Ad Tech - Web, Mobile App, and CTV Monetization Platform

March 18, 2024January 16, 2025magicbid_marketing

Google Updates Search Quality Evaluator Guidelines

Recently Google updated its search quality evaluator guideline which is about a document of 170 pages and it serves the quality that effectively assesses the website.

Insight Into Trustworthiness

The 170-page guidelines that have been updated take you to valuable insight and teach how Google keeps on determining the trust about the trustworthiness of the website and the web pages.

The quality matters do not directly impact the search engine ranking and the updated document also explains how Google considers it valuable for all the high-quality websites.

Latest Changes

In the updated guidelines Google has also looked up the characteristics that serve the unworthy page and has added some of illustrative examples to understand it in a better way.

The first update of the guideline starts from November 2023 and highlights the significance of the changes that have been made.

Untrustworthy Webpages & Websites

Untrustworthy Webpages and Websites The information of this update that has been given on page 35 is titled ‘Untrustworthy webpages and the websites.’ Google has not only shown an expansion in the characteristics but also has listed out the quality rates you should look for while accessing the trust where the offer website or a web page.

The documents state that a page is considered Untrustworthy and contains factual inaccuracy on the information page which causes the user to lose interest on the web page as a reliable source of information.

Illustrative Examples

For the clarification of the update that Google has bought, it has also illustrated a few examples to clear all the doubts.

Google has updated the quality of the search quality rater guidelines with 2023 November.

Importance of Trustworthy Content

The quality of the search engine evaluator comes with an update of guidelines. The internet is an evolving channel that moves in a very rapid way. The importance of the same has been increased but it subsides misinformation. This method prioritizes the accurate content.

Implications For Website Owners & SEO Professionals

Google keeps on refining the algorithm as per the guidelines. The owner of the website and the SEO professional shall take notice of these kinds of changes and keep on balancing trust and quality to meet the standards of search engines.

Doing this improves the chance of ranking providing the user with reliable information.

Summary

The search engine quality comes with guidelines that serve as a valuable resource for people. If we look at and understand the expectation for the quality of the website, the landscape of search evolves with the guidelines and adapts accordingly will turn essential for continued success. Do you know the latest Google March 2024 Core Update?

FAQ: Frequently Asked Questions

What are Google’s search Quality Evaluator Guidelines?

The quality evaluator guideline is called a detailed document used as a reference by the quality rater that determines and evaluates the quality of the webpage and the website.

What are the latest changes to Google Search Quality Evaluator Guidelines?

Criteria Update: The guidelines that are now provided have updated characteristics of the untrustworthy pages.

Illustration: Google has included practical examples that clarify recognizing websites and untrustworthy pages.

As an SEO professional, how can I ensure my website aligns with the quality standard of Google?

You should review the indicator for search quality and remain informed about Google.
You should create the content and focus on accuracy as it ensures reputable support with all factual claims.
You should monitor the claim of the website making an improvement that is necessary for meeting the standard guidelines.

Get Started Now

Ad Tech

March 15, 2024January 16, 2025magicbid_marketing

What Are Multiplex Ads? Everything You Need to Know!

These are the Google native ad formats that enable you to deliver the reason recommendations to your device. Are you on the way to get attention on the internet? It is difficult to stand in the crowd with so much competition and attention but there is always a workable solution to that which is Multiplex ads. This kind of ad structure assists you in a relatively new way looking for the potential. Magicbid is one such platform that is counted among the best multiplex ads providers, which you need to watch out for. By then let us understand the multiplex ad in the best way possible.

What Are Multiplex Ads?

Multiplex ads are a native ad format that delivers the content recommendation. It acts on the desktop or the mobile device. These kinds of ads are open for auction in the ad manager and can also be customized as per the requirement of a website. They are basically in the format of A grid but the layout of it can be changed as further needed. These ads do not cover a larger area on the website.

Benefits of Multiplex Ads

These kinds of advertisements are provided by Google, usually, the other providers do not do so and with the multiplex ads the contracts also do not have a restriction.
Google has a great amount of ad purchasers. Therefore, the publishers who are concerned should not be having any issues regarding the Impressions being blank.
If you are a purchaser of Multiplex ads you should waive off any problems that are related to the quality as it gives the best quality because Google verifies it.
Fetching a correct balance between the experience that the user gets and the advertising is quite a task but with the multiplex ads, it is not.
It is always a smart idea to use this ad as using a new type always combats a banner.

Additional Revenue Opportunity with Multiplex Ads

It also offers a higher click-through rate that often features a variety of content and ad formats that encourage investment. They help in the increasing of the ad inventory by the ad auctions and the bidding in real time for the ad placement and consecutively attract more advertisers leading to higher competition and potentially higher ad rates.

How to Get Started with Multiplex Ads in Google Ad Manager?

If you are acquainted with setting up access of Multiplex ads on your website, the process is quite similar when it comes to setting it up on your Google Ad Manager account.

Open and log in to your GAM account.
Select the Multiplex ad from the down-drop option on the main page under delivery.
Google will automatically determine the ad layout and the multiplex ad layout for both mobile devices and the desktop as you select dynamically.
Disable the option of ‘Let Google optimize layout’ in case you are in the mood to modify your ad.
You have to choose a layout offered by Google for multiplex advertising after disabling the configuration of default.
The single column can be chosen that will have a landscape image which is for desktop rail placement and mobile devices.
Single columns with square images can be chosen for rail placement and mobile devices.
Multi-column with the landscape image can be chosen which are available exclusively for the desktop
Choosing the optimal font or the color design can be done on Google or you can customize and why yourself too.
After specifying find the targeting parameter of the multiplex ad, then go to save and continue and configure later with all the parameters.

How to Analyse the Performance of Multiplex Ads?

How to Analyse the Performance of Multiplex Ads For getting valuable insights you need to analyze the performance of Multiplex ads so that you can create a report on the multiplex ads in the manner:

You need to select the option of reporting and then go to the reports where you will find the new report on the ad manager home page.

