What is Programmatic Ad Mediation? Explained for Publishers

The mobile app market is thriving, with an estimated worth of USD 228.98 billion in 2023, largely driven by the surge in in-app spending facilitated through advertising. As marketers recognize the value of in-app traffic, they have shifted their focus from web-based campaigns to in-app advertising. To efficiently generate scalable revenue from mobile apps, developers are increasingly turning to ad mediation as a comprehensive app monetization solution.

Technology that is used in digital advertising that lends out help to the publishers in terms of web apps and other content platforms maximizing ad revenue. It basically involves optimizing and managing multiple sources or networks to ensure that the most relevant and high paying ads are displayed to the user. Let’s understand the working of programmatic ad mediation: 

1. Multiple ad sources: publishers here will typically have multiple ad networks and demand partners from which to source ads. 
2. Ad Requests: Whenever a user visits a website or an application the publisher’s inventory gets divided into different ad slots. These sources work for the display of ads. Whenever a user opens a page and interacts with an application, ad requests are generated for these slots. 
3. Mediation Layer: A programmatic ad mediation platform such as magicbid sits between the publisher and the various sources it also acts as a mediator receiving ad requests from the publisher. 
4. Ad Decisioning: After the evaluation of various available ad sources by the mediation platform and watching the historical performance data to make a real time decision on which ad source to prioritize for each ad slot. This decision depends upon ads relevance to the user, the expected CPM and other performance metrics. 
5. Ad Serving: The mediation platform then sends a request to the chosen ad source which responds by sending an ad to be displayed in the ad slot. The ads will then be delivered to the user’s device. 
6. Auction and Optimization: In cases where multiple ad sources are bidding for the same ad slot, an auction takes place. This auction will help to determine which ad sources get to display its ad. 
7. Reporting and Analysis: Programmatic Mediation platform usually provides publishers with detailed reporting analytics. It helps publishers understand which ad sources are performing well so that they can decide accordingly.

The programmatic ad mediation encapsulates efficiency, user-friendly experience, Data driven decision making and maximized revenue. 

Why is Programmatic Ad Mediation Important for Your Business?

Programmatic ad mediation is important for business, Publishers and app developers for different reasons. It maximizes ad revenue, maintains efficiency and automation, diversification of ad sources, improves user experience, Data driven decision making, Monetization across platforms, Testing and Optimization, Ad inventory management, Auction and Competitive Bidding, and Ad Blocking Mitigation. 

Understanding Ad Mediation for Mobile Apps

Ad mediation addresses a common challenge in the app ecosystem: managing multiple ad networks with diverse ads that are complex and time-consuming. While adopting a single network might seem like an easy solution, it could lead to missed revenue opportunities. Ad mediation offers a remedy by allowing developers to access numerous ad networks through a single software development kit (SDK).

The Process of Ad Mediation for Mobile Apps

Ad medication for mobile applications is a process that helps developers to maximize their advertising revenue by managing multiple ad networks. 

• Chosen ad mediation platform that suits your needs. 
• Create accounts and obtain necessary credentials for the ad network you want to work with. Configure each one of the networks within the ad mediation platform providing API keys, placement Ids, and other relevant and other information. 
• Prioritize network based eCPM Or other performance metrics. 
• The ad mediation platform evaluates the mediation rules and selects the most suitable ad network for the request. 
• The Chosen network will then fetch an ad for display. 
• The platform will then provide analytics and reporting tools that will allow you to monitor the performance of the network and ad placement. 
• Continuously analyze the data to optimize your ad mediation strategy, you may use ad mediation tools to filter out the low quality or inappropriate ads to maintain a friendly User experience. 

The process of ad mediation for mobile apps involves a combination of Technical integration, strategic decisions making and ongoing monitoring to ensure that you are maximizing your advertising revenue while providing a positive User experience. 

• Ad Request: The ad mediation platform receives an ad request from the app.
• Ad Network Selection: The platform compiles a list of ad networks capable of delivering an ad.
• Prioritization: Ad networks are ranked based on bid performance, with the highest bids taking precedence. Publishers can also customize the order to suit their preferences.
• Allocation: The mediation platform assigns the ad request to the top-ranking ad network. If not successful, it moves on to the next in line.
• Ad Delivery: The winning bidder’s ad gets served in the designated ad spot.

Types of Mobile Ad Mediation: What Works Best?

Mobile ad mediation comes in two forms: direct management by app creators and mediation by ad mediators, often represented by ad networks and agencies. The key distinction lies in the level of involvement. 

Ad Mediation on Your Own: Pros and Cons

• Pros:
  • Monetize the app even with a small user base.
  • Complete control over ad types, placements, and frequency.
  • Choose ad partners that align with your audience’s preferences.
  • Retain all revenues without sharing with third-party providers.
• Cons:
  • Requires significant time and effort.
  • Frequent testing and optimization for the best results.
  • Daily monitoring and maintenance for high CPM and fill rates.
  • Increased SDKs can burden the app.

Ad Mediation Platform MagicBid.ai : Pros and Advantages

• Pros:
  • Access to leading advertisers and networks with one lightweight SDK.
  • Over 90% fill rate with easy onboarding and approval process.
  • Ensured high CPMs and monthly revenue with daily optimization using Artificial intelligence and Machine Learning.

Reasons for Choosing Ad Mediation: How It Boosts Revenue

Ad mediation comes as a technique that is used by app and website developers to manage and optimize their revenue for advertisement. It not only maximizes revenue but often supports various ad formats that target geographically filling Optimization rates. The data driven approach of ad mediation helps publishers identify which networks will be more effective at generating revenue. Hence it initiates Ad quality control and Ad network management with detailed analytics and reporting implementing monetization strategy. 

Choosing ad mediation is a great part of your advertising strategy which offers several reasons. It comes as a great strategic decision that aims to optimize your ad revenue and enhance the User experience monetizing their digital asset effectively and ensure a steady and growing stream of Ad revenue. 

• Maximum Bids with Minimum Effort: Mediation connects multiple ad networks, increasing competition and driving higher bids.
• More Ad Networks to Choose From: Diverse networks cater to specific regions and ad types, offering better fill rates and eCPMs.
• Reduced SDK Bloat: Integration is simplified with one SDK that connects to multiple networks, expanding your inventory reach.
• Optimization Options: Mediation optimizes ad network statistics based on real-time data, targeting relevant and high-paying ads.
• Unified Reporting: Manage all networks and revenue through a single dashboard, facilitating revenue maximization.

Choose the Right Programmatic Ad Mediation Platform!

Mobile ad mediation, particularly through platforms like MagicBid.ai, holds the key to unlocking the full potential of in-app and web monetization. By embracing ad mediation, developers can boost CPM rates, fill rates, and overall revenue while streamlining the management of multiple networks. When choosing an ad mediation partner, consider factors such as network support, user experience, reporting capabilities, and SDK ease of use. With the power of ad mediation, you can propel your app monetization strategy to new heights and reap immediate benefits. 

Start your in-app monetization journey with MagicBid programmatic mediation today! Contact Us.