Click Spam: Too Many Clicks to Spoil Your Inventory

Do you know how click spam, with too many clicks, can spoil your inventory? Getting lots of clicks on your campaign might seem like a win, but hold on – you could be dealing with click spam fraud. These fraudulent clicks can originate from various sources, including automated bots, click farms, and even competitors seeking to destroy a campaign. The effects extend beyond mere numbers, affecting campaign budgets, and data accuracy, and overall spoils your inventory and marketing efficacy.

PPC campaigns offer benefits like boosting page rankings and conversions, but there’s a downside. You can buy thousands of clicks online for as little as $5. Click farms, used by fraudsters to fake real visitors, contribute to this alarming problem.

Click fraud is especially prevalent in in-mobile app advertisements, making it worse, considering the rising trends in programmatic audio ads and shopping app advertisements.

Let’s break down why click fraud is a serious issue and how it drains a campaign budget.

What is Click Spam? 

Click spam is a type of fraud where fraudulent parties use a mobile app or website to generate non-human clicks, making them look like real impressions.

This fraud involves non-human traffic, often known as bot traffic. The process starts when a genuine user interacts with an infected app or visits an infected webpage. These infected assets have malware built in to generate clicks on ads. In simple terms, a user browsing the web or using an app may be unaware of click spam happening in the background.

In the programmatic ecosystem, publishers are also susceptible to click spams, which can occur unintentionally or be initiated by competitors aiming to get a publisher’s Google AdX account suspended.

Now that we understand the severity, let’s look at the types of click spam publishers should be wary of.

Types of Click Spam

1. Manual Spam Clicks

• • • Originating from real people clicking on ads, these are easily detectable but challenging to prove as spam, often mistaken as accidental clicks.

2. Competitor Spam Clicks

• • • Competitors may manually click your ads using a network of people. While each click is paid, zero conversions can trigger Google’s algorithm, leading to severe consequences.

3. Affiliates Spam Clicks

• • • Affiliates, matched with advertisers, earn revenue from clicks on ads displayed on their sites. The problem arises when affiliates click on their own ads, causing losses for others.

4. Accidental Spam Clicks

• • • Refreshing your site’s ad, even by accident, can generate worthless clicks, distorting marketing data and depleting the campaign budget.

5. Automated Spam Clicks

• • Bots and click farms are common in automated spam clicks. Bots mimic human behavior, clicking on ads repeatedly. Click farms employ individuals with access to multiple devices to inflate click numbers, resembling human clicks but controlled by fraudsters.

Do you know also how many ads should I put on my website? Understanding these types of click spam is crucial for publishers to safeguard their campaigns from fraudulent activities that can drain resources and damage their reputations.

Click Spam: How to Solve It?

Boosting clicks in your campaign may feel like a success, but beware of click spam fraud. Quality matters more than quantity; ensure genuine engagement for true campaign success. Magic-Shield helps digital publishers get the most out of the ads on their websites. Magic-Shield has helped its clients realize an average 58% relief in ad revenue, through the use of cutting-edge programmatic advertising technology paired with objective and ethical guidance.

If you are making more than $2,000 in monthly ad revenue, Contact us today to learn more about how Magic-Shield can help increase your ad revenue and best optimize the ad space available on your website or app.

Conclusion

As the digital landscape continues to offer promising opportunities for online advertising, The dark underbelly of click spam becomes visible as a significant threat to campaign integrity and budget allocations. Click spam is a familiar issue in mobile app advertisements. Non-human clicks are generated to simulate authentic engagement.

In the competitive world of digital security, Magic Shield stands out as more than just a brand name – It’s a promise of comprehensive protection, innovation, and ease of use. If you choose Magic Shield, you are not just adopting a security solution, you are embracing a partner in your digital journey.

Why is a Publisher at Risk of Being Banned By AdSense?

Do you know why any website is banned by Adsense? It is common for digital publishers to misunderstand Google AdSense banned checks as more focused on other activities than user-friendly. According to Google policy, Magicbid helps to prevent or be aware of any ban by Google AdSense. This blog is very useful for publishers’ points of view. It can help to improve your website for AdSense eligibility. 

You might wonder, what exactly do we mean by ‘activity-friendly’?

It’s related to the impressions and engagements generated on an ad hosted by the publisher. While AdSense is a platform for monetization, not every reported activity on an ad should be paid for by advertisers. When invalid traffic comes into play, it’s Google AdSense’s job to make sure they keep such fraudulent impressions in check.

To do this effectively, AdSense has policies regarding publisher activity. Violating these policies can lead to consequences as severe as the temporary or permanent suspension of the publisher’s account. Let’s discuss some violations committed by publishers that expose them to the risk of account suspension.

AdSense Violations: You Might Be Committing

• • • Clicking your own ads intentionally or unintentionally is a common violation. Google takes this seriously because advertisers don’t want to pay extra for invalid clicks generated by the publisher.

Placing Ads on Copyright-Infringed Content

• • • AdSense doesn’t allow ads on websites with copyright-infringed content. If your site has copyrighted material without permission, using AdSense for monetization is a policy violation.

Prohibited Content on AdSense

• • • AdSense prohibits certain content, including drugs, alcohol, hacking, adult content, and more. If your site has such content, you risk policy violations.

