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Click Redirection: Ad Clicks Same as We Are Redirected to?

In the constantly changing world of digital advertising, “click redirection” has become a significant worry for programmatic publishers. As digital publishers, we often assume that when a user clicks on an ad, they’ll go straight to the intended destination – a smooth journey for everyone involved. However, the reality can be quite different. Magic Shield effectively address the issue and get a firm grip of traffic. 

Around 28% of the loss due to fraudulent web traffic occurs on mobile, with click redirection being a major contributor. This kind of fraud can seriously impact both mobile advertisers and publishers, causing credibility issues and generating fraudulent impressions. This blog explores the world of click redirection, explaining how it works, its impact on programmatic publishers, and most importantly, how to protect your campaigns against this ad fraud technique. 

Understanding Click Redirection

Understanding Click RedirectionClick redirection is a deceptive practice that undermines the integrity of online advertising campaigns. Let’s break down how this technique operates:

  • Initial Click: A user clicks on an ad on a publisher’s website, usually out of genuine interest or curiosity, starting a sequence of events.
  • The Redirect Script: Unbeknownst to the user, a malicious redirect script is embedded in the ad or the ad tag. This script diverts the user to a different URL, away from the advertiser’s intended content.
  • Fraudulent Intermediary: Click redirection often involves a fraudulent intermediary, like a click farm or a network of bots, artificially inflating the click count.
  • Landing on an Unintended Page: Instead of reaching the expected landing page, the user ends up on a different website, diluting the original advertiser’s message and compromising their objectives.
  • Loss of Quality Engagement: User experience suffers, and the advertiser’s budget is wasted on irrelevant or fraudulent clicks, devaluing the effectiveness of the entire ad campaign.
  • Masking the Fraud: Click redirection may cleverly mask itself by briefly redirecting users to the intended landing page before diverting them elsewhere, making it more challenging to detect.

Impact on Publishers

Publishers also face consequences of this unhealthy scheme deployed by fraudsters.

  • Ad Budget Drain: Click redirection inflates the number of clicks, leading to a drain on the advertiser’s budget with no genuine value.
  • Decreased Trust: Constant redirection to unrelated or low-quality websites erodes trust in the publisher’s platform.
  • Reduced Advertiser Satisfaction: Advertisers dissatisfied with click redirection may lead to lost partnerships and revenue.
  • Reputation Damage: The prevalence of click redirection can tarnish the publisher’s reputation, making it difficult to attract both advertisers and users.

Avoiding Click Redirection

Understanding the detrimental impact of click redirection, it’s crucial to explore strategies to protect ad campaigns and the interests of programmatic publishers.

  • Vet Your Ad Partners: Research potential advertisers or ad networks thoroughly, ensuring they have a strong track record of delivering quality traffic and ethical advertising practices.
  • Use Anti-Fraud Tools: Employ ad fraud detection and prevention tools, such as anti-click fraud software, to identify and block click redirection attempts in real time.
  • Regular Auditing: Regularly audit ad placements and monitor for suspicious behavior by analyzing click-through rates, conversion rates, and bounce rates.
  • User Behaviour Analysis: Invest in tools to understand user behavior and identify click fraud attempts by detecting patterns that deviate from normal engagement.

Ad Clicks vs. Redirects: Understanding the Difference

In digital marketing, discerning between ad clicks and redirects is crucial for campaign analysis.

Ad Clicks

Firstly do you understand Ad clicks occur when users actively engage with an ad by clicking on it? These are the following points:

  • Signify user interest and engagement with ad content.
  • Users click on ads, leading them to designated landing pages or websites.
  • Directly reflect user interaction with advertisements.


Redirects happen when users are automatically directed to another webpage without explicit action. These are the following points:

  • It occurs when users are automatically directed to another webpage.
  • Can result from ad placements, tracking mechanisms, or website optimizations.
  • Offer insights into user behavior and ad placement effectiveness.

Importance of Understanding the Difference

Magic Shield Understand your

  • Enables advertisers to accurately assess campaign performance.
  • Helps identify areas for improvement and maximize ROI.
  • Ensures transparency and compliance with privacy regulations.

Monitoring and Optimization

You can monitor and optimize to help advertisers evaluate campaign performance effectively. These are the following points:

  • Advertisers should monitor both ad clicks and redirects.
  • Use insights to refine ad strategies and improve campaign effectiveness.
  • Transparency and user consent regarding redirects are essential for maintaining trust.


Understanding the difference between ad clicks and redirects is vital for digital advertisers. It allows for more informed decision-making and optimization of ad campaigns. Magic Shield always monitoring both metrics and ensuring transparency, advertisers can enhance user engagement and achieve better results.

As a digital publisher, staying vigilant against ad fraud techniques like click redirection is crucial for protecting your reputation and revenue streams. By understanding how click redirection works and taking proactive steps to prevent it, you can ensure a more transparent and trustworthy advertising environment for both your audience and your advertising partners.