Partnered with Leading Ad Platforms
Web, App, or CTV β connect your inventory to 40+ premium demand partners using the protocol that fits your existing tech stack. No migrations. No disruption. Live in 48 hours.
All IAB-approved ad formats across display, video, native, and rich media. Pick the integration that fits your setup β or combine multiple. MagicBid manages the unified layer.
Tag-based integration through Google Ad Manager via MagicBid's Multiple Customer Management (MCM) status. No engineering work required. Two paths available:
Your inventory onboarded under MagicBid's MCM account. Access premium demand and reporting without needing your own GAM setup.
You retain your own GAM account. MagicBid manages it on your behalf β full visibility on your end, fully managed on ours.
Google-managed server-side auction where AdX and external SSPs compete inside MagicBid's MCM account simultaneously. No JavaScript changes. No latency overhead. Unified reporting stays entirely within your existing reports. MagicBid handles onboarding, SSP setup, floor configuration, and ongoing optimisation as a Google Certified MCM Channel Partner.
Multiple SSPs β PubMatic, Magnite, InMobi, OneTag, and 35+ others β bid simultaneously before your GAM waterfall, eliminating sequential auction loss and maximising competition on every impression. Two ways to work with us:
Already running Prebid? We plug in as an adapter β nothing in your current setup is replaced.
End-to-end header bidding β wrapper, demand, and optimisation configured and hosted by MagicBid.
Industry-standard VAST/VMAP video ad tags that connect your player to real-time programmatic demand. VMAP handles ad break scheduling across long-form content. Supports pre-roll, mid-roll, post-roll, outstream, rewarded video, and CTV ad pods β compatible with any IAB-compliant video player, no migration needed. Works seamlessly alongside your existing display and header bidding setup. Don't have a video player yet? We handle both the player setup and full demand integration, so you can start monetizing video from day one.
Direct server-to-server bid requests with fully mapped device, user, content, and inventory signals β including app bundle ID, CTV content object, and IDFA/GAID for mobile. Auctions processed in under 150ms. Built for publishers with custom ad servers, high-volume programmatic setups, or apps that prefer SDK-less integration. Full auction transparency at the server layer, no dependency on any single ad server.
Our team audits your current stack and recommends the right path β no engineering commitment needed to start.
All inventory running through MagicBid is filtered by TAG and IAB-recognized third-party IVT detection partners in real time β screening bot traffic, data centre IPs, device farm activity, SDK spoofing, click injection, and suspicious impression patterns. Invalid traffic is blocked before it reaches any demand partner. Full ads.txt, app-ads.txt, and sellers.json compliance is maintained across all integration methods and inventory types.
Four steps. One point of contact. No disruption to what you've already built.
We review your ad server, traffic sources, and existing demand. Identify gaps and fastest path to revenue. Takes 2β4 hours.
MagicBid configures your chosen integration and connects inventory to the right SSPs with correct floor pricing and targeting signals.
Bid requests tested across demand partners. Fill rates, latency, ad quality, and IVT filters verified before going live. First impressions within 48 hours.
Yield experts monitor CPMs and fill daily. Floor prices tuned weekly. Real-time dashboard and monthly revenue review β always transparent.
Real publishers. Real integrations. Same platform.
Everything you need to know before signing up.
Tell us your inventory type and current setup. We'll recommend the right integration, handle everything technical, and have you live within 48 hours.
