App Monetization, Ad Mediation, Advertisers, Web Monetization

March 22, 2024October 9, 2024Priyanka Bhati

What is Hybrid Monetization – MagicBid.Ai

What is hybrid monetization? Lets land up on its whole model. It refers to the business strategy or model which combines multiple methods that generate revenue. This monetization method comes as a mixture of different approaches together. This model of monetization uses the combination of in- app purchases and In-app ads that blend together to maximize revenue at large. The clear goal of the developer is to enrich the lifetime value by using any number of those combinations together.

The hybrid monetization model comes as a strategic move that improves the user to enhance the app base. It also helps to enlarge the lifetime value overall. This model helps in the ad integration to maximize the revenue which is further made easy by the Magicbid SDK.

Where did Hybrid Monetization come from?

Earlier there were not so many ways through which money could be made from the applications as there were only unlimited sources. Users then had two options: either they could make an in-app purchase or they may pay to download. Developers used to make their profit from the impression and the banner ad which turned out to be a solid way to generate revenue.

There were also many loops in this as many of them were not spending money on In app purchase, for a month. Therefore, the developers need to think about the other streams to generate revenue.

The market starts to become more competitive and so are the developers. Hence, thinking of new ways turned out to be really necessary. A monetization strategy was much needed as it helps to improve the experience of how ads were interwoven and thereafter came the hybrid monetization model.

Hybrid Monetization for Mobile Gaming Apps

Hybrid monetization for mobile gaming apps In the hybrid monetization model the gaming app has to add a combination of strategy together in order to generate revenue and enlarge the profit percent. The in-app purchase, Advertising, Subscription, DLC and expansion packs, sponsorship and partnership, rewards and offer helps in diversification of revenue stream and cater different players for the overall profitability.

In casual games the ads are the only thing around which the monetization revolves. Therefore, you need to hold the benefit and skill level which is usually simple and make the game accessible to the large number of audience.

What are Rewarded Video Ads?

The rewarded video ads are used typically in the games and in mobile applications where users get the option to watch an advertisement on a voluntary basis in exchange of some benefit or in app reward.

There are several benefits of rewarded video ads that lead to success. These kinds of ads create a value in exchange from all the advertisers for getting the content and building a positive association with the ads. The developers can also make use of these kinds of apps to provide a high quality user experience.

Designing the Ad into the App

It is very important to give a user-friendly and seamless experience to the user. Sometimes the ads get designed in the actual application. The extra life could also be given to the player for watching a quick app or there could be a special weapon to reach on to the next level, for instance.

Hence, Designing the ad into the app could be a better option for high-quality in game monetization that could attract the user.

In-App Bidding and What it Means for Developers

In-app bidding and what it means for developers With the help of In-app bidding, the developers are able to sell the ad inventory in auction. This kind of bidding refers to the optimization and selling of the ad inventory. Talking about the traditional way the developer could integrate different kinds of ad networks into their app and manage it individually that could be time consuming and inefficient too.

In contrast with the in-app bidding, the developers could run simultaneous auctions and maximise their revenue as it comes as an automated process. This kind of bidding also helps in creating a good network of ecosystems that not only allows developers to make use of the opportunity but also helps in the increase of ad impression that eventually leads to the growth of your business.

The in app bidding also saves the time to manage the data giving a high CPM that increases revenue for the publisher.

Other Ads that Help You Monetize: Banner Ads and Interstitial Ads

The Hybrid Monetization model comes from a traditional way therefore, it also supports different kinds of ads.

Passive Ad Experiences

In this kind of ad experience you don’t need to have an acting engagement and it also requires a minimum physical space from the audience. You can seamlessly integrate the user environment without interrupting their service. Native advertising, static display, product placement, background ad and sponsored ads are some of the example of passive ad experience.

This kind of ad clearly captivate the audience attention without disrupting the current activity maintaining a positive and user friendly experience. Banner ads were prevalent at times and appeared on the top and bottom of the screen in the form of text, video or image. They are also a kind of passive ad experience that drives a high volume of traffic.

Interstitial ads on the other hand are a full screen overlay which turn out to be engaging as compared to the banner ad. They do not generate impressions as compared with the banner ads but have a high CPM rate.

Hybrid monetization will continue to evolve with the evolving change in the Dynamics the mobile ad industry, will also have a change in hybrid and so will the monetization strategies.

The app and the developer will turn the hybrid model and maximise the revenue using a combination of strategies.

