Monetization - Web, Mobile App, and CTV Monetization Platform

March 18, 2024January 16, 2025magicbid_marketing

Google Updates Search Quality Evaluator Guidelines

Recently Google updated its search quality evaluator guideline which is about a document of 170 pages and it serves the quality that effectively assesses the website.

Insight Into Trustworthiness

The 170-page guidelines that have been updated take you to valuable insight and teach how Google keeps on determining the trust about the trustworthiness of the website and the web pages.

The quality matters do not directly impact the search engine ranking and the updated document also explains how Google considers it valuable for all the high-quality websites.

Latest Changes

In the updated guidelines Google has also looked up the characteristics that serve the unworthy page and has added some of illustrative examples to understand it in a better way.

The first update of the guideline starts from November 2023 and highlights the significance of the changes that have been made.

Untrustworthy Webpages & Websites

Untrustworthy Webpages and Websites The information of this update that has been given on page 35 is titled ‘Untrustworthy webpages and the websites.’ Google has not only shown an expansion in the characteristics but also has listed out the quality rates you should look for while accessing the trust where the offer website or a web page.

The documents state that a page is considered Untrustworthy and contains factual inaccuracy on the information page which causes the user to lose interest on the web page as a reliable source of information.

Illustrative Examples

For the clarification of the update that Google has bought, it has also illustrated a few examples to clear all the doubts.

Google has updated the quality of the search quality rater guidelines with 2023 November.

Importance of Trustworthy Content

The quality of the search engine evaluator comes with an update of guidelines. The internet is an evolving channel that moves in a very rapid way. The importance of the same has been increased but it subsides misinformation. This method prioritizes the accurate content.

Implications For Website Owners & SEO Professionals

Google keeps on refining the algorithm as per the guidelines. The owner of the website and the SEO professional shall take notice of these kinds of changes and keep on balancing trust and quality to meet the standards of search engines.

Doing this improves the chance of ranking providing the user with reliable information.

Summary

The search engine quality comes with guidelines that serve as a valuable resource for people. If we look at and understand the expectation for the quality of the website, the landscape of search evolves with the guidelines and adapts accordingly will turn essential for continued success. Do you know the latest Google March 2024 Core Update?

FAQ: Frequently Asked Questions

What are Google’s search Quality Evaluator Guidelines?

The quality evaluator guideline is called a detailed document used as a reference by the quality rater that determines and evaluates the quality of the webpage and the website.

What are the latest changes to Google Search Quality Evaluator Guidelines?

Criteria Update: The guidelines that are now provided have updated characteristics of the untrustworthy pages.

Illustration: Google has included practical examples that clarify recognizing websites and untrustworthy pages.

As an SEO professional, how can I ensure my website aligns with the quality standard of Google?

You should review the indicator for search quality and remain informed about Google.
You should create the content and focus on accuracy as it ensures reputable support with all factual claims.
You should monitor the claim of the website making an improvement that is necessary for meeting the standard guidelines.

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Monetization

March 14, 2024January 16, 2025magicbid_marketing

Video Ads Vs Banner Ads: Which is better for you?

The digital marketing world keeps on changing and one of the most burning questions that comes along while forming a strategy is which is more effective between video ads vs banner ads.

This has been a point of debate in the corporate world as to which of these advertisements is conquering the landscape online. MagicBid comes as a solution that helps the publisher increase the number of viewable impressions and get the maximum value for each impression that includes display video and native.

It also helps you to empower your brand by conveying a perfect message as MagicBid is rich in media ads that offer you an industry-leading format with better attention and great use of experience.

Many alarming strategies engage the audience with information retention, flexibility, and immediate impact. As these play a major role in expounding the brand image online, let’s take you to an approach that will help you make an informed decision as per your need.

What is Video Advertising?

What is Video Advertising Video ads act as a window to enter the digital marketing field. It helps in the promotion of brand promotion of products and reaches the target audience. You can accompany your story and enhance it with the audio giving it a mesmerized lookout.

These ads are generated on platforms like social media networks, YouTube, or other streaming services. You can master the art of storytelling that resonates with your audience giving a crisp and clear message that will create a long-lasting impact.

These kinds of advertisements use visuals along with audio for appealing framing stories.

What is Banner Advertising?

Banner ads act as the ultimate brand endorser. They captivate the attention of the user with visual elements in the form of images, graphics, text and sometimes animation that conveys a valuable message. They are a form of square ads that are positioned strategically to bring out users’ attention.

Let’s delve deeper and look at the distinction between video ads vs banner ads.

Video Advertising Vs Banner Advertising

Engagement and Impact

Video Ads: these kinds of ads give the user an emotional connection and the publisher can deliver messages that are loaded with visuals and sound.
Banner Ads: These kinds of ads appeal to you and are a bit challenging when it comes to grabbing your attention as compared to video ads.

Storytelling and Messaging

Video Ads: video ads are complete in their experimental form and they enable you to convey the message through the medium of storytelling so that it resonates with the message of your brand.

Banner Ads: these kinds of ads help you with the CTA in an effective way.

User Experience: These are well framed and they contribute to the user in a positive way that does not disrupt the flow.

