Ad Mediation, Ad Tech, Web Monetization
Types of Bots
Priyanka Bhati

Types of Bots – Spam Bots to Clickbots Everything Explained

Types of Bots – Spam Bots to Clickbots Everything Explained

Types of Bots – Spam Bots to Clickbots Everything You Need to Know! In the world of digital advertising, the biggest challenge for advertisers and publishers is the prevalence of botnet attacks. Recent studies show that around 27.7% of online traffic is generated by bad bots, with clickbots being notorious for artificially inflating ad impressions and manipulating click-through rates. To protect digital advertising campaigns effectively, it’s crucial to understand the types of bots and their characteristics. This article will explore bad bots, including spam bots and clickbots, empowering advertisers and publishers to safeguard their investments and maintain campaign integrity.

How Do Bots Work?

How Do Bots WorkBots operate on specific networks guided by algorithms, performing tasks like web scraping, interacting with users, or clicking ads. The distinction between good and bad bots lies in their intentions. Good bots, such as search engine crawlers, serve constructive purposes, while bad bots engage in malicious activities, defrauding advertisers’ budgets.

Good vs. Bad Bots

Good vs Bad BotsNot all bots are the same. Good bots adhere to industry standards and benefit users by indexing web pages. Bad bots, on the other hand, exploit vulnerabilities, leading to ad fraud and compromising user experiences. This article aims to raise awareness about the existence of bad bots that might impact campaigns.

Different Types of Bad Bots

Different Types of Bad Bots
1. Spambots

Flood comment sections, forums, and social media with unwanted content, disrupting user engagement and degrading online conversations.

2. Scrapers

Systematically extract content from websites, harming content creators and publishers by stealing copyrighted material and distorting traffic patterns.

3. Credential Stuffing Bots

Automate the use of stolen login credentials across multiple websites, compromising user accounts and personal data.

4. Malware Distribution Bots

Spread malicious software by disguising as harmless files or links, infecting devices and recruiting them into larger botnets.

5. Clickbots

Mimic human behavior by generating fraudulent clicks on digital ads, inflating click-through rates, and depleting advertising budgets.

Avoiding Bad Bots

Defending against botnet attacks requires understanding the differences between good and bad bots and implementing comprehensive detection and mitigation strategies. Digital advertisers and publishers can leverage advanced technologies like machine learning and artificial intelligence to analyze data, identify bot patterns, and detect and prevent ad fraud in real time.

In this mission for a secure online environment, MagicShield serves as a powerful partner. MagicShield provides over 130 plus filters for comprehensive ad fraud protection. It uses advanced technologies such as machine learning and artificial intelligence. It does not matter whether spambots flood your comments or clickbots inflate your click-through rates. The MagicShield traps the flag and blocks suspicious traffic immediately. It is essential to implement effective strategies for avoiding bad bots. Don’t let bad bots compromise your online integrity. Trust MagicShield for robust ad fraud protection and enjoy a worry-free digital experience.

How Can MagicShield Help?

As an ad fraud and invalid traffic mitigation solution, MagicShield offers over 130 plus filters to choose from for comprehensive protection. From Click Spam to Bot Networks, these traps immediately flag suspicious traffic. Once flagged, MagicShield can block these bots from infiltrating campaigns and provide real-time reports to measure the impact, ensuring a secure advertising environment. MagicShield offers ad fraud and invalid traffic strategies for comprehensive protection. It follows a strategy for traps to immediately detect and flag suspicious traffic. Once flagged, MagicShield can block these bots from attacking campaigns and provide real-time reports to measure the impact.

Ready to Protect your Digital Investments with MagicShield? 🛡️

If you’re looking for tailored solutions, extra revenue, and success stories like the one above, Magicbid.ai is your go-to partner. Let’s craft a strategy that puts you at the forefront of ad innovation. Reach out to us online and let’s start boosting your revenue today!

Do you understand the types of bots? May I help you? If you don’t know about types of bots. You can Contact us support@magicbid.ai or WhatsApp to directly connect with us.

 

Ad Mediation, Ad Tech, Web Monetization
Priyanka Bhati

Publishers And Their Daily Challenges

Publishers And Their Daily Challenges

Every day, publishers face a mix of challenges in the ever-changing digital world. publishers always follow the rules and regulations of websites and apps. They also work hard to build a strong connection with their audience, making sure people keep coming back. Digital advertising relies more on user engagement than mere attraction. Ad publishers, those who own ad inventory, use Supply Side Platforms (SSP) to connect with potential advertisers. These SSPs act as digital agents, linking publishers to the market through ad exchanges.

The goal for every publisher is to sell the maximum inventory through Real-Time Bidding (RTB), a process that helps them understand their profitable inventory, audience, and segments for expansion.

The Dynamic World of Publishers: Daily Challenges?

Publishers play a vital role in sharing information and entertainment to a global audience. However, the journey is fraught with challenges that require patience and strategic thinking.

What are Daily Challenges? For Publishers

What are Daily Challenges For Publishers

Their mission to share information and engage their readers comes with some hurdles. Keeping people interested is an ongoing challenge. The way people behave online changes, so publishers need to adapt. 

Despite the promising landscape, the programmatic ecosystem poses challenges for publishers:

1. Frauds

Advertisers aren’t the only ones vulnerable to ad frauds; publishers face risks too:

  • Domain Spoofing: Imposter domains pose as genuine ones, tricking advertisers into paying more.
  • Ad Injection: Criminals place ads on genuine publishers’ sites without their knowledge.
  • Click Farms: Humans mimic bots, engaging in ad clicks, app downloads, and website browsing.