Conclusion

The Hybrid Monetization Model can go on any of the platforms. it can be posted on Android, iOS Or any other existing platform. Hence, the MagicBid SDK also has the capability to monetize the hybrid apps which are developed on other technology other than the native technology. This involves a combination of Technical integration strategic decisions that makes the ongoing monitoring to ensure that it is maximizing your advertising revenue while giving a positive user experience.

Ad Mediation, Ad Tech, Publishers, Web Monetization

Click Injection how to prevent with magicshield

March 21, 2024April 29, 2024Priyanka Bhati

Click Injection: How to Prevent Them With Magic Shield

Click Injection: How to Prevent Them with Magic Shield

As a digital advertiser or publisher, dealing with fraudulent practices affecting your ad campaigns can be frustrating. Imagine putting time, money, and creativity into creating appealing ads only to find out that the clicks on your campaigns are fake, leading to payments for illegitimate activities. Click injection, a deceitful technique in the digital advertising world, contributes to 30% of total ad fraud in the programmatic ecosystem according to a 2018 study. In this blog, we will explore click injection, how it works, its consequences, and most importantly, how you can safeguard your campaigns from this insidious form of ad fraud.

What is Click Injection?

Click injection involves manipulating mobile apps to generate fake ad clicks. Fraudsters exploit vulnerabilities in app-to-app communication channels to “inject” clicks into the attribution process, often at the expense of unsuspecting users. The goal is to benefit from the last click attribution in CPI campaigns, earning from an installation illegitimately.

Click Injection Process

User Action Triggers the Injection: Legitimate user actions, such as installing a new app, reaching a game level, or making an in-app purchase, signal an opportunity for click injection.
Malicious App Detects the Opportunity: A pre-installed or unknowingly downloaded malicious app monitors the user’s activities, waiting for the right moment.
Injection of Fake Clicks: The malicious app sends fraudulent click data to the ad network, making it appear as if the user clicked on an ad without their knowledge.
Attribution and Payment: The ad network attributes the click to the fraudster, who receives payment for the fake click, while the genuine user remains unaware.

Consequences of Click Injections

Wasted ad Budgets: Advertisers pay for clicks that are never engaged with their ads, leading to inefficient resource allocation and diminished returns.
Inflated Metrics: Key performance indicators (KPIs) like click-through rates (CTRs) and conversion rates become distorted, misleading advertisers about campaign effectiveness.
User Experience Degradation: Malicious apps compromise device performance, drain battery life, and compromise user privacy, tarnishing a brand’s reputation.
Advertiser Skepticism: Repeated exposure to click injection breeds skepticism, making advertisers wary of digital advertising channels, harming the ecosystem.

Avoiding Click Injections

Implement Fraud Detection Tools: Use advanced fraud detection tools from reputable ad fraud management solutions like MagicShield, employing machine learning algorithms to filter out fraudulent clicks in real time.
Monitor Attribution Data: Regularly check attribution data for suspicious patterns or discrepancies. Analyze click-to-install time ratios and investigate any unusual activity indicating click injection.
Employ Multi-Layered Defenses: Combine device-level protections with server-side fraud detection to create a robust defense against click injection.
Build Trusted Partnerships: Collaborate with reliable ad networks and publishers prioritizing ad quality over quantity, actively combating ad fraud for a secure advertising environment.
Stay Informed and Adapt: Keep up with the latest ad fraud trends, educate yourself and your team, and adapt strategies to effectively mitigate emerging threats.

By taking the proactive measures, you can safeguard your digital ad campaigns against click injection attacks and ensure a more secure and effective advertising environment.

Conclusion

Click injection is a serious concern as it comes as an ad fraud which usually occurs in the context of the ad fraud which rises in the context of installation of the app on device. It ruins the mechanism of the attribution that is used by the ad network for tracking the specific indication of the ad. For combatting the click injection there are various click injection techniques but Magic Shield turns out to be the best as it investigates the kind of ad fraud instantly that protects ad spamming which gets displayed from the suspicious source validating the traffic.

Ad Mediation, Ad Tech, Advertisers, Publishers, Web Monetization

March 20, 2024April 29, 2024Priyanka Bhati

The Importance of Innovative Ad Formats for Publishers

In today’s digital world it is very important to attract and grab the audience’s attention more effectively and what’s better than innovative ad formats. MagicBid offers new and innovative ad formats for publishers like sticky footer, interscroller, mini scrollers, and video ads. These not only enhance the user engagement but also increase the ad revenue that builds a brand reputation differentiating your landscape in the market bringing out many impactful advertising opportunities. The innovative ad formats for publishers play a crucial role and help the publisher to captivate the audience’s attention, building a strong relationship with the advertiser which contributes to long term success and sustainability.

