Core Update - Web, Mobile App, and CTV Monetization Platform

December 16, 2024January 14, 2025Priyanka Bhati

Google Launches December 2024 Core Update

On December 2024, Google was busy releasing the December Algorithm Update, the sad news for the November update was that it was successful, even this sad news would have ensembles to surface.

With respect to the updates and modifications this was an important step on the right direction for the company as it provided better search results to its users.

Google December update is set to be out and it’s expected to only take about two weeks, What is interesting is that Google had suggested that because their updates are continuous in nature, a core update can follow within the next timeline.

Google’s Announcement

The update to the November foundational update became complicated which created confusion as to the purpose of this update in the first place.

It was stated that getting updates a week apart was not a comfortable zone and that the core November rollout would also coincide with the update timeline outlined in December.

Purpose of establishing these criteria and the core updates was to have distinct rankings purely for the basis of relevancy and relevance was ranked on the level of satisfying search requirements.

In addition, the company emphasizes that such upgrades should not be understood to be aimed at punishing websites, rather they are aimed at rewarding those pages with highly authoritative and user-friendly content.

Things to Remember for Site Owners

Just like all other core changes, Google did not specify in the December update what exactly they managed to change.

However, the recommendations for the website owners do not change:

Emphasize useful, trustworthy, and user-oriented materials.
Check the guidance provided by Google on their sites regarding updates.
Report all alterations to the site traffic and changes in search results.

Through this means one can get regular reports on the status of the rollout, or even subscribe via RSS feeds to get timely alerts on the changes on this means.

Celebrating a Year of Changes to the Algorithm

The update rolled out in December 2024 is the last one for the year and consequently brings to a close a year full of changes initiated by Google on their algorithm. Each of those changes serves to reinforce their claim of improving search results and enhancing the user experience.

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Ad Tech

November 13, 2024January 14, 2025Priyanka Bhati

November 2024 Core Update by Google

Google has launched its latest major search ranking update! The November 2024 Core Update by Google is expected to roll out over the next two weeks.

Core Updates by Google are significant, broad changes to Google’s search algorithms, impacting how content ranks in search results. Google introduces these updates several times each year, often leading to noticeable shifts in website rankings. The November update was announced to help webmasters anticipate potential impacts.

What to Expect from This Update

This latest update closely follows the August 2024 core update and is expected to be typical of Core Updates by Google. Google emphasized on LinkedIn that this update is designed to improve search quality by prioritizing genuinely useful content, while downranking content created primarily to perform well in search rankings.

In its announcement, Google stated:

November 2024 Core Update by Google

Previous Signals and Expectations

Google hinted at this update a few weeks ago. Websites negatively affected by the September 2023 helpful content update should not expect immediate recoveries, as clarified by Google. While it’s still too early to determine the full impact of this update, websites may see fluctuations in search rankings as they roll out.

What to Do if You’re Affected

Historically, Google has shared some guidelines for websites impacted by Core Updates by Google:

1. Focus on Quality Content: Google recommends creating helpful, people-first content rather than content designed solely to rank well.

2. Assess Content Quality: Google provides a list of questions to help creators assess whether their content meets high standards for relevance and quality.

3. Be Patient for Recoveries: While minor recoveries can happen between updates, significant improvements are typically seen only after another Core Update by Google.

Google’s previous advice remains consistent

There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those who might not be ranking as well, we strongly encourage reading our creating a helpful, reliable, people-first content help page.

This November Core Update by Google is yet another step in the ongoing effort to serve users with the most relevant and useful information in search results. Stay tuned for further details from Google as the update completes its rollout.

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Monetization

March 7, 2024January 16, 2025Priyanka Bhati

Google March 2024 Core Update: Web Creators Do Not Miss Out

The most awaited March 2024 core update has been announced and certain things have been curated specifically to improve the quality of the search.

This has been brought to tackle the low-quality content and gives you the urge to make it attractive in terms of clicks and people’s usage. This core update has also configured all the negative impacts on Google search results and has introduced some new policies that handle these core results in a better way.