Absence of Privacy Policy Page

• • • AdSense mandates a Privacy Policy page. Failing to have one can lead to policy violations. It ensures that information collected about users is consensual.

Non-User-Centric Website

• • • Placing ads poorly, disrupting the user experience, or not labeling ad units appropriately can lead to policy violations. Efforts should be made to improve user experience.

Placing Ads on Error 404 Pages

• • • Displaying ads on pages with little traffic, like Error 404 pages, can be seen as deceptive. Google considers this a policy violation.

Ads in Unsupported Language

• • • If your site doesn’t support AdSense-listed languages other than English, you lose the opportunity to display ads.

Placing AdSense Ads on Pages with Little to No Content

• • • AdSense requires ads on pages with substantial and original content. Placing ads on pages with minimal content violates AdSense policies.

Encouraging Clicks on AdSense Ads

• • • Encouraging clicks on AdSense ads, offering rewards, or using language that pushes users to click is strictly prohibited.

Using Bots or Automated Tools

• • • Using bots or automated tools to generate clicks or impressions on AdSense ads is considered fraudulent and strictly prohibited.

Modifying AdSense Code

• Modifying AdSense code in any way, including altering it to inflate clicks or impressions, hiding ads, or making them look like content, is strictly prohibited.

Understanding and adhering to these policies is crucial for publishers using Google AdSense to avoid the risk of account suspension or termination.

​​Top 10 Filters You Must Enable to Avoid Click Spam Report

Click spam is a big problem for publishers, and it can harm their reputation through a sneaky ad fraud technique. It gets worse when Google AdSense bans a publisher because of ongoing spam activities on their content, and sometimes the publisher may not even be aware of it. Did you know how to avoid click spam filters!

Once banned, the publisher can’t participate in auctions or enjoy the benefits as an AdSense member until the suspended account is restored, and that process can be quite tough.

But what if there was a way to avoid all this trouble? By just turning on some filters for your content, you can prevent spam clicks from getting through.

If your campaigns are getting too many impressions that seem off, it’s time to be cautious and check for click spam. Just enable the filters we’re about to talk about, and the team at MagicShield will take care of the rest.

Let’s walk you through these filters.

Top 10 Click Spam Filters to Enable Now

1. Bot Networks

Most click spam comes from non-human impressions created by bots. Our Bot Network filter blocks this traffic, stopping fake engagement and keeping click spam in check.

2. Click Farms

Click farms are groups that pay people to click on ads, creating fake engagement. Our filter removes impressions from users who don’t take further actions after landing on a page, reducing the risk of click farm impressions.

3. Non-Viewable Filters

Fraudsters use sneaky techniques with bots that can’t be seen but still generate impressions. Our non-viewable filters combat this off-screen and hidden traffic, making sure your impressions are from real users.

4. Spoofing

Spoofed IP attacks change the source IP address to trick analysis. Our Spoofed IP filter catches traffic from sources with manipulated IP addresses, helping to identify fake clicks.

5. High-Risk Domains

Some domains are known for spam and fraud. Our high-risk domain filter blocks traffic from these domains, reducing invalid traffic (IVT) between 30% to 80%.

6. Click Spams

Our Click Spam 30 and Click Spam 60 filters rate the severity of click spam activity, helping you assess and manage fraudulent clicks.

7. Compromised Origins

Compromised origins are websites or apps hacked by unauthorized individuals. Our filter detects and prevents Malicious Ad Injection, Malware Distribution, and Phishing attacks.

8. Attack Origins

Attack origins involve compromised sites spreading malware and engaging in harmful activities. Our filter targets attacks like Malvertising, Click Fraud, Ad Injection, and Phishing.

9. Non-Standard Crawlers

Non-standard crawlers are automated programs that don’t follow standard guidelines. Our filter identifies these crawlers, preventing ad fraud schemes like impression stuffing or click fraud.

10. Suspicious Browser Origins

Suspicious browser origins show abnormal behavior. Our filter flags these browsers, protecting advertisers, publishers, and users from potential risks like click fraud or ad injection.

How Many Ads Should I Put on My Website? – Explained

A common misinterpretation that lies for the ad placement among publishers is how many ads should I put on my website? As the number of ad placements will never decide the amount of revenue you generate, there are some key considerations that you need to keep in mind to balance the same. Bringing on too many ads will directly lead to a poor user experience and the visitors are more likely to leave your site. More ads can slow down the loading time of your website as well and it clearly leads to abandoning a site that takes too long to load . It will negatively impact or Bounce rate and search engine rankings. Join our magicbid community to have all the latest updates regarding ads. 

In the below article you will be guided about the balanced ratio for the ad on a website and what will happen if you crowd your website with so many ads. Let us get into the details. 

Why Not Overcrowd Your Site with Too Many Ads?

Though there is no limit on how many ads can I put on my website, there is always a strong recommendation from the side of Google that the placement of ads should not surpass the content. Posting excessive ads distracts the user interface. Therefore the user may find it difficult to focus on the content and it clearly leads to a negative User experience. So many ads significantly increase your page load timing and can cause a slower speed that can frustrate the user to be on your site. 