2. Devaluation of Premium Inventory

Publishers often prefer selling premium inventory through direct sales to maintain its value. However, malicious apps or adware plug-ins can inject non-premium brand ads, compromising the premium space and revenue for publishers.

3. Cookie Stuffing

Fraudulent parties drop cookies on users’ browsers, claiming commission for purchases users make on an advertiser’s site. This practice, known as cookie stuffing, requires publishers to stay vigilant against such attempts.

4. Transparency Issues

Publishers face transparency challenges related to traffic sources, ad details, and landing page disclosure:

    • Source of Traffic: Tracking users from unknown and non-targeted geographies and bots is challenging, leading to worthless impressions on ads.
    • Ad Details and Landing Page Disclosure: Lack of transparency regarding ad details and landing page information can damage a publisher’s reputation, as users might perceive it as spam.

The Solution

MagicShield: How to Detect and Prevent Daily Challenges?

How to Detect and Prevent Daily ChallengesMagicShield is an Invalid Traffic (IVT) Management solution designed for web and app publishers. It offers monitoring, blocking, and optimization of IVT for businesses involved in programmatic digital media. With 100+ filters, accurate verification, fast action, and transparent reporting, MagicShield helps publishers tackle challenges effectively.

The Role of MagicShield
1. Advanced Threat Detection

MagicShield employs advanced threat detection mechanisms to identify and remove malicious malware and cyber threats. Its proactive approach adds an extra layer of defense against the spread of cyber threats.

2. Phishing Protection

MagicShield’s robust phishing protection ensures that users and organizations can identify and prevent phishing attempts effectively. Real-time alerts and education contribute to a safer online experience.

3. Insider Threat Mitigation

MagicShield assists organizations in mitigating insider threats by implementing access controls, monitoring user activities, and fostering a culture of cyber security awareness. Its solutions aim to prevent and detect internal security risks.

Conclusion

Magic Shield provides fraud measures and adds an extra layer of security to online activities. Its work on real-time monitoring and analysis helps to identify and prevent invalid traffic. It improves the overall trust in digital advertising. By activating specific traps related to Publisher fraud, MagicShield empowers publishers to stop traffic generated from bot networks, click farms, domain spoofing, injected ads, and more, ensuring a clean and secure advertising environment.

Web Monetization, Ad Mediation, Ad Tech, Web Design
Increase Ad Revenue
Priyanka Bhati

6 Ways to Increase Ad Revenue from Websites [Ultimate Guide]

6 Ways to Increase Ad Revenue from Websites [Ultimate Guide]

In the competitive environment of digital publishing, maximizing ad revenue is a pivotal goal for publishers seeking sustainable growth and success. This blog explores six innovative strategies to increase Ad Revenue from websites that serve as a game-changer. Did you know that header bidding is one of the most effective techniques applied by publishers to increase ad revenues? Learn how you can enhance your position in the dynamic world of online publishing by optimizing ad placements and using innovative formats.

Digital ads are a vital source of revenue for publishers in the programmatic ecosystem. Programmatic advertising made up 86.5% of digital ad spending in 2021, as reported by eMarketer. To optimize revenue, publishers seek ways to maximize their inventory’s value. 

Consider to Increase Ad Revenue from Websites

Step By Step Process to Increase Ad Revenue from Websites

Here are some steps to increase ad revenue from websites:

1. Build and Optimize Content

In the dynamic world of digital publishing, the foundation of success resides in building and optimizing compelling content. As publishers begin on the journey of content creation, MagicShield stands as a protective shield, ensuring a secure environment for engaging and relevant content.

There are the following points cover:

      • Create quality content relevant to a commercially viable sector.
      • Optimize content with profitable keywords for better search engine indexing.
      • Aim for a content length of 750-1000 words for optimal SEO.

With MagicShield, publishers can confidently navigate the competitive environment, knowing their content is not just optimized for SEO but safeguarded against potential threats.

2. Try Different Ad Formats

The key to capturing audience attention in the ever-evolving world of digital advertising is versatility. Whether it’s eye-catching display ads or simplified text formats, the MagicShield brand recognizes the importance of this strategic variability. 

There are the following points cover:

      • Test content in various formats based on your niche.
      • Customize display ads or prioritize text ads depending on the preferred format.
      • Highlight the role of MagicShield in providing a secure environment during header bidding efforts.
      • Use contrasting color themes to make ads more appealing.

As publishers venture into trying different ad formats, MagicShield serves as a protective layer, ensuring a secure environment for experimentation.

3. Experiment with Ad Placements

Strategic ad placements can be a game-changer in digital advertising. Experimenting with different placements to determine higher Click-Through Rates (CTR) is key. 

There are the following points cover:

      • Test different ad placements to determine ones with higher Click-Through Rates (CTR).
      • Consider placing ads near Call-To-Action (CTA) buttons for increased visibility.
      • Experiment with placements that lead to higher ad viewability.

MagicShield ensures a secure environment during this experimentation. It allows publishers to optimize visibility and engagement confidently. 

4. Test Ad Sizes

Click Through Rates (CTR) can be affected by experimenting with different ad sizes. Recognized sizes such as Leaderboard (728×90), Medium Rectangle (300×250), and Skyscraper (160×600) offer diverse possibilities. 

There are the following points cover:

      • Experiment with different ad sizes and placements to impact clickthrough rates.
      • Recognized sizes include Leaderboard (728×90), Medium Rectangle (300×250), and Skyscraper (160×600).
      • Testing alternative sizes, like a link unit (728×15), can yield better results.

