How to Set Up Google Ad Manager Ads for Newsletters

Google Ad Manager is an essential tool for publishers. It helps manage ad inventory effectively. If you want to monetize your newsletters, Google Ad Manager is a great option. This guide will walk you through the detailed process of setting up Google Ad Manager ads specifically for newsletters.

Step 1: Create a Google Ad Manager Account

First, you want a Google Ad Manager account. You will need to make one if you don’t already have one. Visit the [Google Ad Manager Account website] ( To set up your account, just follow the guidelines mentioned in this article. This will require you to agree to Google’s terms of service and provide some fundamental information about your business.

Step 2: Set Up Ad Units

When your account is set up, the next stage is to create ad units. Ad units are the assigned spaces where your advertisements will show up. How to make an advertisement unit: 

  1. Navigate to the Inventory Section: In Google Ad Manager, go to the ‘Inventory’ section from the main menu.
  2. Create a new ad unit: Click on ‘Ad Units’ and then on the ‘New Ad Unit’ button.
  3. Name your ad unit: Provide a name for your ad unit. Make it descriptive so you can easily identify it later.
  4. Select ad size: Choose the size of your ad. For newsletters, common sizes include 300×250 (medium rectangle) and 728×90 (leaderboard).

Ad units must be tailored to your newsletter’s layout and design. Make a point to test various sizes and positions to see what turns out best for your crowd. 

Step 3: Generate Ad Tags

The creation of the ad tag is the next step after creating your ad unit. The promotion tag is a piece of HTML code that you will embed into your pamphlet. How to go about it:

  1. Go to the tags section: In Google Ad Manager, navigate to the ‘Tags’ section.
  2. Find Your Ad Unit: Locate the ad unit you created earlier.
  3. Generate the Ad Tag: Click on the ‘Tag’ button next to your ad unit. A window will pop up with the ad tag code.
  4. Copy the code: Copy the ad tag code to your clipboard.

Ads in your newsletter can’t be displayed without this code. It tells the email client where to pull the promotion content from and how to show it.

Google ad manager 

Step 4: Integrate Ad Tags into Your Newsletter Template

It’s time to incorporate the ad tag into your newsletter template now that you have it. This cycle will fluctuate depending on the email specialist co-op (ESP) you use, like Mailchimp, Steady Contact, or SendinBlue. Here is a general aide: 

  1. Log into your ESP account: Access the account you use for sending newsletters.
  2. Open the template editor: Navigate to the section where you can edit your newsletter template to open the Template Editor. 
  3. Paste the Ad Tag: Place the ad tag code where you want it to appear in your newsletter’s HTML. 
  4. Save and Preview: Save your progressions and see the bulletin to guarantee the promotion shows up accurately.

Step 5: Create Line Items

The terms and conditions of your ad deals are called line items. They decide which ads will run, for how long, and other important parameters. This is the way to set them up:

  1. Go to the Orders Section: In Google Ad Manager, navigate to the ‘Orders’ section.
  2. Create a new order: Click on the ‘New Order’ button. Provide a name for your order and fill in the advertiser’s details.
  3. Add a Line Item: Click on the ‘New Line Item’ button within your order.
  4. Set Line Item Type: Choose the type of ad. For newsletters, common types include standard and sponsorship.
  5. Define campaign parameters: Set the beginning and end dates for the mission. Describe the objectives, such as the number of clicks or impressions. 
  6. Select Ad Unit: Choose the ad unit you created earlier.

Details help oversee and follow different promotion crusades. They likewise consider exact command over promotion conveyance and execution. 

Step 6: Upload Creative

The content of the advertisement that users will see is creative. It could be text, an image, or a mix of the two. How to upload your creative is as follows: Creatives Section

  1. Navigate to the Creatives Section: In Google Ad Manager, go to the ‘Creatives Section.
  2. Create a New Creative: Click on the  ‘New creative’ button.
  3. Choose a Creative Type: Choose a creative type. For bulletins, picture creatives are normal. 
  4. Upload the Ad Content: Upload the image or other ad content.
  5. Link Creative to Line Item: Link the creative to the line item you created earlier.

Make sure the ads you create are visually appealing and relevant to the interests of your target audience. Top-notch creatives can help with promotion execution. 

Test Your Ads

Step 7: Test Your Ads

Testing your advertisements is essential prior to going live. Send yourself, or a small group, a test email. Verify that the advertisements display correctly and function as intended. Look for any problems, such as poor image quality, broken links, or incorrect formatting. 

  1. Send a test email: Send a test email with your ESP. 
  2. Verify Ad Display: Check to see that the ad is displayed in the right size and position. 
  3. Check Links: Click on the ad to make sure it directs to the correct landing page.
  4. Adjust If Necessary: Make any necessary adjustments to the ad tag or creative if necessary

Testing makes sure that your ads will work as intended and that your audience will have a smooth experience.

Step 8: Monitor Ad Performance

When your advertisements are live, checking their performance is significant. You can track and analyze your ad campaigns with the help of robust reporting tools provided by Google Ad Manager. This is the way to screen your promotions: 

  1. Go to the Reports Section: Go to the ‘Reports’ section in Google Ad Manager
  2. Create a new report: Click on the ‘New Report’ button to start a new report.
  3. Select Metrics: Choose the metrics you want to track, such as impressions, clicks, and click-through rates (CTR).
  4. Set Date Range: Define the time period for your report.
  5. Generate Report: Click on “Run Report” to generate the information.

Monitoring your ads on a regular basis helps you know how well they are working. It lets you make decisions based on data to improve your advertising campaigns.

Step 9: Optimize Your Ads

Optimization is key to maximizing your ad revenue. Based on the performance data, make adjustments to improve your ad effectiveness. Here are some tips:

  1. Adjust Ad Placements: Test various newsletter positions to determine which ones get the most attention. 
  2. Experiment with ad sizes: Try a variety of ad sizes to find the one that works best for your audience. 
  3. Refine targeting: Use Google Promotion Supervisor’s focus on choices to contact explicit crowd portions. 
  4. Update Creative: To keep your ad creatives engaging and relevant, you should update them frequently. 
  5. Adjust Bids and Budgets: Alter your offers and spending plan allotments in view of execution information. 

Streamlining is a continuous interaction. To get the most out of your strategy, keep improving it. 


It takes a lot of time to set up ads in Google Ad Manager for newsletters, but doing so is a great way to make money off of your email content. You can successfully manage your newsletter ads by following these steps: creating an account, setting up ad units, creating ad tags, integrating them into your newsletter, creating line items, uploading creatives, testing ads, monitoring performance, and optimizing your campaigns. Keep in mind that the way to progress is through ceaseless trying and improvement.

Give close consideration to your promotion execution and adapt. You can make more money from ads and improve the quality of your newsletters as a whole if you keep at it and pay attention to the little things. Google Ad Manager is an invaluable resource for any publisher because it provides the tools and adaptability required to accomplish these objectives.

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