Monetization
Video Ads Vs Banner Ads
Priyanka Bhati

Video Ads Vs Banner Ads: Which is better for you?

Video Ads Vs Banner Ads: Which is better for you?

The digital marketing world keeps on changing and one of the most burning questions that comes along while forming a strategy is which is more effective between video ads vs banner ads. 

This has been a point of debate in the corporate world as to which of these advertisements is conquering the landscape online. MagicBid comes as a solution that helps the publisher increase the number of viewable impressions and get the maximum value for each impression that includes display video and native.

It also helps you to empower your brand by conveying a perfect message as MagicBid is rich in media ads that offer you an industry-leading format with better attention and great use of experience.

Many alarming strategies engage the audience with information retention, flexibility, and immediate impact. As these play a major role in expounding the brand image online, let’s take you to an approach that will help you make an informed decision as per your need. 

What is Video Advertising?

What is Video AdvertisingVideo ads act as a window to enter the digital marketing field. It helps in the promotion of brand promotion of products and reaches the target audience. You can accompany your story and enhance it with the audio giving it a mesmerized lookout.

These ads are generated on platforms like social media networks, YouTube, or other streaming services. You can master the art of storytelling that resonates with your audience giving a crisp and clear message that will create a long-lasting impact. 

These kinds of advertisements use visuals along with audio for appealing framing stories. 

What is Banner Advertising?

Banner ads act as the ultimate brand endorser. They captivate the attention of the user with visual elements in the form of images, graphics, text and sometimes animation that conveys a valuable message. They are a form of square ads that are positioned strategically to bring out users’ attention. 

Let’s delve deeper and look at the distinction between video ads vs banner ads. 

Video Advertising Vs Banner Advertising

Engagement and Impact

  • Video Ads: these kinds of ads give the user an emotional connection and the publisher can deliver messages that are loaded with visuals and sound. 
  • Banner Ads: These kinds of ads appeal to you and are a bit challenging when it comes to grabbing your attention as compared to video ads. 

Storytelling and Messaging

Video Ads: video ads are complete in their experimental form and they enable you to convey the message through the medium of storytelling so that it resonates with the message of your brand. 

Banner Ads: these kinds of ads help you with the CTA in an effective way. 

User Experience: These are well framed and they contribute to the user in a positive way that does not disrupt the flow. 

Reach and Platform

  • Video Ads: These kinds of ads give a good flourishment on social media and YouTube and eventually give you a wide reach. 
  • Banner Ads: These kinds of ads offer a way of a targeted demographic. 

Similarities of Video Advertising and Banner Advertising

Both kinds of ads underline the similarity in the realm of digital marketing. 

  • Visual Appearance: These kinds of ads explode out the graphic, color, and design that curates the engaging content. 
  • Creative Design: Both kinds of formats give an effective skill for design and help you convey the brand message. 
  • Brand Visibility: Both of these ads contribute to enhancing the logo of the brand, upgrading its identity, and uplifting the brand. 
  • Call To Action: These ads include CTA that helps a user to perform a specific action. 

What are Facebook Video Ads? 

What are facebook video adsThese are a kind of advertising format that is displayed on the Facebook platform and affiliated applications like Instagram and WhatsApp. Facebook ads are visually appealing as they contain a short video that is displayed on your feed and a story containing a message. These kinds of ads are visual and give good engagement metrics. These ads can also be customized as per needs of the brand. 

Which is better for you?

When it comes to deciding between video ads vs banner ads you should watch out for what is going to align better with your brand objective. 

  1. Brand Storytelling and Engagement: if you are looking for a way to connect emotionally to your views or visitors, a video ad is going to be the ultimate solution as it offers you a great medium. 
  2. Cost Efficiency and Swift Message: At the initial States there needs to be a cost-effective way that could deliver the proper message without burning a large amount therefore banner will be a practical choice for the same. 
  3. Audience Reach and Platform Suitability: video ads can be made available on various social media networks and platforms that help you dive deep into the content giving a potential impact. 

Conclusion

There is a clear choice between the banner ad and video ads and that depends on the available resources business reach and the target audience. Video ads will in turn be preferable if you want to establish an emotional connection and if you are looking for something cost-effective and yet impactful banner ads will be a good option. Magicbid will be the ultimate savior as it enables you to run a video ad server with programmatic and direct campaigns that will maximize your revenue. 