Drawbacks of Overcrowding Your Website with Ads

• Lower Rankings on Search Engines and Bad UX: the ranking factor gets affected and that will cause a high Bounce rate and slow loading times.

• Low CPMs and CTRs: whichever ad space is free is filled with ad therefore it is more likely that users can click just because there is too much going on the site including the content as well. The site can turn unwanted which can cause low engagement and CTR. When the ad gets overloaded the ad inventory eventually decreases and becomes less valuable and it no longer remains attractive for the advertisers. 

• Less Ad Revenue: users who find the site loaded with excessive ads may Resort to ad blocker. This will reduce the ad revenue and delay the ability to monetize the content.

• Increased Bounce Rate: if the site or page will include so many ads and does not lead to what you are searching for. User will get out of the page that will increase the Pounds rate of the side giving a negative impact.

What is a Good Ratio Between Content and Ads?

A healthy ratio should be maintained between the content and add to achieve UX as it maintains a better ad inventory value of Ads and the content. You can aim for a balanced and untitled layout to the majority of the space on the website. Shall proceed in dedication to the high quality content that will provide value to visitors. 

Rule of third should be followed that allocates 1/3 of your page to ads and two third to content. This will provide a good balance and allow you to monetize your site without overwhelming visitors with advertisements. If the pages are in the long form with a substantial amount of content you might be able to incorporate more space ; shorter pages on other hand can benefit from fever ads to avoid the clutter. 

The only thing that needs to be taken care of for a good ratio between content and ad is that it should maximum while maintaining a positive User experience, gather user feedback, adjust your ad strategy and analytics. 

How Many Ads Can I Put on My Website?

The number of ads you put on your side depends on various factors and there is not a standard size that fits all. Therefore it is very important to strike a balance between monetization and a positive User experience. Every website comes with its own uniqueness hence, a trustworthy monetization partner helps you in choosing the suited site for you. Magicbid can prove to be one of the most trustworthy in this. 

How many ads should I put on my website depends on your sites:

• Layout
• Length of Content
• User behaviour in terms of page views, session duration (all this data is accessible in your website analytics reports like Google Analytics)
• Anchor ad for desktop and mobile
• Interstitial ad – 300×600, 336×280, 300×250 (mobile and desktop)
• Sticky sidebar ad for desktop if necessary- 300×600, 160×600, 1200×600

Should I Display Ads on Each Page on My Site?

There is no limitation on how many ads can I put on my website, you can display the number of ads on your site as long as you are able to engage the viewers with your exclusive content. As per the expert opinion the publisher should work on keeping a balance between the content and in screen ad. Excessive ads can also slow down the loading timing of the website that can also have a negative impact on the user along with the search engine rankings. 

Make sure that the display ads are relevant for the target audience as the poorly targeted arts can frustrate the users. You should also consider that the ad placement shall not be a kind of interference with the main content. 

While displaying ads on each page contributes to revenue generation, it is important to have a priority user experience and relevance. Finding the right balance and considering the factors will surely help you make an informed decision. 

The ads need not be displayed in the about us and contact section as these pages need to be less informative and very brief about the information. Hence, it will clearly distract your user. 

Conclusion

How many ads should I put on my website is often a point of debate. It is a very soft balance though and there is not a fixed number of ads that applies universally. It is often preferable to get started with a moderate number and increase it on a gradual basis that can be based on the performance metrics or user feedback. There is hardly any guarantee that eventually will generate revenue if the ad will be displayed on your site, however if the content is engaging it will eventually work. Did you know! Banner ads? Magicbid perfectly leads you to get sorted of all your queries regarding the same through the updates. 

Everything You Need to Know About Mobile Ad Fraud

In the fast-moving world of mobile ads, dealing with ad fraud is a big headache for businesses of all sizes. Whether it’s bots, click farms, or tricky tactics like ad stacking and fake installs, mobile ad fraud is a tricky problem that can mess up your marketing budget.

By 2024-25, global spending on mobile ads is expected to hit a whopping $500 billion. But with this surge in spending comes a growing worry about mobile ad fraud, contributing significantly to a projected global ad fraud figure of $100 billion by 2023.

It’s high time we keep ourselves in the loop on how this sneaky programmatic fraud can mess up our ad campaigns. Let’s break down mobile ad fraud.

What is Mobile Ad Fraud?

In the world of digital ads, payments like CPA, CPI, and CPM are common. Fraudsters take advantage of setups where payments are high and use tricks like bots to commit financial fraud.

Mobile ad fraud happens on mobile devices, either through mobile browsers or apps. It messes with the numbers, making it look like more people are engaging with mobile ads than they actually are, costing advertisers a ton of money.

How Does It Happen?

Click Fraud:

• Bad actors use bots and real people to generate fake clicks and impressions on mobile ads. It creates a fake success story for a campaign, even if real users aren’t really interested.

Fake Impressions:

• Imagine seeing an ad constantly pop up in weird places on a webpage. That’s a fake impression. Fraudsters put ads in strange spots to boost impressions and eat into the advertiser’s budget.

Fake Installs:

• This fraud involves making it seem like app installs are happening, even if it’s all fake. Bots or incentivized installs create actions without any real interest in using the app.

