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What are Banner Ads – Explained

Did you know? What are banner ads, In the early days of the Internet, banner ads were the only type of advertising available. Here is an article that explains what are banner ads. In fact, the first ads published on the Internet were banner ads. Banner ads are like virtual billboards on the internet. they are rectangular ads you get to see on the top, bottom, or side of a web page or app. Clicking on them usually will take you to the advertiser’s website. They are like the online version of catching someone’s attention while they move through the digital neighborhood.

What are Banner ads on websites? 

What are Banner Ads on websites

Banner ads on websites are Static or dynamic which is strategically positioned on a website to capture consumers attention through advertising. Brands promote themselves as well as encourage viewers to visit the brands website. 

These are impactful ways through which customers derive traffic, Sell a product or grab attention. You may unlock your earning potential with MagicBid that comes along AI driven strategies which help you connect with a marketplace quite easily. 

Different Types of Banner Ads 

Different Types of Banner Ads

Banner ad provides the finest User experience and each one of them catches the eye in its own way. 

1. Standard Banner Ads: These are the Classic rectangle or square you get to see on the websites. 

2. Leaderboard Ads: These are wide and short banners usually at the top of a page. 

3. Skyscraper Ads: They are tall in thin banners which are often displayed on the side of a web page. 

4. Rectangles: It is a rectangle which is simple and effective. 

5. Interstitial Ads: They pop up between page transitions or during app use grabbing highest attention. 

6. Expandable Ads: They start small and can expand to a larger size when clicked over. 

7. Video Ads: These are moving pictures but in banner form they can be quite attention grabbing. 

8. Interactive Ads: These let users engage with the ad in some way like games or quizzes

How to Create Banner Ads for Website or App

Creating a banner ad for a website or application involves a lot of creativity and technical knowledge so let’s look at a simplifying guide to learn the same. 

Best Effective Ways to Create Banner Ads

1. Define Your Goal and Choose Ad Type and Size

Before creating a banner ad for the website you should know what you want to achieve with the ad. Is it a brand awareness campaign? Is it for clicks or conversions? 

Later to that Select the type of banner ad (Standard, leaderboard, Skyscraper, etc.) and the size that fits your need. 

2. Design Creatives

Using eye-catching visuals and compelling copy. Keeping it concise and focused on your message. 

3. Follow Platform Guidelines

Different platforms have specified requirements. Adhere to size restrictions, file format and other guidelines. 

4. Include a Call to Action  (CTA) 

Prompt users to take action. Whether it’s “shop now”, ” Learn More”, or “Sign up”, “make it clear what you want me to do. 

5. Optimize for Mobile

Ensure your ad looks good and functions well on mobile  devices. Many users browse on their phones or tablets. 

6. Test and Iterate

A/B testing can help you figure out what works best. Tweak elements like colour, Texts, or CTA to see what resonates with your audience. 

7. Use High Quality Images

Blurry or pixelated images can turn people away. Opt. for high-resolution, Professional-looking visuals. 

8. Link Properly

Ensure that clicking on the ad takes users to the right landing page. The link should match the CTA. 

9. Comply with Ad Policy

Be aware of any legal or platform-specific restrictions. This includes not using copyrighted material without permission. 

10. Track and Analyse complying with ad policies

Use analytics tools to track the performance of your ad. Learn from the data and refine your future campaigns. You should also be aware of any legal or platform specific restrictions. This includes not using copyrighted material without permission. 

What are Banner Ads? How Do They Work

Banner ads are a form of online advertising that appears on websites in the form of a graphic display typically they are rectangular images present at the top, bottom or side of a web page and they are meant to draw attention and drive traffic to the advertiser website when clicked. Did you know! what are the different types of banner ads.

The way they work is pretty straight forward. Advertisers create visually appealing banners with a combination of images and text that convey their message or promote their product. They didn’t pay a website owner or a network or website to display these banners on pages. The payment can be based on various models such as cost per click that is CPC where the advertiser pays each time someone Clicks on the ad or cost per 1000 Impressions (CPM) where the advertiser pays for every thousand times the ad is displayed regardless of the click. 

Banner Ads and how do they work

When a user Clicks on a banner ad they are typically redirected to the advertisers website or a specific landing page. This is where the advertiser hopes to convert the user into a customer whether it’s true making a purchase, signing up for a newsletter or some other desired action. 

Sample Code for Banner Ads

This is a sample code for implementing a banner ad in a web page using HTML and  JavaScript

Sample Code for Banner Ads

<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
<div id="GPT-passback">
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/123456/example', [[336, 280], 'fluid', [300, 250]], 'GPT-passback').addService(googletag.pubads());
googletag.pubads().set('page_url', 'example.com');

Banner Ad Units

Banner ad units which are also known as banner ads are a common type of online advertising format used on websites and other digital platforms. These units typically consist of graphical elements and are displayed within a web page’s content. 

Banner ad units are a popular choice for advertisers because they are visually engaging and can be placed strategically  on a website to attract the attention of visitors. These ads often feature images, texts, and sometimes animations, and they serve various purposes such as promoting products, services, events or brand awareness.

Characteristics of Banner ad Units

  • Banner ad units come in various standard sizes and advertisers can choose the dimensions that best suit their campaign goal and available space on the website. 
  • Placement: Banner ads can be static or interactive. 
  • Clickable: banner Ads often include call to action buttons or links that when clicked direct users to advertisers website or landing page. 
  • Tracking: advertisers use tracking tools and metrics to measure the performance of banner ad units including click through rate, Impressions and conversions. 
  • Ad Network Banners: banner ads are open soft through ad networks or add platform start connect advertisers with website publishers this allows for add it targeting and efficient and delivery

Banner ad units are an integral part of digital advertising and can be found on a wide range of websites from news portals and blogs to E-Commerce sites and social media platforms. They are versatile and effective means of reaching a broad online audience and are commonly used in online marketing campaigns. 


Banner ad is effective as it clearly attracts brand awareness, generates leads and re-target the audience. These ads are instantly noticeable because of their size and colour and clearly separates your business with the rest of the crowd. Magicbid clearly accelerates the algorithm which optimises the ad network selection based on various factors such as CPM, user engagement and rate.