Ad Tech, Monetization
What are Video Ads for Websites
Priyanka Bhati

What are Video Ads for Websites?

What are Video Ads for Websites?

Video ads for a website are the kind of advertisement that appears in the format of a video on the web page and is called the video ad for the website. These kinds of ads are specifically designed to captivate the attention of the visitors. This kind of advertisement system is self-explanatory that is offered on a website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you the power to get rid of invalid sources of ads and traffic. 

What are Video Ads?

Video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page. 

All You Need to Know About Video Ads for Website

What are Video Ads for Websites?

Looking up what are video ads? Let’s have a detailed lookout. For getting better customer engagement it is very important to use the video advertising system as it increases the ratio of client interaction. Awareness consideration and conversion are the three market KPIs that are used when it comes to video advertising. 

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad. 

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customers in a very limited time and generate a spark and interest in them. Therefore, for this, you need an eye-catching video that will provide a high-quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow. 

2. Tell About Your Company’s Competitive Advantage

The reason for promoting a brand is to be known by every customer therefore you need to stand apart from the competitive market and make sure that you answer every query in your video ad. 

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail of information in that period. 

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, and the innovative features and mention all the crucial points that are enough to convince them. 

5. Consider Using a CTA

The call to action button acts as an encouraging point for the people to do the desired action. Therefore, the process of creating ads is clear as you need several visitors on your side. 

How Do Video Ads Work?

How Do Video Ads WorkThe video ads work as it serves as a promotional message to the viewer through the content of the video. 

Let us understand the working process of it: 

  • After clicking the play button, the message is conveyed to the web server with a code through which you can access the content. 
  • The video player requests a video from the ad server of the publisher. 
  • The ad server will then send a code back. 
  • The player now contacts the ad server to request the location of the relevant ad. 
  • The ads are stored in the CDN and are received back the ad. 

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if they align well. For this, there needs to be traffic-loaded websites. In case, the video ads are not implemented well their money may not be generated. 

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds customer trust. Magicbid helps in the maximization of revenue with faster technology. It helps in the promotion keeping transparency and empowers growth. 

Companies these days are using video formats for the promotion of products. There are many reasons why most businesses consider video ads for promotion. 

The reason behind this include:

  • It gives you a broad international audience. 
  • Enhances ROI
  • Uplifts the conversion rate
  • Gives an excellent CTR
  • Enhances credibility and trust
  • Gives a good ranking on Google
  • Good mobile user engagement
  • High visibility level
  • Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step-by-step guideline. 

Let us know it In 6 Simple Steps
1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them. 

The in-stream ads show up within the video stream before, during, or after a video. They are also usually profitable and out to be powerful when it comes to the generation of revenue. They have more engagement,  higher CPM, and are difficult to ignore. At the same time, they also require the existing video content that requires an HTML player. 

The out-stream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time, they have an easy overlook and are not as profitable as the instream video ads. 

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be proper consistency and you should know what is going to be right and wrong for your business.

The video ad acts as a point of contract between the seller and the publisher who wants to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction which is known as real-time bidding and the advertiser gets to set the parameters for the campaigning which involves the budget, frequency, and target audience. 

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels. 

3. Find a Video Player With Extensive Ad Support

To have the right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing. 

Therefore, you need to choose among the premium video players that are worth the price they are charging as with them you will get clear access to all the support systems on a professional basis that will address the issue that you face. 

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you need to take if you want to display ads on the website. Several steps are involved in the target video content management system. 

You need to navigate the target video CMS account on the website to which you want to add the ads. 

You want to apply the new setting explore the players on the left side of the menu and then add new ones on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference. 

The new ad tag is ready to be inserted and after that, you can close the setting and choose the set player ad stack. The pre-, mid and post-roll ads can also be added. 

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library. 

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but it’s not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimize it and a regular basis. 

Therefore, to do all these you need to have an advanced analytics tool and also helps you target impression ctr, impressions, engagement, and performance data. 

Conclusion

Video Ads for websites always play a crucial role that enhancing the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate, and also paying heed to brand awareness through many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through storytelling ads and conveying the desired message to the viewer. Magicbid also comes into the picture when it comes to the monetization of the ad. It helps in driving out higher engagement, and revenue and speeds up the overall management system. The article above gives a clear overview of video Ads for websites and how it is going to be beneficial for your business.