After filling in the details, select the Multiplex style name in the dimension setting. Thereafter, select the total Multiplex cell impressions which will show the number of times a user has viewed the ad present in the grid.

Best Multiplex Ads Providers

Multiplex ads are the Google native ad formats that help in delivering the recommendation on the desktop of any other format. As a programmatic starter, you should help grow the ad revenue of the clients. Multiplex ads serve a brand-safe content recommendation that comes up with the native ads. You need to access yourself with the best multiplex ad provider such as Magicbid, Mgid, Tabula, etc that helps you grow and take advantage of their higher ad quality standards and build a large pool of available buyers. Magicbid doubles your CPM rates helping you optimise the layout.

How to Place Multiplex Ads on Your Website

Placing Multiplex ads on your website involves several steps:

Choose an Ad Network Or Platform: You need to select the ad network or the programmatic platforms that will support the multiplex ads. Thereafter, you should sign up for the account and then complete the registration process, and thereafter get the approval.

Generate Ad Codes and Choose the Ad Placement: Once you approve, you should log in to the ad network creating the ad unit. Thereafter, identify the strategic location.

Insert Ad Codes and Optimize: Get the generated codes optimized and then paste the HTML code of your website. Experiment with the ad concept and the targeting options.

Comply with Ad Policies: Ensure compliance with the ad policy and the guidelines that are said forth.

Monitor and Maintain: You need to regularly monitor the performance of your multiplex ads making the adjustments,and staying updated with the best practices.

Conclusion

Multiplex advertising is an excellent solution that adds up to your inventory and increases your revenue from ads. You need to weigh all the drawbacks and the benefits before adopting it. Magicbid emerges out to be one of the most emerging multiplex ads providers that double up the CPM and optimizes the layout.

Get Started Now

Ad Tech, Monetization

March 13, 2024January 16, 2025magicbid_marketing

What are Video Ads for Websites?

Video ads for a website are the kind of advertisement that appears in the format of a video on the web page and is called the video ad for the website. These kinds of ads are specifically designed to captivate the attention of the visitors. This kind of advertisement system is self-explanatory that is offered on a website that includes entertainment, e-commerce, and news sites. MagicBid is a boon for the publishers that is responsible for internal ad mediation that lends you the power to get rid of invalid sources of ads and traffic.

What are Video Ads?

Video ads are a kind of ads that are available in the format of a video which are available online. They are soft within or outside the content of a page.

All You Need to Know About Video Ads for Website

What are Video Ads for Websites?

Looking up what are video ads? Let’s have a detailed lookout. For getting better customer engagement it is very important to use the video advertising system as it increases the ratio of client interaction. Awareness consideration and conversion are the three market KPIs that are used when it comes to video advertising.

Get to Know How to Create an Effective Video Ad for Your Business

Here are the five tips and tricks that will help you create an effective video ad.

1. Make Sure to Include the Most Compelling Part at the Beginning

You can grab the potential of your customers in a very limited time and generate a spark and interest in them. Therefore, for this, you need an eye-catching video that will provide a high-quality video and attract your viewer in just a few seconds. If the viewer gets attracted by your ad you can prevent them from skipping it and that will help you to grow.

2. Tell About Your Company’s Competitive Advantage

The reason for promoting a brand is to be known by every customer therefore you need to stand apart from the competitive market and make sure that you answer every query in your video ad.

3. Choose the Optimal Length of Your Video

There should always be an ensured length of a video. The advertisement that you are making should not go beyond 30-40 seconds or more. Therefore, you need to be crisp and sharp with every detail of information in that period.

4. Provide Convincing Arguments that Your Brand is Worth the Customer’s Trust

If a viewer is watching your ad he needs to know about the brand and its worth therefore you should talk about the warranty that the technology provides, and the innovative features and mention all the crucial points that are enough to convince them.

5. Consider Using a CTA

The call to action button acts as an encouraging point for the people to do the desired action. Therefore, the process of creating ads is clear as you need several visitors on your side.

How Do Video Ads Work?

How Do Video Ads Work The video ads work as it serves as a promotional message to the viewer through the content of the video.

Let us understand the working process of it:

After clicking the play button, the message is conveyed to the web server with a code through which you can access the content.
The video player requests a video from the ad server of the publisher.
The ad server will then send a code back.
The player now contacts the ad server to request the location of the relevant ad.
The ads are stored in the CDN and are received back the ad.

How Much Do Video Ads Pay?

Video ads can help you earn a good amount if they align well. For this, there needs to be traffic-loaded websites. In case, the video ads are not implemented well their money may not be generated.

Why You Should Use Video Ads to Monetize Your Website

When it comes to video advertising, this comes with a market approach by which the market performance of the business is also increased. Promotional videos are also a good strategy that helps in targeting the audience and also builds customer trust. Magicbid helps in the maximization of revenue with faster technology. It helps in the promotion keeping transparency and empowers growth.

Companies these days are using video formats for the promotion of products. There are many reasons why most businesses consider video ads for promotion.

The reason behind this include:

It gives you a broad international audience.
Enhances ROI
Uplifts the conversion rate
Gives an excellent CTR
Enhances credibility and trust
Gives a good ranking on Google
Good mobile user engagement
High visibility level
Boosts traffic online

How to Put Video Ads on Your Websites

After covering all the basics of what a video ad is and how the working system works when it comes to them, let us understand how you can put video ads on your website in a step-by-step guideline.

Let us know it In 6 Simple Steps

1. Decide The Ad Format You Want To Use

The ad formats are available with multiple options therefore you need to choose the one for yourself. In-stream and out-stream video ads are two of the popular categories in them so you need to know how to choose between both of them.

The in-stream ads show up within the video stream before, during, or after a video. They are also usually profitable and out to be powerful when it comes to the generation of revenue. They have more engagement, higher CPM, and are difficult to ignore. At the same time, they also require the existing video content that requires an HTML player.

The out-stream ads are served outside of a native video stream. They are not as intrusive and are easier to target the audience but at the same time, they have an easy overlook and are not as profitable as the instream video ads.

