How a Leading Airline Generated ₹4.84 Crore in Bookings in 4 Weeks

caseStudy

Every Rupee Spent on Ads Should Come Back as Revenue. Theirs Wasn't.

The airline had no shortage of ad spend. What they lacked was proof that it was working. Impressions were high. Clicks were coming in. But bookings, the only metric that actually matters weren't moving the way they should.

Like most brands in performance marketing, they were flying blind spending money, getting reports full of numbers, and never really sure which of those numbers led to an actual booking. That's the real problem. Not reach. Accountability.

There's a Better Way to Run Performance Marketing

MagicBid has spent years building something most ad tech companies talk about but never deliver: a network you can actually trust.

500+ trusted publishers, 8.05 billion impressions a month, Direct relationships with 250+ SSP and demand partners Google, InMobi, Magnite, PubMatic and a media buying team focused on one thing your revenue.

When the airline campaign came to us, we didn't think of hitting reach. We hit results.

"We've built the infrastructure for this. We know these publishers. We know these audiences. And we can track every rupee from click to confirmed booking."

We didn't just say it. We proved it.

The Plan: Three Things, Done Right

1

Put the ads where travel intent already lives.

We placed the campaign across our publisher network not open exchange, not random inventory. Publishers where people are already thinking about where they're going next.

2

Use formats that capture attention at the right moment.

Interstitial, rewarded and pop-up Ad formats (320×480) ran during high-intent browsing moments reaching buyers when they were already thinking about travel.

3

Track everything. Optimize relentlessly.

End-to-end attribution from click to booking. Our team cut what wasn't converting in real time and doubled down on what was. The airline could see exactly where every booking came from, down to the last click.

The Results, Four Weeks Later

With MagicBid, the publisher achieved measurable uplifts in both transparency and performance

6,044

Total Clicks

681

Verified Bookings

₹4.84

Crore Total Sale Value

What This Could Mean for Your Brand

Every day that your ad spend isn't tracked to revenue is a day you're flying blind. You don't need more impressions. You need a partner who can connect your spend to your sales and show you the proof.

MagicBid gives you:

  • A publisher network built for performance, not volume
  • Real-time optimization based on what's actually converting
  • Tracking setup that goes from click to confirmed sale

Ready to See Revenue, Not Just Reports?

caseStudy