What are the Innovative Ad Formats?

Innovations at format are the high impact that help out the publisher in creating a strategy that drives performance across all the devices. This kind of ad format is specifically designed for the high view ability that delivers a positive user experience. These kinds of ad formats help the publisher in boosting the engagement for the advertiser and the marketer and to generate a good amount of revenue.

Different Ad Formats

Different ad formats In-view Ads: They are the online advertisements which are viewable as they are displayed within the users visible browser window. These ads are placed between the text or media within the main content on the website

In-Image Ads: in image ads are a type of online advertisement that appear within the image on the web page. These enable the publisher to create an additional channel for the ad revenue.

Sticky Ads: these ads are kind of a header on the banner which stick to a fixed position on the screen.

Docked Ads: they are a kind of online ad format which are fixed on a specific location typically on the edges or the corner.

How is Innovation Taking Place in Different Ad Formats?

Innovation in advertising is continuously evolving across various ad formats that are basically driven by the advancement in the changing technology. The latest formats are innovatively built that help you go beyond and above. The innovation in the ad formats is strategized to create engaging and personalized experiences for the user that deliver better results for the advertiser. As technology gets to see the advancement and consumer preference involvement, innovation is something that needs to be done.

Let us look at the innovation that impacts the ad formats.

Flexi Slots: The humble ad unit, in with the powerful ad zone.

Inter Scroller: This inter-scroller blends the power and impacts the interstitial ads with the scroll interaction.

Mini Scroller: This helps in the viewability out of a horizontal unit.

Pimp Your Video Player: This is the customizable and the interactive video player.

Sticky Footer Scrollbar: Get more size and value out of your sticky footer.

New Innovative Ad Formats for Publishers

New Innovative Ad Formats for Publishers There are many kinds of innovative ad formats that have emerged for the publisher that engage the audience effectively and drive the advertising revenue. The main Challenges that a publisher faces is the bad ad layout, low click through rate and the banner blindness. Therefore to beat the same the may publisher need to have a cohesive placement strategy that will take into the consideration of the ad performance, traffic source and the user reading pattern. Due to certain factors like the banner blindness and the ad blocking the CTR might face a decline and to combat the same their need to have a multiple tracking heat map experiment which is related to the goal.

MagicBid offers new and innovative ad formats for publishers like sticky footer, inter-scroller, mini scrollers, and video ads. Apart from them it helps to fight the industry standard, ad placement of the low viewability, bad User experience and ultimately leads to a revenue loss.

Conclusion

To exist in the competition in the ad format competition it is essential to have an innovative and sustainable provider that maximizes the potential of revenue and delivers the compelling advertising experience that reflects the user processing. Therefore, you need to have such an ad format provider like magic bid that offers innovative ad format as per the requirement in various forms. It helps in capturing the audience’s attention which enhances user experience and increases ad revenue.

Web Monetization, Ad Mediation, Advertisers, App Monetization

March 19, 2024April 29, 2024Priyanka Bhati

Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, “click redirection” has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved. However, the reality can be quite different. Magic Shield effectively address the issue and get a firm grip of traffic.

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions. This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique.

Understanding Click Redirection

Understanding Click Redirection Click redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face consequences of this unhealthy scheme deployed by fraudsters.

Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real time.
Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

Signify user interest and engagement with ad content.
Users click on ads, leading them to designated landing pages or websites.
Directly reflect user interaction with advertisements.

Redirects

Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

It occurs when users are automatically directed to another webpage.
Can result from ad placements, tracking mechanisms, or website optimizations.
Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

Enables advertisers to accurately assess campaign performance.
Helps identify areas for improvement and maximize ROI.
Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

Advertisers should monitor both ad clicks and redirects.
Use insights to refine ad strategies and improve campaign effectiveness.
Transparency and user consent regarding redirects are essential for maintaining trust.

Conclusion

Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns. Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.

Web Monetization, Ad Mediation, Advertisers, Publishers

March 13, 2024April 29, 2024Priyanka Bhati

What are Video Ads for Websites?

Video ads for website is the kind of advertisement which appears in the format of a video on the web page is called the video ad for the website. These kinds of ads are specifically designed for captivating the attention of the visitors. This kind of advertisement system is self explanatory that is offered on the website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you power to get rid of invalid source of ad and traffic.

What are Video Ads?

