Header Bidding for Higher CPM

Maximize auction competition and CPMs with a fully managed header bidding setup inside Google Ad Manager.

Across • Web • App • CTV

Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms
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Challenges Limiting Publisher Growth Globally

Before header bidding, most publishers struggle with:

Limited competition due to waterfall setups

Revenue loss from sequential auctions

Poor transparency into bid values

Inconsistent CPMs across geographies

Over-reliance on a single demand source

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Our Prebid Header Bidding Solution

MagicBid implements a fully managed Header Bidding Integration that ensures every impression is auctioned fairly before reaching Google Ad Manager.

Key Advantages

Parallel bidding from multiple SSPs

Higher CPMs through unified auctions

Prebid-based client & server-side setups

Optimized timeouts to control latency

Centralized reporting inside GAM

header bidding vector
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Additional Advantages That Set MagicBid Apart

Beyond standard header bidding, MagicBid delivers

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Access to premium global SSP demand

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Hybrid setups (client + server side)

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Geo-specific demand optimization

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Continuous yield and floor price tuning

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Seamless coexistence with Open Bidding & AdX

Every setup is customized to your traffic, formats, and growth goals.

Why Publishers Trust MagicBid With Their Revenue?

Official Google Channel Partner (MCM)/Partnered with Leading Ad Platforms

Deep expertise in Prebid & Google Ad Manager

Built-in IVT & fraud protection (MagicShield)

Dedicated yield and monetization experts

Proven results at scale

Publishers Who Stopped Guessing

Real publishers. Real numbers.

Saagar Sharma

Saagar Sharma

Deputy Manager at ABP Network

At our scale, small gains in programmatic yield add up fast. MagicBid delivered that across both web and CTV inventory, and their team was quick to jump in whenever something needed fixing.

Saagar Sharma — company logo
Rohit Singhal

Rohit Singhal

Manager At Jagran New Media

We've worked with a few programmatic partners in the past, and reporting was always a pain point. MagicBid changed that completely their dashboards are clear and match our own numbers every time. No chasing discrepancies at month-end anymore. CPMs held steady even during our highest-traffic periods. That kind of consistency is hard to find.

Rohit Singhal — company logo
Sapna

Sapna

Digital Lead

MagicBid has helped us improve our CPMs and overall performance. Their team is helpful, responsive, and always available whenever we need support. The dashboard is transparent and easy to use, making it simple to track and verify performance. Overall, we have had a smooth and positive experience working with MagicBid.

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Trusted by 600+ Publishers worldwide
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Let’s Make Sure Every Impression Competes The Way it Should.

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