2. Join a Reliable Video Ad Network

If you need to choose a video ad network there should be proper consistency and you should know what is going to be right and wrong for your business.

The video ad acts as a point of contract between the seller and the publisher who wants to sell their inventory to the advertisers who want to buy it. They also take an ad space by the publisher offering the advertiser auction which is known as real-time bidding and the advertiser gets to set the parameters for the campaigning which involves the budget, frequency, and target audience.

When it comes to the contract between the publisher and the ad networks they take the percentage of every time transaction while the rest directly goes to the publisher. You should better choose the ad network that has better availability and helps you monetize your video across different channels.

3. Find a Video Player With Extensive Ad Support

To have the right ad network you need to choose among the good online video players which is as important as anything. It’s important as it helps you fetch the highest traffic quality delivering the best ads. In case the visitor of your website does not get to see the ad because your video player is not performing up to the mark then it’s all for nothing.

Therefore, you need to choose among the premium video players that are worth the price they are charging as with them you will get clear access to all the support systems on a professional basis that will address the issue that you face.

4. Configure The Player and Implement Your Ad Tags

Configuring the player and implementing it with the ad tags is the step that you need to take if you want to display ads on the website. Several steps are involved in the target video content management system.

You need to navigate the target video CMS account on the website to which you want to add the ads.

You want to apply the new setting explore the players on the left side of the menu and then add new ones on the top of that page. Later to that adjust a monetization option of your player and change any other required setting according to your preference.

The new ad tag is ready to be inserted and after that, you can close the setting and choose the set player ad stack. The pre-, mid and post-roll ads can also be added.

5. Embed Videos on Your Website

After doing all the above formalities now the video ads are ready to be set up. So, you can easily retrieve the embed codes of your website from the library.

6. Track Ad Performance and Optimize Your Creatives

After setting up everything on the website the website visitor can see the ad which can help you fetch the income but it’s not the end of your work as it is really important to keep a proper eye on how the ad performs and to optimize it and a regular basis.

Therefore, to do all these you need to have an advanced analytics tool and also helps you target impression ctr, impressions, engagement, and performance data.

Conclusion

Video Ads for websites always play a crucial role that enhancing the effectiveness of the website in one or the other way. It helps in increasing the engagement rates, improving the conversion rate, and also paying heed to brand awareness through many monetization opportunities. It helps the business to tailor the creative content and become a champion of their field through storytelling ads and conveying the desired message to the viewer. Magicbid also comes into the picture when it comes to the monetization of the ad. It helps in driving out higher engagement, and revenue and speeds up the overall management system. The article above gives a clear overview of video Ads for websites and how it is going to be beneficial for your business.

Get Started Now

Ad Tech, Monetization

March 5, 2024January 16, 2025magicbid_marketing

Types of Mobile Ad Frauds

Mobile advertising faces a barrage of challenges, from ad stacking to install frauds. Fraudsters employ sophisticated techniques, disrupting and infecting mobile ad campaigns. Let’s explore the types of mobile ad fraud that plague the mobile advertising ecosystem.

Mobile ad fraud is a kind of deceptive practice that exploits the advertising system of the mobile for financial games and encompasses many fraudulent activities.

It comes as a significant challenge for the advertiser, advertising platforms, and all the app developers but combatting all magic bids turns out to be the ultimate solution for the same.

It helps in filtering and validating all the traffic that is by the MRC guideline which is related to both general and sophisticated traffic giving you inside from the page visit.

Ad Stacking:

Multiple ads are stacked against each other.
Users engage with the top ad, but multiple advertisers are billed.
Fraudsters benefit numerous times per user, often without user awareness.

Attribution Fraud:

Fraudsters take fake credits for an app install using malware.
Malware tracks user activity, generating fake click reports and attributing engagement to the fraudster.
Fraudster gets paid for organic installs without effort.

Click Farms:

Physical locations where mobile ad frauds are committed using a swarm of devices and click farmers.
Generates fake impressions on mobile ad campaigns.
Evades detection by changing IP addresses through VPNs.

Click Spamming:

Generates fake clicks in the name of users who haven’t engaged with the ads.
Fraudulent apps present impressions as clicks, claiming a share of the advertiser’s budget.
It makes the advertising platform believe that the ads are generating a greater amount of interaction from the user’s perspective.
IVT management solutions like MagicShield offer filters to tackle click spamming.

Click Injection:

Fraudster hijacks the app install of real users by listening to install broadcasts.
Charges the click to the fraudster even before the installation is completed.
Uses a dormant app to inform the fraudster about the app installation.

Device ID Reset Fraud:

Exploits the ability of Android and iOS to reset device IDs.
Resets device ID after installation, making every reinstall appear as an organic install.
Bad actors capitalize on this opportunity to manipulate app installs.

Bundle ID Spoofing:

Fraudsters misrepresent ads running on one app by assigning fake identifiers to another.
Creates a bundle of IDs that impersonates legitimate apps, deceiving advertisers.

SDK Spoofing:

A malware-infused legitimate app generates clicks and impressions for a different app.
Engages users without marketing or installing the app.
Fraudsters attract engagements and impressions from another app.

Emulated Devices:

Simulations of mobile devices and operating systems on computers.
Used to generate fake impressions and engagements by creating fake users.
Exhausts the advertiser’s budget without genuine user engagement.

Click Redirection:

More common on the mobile web.
Redirects users to an app install landing page even when the click wasn’t intended for an ad.
Fraudster gets attributed for the conversion if the user downloads the app due to redirection.

Conclusion

Fraud adds many negatives to the website, bringing financial losses and clearing out all the resources. Magic Shield comes to your rescue regarding mobile ad fraud as it brings out all the insights from the page validating the conversion and being a one-stop solution for the prevention of Mobile ad fraud.

The magic tag by Magicbid uses a fraud detection service that measures your viewability working with a trusted monetization source. This also verifies the IP, domain, and app bundles drilling down the traffic report.

It also uses anti-malware software that protects the page from performing worse, preventing it from any real-time attack.