The video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

Video Ads for Website

Looking up for what are video ads? Let’s have a detailed look out. For getting a better customer engagement it is very important to use the video advertising system as it increases the ratio of clients interaction. Awareness consideration and conversion are the three market KPI that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customer in a very limited time and generate a spark and interest in them. Therefore, for this you need an eye -catching video that will provide a high quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason of promoting a brand is to be known by every customer therefore you need to stand apart with the competitive market and make sure that you answer every queries in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail information in that span of time.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, the innovative feature and mention all the crucial and important points that are enough to convince them.

5. Consider Using a CTA

The call to action button act as an encouraging point for the people for doing the desired action. Therefore, the process of creating ads are clear as you need a number of visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back then.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are recieved back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if it aligns well. For this there needs to be traffic loaded websites. In case, the video ads are not implemented well there money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds the customer trust. Magicbid helps in the maximization of the revenue with the faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons behind why the most part of the businesses consider the video ads for the promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step to step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The instream ads show up within the videos stream before, during or after a video. They are also usually profitable and ones out to be powerful when it comes to the generation of revenue. They are having more engagement, higher CPM and are difficult to ignore. At the same time they also require the existing video content that require an HTMLS player.

The outstream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be a proper consistency and you should know what is going to be the right and wrong for your business. The video ad acts as a point of contract between the seller and the publisher who want to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction that is known as real time bidding and the advertiser gets to set the parameter for the campaigning which involves the budget, frequency and the target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

In order to have a right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video player that is worth the price they are charging as with them you will get clear access to all the support systems on a professional basis who will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you actually need to take if you want to display ads on the website. There are several step that are involved in the target video content management system.

You need to navigate the target video CMS account on the website where you want to add the ads to.

You want to apply the new setting then explore the players on the left side of the menu and then add new on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that you can close the setting and choose the set player ad stack. The pre, mid and post roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but its not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimise it and a regular basis.

Therefore, for doing all these you need to have an analytics tool that is advanced and also help you target impression ctr, impressions, engagement and the performance data.

Conclusion

Video Ads for websites always play a crucial role that enhances the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate and also pay heed to the brand awareness by many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through the storytelling ads and conveying the desired message to the viewer. Magicbid also comes into picture when it comes to the monetization of the ad. It helps in driving out higher engagement, revenue and speeds up the overall management system. The article above gives a clear overview about the video Ads for website and how it is going to turn beneficial for your business.

Web Monetization, Ad Mediation, Publishers

March 11, 2024April 29, 2024Priyanka Bhati

Click Spam and its Consequences on Publishers

In the world of programmatic advertising, digital ad fraud, including click spamming, affects everyone, be it advertisers or publishers. Click spamming, whether done manually or through automation, is a significant issue that can impact a publisher’s reputation in the programmatic ad market. It arises when numerous clicks on an ad stem from a single user within a brief period or when an excessive number of clicks originate from a shared IP address. In case if the click spam get identified, the advertisers question the integrity of the received traffic.

Let’s break down the consequences of click spamming for publishers:

1. Temporary Suspension or Permanent Ban of AdX Account:

Temporary Suspension or Permanent Ban of AdX Account When Google detects irregularities in a publisher’s website traffic due to click spam, it may temporarily suspend or permanently ban the publisher’s AdX Account. This means losing access to high-value Google advertisers, and reinstating the account can be a lengthy process involving an investigation and appeal.

2. Revenue Loss:

Revenue Loss Click spamming depletes a publisher’s ad inventory, leading to high engagement but low conversions. Advertisers rely most of the time on the publisher for the delivery of Genuine engagement and conversions but click spam eats away the trust which forces advertisers to pull off the budget of advertising. The algorithm may place low-bidding advertisers against the ad inventory, reducing the opportunity for the best CPM rates. This constant loss of revenue is exacerbated if there’s a temporary suspension of AdSense accounts.

3. Low-Quality Inventories:

Low-Quality Inventories Google’s algorithm reduces reliance on publishers with click spam issues, pushing low-bidding advertisers to such publishers. This diminishes the chances of securing high-ticket advertisers and damages the reputation of the publisher.

4. Low Quality Traffic:

Low Quality Traffic Illegitimate traffic sources are of low quality therefore click spam results in failing to deliver it to the audience for the ads. Publishers require traffic from the click farm or the bot network that generates click and impression from the sources that are non-human. The ad also does not attract the traffic that is relevant which prompt the advertiser to either withdraw their ad or negotiate the lower payment.

5. Reduced Bids from Advertisers:

Reduced Bids from Advertisers If in case the advertiser has identified The Click span it can impose a penalty and charge back on the publisher. Fraudulent clicks from click spam exhaust advertiser budgets and increase costs. Low conversion rates make advertisers hesitant to bid on a publisher’s ad inventory. Reputed brands may avoid bidding, further damaging the publisher’s reputation.