MagicShield provides a secure environment for testing alternative sizes. It ensures publishers find the optimal dimensions for maximum impact confidently.

5. Consider Ads from Different Ad Networks

Choosing ad networks on a Cost-Per-Mille (CPM) basis can substantially increase revenue.

There are the following points cover:

      • Enter contracts with ad networks on a Cost-Per-Mille (CPM) basis for greater revenue.
      • Optimize content for a specific niche and partner with affiliate networks on a Cost-Per-Action (CPA) basis.
      • Test various ad networks to identify the one providing maximum revenue.

Magicbid provides a secure environment to explore partnerships with different networks. It is about considering diverse ads confidently, backed by the security of MagicShield.

6. Optimize Ad Inventory Value

Testing new user interface (UI) elements is essential for increasing user engagement. Prioritize metrics for ad placement with MagicShield secure environment. 

There are the following points cover:

    • Test new user interface (UI) elements to increase user engagement, like incorporating ‘swipe’ features.
    • Prioritize the right metrics for ad placement to ensure higher click-through rates.
    • Implement and optimize header bidding to attract maximum demand partners and get the best price for premium inventory.

By following these steps, publishers can enhance their revenue streams and navigate the complex landscape of digital advertising effectively.

Elevate Your Ad Revenue Safely with MagicShield

Increase Ad Revenue with MagicShield
Did you know that MagicShield provides an excellent solution to face malvertising, ensuring a secure environment for your digital ads? In an ecosystem where programmatic advertising dominates, MagicShield serves as crucial in safeguarding publishers’ interests. User engagement and implementing header bidding with MagicShield, you not only enhance revenue streams but also ready your website against malicious threats. 

Conclusion 

In the challenging world of digital publishing, where maximizing ad revenue is key to sustainable growth, publishers face a multitude of strategies. This blog has explored six innovative approaches that can truly be a game-changer in the quest to increase ad revenue from websites. Among these strategies, one name stands out as a light of security and success – MagicShield.

As you optimize content and experiment with ad formats and placements, integrating MagicShield into your strategy adds an extra layer of protection. In a world where digital advertising complexity grows, MagicShield empowers publishers to navigate this environment securely.

Ad Tech, Web Monetization
What is Malvertising
Priyanka Bhati

Malvertising: How is it Damaging the Publisher’s Reputation?

Malvertising: How is it Damaging the Publisher’s Reputation?

How often do you pause to think before clicking on a display ad? Most of us click without a second thought. Malvertising takes advantage of this impulsive behavior, aiming to gather vital information from users by infecting legitimate ads. Malvertising stands as a serious challenge to publishers. The threat affects not only their digital spaces but also their hard-earned reputations. Make sure the online environment is safe, secure, and trustworthy. Understanding these mechanics, prioritizing user safety, and implementing proactive security measures can help publishers gain control over their digital domains.

Malvertising costs the advertising industry a whopping $1.1 billion per year. Let’s delve into what malvertising is and why it’s a nightmare for publishers.

What is Malvertising?

What is MalvertisingMalvertising, short for malicious advertising, involves inserting harmful codes into genuine display ads. Digital criminals use elements like banner ad copies or creative imagery to expose web users to malicious content. These hackers compete and pay more in programmatic auctions to display their malicious ads on a publisher’s inventory. MagicShield helps to prevent inserting malicious codes into display advertisements.

All it takes is a code to infect an ad. Once users click on such an ad, they’re redirected to an illegitimate server or a malicious website. The infected server then executes an exploit kit, a real virus that identifies gaps and vulnerabilities in the user’s system, potentially leading to fraudulent activities.

What Are The Challenges Faced By Publishers?

In the complex environment of digital publishing, publishers struggle with a spectrum of challenges that significantly impact their operations. 

Let’s delve into these challenges, keeping in mind the solutions that our brand, MagicShield, can offer.

  • Invalid Clicks
  • Chargebacks
  • Account Blocked
  • Loss of Credibility
  • Loss in Rankings
  • Low-quality Traffic

With these innovative AI technologies, MagicShield empowers publishers to overcome barriers, optimize revenue, and create a secure and engaging online space for their audiences. You can also read App Monetization Challenges and how to solve them.

How Does it Affect Publishers?

How Does it Affect PublishersThe complications of the programmatic ecosystem make it nearly impossible to control every auction that occurs when a user visits a publisher’s website. Publishers or ad networks might not even realize that malicious ads are being served to users.

Leading to the following issues for publishers:

1. Damaged Reputation

Redirecting users to malicious content significantly compromises the user experience, damaging the publisher’s reputation. This is evident from reduced user engagement with ads and a higher bounce rate.

2. Loss of Revenue

Advertisers would avoid working with a publisher displaying malicious ads. This lack of preference can result in potential revenue loss due to fewer auctions and lower bid rates.

3. Loss of Traffic

A tarnished reputation leads to a drop in website traffic. Users may perceive such sites as unreliable, reducing their engagement.

MagicShield by MagicBid: Excellent Solution Against Malvertising

Magic-Shield’s advanced technology and expertise in ad fraud detection proactively identifies and prevents malicious ads. MagicShield by MagicBid offers an excellent solution to overcome malvertising. Using experienced algorithms and real-time monitoring, Magic-shield detects and blocks malvertisers before reaching your website visitors. This ensures a safe browsing experience for your users.