Reach and Platform

Video Ads: These kinds of ads give a good flourishment on social media and YouTube and eventually give you a wide reach.
Banner Ads: These kinds of ads offer a way of a targeted demographic.

Similarities of Video Advertising and Banner Advertising

Both kinds of ads underline the similarity in the realm of digital marketing.

Visual Appearance: These kinds of ads explode out the graphic, color, and design that curates the engaging content.
Creative Design: Both kinds of formats give an effective skill for design and help you convey the brand message.
Brand Visibility: Both of these ads contribute to enhancing the logo of the brand, upgrading its identity, and uplifting the brand.
Call To Action: These ads include CTA that helps a user to perform a specific action.

What are Facebook Video Ads?

What are facebook video ads These are a kind of advertising format that is displayed on the Facebook platform and affiliated applications like Instagram and WhatsApp. Facebook ads are visually appealing as they contain a short video that is displayed on your feed and a story containing a message. These kinds of ads are visual and give good engagement metrics. These ads can also be customized as per needs of the brand.

Which is better for you?

When it comes to deciding between video ads vs banner ads you should watch out for what is going to align better with your brand objective.

Brand Storytelling and Engagement: if you are looking for a way to connect emotionally to your views or visitors, a video ad is going to be the ultimate solution as it offers you a great medium.
Cost Efficiency and Swift Message: At the initial States there needs to be a cost-effective way that could deliver the proper message without burning a large amount therefore banner will be a practical choice for the same.
Audience Reach and Platform Suitability: video ads can be made available on various social media networks and platforms that help you dive deep into the content giving a potential impact.

Conclusion

There is a clear choice between the banner ad and video ads and that depends on the available resources business reach and the target audience. Video ads will in turn be preferable if you want to establish an emotional connection and if you are looking for something cost-effective and yet impactful banner ads will be a good option. Magicbid will be the ultimate savior as it enables you to run a video ad server with programmatic and direct campaigns that will maximize your revenue.

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Ad Tech, Monetization

March 13, 2024January 16, 2025magicbid_marketing

What are Video Ads for Websites?

Video ads for a website are the kind of advertisement that appears in the format of a video on the web page and is called the video ad for the website. These kinds of ads are specifically designed to captivate the attention of the visitors. This kind of advertisement system is self-explanatory that is offered on a website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you the power to get rid of invalid sources of ads and traffic.

What are Video Ads?

Video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

What are Video Ads for Websites?

Looking up what are video ads? Let’s have a detailed lookout. For getting better customer engagement it is very important to use the video advertising system as it increases the ratio of client interaction. Awareness consideration and conversion are the three market KPIs that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customers in a very limited time and generate a spark and interest in them. Therefore, for this, you need an eye-catching video that will provide a high-quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason for promoting a brand is to be known by every customer therefore you need to stand apart from the competitive market and make sure that you answer every query in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail of information in that period.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, and the innovative features and mention all the crucial points that are enough to convince them.

5. Consider Using a CTA

The call to action button acts as an encouraging point for the people to do the desired action. Therefore, the process of creating ads is clear as you need several visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are received back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if they align well. For this, there needs to be traffic-loaded websites. In case, the video ads are not implemented well their money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds customer trust. Magicbid helps in the maximization of revenue with faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons why most businesses consider video ads for promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on Google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step-by-step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The in-stream ads show up within the video stream before, during, or after a video. They are also usually profitable and out to be powerful when it comes to the generation of revenue. They have more engagement, higher CPM, and are difficult to ignore. At the same time, they also require the existing video content that requires an HTML player.

The out-stream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time, they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be proper consistency and you should know what is going to be right and wrong for your business.

The video ad acts as a point of contract between the seller and the publisher who wants to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction which is known as real-time bidding and the advertiser gets to set the parameters for the campaigning which involves the budget, frequency, and target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

To have the right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video players that are worth the price they are charging as with them you will get clear access to all the support systems on a professional basis that will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you need to take if you want to display ads on the website. Several steps are involved in the target video content management system.

You need to navigate the target video CMS account on the website to which you want to add the ads.

You want to apply the new setting explore the players on the left side of the menu and then add new ones on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that, you can close the setting and choose the set player ad stack. The pre-, mid and post-roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but it’s not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimize it and a regular basis.

Therefore, to do all these you need to have an advanced analytics tool and also helps you target impression ctr, impressions, engagement, and performance data.

Conclusion

Video Ads for websites always play a crucial role that enhancing the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate, and also paying heed to brand awareness through many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through storytelling ads and conveying the desired message to the viewer. Magicbid also comes into the picture when it comes to the monetization of the ad. It helps in driving out higher engagement, and revenue and speeds up the overall management system. The article above gives a clear overview of video Ads for websites and how it is going to be beneficial for your business.

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Monetization

March 11, 2024January 16, 2025magicbid_marketing

Click Spam and its Consequences on Publishers

In the world of programmatic advertising, digital ad fraud, including click spamming, affects everyone, be it advertisers or publishers. Click spamming, whether done manually or through automation, is a significant issue that can impact a publisher’s reputation in the programmatic ad market.