Why Does It Matter?

Draining Budgets:

• Advertisers end up paying for a bunch of engagements without any real results, wasting their ad budget.

Legal Issues:

• Mobile ad fraud messes with user privacy, risking violations of laws and privacy agreements. Publishers could get banned from major ad networks due to uncontrolled invalid traffic.

Harming Reputation:

• Mobile ad fraud makes publishers look bad, and it hurts the brand’s value with fake results, damaging the credibility of affected inventories.

How to Fight Mobile Ad Fraud?

Be Transparent in Ad Space Buys:

• Work with trustworthy ad networks and publishers. Ask for clear info about where ads will be placed and who will see them.

Check Everything:

• Regularly look at reports to make sure your ads are reaching real people. Networks like Google AdSense have strict rules against ad fraud.

Use Fraud Detection Tools:

• Tools like MagicShield can help spot and stop fraudulent activities in real-time.

In a nutshell, staying proactive, being open about partnerships, and using the latest tech are crucial in the ongoing battle against the tricky issue of mobile ad fraud. Mobile Ads Fraud is a big headache for businesses of all sizes. MagicShield helps mobile ads fraud detection and prevention from bots, click farms, or tricky tactics like ad stacking and fake installs, mobile ad fraud is a tricky problem that can mess up your marketing budget.

Best Mobile Ad Formats and Types to Increase Ad Viewability

Increasing ad viewability on mobile devices is crucial for advertisers to maximize the impact of their campaigns. Several mobile ad formats and types can help improve viewability. There are some effective options like Interstitial ads, Native Ads, Video Ads, Playable ads, Interactive ads and many such that helps you achieve the ad viewability. 

With MagicBid you can boost your revenue by seamlessly integrating ads in your mobile ad formats. Finding effective ways to generate revenue is paramount to the success and sustainability of any app.

In addition to choosing the right ad format, consider optimizing for mobile responsiveness, ensuring fast loading times, and utilizing analytics to understand user behavior. Testing different formats and tracking performance metrics will help tailor your strategy for optimal ad viewability on mobile devices.

The classification of Best Mobile Ad formats are mentioned below: 

1. In-app Advertising

When it comes to in-app advertising, choosing the right ad formats and types is crucial for increasing ad viewability. Considering the context of the app, target audience, and user experience is important while choosing the most suitable ad format. Regularly analyze performance metrics and user feedback to refine your in-app advertising strategy for optimal viewability and engagement.

In app advertising is attention grabbing that is seamlessly integrated into the interface. The strategically placed ads are effective and especially do not disrupt the user experience. 

Interstitial Ads: Full-screen ads that appear between app content, providing a high-impact and attention-grabbing experience. Some of the In app advertising are although traditional but are well designed. Interstitial ads, Native ads, Rewarded Video Ads, In feed ads, Banner ads, Playable ads and Overlay ads are some of the examples. 

2. Mobile Web Advertising

Mobile app advertising refers to the promotion of mobile applications through various advertising channels to increase app installations, user engagement, and overall visibility. This form of advertising is essential for app developers and businesses seeking to reach and attract users in the highly competitive mobile app ecosystem. Mobile app advertising encompasses a range of strategies and tactics to effectively market and promote applications on smartphones and tablets.

Mobile ad formats of web advertising is a dynamic and evolving field, with advertisers continually adapting strategies to keep up with changing user behavior, platform updates, and technological advancements in the mobile industry. Effectively reaching and engaging a target audience is crucial for the success of mobile apps in a highly competitive market.

In-app advertising also attracts the interest of brands/advertisers as:

• Less Distracting
• Highly Engaging and Interactive
• Better Controlled and Managed

How to Optimize Your In-App Advertising Strategy or Goal Set

Optimizing your in-app advertising strategy or goals involves refining and improving various aspects of your approach to ensure better performance, user engagement, and overall success. By consistently evaluating and adjusting your in-app advertising strategy based on data and user feedback, you can enhance the effectiveness of your campaigns and achieve your advertising goals. 

Here, you get a great solution to address some goals:

1. Increase Conversions

Optimizing in-app advertising for increased conversions involves refining your strategy to encourage users to take desired actions, such as making a purchase, signing up, or engaging with specific features. Setting a clear conversion goal will clearly define the actions that you want to take. By optimizing landing pages and simplifying the conversion process by minimizing users step, reducing the form field eliminating unnecessary barriers help increasing the conversion rate. 

Additionally you may use retargeting campaigns, geo targeting and utilize social proof keeping a monitor. By implementing these strategies and continually refining your approach based on performance data, you can optimize your in-app advertising for increased conversions and ultimately enhance the overall success of your campaigns.

2. User Retention and Engagement

Optimizing your in-app advertising strategy to align with user retention goals involves focusing on strategies that not only attract users but also encourage them to continue using your app over time. Here’s a guide on how to optimize your in-app advertising for improved user retention.

Understanding user behavior will help tools to gain insight into user behavior within your app. It will clearly segment your audience based on behavior, demographics and other relevant factors. Target messaging, educational content and social integration also helps to build a long time user retention and engagement. 

