Traffic Boost through Anchor Ads on Web

Traffic Boost through Anchor Ads on Web

Ready to take your web page performance to the next level? Imagine captivating your audience with full-screen ads that engage without disrupting their experience. Integrating interstitials is a game-changer! By strategically placing these ads at key transition points, you can boost user engagement and maximize your ad revenue.

Advertising that shows up at the top, bottom, or side of your desktop sites might be trafficked by anchor advertising. As the user scrolls, these advertisements stay visible. By employing a very effective structure that complies with the Better Advertisements Standards, anchor advertisements enable you to increase the revenue generated by your web pages. By clicking the arrow, users may dismiss an anchor ad at any moment. 

Top Anchor Ads

To ensure that the menus at the top of the page are not obscured, a top anchor advertisement is first concealed. The user scrolls to see anchor advertising. The padding top is set to match the height of the slot on the body element to reserve space at the top of the page so that content won’t be obscured as the user scrolls to the top. Verify that your website’s CSS reserves the space. 

Bottom Anchor Ads

Following the ad’s fetch, bottom anchor advertisements show up. Padding-bottom matching the height of the slot on the body element reserves space at the very bottom to ensure that content is not covered when the user scrolls to the bottom of the page. Verify that your website’s CSS reserves the space. 

Side Rail Anchor Ads

Ad units known as side rail anchor advertising are placed on the side of desktop sites, where there is typically plenty of available real estate. As soon as the advertisement is fetched, ads show up. The advertisement does not render if side rail anchors are not supported, even when the ad’s size is tailored for the available area.

The slot is momentarily hidden until the available space is restored if the window is enlarged and the advertisement no longer fits in the vacant space. The ad space appears in the 5-to-25-pixel region, as near as feasible to the primary content. 

Collapsible Anchor Ads For Mobile Web 

Collapsible anchor advertising occupies half of the screen height, much as mobile app banner ads. Users may instantly collapse them to the regular anchor size. This is a beta version of an improvement to the anchor ad format.

Find out more about mobile web collapsible anchor advertisements. 

Web Anchor Sizes

Web anchor sizes

Tagging For Anchor Ads

  1. Add the BOTTOM_ANCHOR or TOP_ANCHOR slot type to the page element.
  2. Display the advertisement in the same manner as you would any other. Define Out Of Page Slot returns null if the page does not support the format.
  3. In reference to side rail anchor ads:
    • In the element of your webpage, use RIGHT_SIDE_RAIL or LEFT_SIDE_RAIL to create a new GPT slot.
    • Any website that uses GPT for advertising may post demo side rail adverts by using the hashtags #gamLeftSideRailDemo or #gamRightSideRailDemo.

Tagging Tips

In the places where you want ads to appear, only add anchor slots. Note that anchor advertising are not exclusive to mobile platforms. In the event that you offer the identical code to visitors who are not mobile, you should specify the specific environments in which each anchor ad should appear and when. View the developer documentation for an example of how to target by device.

Add the hash parameter #gamTopAnchorDemo or #gamBottomAnchorDemo to any page that loads gpt.js to view how your page might appear with a top or bottom anchor ad.

By adding #gamLeftSideRailDemo or #gamRightSideRailDemo, you may add demo side rail advertisements to any website that displays advertising using GPT. 

Traffic Anchor Ads

    1. Create ad units (or use existing ones) for anchor slots. To streamline trafficking, include the size 320×50.
      • To streamline trafficking, include the available sizes for traditional reservations.
      • For side rail anchor ads, create or reuse existing ad units and line items, and add the following sizes (for desktop, reservations, and backfill/programmatic demand): 180×500, 160×600, and 120×600.
    2. Create line items:
  • For reserved inventory:
        • Target anchor ad inventory as you would any other type of inventory.
        • Creatives must have one of the available sizes for traditional reservations.
        • Note that you can target line items in inventory format with ‘Anchor’ as an option.
  • For programmatic inventory:

Report On Anchor Ads

Use the ‘Inventory format’ dimension to see how anchor ads are performing compared to other formats.

Conclusion

Integrating interstitials into your web pages is more than just an advertising strategy—it’s a pathway to elevated performance and enhanced user engagement. By utilizing interstitial ads effectively, you can optimize your ad inventory, drive significant revenue growth, and provide a seamless experience for your users. Our team is dedicated to leveraging Ad Tech Solutions and Programmatic Deals to ensure that your interstitials are implemented with precision and care.

We focus on data-driven advertising strategies to fine-tune your web page performance, ensuring that each interstitial ad placement maximizes impact and supports your goals for Publisher Revenue Growth. Let us help you harness the power of interstitials and take your digital presence to new heights.

How Magicbid Will Support You

MagicBid enhances app, web, and CTV monetization by leveraging AI-driven ad placement and targeting. It optimizes ad revenues through precise audience segmentation and real-time bidding, ensuring higher engagement and conversion rates. With seamless integration and robust analytics, MagicBid offers a comprehensive solution for maximizing ad performance and revenue across various digital platforms.

Connect with us now to get a free ad revenue evaluation.