Solution: MagicShield

MagicBid offers a solution named Magic Shield that is an end-to-end click spam detection software that can monitor and block click spam effectively. Here’s what it provides:

Identifies invalid traffic.
Detects click spam, including clicks generated by click farms or competition.
Identifies sophisticated traffic generator clicks.
Recognizes accidental clicks.
Identifies duplicate clicks.

MagicShield is an asynchronous solution, meaning it doesn’t add latency or cause issues with page loads. It comes in two variants: AdUnit Monitoring and AdUnit Monitoring & Ad Blocking. Starting with monitoring and then enabling blocking is recommended.

Worried about click spam? MagicBid’s MagicShield might just be the solution you need.

Conclusion

Click spam brings out many serious consequences for the publishers that includes the loss in reputation, ad network, credibility and other financial loss. It is very much essential for the publisher to implement the vigorous measure that detects and prevents the click spamming which maintains trust along with the advertisers preserving the unification of the advertising system. With click spam publishers get many challenges beforehand that include account blockage, invalid click, chargebacks, account blockage and low quality traffic. Enduring the same the Magic Shield, Magic Tag comes as a powerful solution that combats the click spam improving the overall appearance and the user experience of your website.

Publishers, Ad Mediation, Ad Tech, Advertisers, App Monetization, Web Monetization

March 7, 2024April 29, 2024Priyanka Bhati

Google March 2024 Core Update: Web Creators Do Not Miss Out

The most awaited March 2024 core update has been announced and there are certain things that have been curated specifically in order to improve the quality of the search. This has been brought to tackle the low quality content and gives you an urge to make it attractive in terms of click and peoples usage. This core update has also configured about all the negative impact on the Google search result and has introduced some new policies that handles these core results in a better way.

All About Google March 2024 Core Update

This update is more comprehensive than any other usual core updates as it not only changes the core system but also evolves and teaches to identify, how helpful a content really is? Therefore, with many manipulative techniques that are related to the sub standard content, it has implemented some fresh baked spam policies which aims to counter the content problems.

The search engine algorithm and policies have been subjected to the initial enhancement. The core ranking system will now be able to show the helpful result using a variety of new signals that are more innovative and broader with its approach having a clear contrast with the multiple system to identify reliable information which was used before.

It can take over a month for rolling out this complex update as there are likely to be fluctuations and ranking as compared with the regular core update. Surprisingly, there needs to be no changes if you are a creator and creating engageable and satisfying content which are meant for people. No matter if you are ranking or not but if you are in the race of creating helpful and insightful content then you should not worry.

New Spam Policies

The new spam policies are specifically designed to address the practice that negatively impacts the quality of Google search results. The new spam policies targets to eliminate the low quality content from the search results. Google introduces three spam policies against the pre-followed bad practices: Site reputation, Scaled abuse content and expired domain abuse are the three.

On the other hand the content creators are also encouraged to review all the newly introduced spam policy and ensure that they are not following any of these practices. In case any of the site is caught violating the spam policy created they eventually will rank low or disappear from the search result. The site owner will receive the notice through a registered search console account.

Understanding Spam Policies

It is very crucial to understand the spam policies as it is directly going to affect the performance and functioning of your side. There are two ways through which the spam policies can be understood which is expired domain abuse and scaled content abuse. The former means using the malicious and unethical domains that have already expired and are purchased later by any individual or organization that has an intention to engage with stuff that provides no value to the user. For instance, if a domain that has been purchased earlier for running a medical site but later it has been re-purposed and currently hosting entertainment or any other related content with a hope that it might perform well based on previous ownership.

Scaled content abuse on other hand refers to the practice of creating a large volume of low quality content and spreading it across various online platforms to manipulate the search ranking and generate revenue. The newly introduced spam policy, certains to take action on such kind of content as per need without keeping in notice that is it generated by the human effort or through any other automation process. Therefore, as per the news spam policy you need to pay focus on providing valuable content to the user.

Site Reputation Abuse

It is the exploitation of the site for any malicious purpose. Whenever a third party page is published with no first party involvement and its clear purpose is to manipulate the search ranking and take the advantage of the first first ranking, it is called side reputation abuse. As these kind of abuse provide no value to the user it clearly is a Sham.

The new policy don’t considered the third party content to be a violation which is hosted without a close oversight and intends to manipulate the ranking. Let’s dive into an example: there are many publication that host advertising content and it has a clear intention for their regular reader rather than to primarily manipulate the search ranking. These kind of content does not create any confusion between The reader when they find it on the publisher site directly or when arriving it from the Google search result.

