November 2024 Core Update by Google

Google has launched its latest major search ranking update! The November 2024 Core Update by Google is expected to roll out over the next two weeks. 

Core Updates by Google are significant, broad changes to Google’s search algorithms, impacting how content ranks in search results. Google introduces these updates several times each year, often leading to noticeable shifts in website rankings. The November update was announced to help webmasters anticipate potential impacts.

What to Expect from This Update

This latest update closely follows the August 2024 core update and is expected to be typical of Core Updates by Google. Google emphasized on LinkedIn that this update is designed to improve search quality by prioritizing genuinely useful content, while downranking content created primarily to perform well in search rankings.

In its announcement, Google stated: 

Previous Signals and Expectations

Google hinted at this update a few weeks ago. Websites negatively affected by the September 2023 helpful content update should not expect immediate recoveries, as clarified by Google. While it’s still too early to determine the full impact of this update, websites may see fluctuations in search rankings as they roll out.

What to Do if You’re Affected

Historically, Google has shared some guidelines for websites impacted by Core Updates by Google: 

1. Focus on Quality Content: Google recommends creating helpful, people-first content rather than content designed solely to rank well.

2. Assess Content Quality: Google provides a list of questions to help creators assess whether their content meets high standards for relevance and quality.

3. Be Patient for Recoveries: While minor recoveries can happen between updates, significant improvements are typically seen only after another Core Update by Google.

Google’s previous advice remains consistent

There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those who might not be ranking as well, we strongly encourage reading our creating a helpful, reliable, people-first content help page.

This November Core Update by Google is yet another step in the ongoing effort to serve users with the most relevant and useful information in search results. Stay tuned for further details from Google as the update completes its rollout.