Don’t let malvertising harm your digital assets. Choose Magic-Shield as your trusted partner in combating malvertising, ensuring a secure online advertising ecosystem. Safeguard your website and apps, protect your users, and maintain a strong online presence with MagicShield’s cutting-edge malvertising detection and prevention solutions. Magic-Shield is a cutting-edge ad fraud prevention solution by MagicBid, utilizing new age technology and real-time analytics, ensures a secure and trustworthy advertising environment, for both advertisers and publishers.

Ad Mediation, Ad Mob, Web Monetization
how many clicks to spoil your inventory
Priyanka Bhati

Click Spam: Too Many Clicks to Spoil Your Inventory

Click Spam: Too any Clicks to Spoil Your Inventory

Do you know how click spam, with too many clicks, can spoil your inventory? Getting lots of clicks on your campaign might seem like a win, but hold on – you could be dealing with click spam fraud. These fraudulent clicks can originate from various sources, including automated bots, click farms, and even competitors seeking to destroy a campaign. The effects extend beyond mere numbers, affecting campaign budgets, and data accuracy, and overall spoils your inventory and marketing efficacy.

PPC campaigns offer benefits like boosting page rankings and conversions, but there’s a downside. You can buy thousands of clicks online for as little as $5. Click farms, used by fraudsters to fake real visitors, contribute to this alarming problem.

Click fraud is especially prevalent in in-mobile app advertisements, making it worse, considering the rising trends in programmatic audio ads and shopping app advertisements.

Let’s break down why click fraud is a serious issue and how it drains a campaign budget.

What is Click Spam? 

Click spam is a type of fraud where fraudulent parties use a mobile app or website to generate non-human clicks, making them look like real impressions.

This fraud involves non-human traffic, often known as bot traffic. The process starts when a genuine user interacts with an infected app or visits an infected webpage. These infected assets have malware built in to generate clicks on ads. In simple terms, a user browsing the web or using an app may be unaware of click spam happening in the background.

What is Click SpamIn the programmatic ecosystem, publishers are also susceptible to click spams, which can occur unintentionally or be initiated by competitors aiming to get a publisher’s Google AdX account suspended.

Now that we understand the severity, let’s look at the types of click spam publishers should be wary of.

Types of Click Spam

Types of Click Spam

1. Manual Spam Clicks

      • Originating from real people clicking on ads, these are easily detectable but challenging to prove as spam, often mistaken as accidental clicks.

2. Competitor Spam Clicks

      • Competitors may manually click your ads using a network of people. While each click is paid, zero conversions can trigger Google’s algorithm, leading to severe consequences.

3. Affiliates Spam Clicks

      • Affiliates, matched with advertisers, earn revenue from clicks on ads displayed on their sites. The problem arises when affiliates click on their own ads, causing losses for others.

4. Accidental Spam Clicks

      • Refreshing your site’s ad, even by accident, can generate worthless clicks, distorting marketing data and depleting the campaign budget.

5. Automated Spam Clicks

    • Bots and click farms are common in automated spam clicks. Bots mimic human behavior, clicking on ads repeatedly. Click farms employ individuals with access to multiple devices to inflate click numbers, resembling human clicks but controlled by fraudsters.

Do you know also how many ads should I put on my website? Understanding these types of click spam is crucial for publishers to safeguard their campaigns from fraudulent activities that can drain resources and damage their reputations.

Click Spam: How to Solve It?

Boosting clicks in your campaign may feel like a success, but beware of click spam fraud. Quality matters more than quantity; ensure genuine engagement for true campaign success. Magic-Shield helps digital publishers get the most out of the ads on their websites. Magic-Shield has helped its clients realize an average 58% relief in ad revenue, through the use of cutting-edge programmatic advertising technology paired with objective and ethical guidance.

If you are making more than $2,000 in monthly ad revenue, Contact us today to learn more about how Magic-Shield can help increase your ad revenue and best optimize the ad space available on your website or app.

Conclusion

As the digital landscape continues to offer promising opportunities for online advertising, The dark underbelly of click spam becomes visible as a significant threat to campaign integrity and budget allocations. Click spam is a familiar issue in mobile app advertisements. Non-human clicks are generated to simulate authentic engagement.

In the competitive world of digital security, Magic Shield stands out as more than just a brand name – It’s a promise of comprehensive protection, innovation, and ease of use. If you choose Magic Shield, you are not just adopting a security solution, you are embracing a partner in your digital journey.

Ad Mediation, Web Monetization
What is Header Bidding
Priyanka Bhati

What is Header Bidding and How Does It Work?

What is Header Bidding and How Does It Work?

Urgency comes as a great point of change and header bidding can be an instance for the same. When the advertisers and the Publishers are on the verge of losing revenue because of being dominated by the big players and the monopoly efficiency and flexibility in the advertising industry is what they needed and thereafter header bidding came into existence. 

Magicbid comes from the header bidding as a programmatic advertising technique which is used in the industry of digital advertisement that sells ad impressions on a website or an application. It lets publishers offer ad inventory to multiple ad exchanges and maximize the revenue which is generated from each impression by enabling multiple demand sources for the ad space. 

It is works with a channel of steps that has involvement of the publisher and the owner of the website. This works with multiple add exchange and demand partners. 

What is Header Bidding? [Definition]

What is Header BiddingHeader bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers). 

Yieldbot CEO Jonathan Mendez said that, ‘Header bidding is a much cleaner and better tech integration between revenue partners, ad tech companies and publishers compared to what’s going on currently’.