Be prominent on Optimize load times, build loyalty programs, social integration and updating regularly. By incorporating these strategies into your in-app advertising approach, you can optimize for user retention and create a more sustainable and successful app ecosystem. Regularly analyze metrics, gather user feedback, and adapt your strategy to evolving user needs for continuous improvement.

3. Brand Awareness

To optimize your in-app advertising strategy for brand awareness, it’s essential to focus on creating a strong brand presence and making a lasting impression on your target audience. Consistent branding maintains visual elements, including logos, colours, and fonts, across all your in-app advertisements. Consistency reinforces brand recognition.

Compelling Visuals and Creatives on the other side uses high-quality, visually appealing images or videos that effectively convey your brand’s message and identity. Creative and compelling visuals can leave a lasting impression on users. Brand messaging, storytelling and social media integration with testimonials, reviews and brand hashtags will help you achieve that

Consistent efforts to reinforce your brand identity, coupled with engaging and memorable in-app advertising, can significantly contribute to building and sustaining brand awareness.

4. Drive Overall Revenue Generation

To increase ad viewability and overall revenue generation in mobile advertising, it’s crucial to choose effective ad formats and types that align with user preferences and behavior. Ads designed to seamlessly blend into the look and feel of the surrounding content that provides a non disruptive user experience. Interstitial ads, Native Ads, Video Ads, Playable Ads, Carousel Ads, Rich Media Ads, Expandable and Dynamic creative optimization can be applied along various ad formats. 

Ultimately, the effectiveness of mobile ad formats depends on your target audience, campaign goals, and the nature of your product or service. Regularly analyze performance metrics, conduct A/B testing, and adapt your strategy to optimize ad viewability and revenue generation.

Mobile Web Advertising 2024 How Can It Help Your Business?

Mobile advertising has several benefits to the business and contributes to their growth and success in an immense way. It increases the reach and visibility allowing business to get along with a larger audience increasing the brand visibility. By targeted advertising mobile web platforms allow targeting based on the user demographic interest location and behavior which helps you to connect with the right audience. 

Mobile web advertising also provides detailed analytics and metrics which allows businesses to measure the performance of their campaign being cost effective. It also allows personalized and customized messaging for prompt immediate action and drive engagement. It is a dynamic and effective tool for business growth providing opportunities to connect the diverse audience, drive website traffic and achieve marketing objectives in a mobile Centric digital landscape. 

What are some of the Standard Mobile Ad Formats?

There are several standard mobile ad formats that advertisers commonly use to reach audiences on mobile devices. These formats vary in size, style, and functionality. 

The following are some of the standard mobile Ad Formats.

• Mobile Banner Ads: Mobile banner ads are a type of display advertising that appears on mobile devices, such as smartphones and tablets. They are small, rectangular visual advertisements typically placed at the top or bottom of a mobile app or webpage. These ads are a common and traditional form of mobile advertising, often used to promote products, services, or apps

• Interstitial Ads: Interstitial ads are a type of full-screen advertisement that appears at natural transition points within a mobile app or website. These ads are designed to capture the user’s attention by covering the entire screen, typically between content pages or during breaks in the app’s flow. The term “interstitial” refers to the ad’s placement between content, serving as an intermediary element. 
• Video Ads: Video ads are a form of digital advertising that uses video content to convey a marketing message to the audience. These ads leverage the visual and auditory elements of video to tell a story, showcase a product, or communicate a brand’s message. Video ads can be displayed on various online platforms, including websites, social media, mobile apps, and video streaming services
• Native Ads: Native ads are a type of online advertising that seamlessly blends into the design and context of the platform where they appear, making them look like a natural part of the content. These ads are designed to match the visual and functional elements of the surrounding content, providing a non-disruptive and more integrated user experience. The goal of native advertising is to deliver promotional content that feels native to the platform and resonates with the audience without interrupting their browsing or viewing experience.
• Rich Media Ads: Rich media ads are a type of online advertising that goes beyond the standard static or text-based formats. These ads incorporate advanced features and interactive elements to create a more engaging and immersive user experience. Rich media ads often include multimedia components, such as images, videos, audio, animations, and interactive elements, allowing advertisers to deliver more dynamic and interactive content to their audience

Mobile Banner Ads

Mobile banner ads are a type of display advertising specifically designed for mobile devices, such as smartphones and tablets. These ads are small, rectangular visual elements that are typically displayed at the top or bottom of a mobile app or webpage. Mobile banner ads are a common and traditional form of mobile advertising used by advertisers to promote products, services, or apps to a mobile audience.

The Size of Banner Ads

Mobile banner ad sizes and tablet banner ad sizes are different from each other. Here is the best ad size for mobile and tablet.

For mobile, 320*50, and 300*50 mobile banner ads perform quite well.

For tablets; 728*90 and 300*250 mobile banner ads perform quite well.

The Features of 320*50 and 300*50 Mobile Banner Ads

• They are leaderboards of mobile.
• They are the most effective mobile ad banners.
• They are popular among mobile websites and apps.
•  They can be fitted for wider screens at either the top of the screen or the bottom.
• The thing that should be considered is to make texts and CTA buttons big enough to be readable on a small device.