It arises when numerous clicks on an ad stem from a single user within a brief period or when an excessive number of clicks originate from a shared IP address. In case if the click spam gets identified, the advertisers question the integrity of the received traffic.

What is Click Spam?

Click spam, also known as click injection or click fraud, refers to fraudulent clicks generated on digital ads with malicious intent. These clicks may be executed by bots, click farms, or dishonest publishers to increase ad revenue artificially.

Key Characteristics

No genuine user interaction.
Often involves automated tools or software.
Can appear as legitimate traffic in analytics.

Consequences of Click Spam on Publishers

1. Temporary Suspension or Permanent Ban of AdX Account

When Google detects irregularities in a publisher’s website traffic due to click spam, it may temporarily suspend or permanently ban the publisher’s AdX Account. This means losing access to high-value Google advertisers and reinstating the account can be a lengthy process involving an investigation and appeal.

2. Revenue Loss

Revenue Loss Click spamming depletes a publisher’s ad inventory, leading to high engagement but low conversions.

Advertisers rely most of the time on the publisher for the delivery of Genuine engagement and conversions but click spam eats away the trust which forces advertisers to pull off the budget of advertising.

The algorithm may place low-bidding advertisers against the ad inventory, reducing the opportunity for the best CPM rates. This constant loss of revenue is exacerbated if there’s a temporary suspension of AdSense accounts.

3. Low-Quality Inventories

Google’s algorithm reduces reliance on publishers with click spam issues, pushing low-bidding advertisers to such publishers. This diminishes the chances of securing high-ticket advertisers and damages the reputation of the publisher.

4. Low Quality Traffic

Low Quality Traffic Illegitimate traffic sources are of low quality therefore click spam results in failing to deliver it to the audience for the ads.

Publishers require traffic from the click farm or the bot network that generates clicks and impressions from non-human sources.

The ad also does not attract the relevant traffic which prompts the advertiser to either withdraw their ad or negotiate the lower payment.

5. Reduced Bids from Advertisers

If in case the advertiser has identified The Click span it can impose a penalty and charge back on the publisher. Fraudulent clicks from click spam exhaust advertiser budgets and increase costs.

Low conversion rates make advertisers hesitant to bid on a publisher’s ad inventory. Reputed brands may avoid bidding, further damaging the publisher’s reputation.

Solution: MagicShield

MagicBid offers a solution named Magic Shield which is an end-to-end click spam detection software that can monitor and block click spam effectively. Here’s what it provides:

Identifies invalid traffic.
Detects click spam, including clicks generated by click farms or competition.
Identifies sophisticated traffic generator clicks.
Recognizes accidental clicks.
Identifies duplicate clicks.

MagicShield is an asynchronous solution, meaning it doesn’t add latency or cause issues with page loads. It comes in two variants: AdUnit Monitoring and AdUnit Monitoring & Ad Blocking.

Starting with monitoring and then enabling blocking is recommended.

Worried about click spam? MagicBid’s MagicShield might just be the solution you need.

Conclusion

Click spam brings out many serious consequences for the publishers including the loss of reputation, ad network, credibility, and other financial loss. It is very much essential for the publisher to implement vigorous measure that detects and prevents click spamming which maintains trust along with the advertisers preserving the unification of the advertising system.

With click spam publishers encounter many challenges beforehand that include account blockage, invalid clicks, chargebacks, account blockage, and low-quality traffic.

Enduring the same Magic Shield, Magic Tag comes as a powerful solution that combats the click spam improving the overall appearance and the user experience of your website.

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Monetization

March 7, 2024January 16, 2025magicbid_marketing

Google March 2024 Core Update: Web Creators Do Not Miss Out

The most awaited March 2024 core update has been announced and certain things have been curated specifically to improve the quality of the search.

This has been brought to tackle the low-quality content and gives you the urge to make it attractive in terms of clicks and people’s usage. This core update has also configured all the negative impacts on Google search results and has introduced some new policies that handle these core results in a better way.

All About Google March 2024 Core Update

This update is more comprehensive than any other usual core updates as it not only changes the core system but also evolves and teaches us to identify, how helpful content really is. Therefore, with many manipulative techniques that are related to substandard content, it has implemented some fresh-baked spam policies that aim to counter content problems.

The search engine algorithm and policies have been subjected to the initial enhancement. The core ranking system will now be able to show helpful results using a variety of new signals that are more innovative and broader with its approach having a clear contrast with the multiple systems to identify reliable information that was used before.

It can take over a month to roll out this complex update as there are likely to be fluctuations and ranking as compared with the regular core update. Surprisingly, there needs to be no changes if you are a creator and creating engageable and satisfying content which are meant for people.

No matter if you are ranking or not if you are in the race of creating helpful and insightful content then you should not worry.

New Spam Policies

The new spam policies are specifically designed to address the practice that negatively impacts the quality of Google search results. The new spam policies target to eliminate low-quality content from the search results.

Google introduces three spam policies against the pre-followed bad practices: Site reputation, Scaled abuse content, and expired domain abuse are the three.

On the other hand, content creators are also encouraged to review all the newly introduced spam policies and ensure that they are not following any of these practices.

In case any of the sites is caught violating the spam policy created they eventually will rank low or disappear from the search results. The site owner will receive the notice through a registered search console account.