These kind of content needs to be blocked from the Google search so as to avoid the spam policy. The new policy regarding this will be effective from May 5th 2024.

What Ranking System Does a Site Have?

What ranking system does a site have The core ranking system is curated to work on the page level and it uses a variety of signal and system for a better understanding of how to rank individual pages. Site-wide signals are also considered in this process.

Coupon Area Concrerns

There are many coupon area concerns that is whether having a coupon area while working with a third party is considered spam? To answer this the new policy can clearly be breakdown as it says- the goal is just to improve constantly by fighting all the spam that clearly will ensure a great helpful content. Those who are producing a helpful content will succeed ahead in the search result as compared to those who are engaging in the spam. Therefore, the maintinance of the content integrity and relevancy is prominent.

Conclusion

The March 2024 core update has introduced many algorithmic changes that are design to enhance the quality of search result and subside the unoriginal content in the search result by 40%. The pivotal object is to surface the most valuable information on the web and shrink the unoriginal content and secure in the Google ranking system.

It clearly aim to curb the domain abuse with any tactics involve that enhances the search ranking of the inferior quality content. Therefore adherence to policies is decisive to maintain your search result visibility. You need to stay informed about the Google updates and prioritize giving a good experience to your user with your content.

Publishers, Ad Tech, Advertisers, Web Monetization

February 27, 2024April 29, 2024Priyanka Bhati

News Publishers vs Social Media Traffic e-Advertising Risk?

In the current era, Do you know digital news publishers vs social media traffic? Digital news heavily rely on social media giants to boost their content. However, a significant shift has occurred as tech platforms distance themselves from news, leaving the digital news industry in uncertainty. This blog aims to explore the impact of this shift on digital news publishers and suggests potential solutions to tackle the challenges they now face. It turns out to be really important in this evolving digital landscape to keep a proper check on the adversities that it brings out. Magic Shield emerges out as a perfect solution that detects and block the unneeded traffic in real time and also filters the ad.

Historical Relationship between Social Media and News Publishers

For over a decade, social media platforms like Facebook, Twitter (now X), and Instagram played a crucial role in the digital news ecosystem. They served as major traffic sources, making e-advertising a viable business model for news publishers. This symbiotic relationship brought news to a global audience and generated advertising revenue.

Recent Changes and Their Impact

Recent Changes and Their Impact Recent events, including the departure of Facebook’s top news executive and changes in X and Instagram policies, have disrupted this relationship. Even Google, a traditional ally for news organizations, has become less reliable. The decline in social media traffic has hit digital news publishers hard, impacting their e-advertising business model.

1. Decreased Advertising Revenue:

- - Less social media traffic directly leads to reduced advertising revenue for news publishers. With fewer users accessing content through social media, publishers lose a significant part of their audience, affecting ad impressions, clicks, and overall revenue.

2. Increased Competition for Ad Inventory:

- - Seeking alternative traffic sources puts news publishers in a competitive landscape for limited ad inventory. Higher competition can lead to increased advertising costs, making it challenging for publishers to run profitable e-advertising campaigns.

3. Impacts on Ad Quality and Relevance:

- Social media platforms use extensive user data for effective ad targeting. As they distance themselves from news, publishers struggle to maintain the same level of ad quality and relevance. This may result in less effective advertising campaigns.

Solutions to Overcome Challenges

Solutions to Overcome Challenges To survive this threat, digital news publishers need to diversify their traffic sources. Intermediate platforms like SmartNews, Apple News, and Flipboard are gaining importance. These platforms offer an alternative to the decline in social media traffic.

1. Relying on Other Platforms:

- - Publishers are turning to platforms like Google, which remains a significant source of referral traffic. However, there are concerns about potential declines in Google referral traffic in the future.

2. Addressing Ad Fraud Vulnerabilities:

- As publishers explore new avenues, the risk of fraudulent traffic increases. Affiliates driving traffic may engage in fraudulent tactics like click fraud. Implementing ad fraud management solutions, such as MagicShield, can help publishers combat this risk effectively.

Conclusion

The digital news publishing industry faces challenges due to the distancing of social media giants from news amplification. Therefore, magicbid enables a stronger supply chain that instantly investigates ad fraud. Publishers must diversify traffic sources, optimize for other platforms, and address the rising risk of ad fraud and also through vigilant measures as adapting to this changing landscape is crucial for the survival and credibility of digital news publishers.

Web Monetization, Ad Tech, App Monetization, Games Monetization

February 23, 2024April 29, 2024Priyanka Bhati

What is Click Spam and How Can You Stop It?

