The Importance of Innovative Ad Formats for Publishers
In today’s digital world it is very important to attract and grab the audience’s attention more effectively and what’s better than innovative ad formats? MagicBid offers new and innovative ad formats for publishers like sticky footers, interscrollers, mini scrollers, and video ads.
These not only enhance user engagement but also increase ad revenue which builds a brand reputation differentiating your landscape in the market and bringing out many impactful advertising opportunities.
The innovative ad formats for publishers play a crucial role and help the publisher to captivate the audience’s attention, building a strong relationship with the advertiser which contributes to long-term success and sustainability.
What are the Innovative Ad Formats?
Innovations in format are the high impact that helps the publisher in creating a strategy that drives performance across all the devices. This kind of ad format is specifically designed for the high viewability that delivers a positive user experience.
These kinds of ad formats help the publisher boost the engagement for the advertiser and the marketer and generate a good amount of revenue.
Different Ad Formats
In-view Ads: They are online advertisements that are viewable as they are displayed within the user’s visible browser window. These ads are placed between the text or media within the main content of the website
In-Image Ads: image ads are a type of online advertisement that appears within the image on the web page. These enable the publisher to create an additional channel for the ad revenue.
Sticky Ads: these ads are kind of a header on the banner that sticks to a fixed position on the screen.
Docked Ads: they are a kind of online ad format which are fixed on a specific location typically on the edges or the corner.
How is Innovation Taking Place in Different Ad Formats?
Innovation in advertising is continuously evolving across various ad formats that are driven by advancements in technology. The latest formats are innovatively built to help you go beyond and above. The innovation in the ad formats is strategized to create engaging and personalized experiences for the user that deliver better results for the advertiser. As technology gets to see the advancement and consumer preference involvement, innovation is something that needs to be done.
Let us look at the innovation that impacts the ad formats.
- Flexi Slots: The humble ad unit, in with the powerful ad zone.
- Inter Scroller: This inter-scroller blends the power and impacts the interstitial ads with the scroll interaction.
- Mini Scroller: This helps in the viewability of a horizontal unit.
- Pimp Your Video Player: This is a customizable and interactive video player.
- Sticky Footer Scrollbar: Get more size and value out of your sticky footer.
New Innovative Ad Formats for Publishers
There are many kinds of innovative ad formats that have emerged for the publisher that engage the audience effectively and drive advertising revenue. The main challenges that a publisher faces are the bad ad layout, low click-through rate, and banner blindness.
Therefore to beat the same many publishers need to have a cohesive placement strategy that will take into consideration the ad performance, traffic source, and user reading pattern.
Due to certain factors like the banner blindness and the ad blocking the CTR might face a decline and to combat the same their a need to have a multiple-tracking heat map experiment which is related to the goal.
MagicBid offers new and innovative ad formats for publishers like sticky footers, inter-scrollers, mini scrollers, and video ads. Apart from them, it helps to fight the industry standard, ad placement of the low viewability, bad User experience, and ultimately leads to a revenue loss.
Conclusion
To exist in the competition in the ad format competition it is essential to have an innovative and sustainable provider that maximizes the potential of revenue and delivers a compelling advertising experience that reflects the user processing.
Therefore, you need to have an ad format provider like Magic Bid that offers innovative ad formats as per the requirements in various forms. It helps in capturing the audience’s attention which enhances user experience and increases ad revenue.