The Features of 728*90 Banner Ads

• Known as “leaderboard”
• They are often placed at the top centre of a webpage.
• They are popular among tablets and desktops as they perform better on them.
• All graphics don’t fit perfectly within its dimensions. So, create content that fits perfectly for the wide and short format.
• The price tends to increase due to its popularity.

The Features of 300*250 Mobile Banner Ads

• Known as “medium rectangles”
• They are popular among tablets and desktops and among some apps compatible with tablets.
• As its shape is like the square, it has more places to fill with the ads.
• 300*250 banner ads that are placed above outperform ads placed below.

Most Popular Display Banner Ad Sizes

Obviously, common ad sizes will have greater demands and thereby getting you the best fill rate and eCPM. As suggested by Google, here are the most common mobile ad banners.

1. 300 x 250 – Inline rectangle
2. 320 x 50 – Mobile leaderboard
3. 320 x 100 – Large mobile banner
4. 250 x 250 – Square banner
5. 200 x 200 – Small square banner

However, you need to be wary of ad placement. We advise you to follow Google’s recommendation.

Interstitial Mobile Ads

These are a type of best mobile ad format that appears between content transitions in full screens, such as during natural breaks or pauses in an app or mobile website. Unlike banner or display ads, interstitial ads take up the entire screen, providing a more immersive and attention-grabbing experience for users.They are interactive ads that cover the full screen. They are displayed at the transition points of an app such as while an app is loading or after an app is closed.

Giving full screen experience, engagement opportunities, ad formation variation, cross platform compatibility, measurable performance. When used thoughtfully and in alignment with user expectations, interstitial mobile ads can be a powerful tool for advertisers to capture attention, convey messages, and drive user engagement and actions. Balancing ad frequency and relevance is essential to ensure a positive user experience and maximize the impact of interstitial advertising campaigns. 

When to Use?

Interstitial ads are a powerful advertising format, but their effectiveness largely depends on the context and user experience. Using interstitial ads during natural breaks or transitions in your app Or mobile can minimize the disruption and enhance engagement. Test and optimize the placement of interstitial ads based on the content transitions in mobile websites will help having a natural flow and maintain a positive user experience. 

When using interstitial ads, it’s essential to consider the user experience and align ad placements with the natural flow of the app or mobile website. Balancing the frequency of interstitials, ensuring relevance, and providing valuable content will contribute to a positive user experience and maximize the impact of your advertising efforts.

Where to Use?

Interstitial ads can be strategically placed in various locations within mobile apps and mobile websites to maximize their effectiveness.

App Launch: Display interstitial ads during the launch of the mobile app without interrupting  the active  engagement. 

Between App Levels or Stage:  Integrate interstitial ads between levels or stages in mobile games or interactive apps. Place the interstitial ads where it can capture attention without disrupting the gaming experience.

Loading Screens: Show interstitial ads during loading screens when transitioning between app sections or activities.

In addition to this, you may utilize interstitials to announce app updates, new features, or important news. Test and optimize the placement of interstitial ads based on user feedback and performance metrics. When deciding where to use interstitial ads, it’s crucial to consider the user experience and align ad placements with the natural flow of the app or mobile website. Strategic placement and thoughtful integration will enhance the effectiveness of interstitial ads while ensuring a positive overall user experience.

The Size of Interstitial Ads

For mobile; 320*480 (the most popular size) and 480*320 interstitial ads perform quite well.

For tablets; 1024*768 and 768*1024 interstitial ads perform quite well.

The Features

• It is placed on crucial moments like opening a game.
• Closing the ad requires user action.
• Full screen on mobile especially grabs the attention of users.
• They are best placed within games with levels, according to experts.
• It has a larger space and a broader message. Also, they are visually compelling.
• It requires more design work.

Rewarded Mobile Ads

Rewarded mobile ads are a type of advertising format in which users receive some form of reward or incentive in exchange for engaging with the ad content. These ads are commonly used in mobile apps, especially in gaming applications, to provide users with a positive and value-added experience. Unlike traditional ad formats that may interrupt the user experience, rewarded ads offer users something in return for their time and attention.

Rewarded mobile ads come with incentives and rewards, Opt in engagement, video content, App monetization, ad formats that give a positive user experience increasing the user retention. It also has some gamification elements that turns the ad engagement into an interactive experience adding an extra layer. 

Rewarded mobile ad formats are a win-win for both advertisers and users. Advertisers get users’ attention in a more positive and voluntary manner, while users receive tangible benefits for their interaction. This format has proven to be effective in creating a balance between app monetization and user satisfaction.

Native Mobile Ads

Native mobile ads format refers to a type of mobile advertising format that seamlessly blends into the visual and functional design of the mobile app or website where they appear. These ads are specifically tailored to match the form and function of the surrounding content, making them look like a natural part of the user interface. Native mobile ads aim to provide a more cohesive and non-disruptive user experience while still delivering advertising messages. 

It builds Integration, Relevance, cross platform consistency enhancing user experience. Examples of native mobile ads include sponsored posts on social media, promoted content within news apps, or recommended products within an e-commerce app. The effectiveness of native mobile advertising lies in its ability to seamlessly integrate promotional content into the user experience while maintaining relevance and authenticity.