Do you know? What is Click Spam and how can you stop it? Click Spam is defined as the practice of inflating the number of clicks online by an automated means. In recent years the malware concerns are on a great increase. This is a form of click fraud which mostly affects mobile ad fraud. There are various ways to stop the click spamming that includes Bot detection, IP filtering, machine learning, Ad fraud detection services and strict policies and enforcement. Magic Shield by Magic Tag also helps to beat click spamming that offers website owners to easily detect the unwanted traffic.

What is Click Spam? [Definition]

Click Spam is a type of fraud where fraudulent parties use a mobile app or website to generate non-human clicks, making them look like real impressions. There are several ways through which you can detect and stop The Click spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

There are several ways through which you can detect and stop the Click Spam. Bot detection, user behaviour analysis, IP filtering, strict policies and enforcement, ad fraud detection services and traffic quality monitoring are some of the frequent methods to stop the same.

How Does Click Spam Work?

How Does Click Spam Work When a user downloads an app, be it of any kind like the calculator or any other tempting downloads that considers a game app. Every application contains an inbuilt feature which can conduct the activities in the background on the users behalf. This includes the clicking on ads that converts it in the number of views or Impressions count on ads in the app into clicks. Magicbid by magic shield investigates the ad fraud in an instant way and protects the ads spamming.

Working of Click Spam

After the user downloads an already infected app.
The app has an inbuilt code that helps in creating a number of clicks known as spam clicks.
Therefore, all the clicks of the ad is then assigned to a developer and in case of an unrelated download from the app store, the developer gets paid for the same.
The click spam twists the data that often looks effective as they are.

Types of Click Spam

1. Background Clicks

By this method, the background click is installed which gives rise to two scenarios:

When the spammer clicks the background from where the user has engaged with the application, it appears as though the user has himself engaged with a Mobile ad.
The application generates a click all the time in case it is running in the background.

2. Impressions As Clicks

The fraudsters use Impressions as click to mislead the advertiser and portray that they are actually doing conversion. Hence the Impressions as click usually increases the spend of ad creating the uncertainty of ad network.

3. Device Clicks

When the spammer sends the click to the tracking vendors from the fake if device, it’s called the device clicks.

What Are the Effects of Click Spamming on Advertisers?

Click spamming has various harmful effect on the advertiser that not only impacts finances but also turn effective for the advertising campaign. Let’s have a look at several effects:

Increased Ad Spend

The market budget is adversely affected by the click spamming. Therefore the spammers try to generate fake likes to receive the payment for the ad click.

Inaccurate Organic Traffic

Usually the click spam is tracked by the organic user. Therefore, without having deep analytics it is not easy to differentiate between who is the real user and who is the fake one. Therefore, the ad campaign report should highly turn out to be inaccurate.

Bad Marketing Decisions

Today’s world is wholly based on data therefore the marketers often try to take the decisions that are data driven. In the fraudulent act, advertisers gets access to the inaccurate data.

How Can You Detect and Stop Click Spam?

You may detect and stop the click spam by some proactive measures and continuous monitoring and several other ways:

Analyze Traffic and Conversions

Invalid traffic is attributed to a high amount of crowd visits in a short span of time. The projection in the number of clicks and the unusual pattern refers to a fraudulent click. Therefore, this does not lead to conversion.

The fake traffic does not lead to conversion. Hence, if a higher amount of traffic is dealt with by you with a lower conversion, there is something that needs to be looked after. Magicbid protects the ad spamming by verifying users and affiliates.

Analyze Publisher Analytics

The ads which are from click spamming does not interact in a way like the real users. You can identify the pattern and by clicking distribution indicates when the app generates the fake click.

App Validation

By the advertising networks the apps are usually reviewed. To ensure the exchange the code in the app is malicious. It is necessary to not validate and the bad code will go undetected.

App validation takes a longer time as all the developers will share the code.

Be Proactive in Fighting Click Fraud

Fighting Click Fraud

The measures that are stated above are then helpful in the identification of click spam. By using such a proactive algorithm and using a sophisticated solution we can help identify and block fraudulent activity before it consumes the budget of advertising.

As you manually choose what ad network and placement to use. This turns out to be time-consuming. This minimizes and even automates your work.

Conclusion

As a digital advertiser, you should stay aware of the negative impact. Click fraud activity like click spam can have on marketing activity. The primary step in preventing click spam is to stay updated on how it works. While taking preventive action that ensures the click spam is identified and blocked as soon as it happens.