Understanding Spam Policies

It is very crucial to understand the spam policies as it is directly going to affect the performance and functioning of your side. There are two ways through which the spam policies can be understood which is expired domain abuse and scaled content abuse.

The former means using malicious and unethical domains that have already expired and are purchased later by any individual or organization that has an intention to engage with stuff that provides no value to the user.

For instance, if a domain has been purchased earlier for running a medical site but later it has been re-purposed and currently hosting entertainment or any other related content with the hope that it might perform well based on previous ownership.

Scaled content abuse on the other hand refers to the practice of creating a large volume of low-quality content and spreading it across various online platforms to manipulate the search ranking and generate revenue.

The newly introduced spam policy is certain to take action on such kind of content as per need without keeping in a notice that is it generated by human effort or through any other automation process.

Therefore, as per the news spam policy you need to focus on providing valuable content to the user.

Site Reputation Abuse

It is the exploitation of the site for any malicious purpose. Whenever a third-party page is published with no first-party involvement and its clear purpose is to manipulate the search ranking and take advantage of the first ranking, it is called side reputation abuse.

As this kind of abuse provides no value to the user it is a Sham.

The new policy doesn’t consider third-party content to be a violation that is hosted without close oversight and intends to manipulate the ranking. Let’s dive into an example: many publications host advertising content and it has a clear intention for their regular reader rather than primarily manipulating the search ranking.

This kind of content does not create any confusion between The reader when they find it on the publisher site directly or when arriving at it from the Google search result.

This kind of content needs to be blocked from the Google search to avoid the spam policy. The new policy regarding this will be effective from May 5th, 2024.

What Ranking System Does a Site Have?

What ranking system does a site have The core ranking system is curated to work on the page level and it uses a variety of signals and systems for a better understanding of how to rank individual pages. Site-wide signals are also considered in this process.

Coupon Area Concerns

There are many coupon area concerns that as whether having a coupon area while working with a third party is considered spam. To answer this the new policy can clearly be broken down as it says- the goal is just to improve constantly by fighting all the spam that clearly will ensure great helpful content.

Those who are producing helpful content will succeed ahead in the search results as compared to those who are engaging in spam. Therefore, the maintenance of content integrity and relevancy is prominent.

Conclusion

The March 2024 core update has introduced many algorithmic changes that are designed to enhance the quality of search results and subside the unoriginal content in the search results by 40%. The pivotal object is to surface the most valuable information on the web shrink the unoriginal content and secure it in the Google ranking system.

It clearly aims to curb domain abuse with any tactics involved that enhance the search ranking of inferior-quality content. Therefore adherence to policies is decisive to maintain your search result visibility. You need to stay informed about the Google updates and prioritize giving a good experience to your users with your content.

How Magicbid Will Help You

MagicBid provides an advanced suite of tools designed to elevate monetization strategies for web, app, and Connected TV (CTV) platforms.

Web monetization optimizes ad placements to enhance visibility and engagement while offering in-depth analytics to fine-tune performance.

In-app monetization, MagicBid integrates seamlessly with diverse demand sources, driving higher fill rates and eCPM.

For CTV, it delivers tailored, high-quality ad experiences to maximize audience engagement.

By utilizing MagicBid’s Ad Tech Solutions, publishers can effectively optimize their ad inventory and unlock new revenue opportunities across all digital platforms.

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Ad Tech, Monetization

March 5, 2024January 16, 2025magicbid_marketing

Types of Mobile Ad Frauds

Mobile advertising faces a barrage of challenges, from ad stacking to install frauds. Fraudsters employ sophisticated techniques, disrupting and infecting mobile ad campaigns. Let’s explore the types of mobile ad fraud that plague the mobile advertising ecosystem.

Mobile ad fraud is a kind of deceptive practice that exploits the advertising system of the mobile for financial games and encompasses many fraudulent activities.

It comes as a significant challenge for the advertiser, advertising platforms, and all the app developers but combatting all magic bids turns out to be the ultimate solution for the same.

It helps in filtering and validating all the traffic that is by the MRC guideline which is related to both general and sophisticated traffic giving you inside from the page visit.

Ad Stacking:

Multiple ads are stacked against each other.
Users engage with the top ad, but multiple advertisers are billed.
Fraudsters benefit numerous times per user, often without user awareness.

Attribution Fraud:

Fraudsters take fake credits for an app install using malware.
Malware tracks user activity, generating fake click reports and attributing engagement to the fraudster.
Fraudster gets paid for organic installs without effort.

Click Farms:

Physical locations where mobile ad frauds are committed using a swarm of devices and click farmers.
Generates fake impressions on mobile ad campaigns.
Evades detection by changing IP addresses through VPNs.

Click Spamming:

Generates fake clicks in the name of users who haven’t engaged with the ads.
Fraudulent apps present impressions as clicks, claiming a share of the advertiser’s budget.
It makes the advertising platform believe that the ads are generating a greater amount of interaction from the user’s perspective.
IVT management solutions like MagicShield offer filters to tackle click spamming.