All About Google March 2024 Core Update

This update is more comprehensive than any other usual core updates as it not only changes the core system but also evolves and teaches us to identify, how helpful content really is. Therefore, with many manipulative techniques that are related to substandard content, it has implemented some fresh-baked spam policies that aim to counter content problems.

The search engine algorithm and policies have been subjected to the initial enhancement. The core ranking system will now be able to show helpful results using a variety of new signals that are more innovative and broader with its approach having a clear contrast with the multiple systems to identify reliable information that was used before.

It can take over a month to roll out this complex update as there are likely to be fluctuations and ranking as compared with the regular core update. Surprisingly, there needs to be no changes if you are a creator and creating engageable and satisfying content which are meant for people.

No matter if you are ranking or not if you are in the race of creating helpful and insightful content then you should not worry.

New Spam Policies

The new spam policies are specifically designed to address the practice that negatively impacts the quality of Google search results. The new spam policies target to eliminate low-quality content from the search results.

Google introduces three spam policies against the pre-followed bad practices: Site reputation, Scaled abuse content, and expired domain abuse are the three.

On the other hand, content creators are also encouraged to review all the newly introduced spam policies and ensure that they are not following any of these practices.

In case any of the sites is caught violating the spam policy created they eventually will rank low or disappear from the search results. The site owner will receive the notice through a registered search console account.

Understanding Spam Policies

It is very crucial to understand the spam policies as it is directly going to affect the performance and functioning of your side. There are two ways through which the spam policies can be understood which is expired domain abuse and scaled content abuse.

The former means using malicious and unethical domains that have already expired and are purchased later by any individual or organization that has an intention to engage with stuff that provides no value to the user.

For instance, if a domain has been purchased earlier for running a medical site but later it has been re-purposed and currently hosting entertainment or any other related content with the hope that it might perform well based on previous ownership.

Scaled content abuse on the other hand refers to the practice of creating a large volume of low-quality content and spreading it across various online platforms to manipulate the search ranking and generate revenue.

The newly introduced spam policy is certain to take action on such kind of content as per need without keeping in a notice that is it generated by human effort or through any other automation process.

Therefore, as per the news spam policy you need to focus on providing valuable content to the user.

Site Reputation Abuse

It is the exploitation of the site for any malicious purpose. Whenever a third-party page is published with no first-party involvement and its clear purpose is to manipulate the search ranking and take advantage of the first ranking, it is called side reputation abuse.

As this kind of abuse provides no value to the user it is a Sham.

The new policy doesn’t consider third-party content to be a violation that is hosted without close oversight and intends to manipulate the ranking. Let’s dive into an example: many publications host advertising content and it has a clear intention for their regular reader rather than primarily manipulating the search ranking.

This kind of content does not create any confusion between The reader when they find it on the publisher site directly or when arriving at it from the Google search result.

This kind of content needs to be blocked from the Google search to avoid the spam policy. The new policy regarding this will be effective from May 5th, 2024.

What Ranking System Does a Site Have?

What ranking system does a site have The core ranking system is curated to work on the page level and it uses a variety of signals and systems for a better understanding of how to rank individual pages. Site-wide signals are also considered in this process.

Coupon Area Concerns

There are many coupon area concerns that as whether having a coupon area while working with a third party is considered spam. To answer this the new policy can clearly be broken down as it says- the goal is just to improve constantly by fighting all the spam that clearly will ensure great helpful content.

Those who are producing helpful content will succeed ahead in the search results as compared to those who are engaging in spam. Therefore, the maintenance of content integrity and relevancy is prominent.

Conclusion

The March 2024 core update has introduced many algorithmic changes that are designed to enhance the quality of search results and subside the unoriginal content in the search results by 40%. The pivotal object is to surface the most valuable information on the web shrink the unoriginal content and secure it in the Google ranking system.

It clearly aims to curb domain abuse with any tactics involved that enhance the search ranking of inferior-quality content. Therefore adherence to policies is decisive to maintain your search result visibility. You need to stay informed about the Google updates and prioritize giving a good experience to your users with your content.

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