources. 

What is Bot Traffic?

It is non-human traffic that is generated by the robots to the app and websites. This kind of traffic usually comes up with a negative association. 

The Good Bot Traffic

  • The good bot scans the content of your website. It is usually the webcrawler which is also known as the Google bot. 
  • The search engine bot allows the indexing of the content on your website. 

The Bad Bot Traffic

  • These kinds of bots are provided when spammy content pops up using some malicious link. 
  • These affect the site and make it accessible to the user. 
  • These are the click bots that take the click on the ads. 

How to Detect Bot Traffic

How to Detect Bot TrafficBy the help of Google Analytics or any other analytics tool, you can analyze the traffic coming to your website, and If in case the site is experiencing bot traffic the report will clearly show it. 

The Easiest Way: How to Filter and Detect Bot Traffic on Google Analytics

It is very crucial to filter the bot traffic as it helps to improve the accuracy of the website and also enhances the automated visit. Let us look at the setup data that shows how to identify and filter bot traffic on Google Analytics: 

  1. Log In to your Google Analytics account
  2. Select the section ‘Acquisition’ go to ‘All traffic’ and then choose channels. 
  3. Filter out the traffic then. Scroll it down and look for the channels from where the traffic either direct,  referral, or organic comes from. 
  4. If there is an unexpected increase in traffic you can surely get a look at it. 
  5. Click on every channel and see the URL source from where the traffic is coming from. 

Therefore, this traffic can be one of the many ways to understand if your site is affected by the bot and if yes from what source these traffic are coming. 

How to Remove Bot Traffic from Google Analytics?

It sounds crucial to remove bot traffic from your website but you shouldn’t think that removing bot traffic will shift you in a safe zone from the effect of any kind of invalid traffic. Let us learn the removal of bot traffic from Google Analytics, first log in to the Google Analytics account, and from the admin section click on view settings. The magic shield by magic tag comes as a powerful solution for the app owner to easily detect and block unwanted traffic. 

Find out the boat filtering and then tick it. By pressing save you will be able to keep the boat traffic out of your Google analytic report. 

3 Tips to Avoid Bot Traffic

  • Use reCaptcha: This function acts as a Firewall for the protection of your bot attack. It is an advanced technology that filters the bot traffic like any other. 
  • robots.txt file: This helps in blocking the traffic related to the bot as it crawls through the site. The overloading of traffic can be avoided through this as it clearly segregates between the good bots, spam ones, and search engine bots. 
  • Use Bot Mitigation: This bot mitigation solution is used by many companies. It is a machine learning process spread across the internet that understands the traffic source and differentiates between the several bots. 

Conclusion

In case your site experiences anomalous bot traffic, make sure that you have done the job of investigating and understanding what bot traffic looks like and from where the source is. Fraudulent activity can also be avoided and also make sure that it should not be performed in the future. MagicShield not only investigates ad fraud it also detects the source of the traffic but also enables a strong supply chain protecting it from the bot and the low-quality traffic.

Monetization
What is Hybrid Monetization
magicbid_marketing

What is Hybrid Monetization – MagicBid.Ai

What is Hybrid Monetization – MagicBid.Ai

What is hybrid monetization? Let’s land up on its whole model. It refers to the business strategy or model which combines multiple methods that generate revenue. This monetization method comes as a mixture of different approaches together. This model of monetization uses a combination of in-app purchases and In-app ads that blend to maximize revenue at large. The clear goal of the developer is to enrich the lifetime value by using any number of those combinations together. 

The hybrid monetization model comes as a strategic move that improves the user to enhance the app base. It also helps to enlarge the lifetime value overall. This model helps in the ad integration to maximize the revenue which is further made easy by the Magicbid SDK. 

Where did Hybrid Monetization come from? 

Earlier there were not so many ways through which money could be made from the applications as there were only unlimited sources. Users then had two options: either they could make an in-app purchase or they may pay to download. Developers used to make their profit from the impression and the banner ad which turned out to be a solid way to generate revenue. 

There were also many loops in this as many of them were not spending money on In-app purchases, for a month. Therefore, the developers need to think about the other streams to generate revenue. 