Click Injection:

Fraudster hijacks the app install of real users by listening to install broadcasts.
Charges the click to the fraudster even before the installation is completed.
Uses a dormant app to inform the fraudster about the app installation.

Device ID Reset Fraud:

Exploits the ability of Android and iOS to reset device IDs.
Resets device ID after installation, making every reinstall appear as an organic install.
Bad actors capitalize on this opportunity to manipulate app installs.

Bundle ID Spoofing:

Fraudsters misrepresent ads running on one app by assigning fake identifiers to another.
Creates a bundle of IDs that impersonates legitimate apps, deceiving advertisers.

SDK Spoofing:

A malware-infused legitimate app generates clicks and impressions for a different app.
Engages users without marketing or installing the app.
Fraudsters attract engagements and impressions from another app.

Emulated Devices:

Simulations of mobile devices and operating systems on computers.
Used to generate fake impressions and engagements by creating fake users.
Exhausts the advertiser’s budget without genuine user engagement.

Click Redirection:

More common on the mobile web.
Redirects users to an app install landing page even when the click wasn’t intended for an ad.
Fraudster gets attributed for the conversion if the user downloads the app due to redirection.

Conclusion

Fraud adds many negatives to the website, bringing financial losses and clearing out all the resources. Magic Shield comes to your rescue regarding mobile ad fraud as it brings out all the insights from the page validating the conversion and being a one-stop solution for the prevention of Mobile ad fraud.

The magic tag by Magicbid uses a fraud detection service that measures your viewability working with a trusted monetization source. This also verifies the IP, domain, and app bundles drilling down the traffic report.

It also uses anti-malware software that protects the page from performing worse, preventing it from any real-time attack.

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Monetization

February 27, 2024January 16, 2025magicbid_marketing

News Publishers vs Social Media Traffic e-Advertising Risk?

In the current era, Do you know digital news publishers vs social media traffic? Digital news heavily relies on social media giants to boost their content. However, a significant shift has occurred as tech platforms distance themselves from news, leaving the digital news industry in uncertainty. This blog aims to explore the impact of this shift on digital news publishers and suggests potential solutions to tackle the challenges they now face. It turns out to be really important in this evolving digital landscape to keep a proper check on the adversities that it brings out. Magic Shield emerges out as a perfect solution that detects and block the unneeded traffic in real time and also filters the ad.

Historical Relationship between Social Media and News Publishers

For over a decade, social media platforms like Facebook, Twitter (now X), and Instagram played a crucial role in the digital news ecosystem. They served as major traffic sources, making e-advertising a viable business model for news publishers. This symbiotic relationship brought news to a global audience and generated advertising revenue.

Recent Changes and Their Impact

Recent Changes and Their Impact Recent events, including the departure of Facebook’s top news executive and changes in X and Instagram policies, have disrupted this relationship. Even Google, a traditional ally for news organizations, has become less reliable. The decline in social media traffic has hit digital news publishers hard, impacting their e-advertising business model.

1. Decreased Advertising Revenue:

- - Less social media traffic directly leads to reduced advertising revenue for news publishers. With fewer users accessing content through social media, publishers lose a significant part of their audience, affecting ad impressions, clicks, and overall revenue.

2. Increased Competition for Ad Inventory:

- - Seeking alternative traffic sources puts news publishers in a competitive landscape for limited ad inventory. Higher competition can lead to increased advertising costs, making it challenging for publishers to run profitable e-advertising campaigns.

3. Impacts on Ad Quality and Relevance:

- Social media platforms use extensive user data for effective ad targeting. As they distance themselves from news, publishers struggle to maintain the same level of ad quality and relevance. This may result in less effective advertising campaigns.

Solutions to Overcome Challenges

Solutions to Overcome Challenges To survive this threat, digital news publishers need to diversify their traffic sources. Intermediate platforms like SmartNews, Apple News, and Flipboard are gaining importance. These platforms offer an alternative to the decline in social media traffic.

1. Relying on Other Platforms:

Publishers are turning to platforms like Google, which remains a significant source of referral traffic. However, there are concerns about potential declines in Google referral traffic in the future.

2. Addressing Ad Fraud Vulnerabilities:

As publishers explore new avenues, the risk of fraudulent traffic increases. Affiliates driving traffic may engage in fraudulent tactics like click fraud. Implementing ad fraud management solutions, such as MagicShield, can help publishers combat this risk effectively.

Conclusion

The digital news publishing industry faces challenges due to the distancing of social media giants from news amplification. Therefore, magicbid enables a stronger supply chain that instantly investigates ad fraud. Publishers must diversify traffic sources, optimize for other platforms, and address the rising risk of ad fraud and also through vigilant measures as adapting to this changing landscape is crucial for the survival and credibility of digital news publishers.

How Magicbid Can Help You

MagicBid provides an advanced suite of tools designed to elevate monetization strategies for web, app, and Connected TV (CTV) platforms.

For web monetization, it optimizes ad placements to enhance visibility and engagement while offering in-depth analytics to fine-tune performance.

In app monetization, MagicBid integrates seamlessly with diverse demand sources, driving higher fill rates and eCPM.

For CTV, it delivers tailored, high-quality ad experiences to maximize audience engagement.