History of Header Bidding

Header Bidding a programmatic software has changed overtime with response to the need and dynamics of the digital advertising ecosystem. In early 2010, which is supposed to be the pre header bidding era, is usually considered traditional for the ad selling inventory with a waterfall model where the Impressions of an ad was offered to the demand partners and each partner shall have a probability to chance the bid. 

In the year 2014 header beating was introduced as an alternate option to the waterfall model. This allowed multiple demand partners to bid simultaneously before the ad server call. 

There came a rapid Adoption in 2015 when publisher and ad tech companies adopted header bidding and increased its potential to create a competitive auction environment. 

Thereafter in late 2010 the advertising bureau introduced open RTB 3.0 specification, which included support for header bidding to standardize certain aspects of header bidding which made it more accessible. 

Seeing the current status this industry has explored advanced header bidding technique such as bid catching and bid shading, that further enunciate the efficiency and the revenue by providing many solutions like server to server connection, supply-path and Optimization. 

What is Open Bidding?

Open Bidding is also called ‘Exchange Bidding’ and is a kind of solution which is offered by Google ad manager that simplifies the process of selling ad inventory for publishers by allowing multiple ad exchanges to fight in an auction. 

Open bidding has a simplified management where publishers are able to manage their ad inventory more efficiently within the Google ad manager interface. It offers a wide range of partners where publishers will also get access to diverse demand sources that help to maximize the opportunities and monetize their ad inventory. Open bidding is truly specified with Google ad manager whereas header bidding comes as a more generic term which refers to a technique used across various Tech platforms and solutions. 

How Header Bidding Works?

Here is the working profile of Header bidding: 

  • In the first case the publisher gets to paste the code of header bidding on the page. 
  • After visiting the site The wrapper will make an ad call to the demand partners. 
  • The demand partners will then Submit their bids. There is always a time frame in which the bidders should respond so that the page latency must be prevented. 
  • The wrapper will then proceed and send the bid to the publisher ad server. 
  • Finally the highest bidder will win the real time auction and the creative will be displayed on the publishers page. 

What is Header Bidding in Advertising?

It will allow the publisher to offer the Inventory of the ad to multiple ad exchanges before making a call to the ad server. It enables a simultaneous and competitive auction environment and works as a brilliant initialization, simultaneous auction with responses and ad server calls. 

When it comes to the advantage of header bidding it increases competition, improves transparency and the potential for higher ad revenue for the publishers. If compared with the traditional method of waterfall where ad Impressions are offered to one ad exchange at a time the header bidding has gained immense popularity as it offers multiple ad exchanges. Hence, it creates a more efficient and a competitive environment which benefits both the publishers and the advertisers. 

Waterfall vs. Header Bidding

Waterfall vs. Header BiddingHeader Bidding and waterfall both are used in the digital advertising for selling up the ad inventory and maximizing the revenue but they share a different way of operation. 

  • While using the waterfall the ads are requested to be sent sequentially to the different ad networks. It is a process where the subsequent and network get a chance to fill the impression if the previous one fails. 
  • Header bidding is a step ahead from a traditional approach that allows the advertiser to bid on the impression in real time where the highest bidder will win and provide the maximum possible revenue for the publisher. 

How to Setup Header Bidding?

For setting up a header wedding you need to understand and determine the platform where you want to implement and then select the wrapper that suits your need. You need to integrate the wrapper into your website or app and then configure by setting the parameters such as time out, floor prices, values and ad unit information. 

You need to work closely with your demand partners and stay informed regarding the industry Trend and updates adhering to compliance and privacy. 

Essential Factors to Keep in Mind During Header Bidding

If you want to implement successfully the header beating there should be few considerations to keep in mind:

  • Ad Server Latency
  • Timeout Settings
  • Partner Selection
  • Ad Quality
  • Wrapper Management
  • Ad Fraud Prevention
  • Mobile Optimization
  • Testing and Optimization

What is Header Bidding in Programmatic?

In programmatic advertising technique header wedding is designed to optimize the sale of online Ad impression in real time in this the ad Impressions get option of in a structure of a waterfall. The art inventory is offered to multiple exchanges or networks in a sequential manner. Therefore it has become a widely adopted practice in programmatic advertising as it offers a more efficient and transparent way to transact the ad inventory in the real time auctions. 

What is In-App Header Bidding?

In app header bidding is in the context of mobile applications and it lets the developer of the application and its publisher to create a competitive and efficient auction environment for the industry. By the help of in app header beating the ad inventory can be sold to the publisher in real time. 

What is Video Header Bidding?

Video header beating is a kind of technique of advertising that extends to the digital advertising system. This has lately got the approval from the tech industry as the popularity and demand is rising. Everyone including the publisher and the advertiser have become interested in the video advertisement as it gives a potential and an extent of engagement increasing revenue. 

The advancement of Technology video header bidding is taking its own place. 

Mistakes to Avoid in Header Bidding

Implementation header bidding is a powerful strategy for maximizing ad revenue, but it is important to avoid certain mistakes to ensure a successful implementation. 

  • Too Many Header Bidding Solution Providers: With many of the header bidding providers. While multiple demand partners increase competition it too affects page latency. 
  • Too Many Bidders: There should not be inclusion of multiple ad exchanges in the header bidding set up. 
  • Inadequate Server Capacity: This generates a lot of request and stresses publishers a lot. 
  • Not Optimizing  Timeouts: Timeout values shall balance the number of bids. 
  • Not Monitoring To The Performance: The regular monitor of the header bidding setup certain the effective running of the setup. 
Too Many Header Bidding Solution Providers:

There are certain mistakes that you should avoid while using a header bidding implementation. 