The market starts to become more competitive and so are the developers. Hence, thinking of new ways turned out to be necessary. A monetization strategy was much needed as it helped to improve the experience of how ads were interwoven and thereafter came the hybrid monetization model. 

Hybrid Monetization for Mobile Gaming Apps

Hybrid monetization for mobile gaming appsIn the hybrid monetization model, the gaming app has to add a combination of strategies together to generate revenue and enlarge the profit percent. The in-app purchase, Advertising, Subscription, DLC and expansion packs, sponsorship and partnership, rewards, and offers help in the diversification of the revenue stream and cater to different players for overall profitability. 

In casual games, the ads are the only thing around which the monetization revolves. Therefore, you need to hold the benefit and skill level which is usually simple, and make the game accessible to a large audience. 

What are Rewarded Video Ads? 

The rewarded video ads are used typically in games and in mobile applications where users get the option to watch an advertisement voluntarily in exchange for some benefit or in-app reward.

There are several benefits of rewarded video ads that lead to success. These kinds of ads create value in exchange for all the advertisers getting the content and building a positive association with the ads. The developers can also make use of these kinds of apps to provide a high-quality user experience. 

Designing the Ad into the App

It is very important to give a user-friendly and seamless experience to the user. Sometimes the ads get designed in the actual application. The extra life could also be given to the player for watching a quick app or there could be a special weapon to reach on to the next level, for instance. 

Hence, Designing the ad into the app could be a better option for high-quality in-game monetization that could attract the user. 

In-App Bidding and What it Means for Developers

In-app bidding and what it means for developersWith the help of In-app bidding, the developers can sell the ad inventory in the auction. This kind of bidding refers to the optimization and selling of the ad inventory. Talking about the traditional way the developer could integrate different kinds of ad networks into their app and manage it individually that could be time-consuming and inefficient too. 

In contrast with in-app bidding, the developers could run simultaneous auctions and maximize their revenue as it comes as an automated process. This kind of bidding also helps in creating a good network of ecosystems that not only allows developers to make use of the opportunity but also helps in the increase of ad impressions that eventually lead to the growth of your business. 

The in app bidding also saves the time to manage the data giving a high CPM that increases revenue for the publisher. 

Other Ads that Help You Monetize: Banner Ads and Interstitial Ads

The Hybrid Monetization model comes from a traditional way therefore, it also supports different kinds of ads. 

Passive Ad Experiences

In this kind of ad experience, you don’t need to have an acting engagement and it also requires a minimum physical space from the audience. You can seamlessly integrate the user environment without interrupting their service. Native advertising, static display, product placement, background ads, and sponsored ads are some of the examples of passive ad experience. 

This kind of ad captivates the audience’s attention without disrupting the current activity maintaining a positive and user-friendly experience. Banner ads were prevalent at times and appeared on the top and bottom of the screen in the form of text, video, or image. They are also a kind of passive ad experience that drives a high volume of traffic. 

Interstitial ads on the other hand are a full-screen overlay which turns out to be engaging as compared to the banner ad. They do not generate impressions as compared with the banner ads but have a high CPM rate. 

Hybrid monetization will continue to evolve with the evolving change in the Dynamics of the mobile ad industry will also have a change in hybrid and so will the monetization strategies.

The app and the developer will turn the hybrid model and maximize the revenue using a combination of strategies. 

Conclusion

The Hybrid Monetization Model can go on any of the platforms. it can be posted on Android, iOS, Or any other existing platform. Hence, the MagicBid SDK also can monetize the hybrid apps that are developed on other technology other than the native technology. This involves a combination of Technical integration strategic decisions that make the ongoing monitoring to ensure that it is maximizing your advertising revenue while giving a positive user experience. 