When it comes to digital publishers they get most of the ads on websites. Advertisers and the online platform employ multiple measures that detect and prevent click spam to maintain the credibility and effectiveness of the advertising ecosystem. Magic Shield uses the magic of filters, proprietary intelligence, and last-mile integrations with the best customer support. Therefore, to protect ad spamming this should be your first choice.

Web Monetization, Ad Mediation, Ad Tech

January 31, 2024April 29, 2024Priyanka Bhati

7 Types of Ad Fraud and How to Prevent or Stop Ad Fraud?

Ad frauds have many negative impacts on the website. Ad fraud is an activity by cyber fraudsters to manipulate the online advertising system and leads to false or misleading results. The dishonest practices aimed at the exploitation of the online advertising industry for financial gain, which impacts both advertisers and publishers.

It is one of the biggest challenges in digital advertising and with the ad fraud as per speculation there is supposed to be a 100 billion loss in this industry in 2025. Magic-Shield comes as a boon for the same as through the cutting edge ad fraud prevention solution and the utilization of the new technology. MagicShield analyses every user coming on your website and apps with 100+ parameters in real time to create a secure and trusted advertising environment.

Types of Ad Fraud

There are the following types of ad fraud, Major points:

1. Pixel Stuffing

A technique which is used in computer graphic and image processing that modify the images is known as pixel stuffing. When more than one ad is placed into one single 1×1 pixel area. Fraudsters generally use these type of fraud in ad set up and make money on the impression of the ad from this kind of pixel.

This is associated with ad fraud in the digital advertising context and you don’t even need to see the ad as it also gets counted as an impression that is viewed and it is repeated more than once in a single webpage.

2. Ad Stacking

Pixel stuffing and Ad stacking can be used synonymously. Multiple ads can be placed in the pixel stuffing which can be placed on the same area of the page. Ad stacking on the other hand involves the placement of the multiple ad that is unviewable ad. The users only get to see the ads that are on the top.

3. Domain Spoofing

When you quirk your publisher or advertiser who has a premium domain and disguise your real URL for them that is called domain spoofing. This is a very serious concern and is proved as a threat and it lets the fraudster sell publishers for the ad space for their desired price but leave the publisher without revenue.

Domain spoofing is a deceptive technique that is used by the fraudsters to exploit the advertisers place in the established website or an app.

4. Ad Injection

When the ad is displayed on the publisher website without the permission then this is called ad injection. This type of ad fraud has a negative impact on the website of the publisher.

5. Click Injection

Click injection is one of the types of mobile ad fraud. When the malicious app tries to manipulate the attribution of the advertising process by the injection of fake clicks for taking the credit for the legitimate installation. Therefore, click injection leads to bad performance of metrics and financial loss.

6. Geo Masking

When a low quality traffic appears and seems to be of a high quality, it is being sold to the advertiser for a good price and this is called geo masking by the fraudster. This kind of traffic usually depends on the countries as well. This traffic from countries like Australia and USA has a higher CPM and CPC than the traffic from Tier 2 countries like India and Tier 3 countries like India.

7. Bot Fraud

A kind of AD fraud which is linked to bot traffic. This is non-human traffic which is generated on the website and application by the robots. Bot fraud is not safe for the publishers and brings out a significant risk as it clearly has an interference with the usage of the website and redirects to a malicious source. Therefore it turns out to be a complete danger for the website and it also might hide the website from the Google search label.

How to Prevent Ad Fraud?

How to Prevent Ad Fraud MagicShield gets the insights from the page ad and validates the conversions by acting as a one stop solution for the prevention of ad fraud.

Use Fraud Detection Service: The fraud service detection uses the advanced algorithm and the machine learning that helps in identifying the block fraudulent activity in the real-time.

Viewability Measurement: You may use the viewability measurement tool that clearly ensures ads are being actually viewed by the user and are not hidden or placed in a non visible area.

Bot Detection And Filtering: The bot detection technology filters out non human traffic.

Using Anti-Malvertising Software: Anti malware software protects the page from performing bad and this prevents malware from real time attack.

Working with a Trusted Monetization Platform: The trusted monetization helps to set up a strong anti malware solution and therefore protects your website with any upcoming threats.

Conclusion

Ad frauds have got many negative impacts on the website that affects the publishers and the website. Different types of ad fraud brings in financial losses damaging your reputation and draining your resources. This also impacts the SEO in a negative way which also negatively impacts the experience for genuine users. Magicbid comes as a MagicShield for the investigation of ad fraud instantly and protects the ad spamming. Therefore, the publishers and website work together for the establishment of the industry standards and apply the best practices to combat ad fraud in a collective way.

1 2 3 4