Get Started Now

Ad Tech, Monetization

February 26, 2024January 16, 2025magicbid_marketing

Ad Monetization Strategies for Gaming Publishers

In recent years, the gaming advertising industry has transformed significantly, going from a niche market to a global powerhouse. Ad Monetization has become crucial for programmatic gaming publishers, driving their growth. This dynamic landscape presents endless opportunities for personalized ad strategies, benefiting both gamers and advertisers.

The evolving industry too has a negative effect on the ad monetization that can be further protected by Magic Shield which acts as an advanced ad fraud solution giving you higher ecpm and advertisers that enhances your performance.

The in-game advertising market is projected to grow steadily at an annual rate of 11.38% (CAGR 2023-2027), reaching a market volume of US$145.50 billion by 2027.

As the gaming industry continues to boom, staying updated with trends and adopting innovative strategies is essential. Let’s explore the trends shaping the gaming industry, their impact on advertisers and publishers, and personalized ad monetization strategies for programmatic gaming publishers.

Trends Impacting Advertisers and Publishers in the Gaming Industry:

Monetization Strategies for Mobile Games

Discover effective Monetization Strategies for Mobile Games in this comprehensive guide. Learn about these freemium models, subscription services, rewarded ads, CTV/OTT monetization, and more. Find insights to maximize revenue while ensuring player satisfaction and regulatory compliance.

Whether you are an independent developer or publisher, optimize your mobile game’s revenue streams with actionable tips from this resource.

Rise of Mobile Gaming:- Millions of smartphone users engage in mobile gaming, offering a vast audience for ad monetization as mobile games often rely on ads for revenue.
In-Game Advertising:- Native and non-disruptive ads within games are gaining popularity, providing opportunities for unique and engaging ad formats seamlessly integrated into the gaming experience.
E-Sports and Live Streaming:- E-sports and live streaming attract a massive following, leading to increased investments from advertisers in sponsorships, partnerships, and in-game ad placements.
User-Generated Content:- User-generated content, including game mods, videos, and fan-generated content, is thriving. Publishers can partner with content creators for sponsored content and promotions.
VR and AR Gaming:- Virtual and Augmented Reality gaming is on the rise, creating possibilities for interactive and immersive advertising experiences.

Ad Monetization Strategies for Gaming Publishers

1. In-Game Ads:- Publishers can insert non-disruptive ads directly within gameplay, blending naturally with the game’s theme to reach the audience effectively.

2. Interstitial Ads:- Full-screen ads appearing between levels or during breaks provide a natural pause for displaying ads without causing disruption.

3. Rewarded Ads:- Reward-based ads offer in-game rewards in exchange for watching an ad, creating a win-win situation for players and publishers.

4. Sponsored Content and Events:- Collaborating with advertisers for sponsored in-game events or content enhances the gaming experience and opens up a new revenue stream.

5. In-App Purchases and Virtual Goods:- Offering enticing in-app purchases and virtual goods within games can be a significant revenue source, balancing pricing and perceived value.

Ad monetization in the gaming industry is an ongoing journey of adaptation and innovation. Programmatic gaming publishers can succeed by embracing trends, experimenting with various ad formats, and prioritizing the gaming experience. As the industry expands, so do the opportunities for those ready to explore and invest in the future of gaming ad monetization.

Conclusion

Monetization can be a lucrative venture for the publishers. With the changing gaming strategy, it comes with endless opportunities as well.

In-game advertising, rewarded video ads, playable ads, or something like interstitial ads are different forms of it. Magic Shield therefore acts as a protector that verifies user IPs and the domains and also drills down the reports based on the quality of the traffic. It also helps to enable a strong supply chain through the Magic SDK and the Magic Tag.

Get Started Now

Monetization, Ad Tech

February 14, 2024January 16, 2025magicbid_marketing

Monetization Strategy for Apps: Ways to Monetize Mobile Apps

In the modern technical world having a portable device that has an internet and is loaded with various mobile applications has become an integral part of life. It fulfills the requirement differently. There are many applications which are available on the app store through which app developers monetize their creations.

Magicbid SDK comes with over 200 ad demand sources and zero response time. It improves efficiency and streamlines the process. Monetizing a mobile application involves the implementation of various strategies that generate revenue for the users. Let us understand various approaches through which app developers can make money with the help of mobile applications.

What is Mobile App Monetization?

What is Mobile App Monetization Mobile app monetization refers to the process of generating revenue from a mobile application. Therefore, the developers implementing various strategies will turn it into a profitable thing. The mobile app monetization will balance the revenue goal while providing value to the user.

It is a kind of embedding method that is employed by the developers to generate revenue.

Ways to Monetize Mobile Apps

Magicbid SDK ensures the continuity of the app which is very important as it can only be received by its monetization. The developer or innovator can adopt several methods that should not only concentrate on app monetization but also build up brand loyalty. It is scaling up the app and giving a sustainable result. Mobile app monetization is very crucial and the SDK provides insights for the emerging content creators as it drives the strategy as well as utilizing the new age technology.

Ways to Monetize Mobile Apps There are several ways that you can look forward to the monetization of mobile apps. In app advertising that boosts revenue, freemium model gives a scalable result, in app purchase repeat the customer, crowdfunding, sponsorship builds brand loyalty. Therefore, these methods can be few ways for app monetization. Additionally, using the best app monetization platforms such as Magicbid SDK, Unity ads, Google Admob and chartboost helps you a lot in expansion.

Best App Monetization Platforms

1. Google AdMob

It is a mobile advertising platform which is developed by Google that allows the developer to monetize their mobile application by displaying in-app ads. It easily integrates with other Google services and supports various ad formats like video ads, native video ads, interstitials, and banner ads. This is beneficial for the developers who are offering free applications by displaying ads within their apps. Developers can generate revenue without relying on the upfront purchase or in-app purchases as well. Google Admob strikes the right balance between user satisfaction and monetization giving a long-time success.

