Google Lifts Gambling Ad Restrictions: What Publishers Need to Know

After years and years, Google is finally lifting the publisher restriction on gambling partners.

By the end of March 2025, publishers in 18 countries will be allowed to run Ad Manager, AdMob, and AdSense to monetize sports books and gambling platforms

Publishers from approved countries where gambling content is allowed will have access to more revenue opportunities 

What’s Changing?

Google’s gambling policies used to be focused on where the content was created.

Now, the main focus more on where the user is located. If a user is located in an approved country, they can see gambling-related ads and content. 

Publishers still need to make sure that ads and content don’t reach users outside of approved countries

Which Countries Are Approved?

Gambling ad monetization will now be allowed in:

Australia, Brazil, Canada, Colombia, France, Germany, Greece, Ireland, Italy, Japan, Mexico, Netherlands, Philippines, South Korea, Spain, Turkey, United Kingdom, and the United States.

What Publishers Need to Do 

Opportunities:

Publishers from 18 countries will now be able to tap into high-paying gambling advertisers through Google ad platforms 

Geo-Targeting:

Gambling-related ads must be restricted from users outside approved regions to avoid violations. 

Stay Compliant:

In order to avoid legal problems, publishers must ensure that they follow relevant regional regulations. Local gambling laws still apply.

Publishers now have access to a new market that they can use to boost ad revenue while staying compliant with Google’s policy.

Make sure your monetization strategy keeps up with the most recent changes.

How MagicBid Helps You Earn More

Google gambling ad restrictions

If you’re not making the most of your ad space, you’re leaving money on the table.

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