Ad Exchange Showing Wrong Ad Sizes? Here’s What You Can Do!
Are you experiencing issues with ad exchanges displaying incorrect ad sizes? For publishers and advertisers, ad exchanges are essential. They assist in showing the appropriate advertisements to the appropriate audience at the appropriate moment. However, what occurs when an ad exchange displays incorrect ad sizes? This problem may worsen user experience and lower publisher revenue. We shall examine the causes of this in this article along with some fixes.Identifying Ad Sizes in Exchange Ads
It is crucial to first comprehend the significance of ad sizes. The size of an advertisement is not the only factor to consider. Ads that are the right size fit seamlessly with a website's design. The display of an incorrect ad size might result in advertising that is stretched, cropped, or even buried. The general feel and appearance of your website may suffer as a result. In addition, displaying the incorrect ad size may result in low user interaction. Visitors may avoid ads that do not fit properly, which results in fewer clicks and lower revenue. That is why it is imperative that this problem be resolved right away.Why Does This appear?
Ad exchanges may display incorrect ad sizes for a number of reasons. Among the frequent causes are:
- Incorrect Ad Tags: Advertisers may occasionally supply ad tags with inaccurate or out-of-date information. This may result in the incorrect ad size being shown.
- Miscommunication Between Ad Networks: Ad exchanges function by exchanging messages with various ad networks; in the event that there is a miscommunication or data inconsistency, incorrect ad sizes may be displayed.
- Website Design Issues: Some ad sizes may not work with the design or coding of your website. This may lead to advertising appearing improperly, even when the exchange sends the right size.
- Responsive Design Challenges: These days, a lot of webpages have responsive designs, which change according to the screen size. This can occasionally result in problems with how advertisements display, particularly if the design does not allow specific ad formats.
Steps to Fix Wrong Ad Sizes
There are a few things you may do to fix the problem if you see that the ad sizes on your ad exchange are incorrect:
- Check Ad Tags and Scripts: Verify that the ad tags you are using are current and applied correctly. To be sure there are no mistakes or out-of-date tags causing the problem, double-check the code.
- Communicate with Your Ad Network: Make sure your ad network is supplying the appropriate ad sizes by getting in touch with them. Request that they adjust the settings on their end if there is a discrepancy.
- Adjust Your Website Design: Make sure the coding and design of your website work with the ad sizes that are being provided by reviewing its layout. To make changes, you might have to collaborate with your web developer.
- Use Flexible Ad Units: Ad units that are responsive or flexible and change size based on the screen should be used. This can guarantee that, on any given device, the appropriate ad size is always displayed.
- Test Different Ad Sizes: Finding the ideal fit for your website can occasionally be aided by experimenting with various ad sizes. A/B testing can be used to compare performance and determine the most effective sizes.
- Set a Size Limit: To limit which ad sizes appear on your website, you may also impose a size limit on them in your ad exchange settings. This may stop ads that are too big or too little from appearing.