2. MagicBid SDK

This software development kit gives access to more than 200 ad sources where they bid with each other in the auction eventually increasing the revenue. The mobile app and the game advertising revenue also get a boost by the MagicBid tool. It also provides services such as in-app advertising and user acquisition. It also supports a variety of ad formats.

It helps in kickstarting the app monetization engine giving you unlimited revenue potential. It is very important to find an effective way to generate paramount of revenue. It have the sustainability of any app therefore the magicbid SDK offers a cutting edge solution that maximize the mobile app potential.

3. Chartboost

This is basically designed by the game developers and offers a solution for user acquisition and monetization. This basically focuses on mobile games and has direct deals at marketplaces where developers can set up direct advertising deals with the developers and the advertisers. Chartboost also offers a variety of ad formats like banner ads, rewarded videos, and interstitial ads with a specific user segment based on factors like location, demographics, or behaviour. It turns out to be an important factor in the success of any advertising platform.

4. Unity Ads

These are designed to help the developer for monetization of their applications and mobile games. It supports advertising that facilitates the integration of the game advertisers in an easy way. It also lets us incorporate the ad format such as banners, interstitials, and rewarded video ads for monetization and user interaction. Just build up a higher engagement rate and maintain the Global reach. This also integrates with the Unity game engine and ad revenue optimization.

Why Monetization Strategy for Apps: Important these days?

The monetization strategy of apps are very necessary these days therefore there should be certain strategies that should be followed to achieve the same objective. After monetization, the application turns out to be a source of revenue generation especially for the businesses and the developers. Therefore, it becomes a sustainable revenue stream and also provides long-term growth.

It is a successful strategy and also provides incentive for the innovators in this highly competitive app market. It is essential to stand out there for the developers to meet to offer value to the user and find a way to sustain their business.

Magicbid SDK offers in-app bidding technology and impressive fill rates. This monetization always comes to the rescue. Monetization strategy also provides valuable insights into the behavior and preferences and analyses the data which helps the developers make a well-refined decision and use that strategy well for the improvement of the app.

How to Make Money with Apps?

How to Make Money with Apps There are various ways that you can make money through the apps:

1. In-App Advertising

One of the simplest and easiest ways to monetize a mobile application is in-app advertising. This helps you on revenue based on the impression and click that you received. You can get associated with different advertising networks. It also helps in user interaction and increases the probability of reaching the target audience, generating traffic, and social media networking.

The advanced features make it more seamless and user friendly giving a high probability of target audience reach.

2. Freemium Model

This offers a basic version for a free app with a limited feature and also comes with a premium upgrade which has additional features where you can remove ads by upgrading to the premium version from the basic one.

There are no intrusive ads in the freemium model and comes up with a compatible approach.

3. In-App Purchase

A popular mobile application where users can purchase virtual items and have an upgrade within the same. Three distinctions are consumable items, non-consumable items, and subscription models. In the former, you can buy virtual goods for currency, in the non-consumable one you have a one-time purchase for an item or feature. In the subscription model users will pay a recurring fee to access the premium content or the feature.

With higher profits generation it comes up with advanced services through the application. This also keeps the credit details safe.

4. Subscription Based Model

If you are looking for a monetization strategy for apps, a subscription-based model is best. It offers various kinds of subscriptions to the user where you can take it on a monthly or annual basis and streamline your app revenue.

In the subscription model, you get a higher user engagement with ad-free access that eventually results in a reliable income.

5. Sponsorship

It is one of the most common applications of monetization prevalent these days. You need to get associated with various brands promote their services and earn in return. This model also helps in the improvement of user engagement and maintains the credibility of the application additionally, The revenue can be divided equally in this.

6. Crowdfunding

It is a kind of finance model where you raise a small amount of money from a large number of people and fund the project. In this model, there is no risk of a front cost and it offers a fast way to finance any application.

It is an easy way to finance any application without any risk. This also gives access to funding with a seamless investor relationship.

7. Transaction Fees

Transaction fee is also a relevant practice for the monetization strategy for apps. This can turn out to be a profitable method where your application will be monetized based on the daily transactions done by the users or any third-party vendors.

Cashless transactions are promoted without any investment and user credibility.

Conclusion

The changing landscape needs a well-developed monetization strategy for apps and is essential for the financial health and sustainability of the mobile application. Magicbid SDK helps in being profitable giving a holistic approach. Do you know about ad monetization strategies for in-app publishers?

It not only authorizes the developers to sail across the competitive landscape but also helps in recovering the cost and delivering value to the user while maintaining business. You can make money through apps by utilizing services such as in-app advertising, crowdfunding, sponsorship, and others. Besides, Magicbid turns out to be a great app monetization that aims to increase the revenue of the developers and innovators.

Get Started Now

Ad Tech

February 5, 2024January 16, 2025magicbid_marketing

What are the Best Ad Networks for App Monetization?

The best ad network for app monetization does not have a single factor but comes with a variety which you may choose according to your needs. Geographical location, target audience, and your specific monetization goals should be considered and the best ad network for app monetization should be chosen depending on the strengths and weaknesses of your app. MagicShield along with the other ad networks serves the best.

Let us have a look at some of the Best ad networks for app monetization:

1. ADMOB

An advertising platform that is developed by Google which allows mobile application developers to monetize it by the display of app advertisements.

Publisher Requirement:

There are certain publisher requirements with the admob that require the content policies, traffic quality, app quality, ad placement, and the legal compliances that come across. The publisher is also required to check it regularly as these updates keep on changing.

Publisher Benefit:

It gives access to 30+ premium demand sources and ad networks.
The creative templates can be customized.
Segments the audience automatically.

2. MagicBid

MagicBid is a Hybrid AIML-based monetization platform that offers both in-app mediation and waterfall-based real-time bidding at the same time. It primarily focuses on publishers’ interests and brings them the best deal possible for their inventory.

MagicBid Features and Benefits:

Ad Mediation with Machine Learning: MagicBid competes with demands from various popular ad networks, including Admob, Meta, IS, MAX, and 20+ others, utilizing real-time mediation to maximize your ad revenue.
Reduced Latency by Auto Ad Caching
Automatic Format Switching for Enhanced Revenue
Advanced ad fraud detection and prevention.

