How to Improve Ad Viewability & Increase Your Ad Revenue
AD Viewability has become significantly important in digital advertising. It’s an important metric for publishers looking to maximize ad revenue. In simple terms, viewability confirms that an ad has the opportunity to be seen by a user.
If an ad isn’t viewable, it can’t engage, convert, or generate revenue, making ad viewability the most important part of monetization for both publishers and advertisers.
What Is Ad Viewability?
An advertisement view is counted if at least 50 percent of the pixels of the advertisement are in view for at least one second in case of display ads or at least two seconds in case of video ads. In this way, there are fair chances for ads to grab the viewer’s attention.
Factors Affecting Ad Viewability
Placement:
Ads that appear on top of the page without the user having to scroll have higher viewability rates.
Ad Size and Format:
Vertical ad such as 120×240, 240×400,160×600 have higher viewability rates, especially on mobile devices.
Design and Layout:
Proper spacing improves viewability and it will also make sure the ad will stand a better chance of being seen.
Load Speed:
The quicker the pages load, the ads render quickly and the higher the chances of the ad being seen. Implementing asynchronous ad loading can enhance ad delivery speed.
Strategies to Improve Ad Viewability
Ad Placement
- Place ads so they appear right when user lands on the website without having to scroll this will improve the chances of ad being seen.
- Placing ads near high engagement content sections improves visibility and engagement
- Make sure the design is responsive and adapts across any screen sizes and devices, maintaining ad visibility.
Mobile Optimization
- Use mobile friendly ad sizes such as 320×100, 300×250, to get better ad visibility.
- Make sure you have responsive ads on site so they are able to adjust to different screen sizes
- Use mobile friendly ad sizes such as 320×100, 300×250, to get better ad visibility.
Page Load Speed
- Load ads with page content to prevent delays in ad rendering.
- Delay loading ads until user has scrolled to the point are about to enter the viewport, reducing initial load times and improving user experience.
- Load ads with page content to prevent delays in ad rendering.
Design
- Design page keeping user experience in mind, guiding users attention to ads naturally.
- Make sure you have proper spacing in content this way content is readable and easy to make ads more noticeable and less intrusive.
- Design page keeping user experience in mind, guiding users attention to ads naturally.
Monitor Metrics
- Track viewability rates and identify underperforming ad units.
- Experiment with different ad placements, sizes, and formats to determine what results in the highest viewability.
- Track viewability rates and identify underperforming ad units.
Role of Technology in Boosting Viewability
Leveraging technology can make a significant in driving ad viewability
Programmatic Advertising:
Programmatic platforms allow for real-time bidding, for high-viewability inventory, ensuring that the ads are displayed in those spaces most likely to get seen.
Viewability Measurement Tools:
Use third-party tools to measure ad viewability accurately and provide recommendations for optimization.
Artificial Intelligence:
AI can analyze user behavior and predict the best placements for ads, enhancing viewability and engagement.
Conclusion
Ad viewability is an important factor in increasing ad revenue. By understanding and implementing these ad strategies to improve viewability publishers can attract premium advertisers, improve user engagement, and increase their revenue.
Regularly tracking key metrics, applying best practices, and leveraging technology are essential for improving ad viewability.
How MagicBid Helps You Earn More
If you’re not making the most of your ad space, you’re leaving money on the table.
MagicBid helps web, app, and CTV publishers maximize revenue with smarter ad placement and optimization tools.
- Web Monetization: Get better ad visibility, higher engagement, and more revenue from every impression.
- In-App Monetization: Connect with premium advertisers to boost fill rates and eCPMs effortlessly.
- CTV Monetization: Deliver high-quality, tailored ad experiences that keep viewers engaged and advertisers paying more.
With MagicBid’s advanced ad tech and expert support, you can turn your traffic into higher earnings without the guesswork.
Connect with us now to get a free ad revenue evaluation.