The Size of Native Ads

Native ads come in various sizes and formats, and the specific dimensions can vary based on the platform or advertising network. Publisher displays the ad in a way fitting the actual content of its app. Native ads are designed to seamlessly blend with the content of the hosting platform, providing a more natural and non-disruptive user experience. When creating native ads, it’s crucial to adhere to the guidelines provided by the specific platform or ad network to ensure that the ads seamlessly integrate with the user experience. These guidelines typically include recommendations for image dimensions, headline length, description length, and other relevant details. Advertisers should also consider the responsiveness of native ads to various devices, such as desktops, tablets, and smartphones, to ensure a consistent and visually appealing display across different screens.

They come in various forms and sizes. Your job is just to give the component of the ad. Publisher displays the ad in a way fitting the actual content of its app.

The Features

• The basic feature is being less distracting than other ads.
• It has a higher CTR (10.6%) and better ad engagement (14%).

Mobile Rich Media

Mobile rich media refers to a type of digital advertising that goes beyond traditional static banner ads, incorporating interactive and dynamic elements to engage users more effectively. Rich media ads are designed to provide a more immersive and interactive experience on mobile devices. These ads often include features such as videos, animations, interactive games, and other dynamic content.

Mobile Rich media ads include Interactive elements, Multimedia Content, Dynamic creatives, Expandable ad formats, Gamification, Tracking and Analytics.

What are Rich Media Ads?

Rich media advertising is particularly effective in mobile environments where user attention spans may be shorter, and visual appeal and interactivity play crucial roles in capturing and retaining user interest. The dynamic and interactive nature of rich media ads can contribute to higher engagement rates and improved overall campaign performance. These ads are a type of digital advertising that goes beyond traditional static banner ads, incorporating interactive and dynamic elements to enhance user engagement. These ads use multimedia elements, such as images, videos, audio, animations, and interactive features, to create a more immersive and interactive experience for users. Rich media ads are designed to capture attention, encourage user interaction, and deliver a more compelling message compared to standard display ads.

Rich media ads include advanced features such as video, audio, GPS, or other elements.

The Sizes of Rich Media Ads

Rich media ads, being more interactive and feature-rich, can come in various sizes and formats to accommodate different platforms and placements. The sizes of rich media ads may vary based on the specific requirements of the advertising platform or network. It’s crucial to note that these are general guidelines, and advertisers should always check the specific requirements and recommendations of the ad platform or network they are using. Different platforms may have unique specifications for rich media ads, including file size limits, accepted file formats, and other considerations. Adhering to platform-specific guidelines ensures that rich media ads are displayed correctly and effectively on the chosen advertising channel.

You can see the size of rich media ads from the image below.

The Features

• Known as ‘multimedia banner’
• It is the best format for advertisers with ambitious goals.
• They are interactive and dynamic.
• They can be synchronized with technologies like JavaScript & HTML.

Mobile Video Ads

Mobile game ads are a type of advertising specifically designed to promote and drive engagement with mobile games. These ads aim to attract new players, encourage downloads and installations, and increase user retention for mobile games on various platforms, including smartphones and tablets. 

Mobile video ad formats display video content that plays when a user is engaging with an app or opens it knowingly and willfully. It requires a higher budget than others but offers higher engagement. 

Mobile video ad formats display video content that plays when a user is engaging with an app or s/he opens it knowingly and willfully. It requires a higher budget than others but offers higher engagement.

The Sizes of Video Ads

You can see the size of video ads from the image below.

The Features

• Users like video.
• It requires more budgets to produce.
• It can be useless if you are poor.
•  They should be short (as mentioned in the 15 to 30 seconds range).

Playable Ads

Playable ads are a type of interactive and engaging advertising format that allows users to interact with a mini-version of a mobile game or app directly within the ad itself. These ads provide users with a hands-on experience, typically showcasing the gameplay or functionality of a mobile app or game in a playable and interactive format. Playable ads are commonly used in mobile advertising to increase user engagement, drive app installations, and provide a preview of the app or game experience.

Playable ads has an interactive Gameplay, Click-to-Play Functionality, App Installation Prompt and many varieties of genres. 

Playable ads have become popular in the mobile advertising space due to their ability to provide users with an interactive and immersive preview of an app or game. By offering a firsthand experience, playable ads aim to attract more qualified and engaged users who are likely to convert into active users after installation.

Mobile Game Ads

Mobile game ads are a type of advertising specifically designed to promote and drive engagement with mobile games. These ads aim to attract new players, encourage downloads and installations, and increase user retention for mobile games on various platforms, including smartphones and tablets. 

Mobile game ad formats take the best out of the in-app environment: interactivity, commitment, and memorable user experience. In-game advertising can be static and vibrant, including videos or interstitial advertisements. Mobile game ads require creativity, targeting precision, and an understanding of the gaming audience. By employing a mix of engaging ad formats, strategic placement, and community-building efforts, game developers and advertisers can effectively promote mobile games and drive user acquisition.

Mobile game ads has interactive playable ads, In app advertising, Rewarded Video Ads, Social Media Promotion, User Reviews and Testimonials along with community engagement.

Mobile game ad formats take the best out of the in-app environment: interactivity, commitment, and memorable user experience. In-game advertising can be static and vibrant, including videos or interstitial advertisements.