3. SMAATO

This monetization platform forms an intermediary between the advertiser and the app developers.

Publishers Requirement:

It has anti-fraud ad technology that ensures the safety of your application and meets the brand safety parameters. Several kinds of ad formats such as banner ads, native ads, video ads, and interstitial ads are supported in this platform and it also gives way to customization control over frequency capping, ad placement, and other parameters.

Publisher Benefit:

Smaato is an innovative app that has unified bidding.
Without any subscription, it has access to the open marketplace.
It has targeting capabilities.

4. TAPJOY

Tapjoy is an advertising platform that connects mobile app developers with advertisers and also initiates user engagement.

Publisher Requirement:

The publisher must align with the policies of Tapjoy and keep in note the traffic quality, service, and guidelines.

Publisher Benefit:

You get access to an offer wall that is customizable.
This unlocks high-value demand.

5. SMARTYADS

A kind of digital advertising technology company that not only provides solutions for the publisher but also comes equally for the advertisers. It is specifically designed for the publisher to maximize their revenue through various advertising mediums.

Publisher Requirement:

This does not have a download and minimum traffic requirement.

Publisher Benefits:

It comes with a well-impoverished header bidding technology.
The user-friendly SSP board has various reporting tools.

Conclusion

While choosing the best ad network for app monetization there are many considerations like ecpm, user experience, full rates and the publisher app alignment with the ad network should be there. Staying informed about the upcoming trends in the industry and optimizing the ad revenue strategy helps in the best monetization results.

Get Started Now

Ad Tech, Marketing, Updates

January 24, 2024January 16, 2025magicbid_marketing

Ad Monetization Strategies for In-App Publishers

In the ever-changing world of digital publishing, where content is king, ad monetization serves as the guide leading publishers to financial success. Whether you’re an experienced digital publisher or a new content creator, understanding the basics of ad monetization is crucial for steering your journey towards profitability, especially in the realm of in-app advertising. This article aims to be your reliable source of information, offering insights for both seasoned publishers and emerging content creators.

Ad spending in the in-app advertising market is projected to reach $314.50 billion in 2023. Whether you’re contemplating the best ad placements within your app, considering the integration of native ads, or exploring the potential of rewarded videos, this article provides valuable knowledge. In this guide, we will not only cover the fundamental principles of ad monetization but also delve into strategies tailored specifically for in-app publishers. Additionally, we will educate you about Magic shields that utilizes new age technology for creation of better advertising campaigns.

How Mobile Ad Monetization Works

How Mobile Ad Monetization Works Mobile ad monetization involves a multifaceted process, and understanding its key components is crucial for success. Magic shield by magicbid validate conversion and keeps an eye on its genuinity and fakeness. Let’s simplify the complexities of this ecosystem:

1. Ad Networks and Demand Partnerships

- - Ad networks connect publishers with advertisers, facilitating ad exchange within your app.
  - Demand partnerships involve collaborations with advertisers and demand-side platforms (DSPs) for a steady flow of ads into your app’s inventory.

2. Ad Formats

- - Various ad formats, such as banners, interstitials, native ads, and rewarded videos, serve different purposes and suit specific content or user experiences.

3. Ad Mediation

- - Ad mediation platforms optimize ad revenue by selecting the most profitable ads from different networks, ensuring higher earnings.

4. User Targeting and Personalization

- - Ads can be customized based on user data and behavior analytics to match audience interests, enhancing engagement and conversion rates.

5. Ad Placement and Frequency

- - Strategic ad placement within your app’s interface is crucial, balancing frequency to avoid overwhelming users for a positive experience.

6. Ad Auctions and Real-Time Bidding (RTB)

- Real-time bidding allows advertisers to bid on ad space through instantaneous auctions, often leading to higher ad revenues for publishers.

Effective In-App Monetization Strategies for Publishers

Optimizing Ad Placement

- - Identify high-visibility areas within your app and strategically place ads without disrupting the user experience.

Implementing Rewarded Videos

- - Offer users valuable incentives, such as in-app currency or premium content, in exchange for viewing an ad to monetize your app and boost user engagement.

Leveraging Native Ads

- - Native ads seamlessly blend with your app’s content, providing a non-disruptive user experience, and can be highly customizable to engage users effectively.

Exploring In-App Purchases

- - Offer premium content, features, or ad-free experiences for a fee within the app to diversify revenue streams.

Partnerships

- - Secure partnerships with brands in the same niche to expand your target audience and diversify your network, attracting users who appreciate fresh content.

Ad Fraud Detection Tools

- Implement Ad Fraud detection tools like – Magic-Shield to identify and mitigate fraudulent activities, safeguarding advertising revenue and maintaining trust with partners.
- It also protects ad spamming by protecting ads displayed on suspicious sources.
- MagicShield detects the spam and unwanted traffic blocking them. It also detects the source from where it is coming , enhancing the user experience.

Conclusion

Ad monetization is essential for digital publishers, and mastering its intricacies is key to success. As an in-app publisher, you have the potential to unlock untapped revenue by optimizing ad placement, using native ads, and personalizing user experiences. The Magic Tag of MagicShield turns out powerful that allows the website and app owners to detect invalid traffic. This helps in the improvement of overall performance and user experience of the website. Implement these strategies, refine your approach through testing, and ensure a steady stream of income while delivering a superior user experience.

Get Started Now

Ad Tech, Monetization

January 23, 2024January 16, 2025magicbid_marketing

6 Metrics Every Publisher Must Track in Ad Marketing

In the ever-evolving world of ad marketing, keeping a close eye on website metrics is crucial for the success of programmatic publishers. These metrics act as a guide, providing valuable insights into performance, audience behavior, and revenue generation. They are essential for navigating the complexities of online advertising, helping publishers make informed decisions to maximize the potential of each ad placement.