Monetization
Click Injection how to prevent with magicshield
magicbid_marketing

Click Injection: How to Prevent Them With Magic Shield

Click Injection: How to Prevent Them with Magic Shield

As a digital advertiser or publisher, dealing with fraudulent practices affecting your ad campaigns can be frustrating. Imagine putting time, money, and creativity into creating appealing ads only to find out that the clicks on your campaigns are fake, leading to payments for illegitimate activities. Click injection, a deceitful technique in the digital advertising world, contributes to 30% of total ad fraud in the programmatic ecosystem according to a 2018 study. In this blog, we will explore click injection, how it works, its consequences, and most importantly, how you can safeguard your campaigns from this insidious form of ad fraud.

What is Click Injection?

Click injection involves manipulating mobile apps to generate fake ad clicks. Fraudsters exploit vulnerabilities in app-to-app communication channels to “inject” clicks into the attribution process, often at the expense of unsuspecting users. The goal is to benefit from the last click attribution in CPI campaigns, earning from an installation illegitimately.

Click Injection Process

Click Injection Process

  • User Action Triggers the Injection: Legitimate user actions, such as installing a new app, reaching a game level, or making an in-app purchase, signal an opportunity for click injection.
  • Malicious App Detects the Opportunity: A pre-installed or unknowingly downloaded malicious app monitors the user’s activities, waiting for the right moment.
  • Injection of Fake Clicks: The malicious app sends fraudulent click data to the ad network, making it appear as if the user clicked on an ad without their knowledge.
  • Attribution and Payment: The ad network attributes the click to the fraudster, who receives payment for the fake click, while the genuine user remains unaware.

Consequences of Click Injections

  • Wasted ad Budgets: Advertisers pay for clicks that are never engaged with their ads, leading to inefficient resource allocation and diminished returns.
  • Inflated Metrics: Key performance indicators (KPIs) like click-through rates (CTRs) and conversion rates become distorted, misleading advertisers about campaign effectiveness.
  • User Experience Degradation: Malicious apps compromise device performance, drain battery life, and compromise user privacy, tarnishing a brand’s reputation.
  • Advertiser Skepticism: Repeated exposure to click injection breeds skepticism, making advertisers wary of digital advertising channels, and harming the ecosystem.

Avoiding Click Injections

  • Implement Fraud Detection Tools: Use advanced fraud detection tools from reputable ad fraud management solutions like MagicShield, employing machine learning algorithms to filter out fraudulent clicks in real-time.
  • Monitor Attribution Data: Regularly check attribution data for suspicious patterns or discrepancies. Analyze click-to-install time ratios and investigate any unusual activity indicating click injection.
  • Employ Multi-Layered Defenses: Combine device-level protections with server-side fraud detection to create a robust defense against click injection.
  • Build Trusted Partnerships: Collaborate with reliable ad networks and publishers prioritizing ad quality over quantity, and actively combating ad fraud for a secure advertising environment.
  • Stay Informed and Adapt: Keep up with the latest ad fraud trends, educate yourself and your team, and adapt strategies to effectively mitigate emerging threats.

By taking proactive measures, you can safeguard your digital ad campaigns against click-injection attacks and ensure a more secure and effective advertising environment.

Conclusion

Click injection is a serious concern as it comes as ad fraud which usually occurs in the context of the ad fraud which rises in the context of installation of the app on the device. It ruins the mechanism of the attribution that is used by the ad network for tracking the specific indication of the ad. For combatting the click injection there are various click injection techniques but Magic Shield turns out to be the best as it investigates the kind of ad fraud instantly and protects against ad spamming which gets displayed from the suspicious source validating the traffic. 

Monetization
Innovative Ad Formats for Publishers
magicbid_marketing

The Importance of Innovative Ad Formats for Publishers

The Importance of Innovative Ad Formats for Publishers

In today’s digital world it is very important to attract and grab the audience’s attention more effectively and what’s better than innovative ad formats? MagicBid offers new and innovative ad formats for publishers like sticky footers, interscrollers, mini scrollers, and video ads.

These not only enhance user engagement but also increase ad revenue which builds a brand reputation differentiating your landscape in the market and bringing out many impactful advertising opportunities.

The innovative ad formats for publishers play a crucial role and help the publisher to captivate the audience’s attention, building a strong relationship with the advertiser which contributes to long-term success and sustainability. 

What are the Innovative Ad Formats?