Too Many Bidders: header bidding provides you with too many bidders. Hence, there might be a risk that you may put the impression on the sale for the second time with confusion to the same buyer and this will lead to duplicacy. 

Inadequate Server Capacity: header bidding sometimes turns out to be a stress for the publisher as it generates plenty of requests. 

Not Testing the Setup: publisher has to test the setup of header beating ensuring the working and promptness. 

Not Optimizing Timeouts: time out Optimization is important in header beating and not optimizing it can lead to several negative impacts that considerably increases the latency and User experience degradation. 

Not Monitoring the Performance: the publisher shall on a regular basis examine the performance of the solution and ensure its efficiency. 

What are the Disadvantages of Header Bidding?

Header beading has number of disadvantages and challenges that should be well aware by the advertisers: 

  1. It can potentially slow down the page loading time as it has a number of ad exchanges.
  2. The maintenance and implementation of it is not easy. 
  3. Even though the header bidding aims for latency reduction when compared with the other setups, it fails at times. 

What are the Benefits of Header Bidding for Publishers?

Header bidding comes as a complete guide for the publisher and is a kind of digital advertising technique where they can seek the leverage and with the help of header bidding gets the ability to offer ad and inventory to multiple demand partners and increase their revenue. 

Prior to making the request to the ad server, It also turns out collecting bed on the publisher web page. Hence, this does not restrict the publisher to sell their ad inventory unless the other becomes the highest bidder the whole of this process is maintained very fair and transparent for the Publishers. 

What are the Benefits of Header Bidding for Advertisers?

  1. Header beading for advertisers provides you with an opportunity where you can bid for the premium inventory without getting indulged in a direct deal. 
  2. Publishers clearly get to share the level of data from the bid with the advertiser as a reference for the bidding decision of the future.

Header Bidding Vs. RTB 

Header Bidding Vs. RTB It is a way through which the add inventory can be sold to RTB. 

RTB is an auction based method for buying and selling the ad impressions of individuals in real time. This also encompasses: 

  • Waterfall
  • Private Auction
  • Header Bidding
  • Private Auction
  • Preferred Deal
  • Programmatic Guaranteed

Conclusion

From offering a large amount of benefit, the successful implementation of management to avoid the same fall such as latency and complex setup and Magicbid turns on the table for the same. The Header bidding publishers often use header bidding wrapper or the container for streamlining the process. 

Ad Mediation, Web Monetization
banned by adsense
Priyanka Bhati

Why is a Publisher at Risk of Being Banned by AdSense?

Why is a Publisher at Risk of Being Banned By AdSense?

Do you know why any website is banned by Adsense? It is common for digital publishers to misunderstand Google AdSense banned checks as more focused on other activities than user-friendly. According to Google policy, Magicbid helps to prevent or be aware of any ban by Google AdSense. This blog is very useful for publishers’ points of view. It can help to improve your website for AdSense eligibility. 

You might wonder, what exactly do we mean by ‘activity-friendly’?

It’s related to the impressions and engagements generated on an ad hosted by the publisher. While AdSense is a platform for monetization, not every reported activity on an ad should be paid for by advertisers. When invalid traffic comes into play, it’s Google AdSense’s job to make sure they keep such fraudulent impressions in check.

To do this effectively, AdSense has policies regarding publisher activity. Violating these policies can lead to consequences as severe as the temporary or permanent suspension of the publisher’s account. Let’s discuss some violations committed by publishers that expose them to the risk of account suspension.

AdSense Violations: You Might Be Committing

AdSense Violations
Clicking Your Own Ads
      • Clicking your own ads intentionally or unintentionally is a common violation. Google takes this seriously because advertisers don’t want to pay extra for invalid clicks generated by the publisher.

Placing Ads on Copyright-Infringed Content

      • AdSense doesn’t allow ads on websites with copyright-infringed content. If your site has copyrighted material without permission, using AdSense for monetization is a policy violation.

Prohibited Content on AdSense

      • AdSense prohibits certain content, including drugs, alcohol, hacking, adult content, and more. If your site has such content, you risk policy violations.

Absence of Privacy Policy Page

      • AdSense mandates a Privacy Policy page. Failing to have one can lead to policy violations. It ensures that information collected about users is consensual.

Non-User-Centric Website

      • Placing ads poorly, disrupting the user experience, or not labeling ad units appropriately can lead to policy violations. Efforts should be made to improve user experience.

Placing Ads on Error 404 Pages

      • Displaying ads on pages with little traffic, like Error 404 pages, can be seen as deceptive. Google considers this a policy violation.

Ads in Unsupported Language

      • If your site doesn’t support AdSense-listed languages other than English, you lose the opportunity to display ads.

Placing AdSense Ads on Pages with Little to No Content

      • AdSense requires ads on pages with substantial and original content. Placing ads on pages with minimal content violates AdSense policies.

Encouraging Clicks on AdSense Ads

      • Encouraging clicks on AdSense ads, offering rewards, or using language that pushes users to click is strictly prohibited.

Using Bots or Automated Tools

      • Using bots or automated tools to generate clicks or impressions on AdSense ads is considered fraudulent and strictly prohibited.

Modifying AdSense Code

  • Modifying AdSense code in any way, including altering it to inflate clicks or impressions, hiding ads, or making them look like content, is strictly prohibited.

Understanding and adhering to these policies is crucial for publishers using Google AdSense to avoid the risk of account suspension or termination.

