MagicBid — What We Can Deliver For Your Brand
Direct Programmatic Partnership

Get Direct Access to 84.2 Million Users for Your Next Campaign

84.2 million users across 142 countries, direct from a network we’ve spent five years building. 250+ SSPs and advertising partners. 1,200+ active clients already on it.

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84.2M
Monthly Active Users
142
Countries Reached
1.04B
Pageviews
68.4%
Engagement Rate
Who We Are

MagicBid

Established in 2021, MagicBid is a full-stack AdTech company developing programmatic ecosystems to connect both publishers and advertisers. With the help of our AI enabled technologies, that can efficiently monetize content in apps, websites, CTV.

This Is the Audience Your Budget Reaches

Straight from our network dashboard. Last 6 months.

Total Users
84.2M
▲ 18.4% vs prev period
Total Sessions
213.7M
▲ 22.1% vs prev period
Total Pageviews
1.04B
▲ 15.6% vs prev period
New Users
51.3M
▲ 20.2%
Returning Users
32.9M
▲ 14.8%
Avg Session Duration
3m 32s
▲ 0:18 improvement
Engaged Users
57.6M
▲ 17.1%
Intl. Traffic
71.4%
▲ 2.1 pts

Where Users Are Coming From

Organic
38%
Direct
25%
Referral
18%
Social
11%
Email
5%
Paid
3%

Network Growth — Users & Sessions (6mo)

Users (M)Sessions (M)
140 158 170 183 198 213 58 62 67 71 78 84 Jan Feb Mar Apr May Jun

Who We Work With

Google
Pubmatic
Magnite
Onetag
Ogury
Verified By
Fraudlogix Google Pixalate ClearTrust
Geographic Reach

Reaching Audiences Worldwide

Top Countries by Users (M)

1
United States
24.1M
2
India
15.8M
3
United Kingdom
9.7M
4
Germany
6.2M
5
Brazil
4.5M
6
Canada
3.9M

By Region

  • North America 32%
  • South Asia 27%
  • Europe 20%
  • Latin America 10%
  • APAC 7%
  • MENA 4%

Engagement Across Every Screen

Device Split

  • Mobile 62%
  • Desktop 31%
  • Tablet 7%

Category Performance — Pageviews (M)

348.2
Technology
199.1
Finance
181.5
Gaming
148.4
News
103.1
Sports
52.4
Lifestyle

We Support All Ad Formats

With the help of the MagicBid platform, you can monetize your content with the most common ad formats – Banner, Video, Native, Audio, and across all devices.

Mobile
Desktop
CTV
Banner
Video
Native
Audio

Rich Media Ads

01

Interstitial

02

Anchor

03

Floater

04

Popup

05

Push Down

06

Flying Carpet

07

Sticky

08

Rewarded

Rich Media Ads in Action

Real placements running live on the network today.

Interstitial

Full-screen ad shown between page transitions

Sticky

Persistent top & bottom banner units

Popup

Overlay ad triggered on user interaction

Rewarded

Full-screen unit offering value in exchange for engagement

Transparent Advertising Ecosystem

Transparent advertising ecosystem flow: Publishers to MagicBid SSP to MagicBid Community to MagicBid DSP to Advertisers

Transparency

Understanding the importance of transparency in trading allows us to be open in all aspects of working with our partners.

Ecosystem

All of our solutions are connected in an ecosystem, which allows us to provide even more profitable services.

Efficiency

Our main goal is to improve your results and help you earn more from your app or site.

Programmatic Demand Stack

1

Open Auction

Hundreds of buyers competing.

2

Private Auctions

  • Negotiated minimum price
  • Invitation only auctions
  • Non-guaranteed volumes
3

Preferred Deals

  • Fixed price
  • One-to-one deals
  • Non-guaranteed volumes
4

Guaranteed Deals

  • Fixed price
  • One-to-one deals
  • Guaranteed volumes

Programmatic Advertising — How It Works

The right ad to the right person at the right time, automatically.

1

Advertiser creates campaign in DSP

2

User visits a website or app via MagicBid

3

Website / App sends ad request via SSP

4

Ad Exchange runs Real-Time Bidding (RTB) auction (in milliseconds)

5

Highest eligible bidder wins & ad is shown to the user

Advertiser

Sets campaign goals, budget, audience, targeting & creative

→
User

A user loads a page on a website / app

→
Publisher (SSP)

The publisher's ad server/SSP sends ad request to ad exchange

→
Ad Exchange

The ad exchange runs an auction among multiple DSPs in real time

→
Multiple DSPs Bid in Real Time
DSP 1₹2.50
DSP 2₹3.20
DSP 3₹2.10
Highest Bid Wins
→
Ad Served

Winning ad is delivered to the user's screen

6

Performance data is tracked & used for optimization

1
Advertiser creates campaign in DSP
ADVERTISER

Sets campaign goals, budget, audience, targeting & creative

2
User visits a website or app via MagicBid
USER

A user loads a page on a website / app

3
Website / App sends ad request via SSP
PUBLISHER (SSP)

The publisher's ad server/SSP sends ad request to ad exchange

4
Ad Exchange runs Real-Time Bidding (RTB) auction (in milliseconds)
AD EXCHANGE

The ad exchange runs an auction among multiple DSPs in real time

MULTIPLE DSPS BID IN REAL TIME
DSP 1₹2.50
DSP 2₹3.20
DSP 3₹2.10
HIGHEST BID WINS
5
Highest eligible bidder wins & ad is shown to the user
AD SERVED

Winning ad is delivered to the user's screen

6
Performance data is tracked & used for optimization
OPTIMIZATION LOOP

Results feed back into the DSP to refine the next campaign

Key Components
DSP (Demand-Side Platform)Used by advertisers to buy ad inventory (e.g., DV360, The Trade Desk)
SSP (Supply-Side Platform)Used by publishers to sell ad inventory (e.g., Google Ad Manager, Magnite, MagicBid)
Ad ExchangeMarketplace where advertisers & publishers connect (e.g., OpenX, PubMatic)
DMP / CDPStores & manages audience data for better targeting
Types of Programmatic Buying
Real-Time Bidding (RTB)Open auction where multiple advertisers bid in real time.
Private Marketplace (PMP)Invitation-only auction with premium publishers.
Preferred DealFixed price with priority access before open auction.
Programmatic GuaranteedReserved inventory with guaranteed impressions.
Common Ad Formats
Display
Video
Native
Audio
Connected TV (CTV)
Digital Out-of-Home (DOOH)
Benefits
Precise Targeting
Real-time Optimization
Better ROI
Automated Process
Detailed Reporting

Case Study

Case Study
59,89,950Impressions
67,087Clicks
1.12%CTR
$55,620Proj. Value
Case Study
62,50,580Impressions
75,007Clicks
1.20%CTR
$56,250Proj. Value
Publisher Network

Our Clients

Boldsky
Vidio
Willow
CareerIndia
Gizbot
OneIndia
Dainik Jagran
Onlymyhealth
Pocket FM
GoodReturns
News18
Moneycontrol
Jagran Josh
Xiaomi
Vivo
Infinix

and Many More…

Brands We Worked With

Consumer Brands

Dawat
Spinny
Nissan

Government Campaigns

Uttar Pradesh

Uttarakhand

Madhya Pradesh

Maharashtra

Tell us the KPI. We’ll show you how our network hits it.

You’ve seen what this network already does. Tell us the number you’re trying to hit, and we’ll walk you through exactly how we’d get you there.

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