In the first half of 2022, the global viewability rate for desktop display ads was 71.5 percent. This means that 71.5 percent of display ads on desktops were viewable during that period. Website performance metrics play a key role in monitoring user engagement, assessing ad viewability, and optimizing revenue streams. They empower publishers to make informed decisions in the competitive ad marketing landscape.

What is Ad Marketing?

what is ad marketing Ad marketing is a method of reaching people through paid advertisements. When you use ad marketing, you create specific messages to motivate people to take action. When you invite your audience to interact with your business, whether through a newsletter sign-up or a product or service purchase, you’re using a targeted message.

In this blog, we’ll explore the six most crucial metrics that publishers should track in 2024 to ensure programmatic success in ad marketing.

Importance of Tracking Website Metrics for Publishers

Website Metrics for Publishers

Maximizing Ad Revenue: Metrics identify high-performing ad formats and placements, optimizing revenue streams with data-driven insights.
Ensuring Ad Viewability: Monitoring metrics like viewability ensures that ads are seen by the audience, enhancing engagement and conversions.
Improving Ad Performance: Metrics evaluate the effectiveness of ad campaigns, allowing publishers to refine strategies for better performance.

6 Website Metrics Every Publisher Must Track

The following are six website metrics that every publisher must track: 6 Website Metrics

1. Website Speed Up

Largest Contentful Paint (LCP): Measures how quickly a page loads the largest visible text or image.
First Input Delay (FID): Measures a page’s interactivity. The new metric, INP (Interaction to Next Paint), will replace FID as part of the Core Web Vitals in March 2024.
Cumulative Layout Shift (CLS): Measures visual stability. Aim for scores below recommended thresholds.

2. Click-Through Rate (CTR)

CTR measures the percentage of users who click on an ad after viewing it.
High CTR indicates engaging ad content and resonating placements.

3. Conversion Rate

Measures the percentage of visitors who complete a desired action.
Helps assess the effectiveness of ad marketing campaigns.

4. Average Time on Page

Indicates how long visitors spend on a webpage.
Reflects user engagement with content and ads.

5. Ad Fill Rate

Refers to the percentage of ad requests successfully filled with ads.
Measures ad inventory utilization efficiency.

6. Bounce Rate

Reflects the percentage of visitors who leave a site after viewing only one page.
High bounce rates may indicate irrelevant ad placements or poor user experience.

In the dynamic realm of ad marketing, tracking these six metrics is vital for programmatic publishers. These insights help optimize strategies, refine ad placements, enhance user experience, and maximize revenue, providing a competitive edge in the digital advertising landscape.

Conclusion

In the challenging world of ad marketing, maximizing the power of metrics is not just a choice but a necessity for programmatic publishers looking for success. The six crucial metrics outlined here serve as markers, guiding publishers through the complexities of digital advertising in 2024. As we navigate the complexities of 2024, MagicShield stands out as more than a brand. It is a guardian. MagicShield provides insightful metrics to steer publishers toward success. This type of MagicShield provides a protective shield that offers a competitive edge in refining campaigns. It ensures engaging user experiences and optimizing revenue streams.

Get Started Now

Ad Tech, Monetization

December 29, 2023January 16, 2025magicbid_marketing

eCPM vs CPM vs RPM: Ultimate Guide for Publishers?

Did you know how ecpm vs cpm vs RPM turns out to be the ultimate guide for publishers? It is a metric which measures different aspects of the ad performance. Ecpm stands for effective cost per mille in online advertising; it is a metric that represents the estimated earning a publisher generates for every 1000 Impressions of an advertisement. CPM means cost per mile in the context of online advertising. It is a metric that represents the cost an advertiser pays for 1000 impressions of their advertisement. RPM whereas is revenue per Mille which is also in the context of online advertising and web analytics. It is a metric that represents the estimated revenue a publisher earns for every 1000 page views on their website.

All of these Metrics help the publishers and advertisers to gain the efficiency and profitability of their advertising strategies keeping in mind that while CPM is more advertiser centric eCPM and RPM are more focused on publisher’s perspective and magicbid ensures experience level enhancing the engagement and consumer satisfaction measuring your metrics.

What is CPM?

What is CPM

CPM is a certain price that the advertisers pay for 1000 Impressions of Ads. It comes as a common pricing model in the online advertising domain like the display ads. CPM also gives the advertiser a chance to understand the cost of reaching a thousand potential viewers with their ad. It also provides a basis for comparing the efficiency and cost-effectiveness of different advertising campaigns and platforms. The price of CPM is kept high often if the traffic of the website turns valuable meaning advertisers can pay more for the ad impressions.

Why is CPM Important for Publishers?

CPM helps publishers and impacts the revenue generated from their ad inventory additionally it also represents the price advertisers are paying 1000 impressions of their ads. It acts as a key metric to understand the CPM of different ad campaigns and placements so that the publisher may be able to identify and prioritize their opportunities and maximize their overall revenue.

It is very important as it turns out to be a critical metric for publishers because it directly influences revenue, guides monetization decisions, and provides insights to ad placement. With the help of CPM MagicBid allows publishers to assist the competitiveness of the advertising space; higher cpm indicates that advertisers find the publisher’s audience valuable leading to increased competition for ad space.

CPM Formula

The calculation of CPM is done by dividing the cost of the advertising campaign by the number of impressions and thereafter multiplying it by 1000.

CPM= Total Cost of Ad Campaigns ÷ Number of Ad Impressions × 1000

How to calculate CPM?

To make the calculation of CPM understandable let us look at the given example-

Let us say that a publisher earned 2000$ by selling 2M ad impressions to a particular advertiser. The calculated CPM would be 1$. This means that the publisher will earn 2$ for every 1000 ad impressions he sells to that advertiser.

What is eCPM?

What is eCPM

eCPM means effective cost per mile which is a kind of metric that represents the estimated earning a publisher can generate for every 1000 Impressions of an advertisement. eCPM which is effective clearly measures the overall revenue efficiency taking into account various placement strategies and ad formats. It also acts as a valuable means for the publisher to evaluate and compare the revenue performance of different channels, ad units, and strategies on their platform.