Ad Tech, Web Monetization
How to Avoid Click Spam
Priyanka Bhati

​​Top 10 Filters You Must Enable to Avoid Click Spam Report

​​Top 10 Filters You Must Enable to Avoid Click Spam Report

Click spam is a big problem for publishers, and it can harm their reputation through a sneaky ad fraud technique. It gets worse when Google AdSense bans a publisher because of ongoing spam activities on their content, and sometimes the publisher may not even be aware of it. Did you know how to avoid click spam filters!

Once banned, the publisher can’t participate in auctions or enjoy the benefits as an AdSense member until the suspended account is restored, and that process can be quite tough.

But what if there was a way to avoid all this trouble? By just turning on some filters for your content, you can prevent spam clicks from getting through.

If your campaigns are getting too many impressions that seem off, it’s time to be cautious and check for click spam. Just enable the filters we’re about to talk about, and the team at MagicShield will take care of the rest.

Let’s walk you through these filters.

Top 10 Click Spam Filters to Enable Now

Top 10 Click Spam Filters to Enable Now

1. Bot Networks

Most click spam comes from non-human impressions created by bots. Our Bot Network filter blocks this traffic, stopping fake engagement and keeping click spam in check.

2. Click Farms

Click farms are groups that pay people to click on ads, creating fake engagement. Our filter removes impressions from users who don’t take further actions after landing on a page, reducing the risk of click farm impressions.

3. Non-Viewable Filters

Fraudsters use sneaky techniques with bots that can’t be seen but still generate impressions. Our non-viewable filters combat this off-screen and hidden traffic, making sure your impressions are from real users.

4. Spoofing

Spoofed IP attacks change the source IP address to trick analysis. Our Spoofed IP filter catches traffic from sources with manipulated IP addresses, helping to identify fake clicks.

5. High-Risk Domains

Some domains are known for spam and fraud. Our high-risk domain filter blocks traffic from these domains, reducing invalid traffic (IVT) between 30% to 80%.

6. Click Spams

Our Click Spam 30 and Click Spam 60 filters rate the severity of click spam activity, helping you assess and manage fraudulent clicks.

7. Compromised Origins

Compromised origins are websites or apps hacked by unauthorized individuals. Our filter detects and prevents Malicious Ad Injection, Malware Distribution, and Phishing attacks.

8. Attack Origins

Attack origins involve compromised sites spreading malware and engaging in harmful activities. Our filter targets attacks like Malvertising, Click Fraud, Ad Injection, and Phishing.

9. Non-Standard Crawlers

Non-standard crawlers are automated programs that don’t follow standard guidelines. Our filter identifies these crawlers, preventing ad fraud schemes like impression stuffing or click fraud.

10. Suspicious Browser Origins

Suspicious browser origins show abnormal behavior. Our filter flags these browsers, protecting advertisers, publishers, and users from potential risks like click fraud or ad injection.

Web Monetization, Ad Mediation
How Many Ads Should I Put on My Website
Priyanka Bhati

How Many Ads Should I Put on My Website? – Explained

How Many Ads Should I Put on My Website? – Explained

A common misinterpretation that lies for the ad placement among publishers is how many ads should I put on my website? As the number of ad placements will never decide the amount of revenue you generate, there are some key considerations that you need to keep in mind to balance the same. Bringing on too many ads will directly lead to a poor user experience and the visitors are more likely to leave your site. More ads can slow down the loading time of your website as well and it clearly leads to abandoning a site that takes too long to load . It will negatively impact or Bounce rate and search engine rankings. Join our magicbid community to have all the latest updates regarding ads. 

In the below article you will be guided about the balanced ratio for the ad on a website and what will happen if you crowd your website with so many ads. Let us get into the details. 

Why Not Overcrowd Your Site with Too Many Ads?

Why Not Overcrowd Your Site with Too Many AdsThough there is no limit on how many ads can I put on my website, there is always a strong recommendation from the side of Google that the placement of ads should not surpass the content. Posting excessive ads distracts the user interface. Therefore the user may find it difficult to focus on the content and it clearly leads to a negative User experience. So many ads significantly increase your page load timing and can cause a slower speed that can frustrate the user to be on your site. 

Drawbacks of Overcrowding Your Website with Ads

  • Lower Rankings on Search Engines and Bad UX: the ranking factor gets affected and that will cause a high Bounce rate and slow loading times.
  • Low CPMs and CTRs: whichever ad space is free is filled with ad therefore it is more likely that users can click just because there is too much going on the site including the content as well. The site can turn unwanted which can cause low engagement and CTR. When the ad gets overloaded the ad inventory eventually decreases and becomes less valuable and it no longer remains attractive for the advertisers. 
  • Less Ad Revenue: users who find the site loaded with excessive ads may Resort to ad blocker. This will reduce the ad revenue and delay the ability to monetize the content.
  • Increased Bounce Rate: if the site or page will include so many ads and does not lead to what you are searching for. User will get out of the page that will increase the Pounds rate of the side giving a negative impact.

What is a Good Ratio Between Content and Ads?

What is a good ratio between content and adsA healthy ratio should be maintained between the content and add to achieve UX as it maintains a better ad inventory value of Ads and the content. You can aim for a balanced and untitled layout to the majority of the space on the website. Shall proceed in dedication to the high quality content that will provide value to visitors. 