Innovations in format are the high impact that helps the publisher in creating a strategy that drives performance across all the devices. This kind of ad format is specifically designed for the high viewability that delivers a positive user experience.

These kinds of ad formats help the publisher boost the engagement for the advertiser and the marketer and generate a good amount of revenue. 

Different Ad Formats

Different ad formatsIn-view Ads: They are online advertisements that are viewable as they are displayed within the user’s visible browser window. These ads are placed between the text or media within the main content of the website

In-Image Ads: image ads are a type of online advertisement that appears within the image on the web page. These enable the publisher to create an additional channel for the ad revenue. 

Sticky Ads: these ads are kind of a header on the banner that sticks to a fixed position on the screen. 

Docked Ads: they are a kind of online ad format which are fixed on a specific location typically on the edges or the corner. 

How is Innovation Taking Place in Different Ad Formats?

Innovation in advertising is continuously evolving across various ad formats that are driven by advancements in technology. The latest formats are innovatively built to help you go beyond and above. The innovation in the ad formats is strategized to create engaging and personalized experiences for the user that deliver better results for the advertiser. As technology gets to see the advancement and consumer preference involvement, innovation is something that needs to be done. 

Let us look at the innovation that impacts the ad formats. 

  • Flexi Slots: The humble ad unit, in with the powerful ad zone. 
  • Inter Scroller: This inter-scroller blends the power and impacts the interstitial ads with the scroll interaction. 
  • Mini Scroller: This helps in the viewability of a horizontal unit. 
  • Pimp Your Video Player: This is a customizable and interactive video player. 
  • Sticky Footer Scrollbar: Get more size and value out of your sticky footer. 

New Innovative Ad Formats for Publishers

 

New Innovative Ad Formats for Publishers There are many kinds of innovative ad formats that have emerged for the publisher that engage the audience effectively and drive advertising revenue. The main challenges that a publisher faces are the bad ad layout, low click-through rate, and banner blindness.

Therefore to beat the same many publishers need to have a cohesive placement strategy that will take into consideration the ad performance, traffic source, and user reading pattern.

Due to certain factors like the banner blindness and the ad blocking the CTR might face a decline and to combat the same their a need to have a multiple-tracking heat map experiment which is related to the goal. 

MagicBid offers new and innovative ad formats for publishers like sticky footers, inter-scrollers, mini scrollers, and video ads. Apart from them, it helps to fight the industry standard, ad placement of the low viewability, bad User experience, and ultimately leads to a revenue loss. 

Conclusion

To exist in the competition in the ad format competition it is essential to have an innovative and sustainable provider that maximizes the potential of revenue and delivers a compelling advertising experience that reflects the user processing.

Therefore, you need to have an ad format provider like Magic Bid that offers innovative ad formats as per the requirements in various forms. It helps in capturing the audience’s attention which enhances user experience and increases ad revenue. 

Monetization
Click redirection
magicbid_marketing

Click Redirection: Ad Clicks Same as We Are Redirected to?

Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, ‘click redirection’ has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved.

However, the reality can be quite different. Magic Shield effectively addresses the issue and gets a firm grip on traffic. 

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions.

This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique. 

Understanding Click Redirection

Understanding Click RedirectionClick redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

  • Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
  • The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
  • Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
  • Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
  • Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
  • Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face the consequences of this unhealthy scheme deployed by fraudsters.

  • Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
  • Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
  • Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
  • Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

  • Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
  • Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real-time.
  • Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
  • User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

  • Signify user interest and engagement with ad content.
  • Users click on ads, leading them to designated landing pages or websites.
  • Directly reflect user interaction with advertisements.

Redirects

Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

  • It occurs when users are automatically directed to another webpage.
  • Can result from ad placements, tracking mechanisms, or website optimizations.
  • Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

  • Enables advertisers to accurately assess campaign performance.
  • Helps identify areas for improvement and maximize ROI.
  • Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

  • Advertisers should monitor both ad clicks and redirects.
  • Use insights to refine ad strategies and improve campaign effectiveness.
  • Transparency and user consent regarding redirects are essential for maintaining trust.

Conclusion

Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns.

Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.

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