The Size of Mobile Game Ads

The size of mobile game ads can be similar to interstitial and video mobile ad formats.

The Features

• They are highly interactive and engage more.
• They are cost-effective.
• Their mobile ad format is universally supported.

Different Ad Types

Mobile advertising encompasses various ad types, each tailored to engage users on smartphones and tablets. 

Let’s have a look at the different mobile ad types:

1. Text, Image & Rich Media

Text, image, and rich media are distinct ad types, each offering unique characteristics and engagement opportunities in the world of digital advertising. Text-based advertisements typically consist of a headline, description, and a clickable link which relies on compelling copy to convey the message. Additionally being lightweight and quick to load. In summary, the effectiveness of text, image, and rich media ads depends on the advertising goals, target audience, and the platforms used. A thoughtful integration of these ad types can create a cohesive and impactful digital advertising strategy

2. Video

Video is a powerful and versatile ad type that leverages visual and auditory elements to convey a message, tell a story, and engage audiences. Video advertising has become increasingly popular across various digital platforms due to its ability to captivate users, deliver immersive content, and drive user actions. By using auditory elements and conveying brand messages this visual impact helps in capturing the audience’s attention. 

Video ads, when executed effectively, have the potential to create a lasting impact on audiences, driving engagement, brand awareness, and conversions. The combination of sight, sound, and storytelling makes video a dynamic and influential tool in the digital advertising landscape.

3. Interactive

Interactive ads are a dynamic and engaging ad type that encourages user participation and involvement. Unlike static ads, interactive ads invite users to interact with the content, providing a more immersive and personalized experience. These ads encourage users to actively engage with ads rather than passively view them.  This engagement fosters a deeper connection with the brand or message.

Interactive ads may incorporate simple games, quizzes, or challenges that users can participate in, making the experience entertaining and enjoyable. These ads incorporate rich media elements, such as images, videos, animations, and audio, to create a visually appealing and dynamic experience. The combination of multimedia and interaction enhances the overall immersive nature of the ad.

Interactive ads are particularly effective in capturing and maintaining user attention, fostering a sense of active participation and enjoyment. The combination of user engagement, personalization, and multimedia elements makes interactive ads a compelling choice for advertisers looking to create memorable and impactful experiences for their audiences.

Things to keep in mind while placing different types of mobile app ads are:

1. Choose the right ad size
2. Choose the right display ads
3. Don’t create false footers

How to Choose the Right Ad Formats

Choosing the right ad formats is a crucial aspect of creating an effective digital advertising strategy. The selection of ad formats depends on various factors, including campaign objectives, target audience, platform, and the nature of the product or service being promoted. 

Here are steps to guide you in choosing the right ad formats:

Define Campaign Objectives: Clearly outline the goals of your advertising campaign. Are you aiming for brand awareness, lead generation, website traffic, or sales? Different ad formats are better suited for different objectives.

Identify Target Audience: Understand your target audience’s preferences, behaviors, and the platforms they frequent. Choose ad formats that align with the way your audience consumes content and engages with ads.

Consider Platform and Placement: Each platform has its preferred ad formats and specifications. Consider where your audience spends the most time—whether it’s on social media, search engines, mobile apps, or websites—and tailor your ad formats accordingly.

Adapt to Mobile: Given the increasing use of mobile devices, ensure that your chosen ad formats are optimized for mobile platforms. Responsive design and mobile-friendly formats are essential for reaching users on smartphones and tablets.

Understand Ad Format Options: Familiarize yourself with the various ad formats available, including display ads, video ads, social media ads, native ads, interactive ads, and more. Each format has its strengths and is suitable for specific purposes.

Consider the Funnel Stage: Align ad formats with the stage of the marketing funnel. For instance, display and video ads may be effective for generating awareness, while retargeting or interactive ads can be more impactful in the consideration and conversion stages.

Budget Considerations: Consider the budget available for your advertising campaign. Some ad formats may require higher production costs or bid prices, so choose formats that align with your budget while still meeting your campaign objectives.

Adapt to Trends and Innovations: Stay informed about industry trends and emerging ad formats. New technologies and innovations may introduce more effective ways to engage with your audience.

Review Analytics and Performance: Regularly review analytics data to assess the performance of your chosen ad formats. Identify which formats are driving the desired results and adjust your strategy accordingly.

By taking a strategic and data-driven approach, you can choose the right ad formats that align with your goals, resonate with your target audience, and deliver optimal performance across various digital advertising channels.

What are the right mobile ad formats and the best mobile ad sizes? The question never gets old and publishers are still searching for the right answer. Well, as an SSP, we decided to put an end to curating this ultimate guide.

Conclusion 

Increasing ad viewability on mobile devices involves choosing best mobile ad formats and types that are effective and engaging for users. Viewability is a critical metric in digital advertising that measures the likelihood that an ad is actually seen by the user. Magic Bid offers cutting edge technology solutions  to maximize your mobile app monetization potential. 

By incorporating these mobile ad formats and strategies, advertisers can enhance the viewability of their ads and create more engaging experiences for users on mobile devices. It’s essential to continuously analyze performance metrics and adapt strategies based on user behavior and preferences.