By utilizing MagicBid’s Ad Tech Solutions, publishers can effectively optimize their ad inventory and unlock new revenue opportunities across all digital platforms.

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Ad Tech, Monetization

February 26, 2024January 16, 2025magicbid_marketing

Ad Monetization Strategies for Gaming Publishers

In recent years, the gaming advertising industry has transformed significantly, going from a niche market to a global powerhouse. Ad Monetization has become crucial for programmatic gaming publishers, driving their growth. This dynamic landscape presents endless opportunities for personalized ad strategies, benefiting both gamers and advertisers.

The evolving industry too has a negative effect on the ad monetization that can be further protected by Magic Shield which acts as an advanced ad fraud solution giving you higher ecpm and advertisers that enhances your performance.

The in-game advertising market is projected to grow steadily at an annual rate of 11.38% (CAGR 2023-2027), reaching a market volume of US$145.50 billion by 2027.

As the gaming industry continues to boom, staying updated with trends and adopting innovative strategies is essential. Let’s explore the trends shaping the gaming industry, their impact on advertisers and publishers, and personalized ad monetization strategies for programmatic gaming publishers.

Trends Impacting Advertisers and Publishers in the Gaming Industry:

Monetization Strategies for Mobile Games

Discover effective Monetization Strategies for Mobile Games in this comprehensive guide. Learn about these freemium models, subscription services, rewarded ads, CTV/OTT monetization, and more. Find insights to maximize revenue while ensuring player satisfaction and regulatory compliance.

Whether you are an independent developer or publisher, optimize your mobile game’s revenue streams with actionable tips from this resource.

Rise of Mobile Gaming:- Millions of smartphone users engage in mobile gaming, offering a vast audience for ad monetization as mobile games often rely on ads for revenue.
In-Game Advertising:- Native and non-disruptive ads within games are gaining popularity, providing opportunities for unique and engaging ad formats seamlessly integrated into the gaming experience.
E-Sports and Live Streaming:- E-sports and live streaming attract a massive following, leading to increased investments from advertisers in sponsorships, partnerships, and in-game ad placements.
User-Generated Content:- User-generated content, including game mods, videos, and fan-generated content, is thriving. Publishers can partner with content creators for sponsored content and promotions.
VR and AR Gaming:- Virtual and Augmented Reality gaming is on the rise, creating possibilities for interactive and immersive advertising experiences.

Ad Monetization Strategies for Gaming Publishers

1. In-Game Ads:- Publishers can insert non-disruptive ads directly within gameplay, blending naturally with the game’s theme to reach the audience effectively.

2. Interstitial Ads:- Full-screen ads appearing between levels or during breaks provide a natural pause for displaying ads without causing disruption.

3. Rewarded Ads:- Reward-based ads offer in-game rewards in exchange for watching an ad, creating a win-win situation for players and publishers.

4. Sponsored Content and Events:- Collaborating with advertisers for sponsored in-game events or content enhances the gaming experience and opens up a new revenue stream.

5. In-App Purchases and Virtual Goods:- Offering enticing in-app purchases and virtual goods within games can be a significant revenue source, balancing pricing and perceived value.

Ad monetization in the gaming industry is an ongoing journey of adaptation and innovation. Programmatic gaming publishers can succeed by embracing trends, experimenting with various ad formats, and prioritizing the gaming experience. As the industry expands, so do the opportunities for those ready to explore and invest in the future of gaming ad monetization.

Conclusion

Monetization can be a lucrative venture for the publishers. With the changing gaming strategy, it comes with endless opportunities as well.

In-game advertising, rewarded video ads, playable ads, or something like interstitial ads are different forms of it. Magic Shield therefore acts as a protector that verifies user IPs and the domains and also drills down the reports based on the quality of the traffic. It also helps to enable a strong supply chain through the Magic SDK and the Magic Tag.

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Monetization

February 23, 2024January 16, 2025magicbid_marketing

What is Click Spam and How Can You Stop It?

Do you know? What is Click Spam and how can you stop it? Click Spam is defined as the practice of inflating the number of clicks online by an automated means. In recent years the malware concerns are on a great increase. This is a form of click fraud which mostly affects mobile ad fraud. There are various ways to stop the click spamming that includes Bot detection, IP filtering, machine learning, Ad fraud detection services and strict policies and enforcement. Magic Shield by Magic Tag also helps to beat click spamming that offers website owners to easily detect the unwanted traffic.

What is Click Spam? [Definition]

Click Spam is a type of fraud where fraudulent parties use a mobile app or website to generate non-human clicks, making them look like real impressions. There are several ways through which you can detect and stop The Click spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

There are several ways through which you can detect and stop the Click Spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

How Does Click Spam Work?

How Does Click Spam Work When a user downloads an app, be it of any kind like the calculator or any other tempting downloads that considers a game app. Every application contains an inbuilt feature which can conduct the activities in the background on the users behalf. This includes the clicking on ads that converts it in the number of views or Impressions count on ads in the app into clicks. Magicbid by magic shield investigates the ad fraud in an instant way and protects the ads spamming.