Why is eCPM Important for Publishers?

Ecpm provides a comprehensive view of the total revenue generated taking into account CPM and CPC revenue as well. Publishers often have multiple revenue streams therefore eCPM allows for a unified metric that facilitates the comparison of revenue through different channels. Publishers will clearly be able to optimize their ad inventory for maximizing revenue and they can also identify which type of Ad placement generates the highest eCPM and focus on those strategies to enhance overall. Publishers can balance revenue goals with User experience consideration and help you understand different types that impact using engagement and allow for adjustment to maintain a positive User experience.

eCPM is crucial for publishers as it provides a view of monetization performance enabling the comparison and guiding Optimization effort. It facilitates network comparison, aid in forecasting and support decisions to enhance both revenue and User experience.

eCPM Formula

The formula to calculate effective cost per 1000 impressions is:

eCPM= Total Ad Revenue ÷ Total Ad Impressions × 1000

How to Calculate eCPM?

To calculate the ecpm you should gather all the necessary data like the total earnings and total impressions. Thereafter by dividing the total earnings by the total number of Impressions and multiplying the result by 1000, you will get the eCPM value.

Let’s see an example where a publisher earned $500 from 100,000 ad impressions

eCPM = $500 ÷ 100,000 × 1000 = $5 eCPM.

In the example given above the eCPM is $5 and this Metric turns useful for optimizing and comparing the performance of the revenue of different ad channels and units.

What is the Difference Between CPM and eCPM?

What is the difference between CPM and eCPM

CPM vs eCPM, the key difference is that CPM reflects how much ad revenue the publisher has generated on 1000 impressions of an ad on an average. eCPM vs CPM are different and synonyms at the same time as both generally lie on the focus and the perspective.

CPM is effective per Mille and is advertiser-centric which represents the cost of an advertiser that he pays per 1000 impressions of their advertisement.

eCPM is a publisher-centric Metric that represents an estimated earning that a publisher makes for every 1000 impressions. eCPM is about the earnings for publishers whereas advertisers use CPM to understand their campaign cost while publishers use CPM to evaluate the effectiveness of their ad inventory in terms of revenue generation.

Example of eCPM and CPM

Understanding eCPM and CPM will be easy by the help of an example.

Let’s imagine that you have 10 apples in your storage and each Apple represents 1 million ad impressions. In total this gives you 10 million ad Impressions. Since the Apple is best in your town you sold the first 5 apples (5 Million Ad impressions). Immediately the price of CPM was €1. This gives you 5000 €.

(5000000/1000× 1 €= 5000€).

Suppose you sold 4 more apples that means 4 million are Impressions for the CPM value of 0.20€. This will give you the ad revenue of 800€ (4000000/1000× 0.20 $ = 800 €).

You are not able to sell the last Apple because it went stale.

Therefore 9 out of 10 apples managed to get sold and earn a revenue of 5800€ (5000€ + 800 € = 5800€).

Therefore the ecpm would be your total had revenue which will be divided by the total number of AD Impressions you sold giving you an ecpm of 0.64€.

(5800€/9 M × 1000 = 0.64€).

What is RPM?

What is RPM

RPM means revenue per mile in the context of web analytics and online advertising. It is a kind of metric that represents the estimated revenue a publisher earns for every 1000 page views on a website. RPM works very useful for publishers as it gives insights into the overall revenue performance related to the website. It also takes into account the sources of income such as display ads monetization methods, and affiliate marketing. It specifically focuses on advertising Impressions and earnings.

Why is RPM Important for Publishers?

RPM is important to all the publishers for various reasons, It provides the publisher a viewpoint on their overall revenue strategy and takes the account of all the advertising and revenue sources helping the publishers to understand their website monetization. The effectiveness of the strategy can also be evaluated from RPM. Sponsored content, affiliate marketing, revenue streaming, and Advertising help to identify which strategies are performing well and where adjustments can be made.

Publishers also compare their RPM with industry benchmarks to know how well they are performing creatively with their peers. Therefore the comparison can give a way to improve or signify when a publisher is outperforming industry norms. Whether it is about negotiating better advertising deals, exploring new revenue streams, or existing content strategies, RPM helps you find a key metric for decision-makers in the publishing industry.

RPM works as a valuable metric that clearly gives a hand to the publisher for optimization of their revenue streams. They refine their monetization Strategies and make data-driven decisions to enhance overall financial performance.

Choosing the Right Ad Monetization Metric

Choosing the right ad monetization method clearly depends on the specific goals and object of your digital content therefore here are some key considerations that you need to keep in mind before choosing the right monetization metric.

Define Your Objective: have a clear definition of the objective you are looking at. Are you focused on improving User experience, increasing engagement, maximizing revenue or any other factor the objectives will help you guide in the choosing of ad metric monetization.
Understand Your Audience: knowing your audience is very important. Some metrics like RPM may be more relevant for certain types of content or user demographic as knowing the characteristics of the audience is very important while choosing a metric.

Evaluate Monetization Models: It’s important to understand the models that are easily available to you. You should choose a metric that aligns with a specific model.

Diversifications of revenue Streams: If you are using various revenue systems then the consideration of metrics that give you a good way of overall revenue performance will be good.

Regularly Review and Adjust: You should analyze the metrics regularly and adjust your strategy as needed based on market conditions, industry trends,s, and user behavior.

Additionally, using the Analytics tool and monitoring fill rates and impressions to analyze the ad placement and format will also help you choose the right monetization metric. The choice of ad monetization metric may evolve based on the changes in the business model industry trend and user preferences. Therefore, continuously assess the metrics to ensure that they align with their objective and contribute to the success of your digital content and monetization strategy.

Conclusion

As we learned throughout, it becomes very obvious that by mastering CPM, ECPM and RPM publishers can make well-informed decisions that will enhance revenue and overall monetization strategies. Magicbid through these three data metrics helps to have a data-driven choice enhancing engagement and customer satisfaction.

Get Started Now

1 … 9 10 11 12