About
Shekhar is the Director - Product and Growth at MagicBid, leading the company's programmatic advertising strategy across web, app, and CTV monetization.
He works closely with demand partners, SSPs, and ad exchanges to help publishers build stronger auction structures, diversify demand, and improve yield through smarter header bidding and RTB setups.
On the MagicBid blog, Shekhar writes about real-time bidding, programmatic strategy, and the practical, often unglamorous decisions that actually move a publisher's CPM and fill rate.
Articles by Shekhar
CTV vs OTT for Publishers: What the Difference Means for Ad Revenue
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