Working of Click Spam

After the user downloads an already infected app.
The app has an inbuilt code that helps in creating a number of clicks known as spam clicks.
Therefore, all the clicks of the ad is then assigned to a developer and in case of an unrelated download from the app store, the developer gets paid for the same.
The click spam twists the data that often looks effective as they are.

Types of Click Spam

1. Background Clicks

By this method, the background click is installed which gives rise to two scenarios:

When the spammer clicks the background from where the user has engaged with the application, it appears as though the user has himself engaged with a Mobile ad.
The application generates a click all the time in case it is running in the background.

2. Impressions As Clicks

The fraudsters use Impressions as click to mislead the advertiser and portray that they are actually doing conversion. Hence the Impressions as click usually increases the spend of ad creating the uncertainty of ad network.

3. Device Clicks

When the spammer sends the click to the tracking vendors from the fake if device, it’s called the device clicks.

What Are the Effects of Click Spamming on Advertisers?

Click spamming has various harmful effect on the advertiser that not only impacts finances but also turn effective for the advertising campaign. Let’s have a look at several effects:

Increased Ad Spend

The market budget is adversely affected by the click spamming. Therefore the spammers try to generate fake likes to receive the payment for the ad click.

Inaccurate Organic Traffic

Usually the click spam is tracked by the organic user. Therefore, without having deep analytics it is not easy to differentiate between who is the real user and who is the fake one. Therefore, the ad campaign report should highly turn out to be inaccurate.

Bad Marketing Decisions

Today’s world is wholly based on data therefore the marketers often try to take the decisions that are data driven. In the fraudulent act, advertisers gets access to the inaccurate data.

How Can You Detect and Stop Click Spam?

You may detect and stop the click spam by some proactive measures and continuous monitoring and several other ways:

Analyze Traffic and Conversions

Invalid traffic is attributed to a high amount of crowd visits in a short span of time. The projection in the number of clicks and the unusual pattern refers to a fraudulent click. Therefore, this does not lead to conversion.

The fake traffic does not lead to conversion. Hence, if a higher amount of traffic is dealt with by you with a lower conversion, there is something that needs to be looked after. Magicbid protects the ad spamming by verifying users and affiliates.

Analyze Publisher Analytics

The ads which are from click spamming does not interact in a way like the real users. You can identify the pattern and by clicking distribution indicates when the app generates the fake click.

App Validation

By the advertising networks the apps are usually reviewed. To ensure the exchange the code in the app is malicious. It is necessary to not validate and the bad code will go undetected.

App validation takes a longer time as all the developers will share the code.

Be Proactive in Fighting Click Fraud

Fighting Click Fraud

The measures that are stated above are then helpful in the identification of click spam. By using such a proactive algorithm and using a sophisticated solution we can help identify and block fraudulent activity before it consumes the budget of advertising.

As you manually choose what ad network and placement to use. This turns out to be time-consuming. This minimizes and even automates your work.

Conclusion

As a digital advertiser, you should stay aware of the negative impact. Click fraud activity like click spam can have on marketing activity. The primary step in preventing click spam is to stay updated on how it works. While taking preventive action that ensures the click spam is identified and blocked as soon as it happens.

When it comes to digital publishers they get most of the ads on websites. Advertisers and the online platform employ multiple measures that detect and prevent click spam to maintain the credibility and effectiveness of the advertising ecosystem. Magic Shield uses the magic of filters, proprietary intelligence, and last-mile integrations with the best customer support. Therefore, to protect ad spamming this should be your first choice.

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Monetization, Ad Tech

February 14, 2024January 16, 2025magicbid_marketing

Monetization Strategy for Apps: Ways to Monetize Mobile Apps

In the modern technical world having a portable device that has an internet and is loaded with various mobile applications has become an integral part of life. It fulfills the requirement differently. There are many applications which are available on the app store through which app developers monetize their creations.

Magicbid SDK comes with over 200 ad demand sources and zero response time. It improves efficiency and streamlines the process. Monetizing a mobile application involves the implementation of various strategies that generate revenue for the users. Let us understand various approaches through which app developers can make money with the help of mobile applications.

What is Mobile App Monetization?

What is Mobile App Monetization Mobile app monetization refers to the process of generating revenue from a mobile application. Therefore, the developers implementing various strategies will turn it into a profitable thing. The mobile app monetization will balance the revenue goal while providing value to the user.

It is a kind of embedding method that is employed by the developers to generate revenue.

Ways to Monetize Mobile Apps

Magicbid SDK ensures the continuity of the app which is very important as it can only be received by its monetization. The developer or innovator can adopt several methods that should not only concentrate on app monetization but also build up brand loyalty. It is scaling up the app and giving a sustainable result. Mobile app monetization is very crucial and the SDK provides insights for the emerging content creators as it drives the strategy as well as utilizing the new age technology.

Ways to Monetize Mobile Apps There are several ways that you can look forward to the monetization of mobile apps. In app advertising that boosts revenue, freemium model gives a scalable result, in app purchase repeat the customer, crowdfunding, sponsorship builds brand loyalty. Therefore, these methods can be few ways for app monetization. Additionally, using the best app monetization platforms such as Magicbid SDK, Unity ads, Google Admob and chartboost helps you a lot in expansion.

