About
Archit Shrivastav is MagicBid's Business Head of Programmatic, where he leads the demand strategy connecting publishers to SSPs, ad exchanges, and DSPs across web, app, and CTV inventory. 4+ years into working both the buy and sell sides of real-time bidding, he's rebuilt auction setups for 500+ mid-to-large publishers working from one question: does this change actually move the CPM and fill-rate numbers on a publisher's dashboard, or is it just industry noise.
Day to day, that means diversifying demand pools, tightening header bidding and RTB configurations, and pressure-testing auction structures against real revenue data instead of vendor promises.
On the MagicBid blog, Archit writes from that same vantage point: real-time bidding mechanics, programmatic strategy, and the specific, sometimes unglamorous decisions - a header bidding timeout tweak, a new SSP added to the waterfall - that actually show up in a publisher's revenue line.
Articles by Archit