Rule of third should be followed that allocates 1/3 of your page to ads and two third to content. This will provide a good balance and allow you to monetize your site without overwhelming visitors with advertisements. If the pages are in the long form with a substantial amount of content you might be able to incorporate more space ; shorter pages on other hand can benefit from fever ads to avoid the clutter. 

The only thing that needs to be taken care of for a good ratio between content and ad is that it should maximum while maintaining a positive User experience, gather user feedback, adjust your ad strategy and analytics. 

How Many Ads Can I Put on My Website?

How Many Ads Can I Put on My WebsiteThe number of ads you put on your side depends on various factors and there is not a standard size that fits all. Therefore it is very important to strike a balance between monetization and a positive User experience. Every website comes with its own uniqueness hence, a trustworthy monetization partner helps you in choosing the suited site for you. Magicbid can prove to be one of the most trustworthy in this. 

How many ads should I put on my website depends on your sites:

  • Layout
  • Length of Content
  • User behaviour in terms of page views, session duration (all this data is accessible in your website analytics reports like Google Analytics)
  • Anchor ad for desktop and mobile
  • Interstitial ad – 300×600, 336×280, 300×250 (mobile and desktop)
  • Sticky sidebar ad for desktop if necessary- 300×600, 160×600, 1200×600

Should I Display Ads on Each Page on My Site?

Display AdvertisingThere is no limitation on how many ads can I put on my website, you can display the number of ads on your site as long as you are able to engage the viewers with your exclusive content. As per the expert opinion the publisher should work on keeping a balance between the content and in screen ad. Excessive ads can also slow down the loading timing of the website that can also have a negative impact on the user along with the search engine rankings. 

 

Make sure that the display ads are relevant for the target audience as the poorly targeted arts can frustrate the users. You should also consider that the ad placement shall not be a kind of interference with the main content. 

While displaying ads on each page contributes to revenue generation, it is important to have a priority user experience and relevance. Finding the right balance and considering the factors will surely help you make an informed decision. 

The ads need not be displayed in the about us and contact section as these pages need to be less informative and very brief about the information. Hence, it will clearly distract your user. 

Conclusion

How many ads should I put on my website is often a point of debate. It is a very soft balance though and there is not a fixed number of ads that applies universally. It is often preferable to get started with a moderate number and increase it on a gradual basis that can be based on the performance metrics or user feedback. There is hardly any guarantee that eventually will generate revenue if the ad will be displayed on your site, however if the content is engaging it will eventually work. Did you know! Banner ads? Magicbid perfectly leads you to get sorted of all your queries regarding the same through the updates. 

Web Monetization, Ad Tech
Mobile Ad Fraud
Priyanka Bhati

Everything You Need to Know About Mobile Ad Fraud

Everything You Need to Know About Mobile Ad Fraud

In the fast-moving world of mobile ads, dealing with ad fraud is a big headache for businesses of all sizes. Whether it’s bots, click farms, or tricky tactics like ad stacking and fake installs, mobile ad fraud is a tricky problem that can mess up your marketing budget.

By 2024-25, global spending on mobile ads is expected to hit a whopping $500 billion. But with this surge in spending comes a growing worry about mobile ad fraud, contributing significantly to a projected global ad fraud figure of $100 billion by 2023.

It’s high time we keep ourselves in the loop on how this sneaky programmatic fraud can mess up our ad campaigns. Let’s break down mobile ad fraud.

What is Mobile Ad Fraud?

What is Mobile Ad Fraud

In the world of digital ads, payments like CPA, CPI, and CPM are common. Fraudsters take advantage of setups where payments are high and use tricks like bots to commit financial fraud.

Mobile ad fraud happens on mobile devices, either through mobile browsers or apps. It messes with the numbers, making it look like more people are engaging with mobile ads than they actually are, costing advertisers a ton of money.

How Does It Happen?

Click Fraud:

  • Bad actors use bots and real people to generate fake clicks and impressions on mobile ads. It creates a fake success story for a campaign, even if real users aren’t really interested.

Fake Impressions:

  • Imagine seeing an ad constantly pop up in weird places on a webpage. That’s a fake impression. Fraudsters put ads in strange spots to boost impressions and eat into the advertiser’s budget.

Fake Installs:

  • This fraud involves making it seem like app installs are happening, even if it’s all fake. Bots or incentivized installs create actions without any real interest in using the app.

Why Does It Matter?

Draining Budgets:
  • Advertisers end up paying for a bunch of engagements without any real results, wasting their ad budget.
Legal Issues:
  • Mobile ad fraud messes with user privacy, risking violations of laws and privacy agreements. Publishers could get banned from major ad networks due to uncontrolled invalid traffic.
Harming Reputation:
  • Mobile ad fraud makes publishers look bad, and it hurts the brand’s value with fake results, damaging the credibility of affected inventories.

How to Fight Mobile Ad Fraud?

Be Transparent in Ad Space Buys:
  • Work with trustworthy ad networks and publishers. Ask for clear info about where ads will be placed and who will see them.
Check Everything:
  • Regularly look at reports to make sure your ads are reaching real people. Networks like Google AdSense have strict rules against ad fraud.
Use Fraud Detection Tools:
  • Tools like MagicShield can help spot and stop fraudulent activities in real-time.

In a nutshell, staying proactive, being open about partnerships, and using the latest tech are crucial in the ongoing battle against the tricky issue of mobile ad fraud. Mobile Ads Fraud is a big headache for businesses of all sizes. MagicShield helps mobile ads fraud detection and prevention from bots, click farms, or tricky tactics like ad stacking and fake installs, mobile ad fraud is a tricky problem that can mess up your marketing budget.

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