Best App Monetization Platforms

1. Google AdMob

It is a mobile advertising platform which is developed by Google that allows the developer to monetize their mobile application by displaying in-app ads. It easily integrates with other Google services and supports various ad formats like video ads, native video ads, interstitials, and banner ads. This is beneficial for the developers who are offering free applications by displaying ads within their apps. Developers can generate revenue without relying on the upfront purchase or in-app purchases as well. Google Admob strikes the right balance between user satisfaction and monetization giving a long-time success.

2. MagicBid SDK

This software development kit gives access to more than 200 ad sources where they bid with each other in the auction eventually increasing the revenue. The mobile app and the game advertising revenue also get a boost by the MagicBid tool. It also provides services such as in-app advertising and user acquisition. It also supports a variety of ad formats.

It helps in kickstarting the app monetization engine giving you unlimited revenue potential. It is very important to find an effective way to generate paramount of revenue. It have the sustainability of any app therefore the magicbid SDK offers a cutting edge solution that maximize the mobile app potential.

3. Chartboost

This is basically designed by the game developers and offers a solution for user acquisition and monetization. This basically focuses on mobile games and has direct deals at marketplaces where developers can set up direct advertising deals with the developers and the advertisers. Chartboost also offers a variety of ad formats like banner ads, rewarded videos, and interstitial ads with a specific user segment based on factors like location, demographics, or behaviour. It turns out to be an important factor in the success of any advertising platform.

4. Unity Ads

These are designed to help the developer for monetization of their applications and mobile games. It supports advertising that facilitates the integration of the game advertisers in an easy way. It also lets us incorporate the ad format such as banners, interstitials, and rewarded video ads for monetization and user interaction. Just build up a higher engagement rate and maintain the Global reach. This also integrates with the Unity game engine and ad revenue optimization.

Why Monetization Strategy for Apps: Important these days?

The monetization strategy of apps are very necessary these days therefore there should be certain strategies that should be followed to achieve the same objective. After monetization, the application turns out to be a source of revenue generation especially for the businesses and the developers. Therefore, it becomes a sustainable revenue stream and also provides long-term growth.

It is a successful strategy and also provides incentive for the innovators in this highly competitive app market. It is essential to stand out there for the developers to meet to offer value to the user and find a way to sustain their business.

Magicbid SDK offers in-app bidding technology and impressive fill rates. This monetization always comes to the rescue. Monetization strategy also provides valuable insights into the behavior and preferences and analyses the data which helps the developers make a well-refined decision and use that strategy well for the improvement of the app.

How to Make Money with Apps?

How to Make Money with Apps There are various ways that you can make money through the apps:

1. In-App Advertising

One of the simplest and easiest ways to monetize a mobile application is in-app advertising. This helps you on revenue based on the impression and click that you received. You can get associated with different advertising networks. It also helps in user interaction and increases the probability of reaching the target audience, generating traffic, and social media networking.

The advanced features make it more seamless and user friendly giving a high probability of target audience reach.

2. Freemium Model

This offers a basic version for a free app with a limited feature and also comes with a premium upgrade which has additional features where you can remove ads by upgrading to the premium version from the basic one.

There are no intrusive ads in the freemium model and comes up with a compatible approach.

3. In-App Purchase

A popular mobile application where users can purchase virtual items and have an upgrade within the same. Three distinctions are consumable items, non-consumable items, and subscription models. In the former, you can buy virtual goods for currency, in the non-consumable one you have a one-time purchase for an item or feature. In the subscription model users will pay a recurring fee to access the premium content or the feature.

With higher profits generation it comes up with advanced services through the application. This also keeps the credit details safe.

4. Subscription Based Model

If you are looking for a monetization strategy for apps, a subscription-based model is best. It offers various kinds of subscriptions to the user where you can take it on a monthly or annual basis and streamline your app revenue.

In the subscription model, you get a higher user engagement with ad-free access that eventually results in a reliable income.

5. Sponsorship

It is one of the most common applications of monetization prevalent these days. You need to get associated with various brands promote their services and earn in return. This model also helps in the improvement of user engagement and maintains the credibility of the application additionally, The revenue can be divided equally in this.

6. Crowdfunding

It is a kind of finance model where you raise a small amount of money from a large number of people and fund the project. In this model, there is no risk of a front cost and it offers a fast way to finance any application.

It is an easy way to finance any application without any risk. This also gives access to funding with a seamless investor relationship.

7. Transaction Fees

Transaction fee is also a relevant practice for the monetization strategy for apps. This can turn out to be a profitable method where your application will be monetized based on the daily transactions done by the users or any third-party vendors.

Cashless transactions are promoted without any investment and user credibility.

Conclusion

The changing landscape needs a well-developed monetization strategy for apps and is essential for the financial health and sustainability of the mobile application. Magicbid SDK helps in being profitable giving a holistic approach. Do you know about ad monetization strategies for in-app publishers?

It not only authorizes the developers to sail across the competitive landscape but also helps in recovering the cost and delivering value to the user while maintaining business. You can make money through apps by utilizing services such as in-app advertising, crowdfunding, sponsorship, and others. Besides, Magicbid turns out to be a great app monetization that aims to increase the revenue of the developers and innovators.

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