We’ve answered the top questions about onboarding, formats, reporting, and how our platform works.
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General FAQs
A quick overview of what we do, who it’s for, and how we’re different.
Magicbid is a full-stack ad tech platform helping publishers maximize revenue across web, app, CTV, and
gaming. Our system connects your inventory to 200+ premium demand partners and uses AI to optimize yield in real time
through Header bidding, fraud protection, and lightweight integration.
We offer more than just demand access. With built-in fraud protection, consistent Net-30 payouts, real-time
performance dashboards, and support for JS, VAST, oRTB, and Prebid, we give you full control. You also get access to
300+ premium advertisers and direct brand deals to boost CPMs and fill rates especially on high-impact formats like
CTV.
We support display, video, interstitial, rewarded, native, and rich media ads. Our top-performing verticals
include gaming (mobile, CTV, H5), utilities, content hubs, finance, and job portals.
Integration is simple. We support all major methods JS tag, Prebid, oRTB, and VAST. Whether you’re using
Google Ad Manager, a custom setup, or a hybrid stack, we plug in with minimal changes to your site or app.
MagicBid supports monetization across:
Websites
Mobile apps (Android / iOS)
CTV (Android TV, Roku, Fire TV, etc.)
H5 games and video players
If you have a dev team, we’ll share all the integration specs they need. If not, our in-house product team
will handle the setup for you whether it’s VAST tags, SDKs, or Prebid wrappers, we provide full support from start to
finish.
Yes. You can continue using your existing accounts while monetizing with MagicBid. Our setup works
alongside platforms like AdSense and AdX, without conflicts.
Web & Video: Within 24 hours
App & CTV: Typically 1–2 business days
Our onboarding team ensures a smooth and quick go-live process.
We monetize all standard ad placements including display banners, native slots, in-stream and out-stream video, interstitial, and rewarded ads across devices and platforms.
Yes. MagicBid uses unified auction logic with support for Prebid (client/server-side), Postbid, and oRTB. This ensures higher competition and better price discovery per impression.
Our AI dynamically adjusts floor prices, prioritizes high-value demand, detects low-quality traffic, and routes impressions to the best buyers in real time resulting in stronger CPMs and fewer wasted requests.
We support a wide range of formats:
Websites
Mobile apps (Android / iOS)
CTV (Android TV, Roku, Fire TV, etc.)
H5 games and video players
Rewarded video (app & H5)
We connect you to 200+ demand partners, optimize bidding across unified auctions, and use real-time yield strategies to increase both CPMs and fill especially for CTV, gaming, and mobile traffic.
MagicBid works with top-tier DSPs and SSPs including Google, PubMatic, Magnite, InMobi, OneTag, and more giving you access to high-quality global demand from day one.
Yes. You get a real-time dashboard with live metrics on fill rate, CPM, revenue, and traffic quality segmented by app, format, country, or partner.
We provide a full analytics dashboard with filters for ad unit, GEO, platform, demand source, and time period. You’ll also get visual reports, export options, and performance alerts.
Yes. You can track performance at the ad unit, partner, and buyer level giving you transparency into which demand is working best and where optimization is needed.
Web: Minimum 100K–300K monthly
App: Minimum 10,000 installs
Yes. We follow Google’s inventory and content policies. MagicBid does not monetize prohibited categories (e.g., adult, illegal downloads, misinformation) or restricted geographies.
Every publisher is reviewed based on traffic quality, inventory structure, policy compliance, and monetization potential. Sites or apps must meet ad quality and demand partner criteria before approval.
Onboarding typically takes 2–5 business days, depending on your setup and how quickly demand partner approvals are processed.
Yes. Every client gets a dedicated account manager for onboarding, performance optimization, and ongoing support regardless of size.
We offer 1-on-1 onboarding and ongoing support via:
WhatsApp Chat
Email
Microsoft Teams or Zoom calls
You’ll have direct access to our monetization and tech teams whenever needed.
Yes. We follow IAB standards and comply with all major regulations including GDPR, CCPA, and COPPA. Our platform is built to meet privacy-first advertising requirements.
We only collect data necessary for ad serving and reporting. All user data is securely processed and stored in accordance with GDPR, CCPA, and industry best practices.
We’re connected to over 200+ premium demand sources, including Google, PubMatic, Magnite, InMobi, OneTag, BCM, and more ensuring wide access to global programmatic buyers.
Yes. We provide verified seller IDs and assist with proper configuration of sellers.json and ads.txt to ensure transparency and compliance.
Our fraud protection suite (MagicShield) blocks IVT, bots, and spoofed domains at the request level. We also filter creatives, verify buyers, and monitor ad quality continuously.
This could be due to unapproved domains, ad blocker conflicts, low fill, ads.txt lines missing or integration issues. Your account manager will help diagnose and resolve it quickly.
Common causes include low viewability, poor traffic quality, expired floor rules, or demand fluctuations. Our team helps investigate and adjust settings to recover revenue.
Check for changes in traffic geo, partner status, or recent site/app updates. MagicBid’s real-time reporting will highlight drop-off points for quick resolution.
If reports aren’t updating, confirm your integration is active and no ad calls are failing. Reach out to your account manager for a full sync and fix.
Look into traffic changes, blocked demand sources, VAST errors (for video), or floor mismatches. We’ll help identify the root cause and optimize your setup.