Google Open Bidding Integration

Google Open Bidding Integration + Open Auction 

fully managed by Magicbid across web, App, CTV to boost revenue with zero tech friction.

Higher CPMs • Better fill • More competition

Takes < 48 hours • No SDK changes

Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms
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What It Is ?

Google Open Auction

Google’s standard auction advertisers bid only via AdX.
Solid base revenue.

Google Open Bidding

AdX + external SSPs bid together inside GAM.
More competition = higher yield.

More bidders → higher CPMs → more revenue.

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Open Bidding vs Open Auction

Feature
Open Auction
Open Bidding
Demand Sources
Google AdX only
AdX + Multiple SSPs
Auction Competition
Limited
High
Revenue Potential
Baseline
Server-side optimized
Latency
Minimal
Open Bidding
Best For
Entry-level setups
Scaled publishers

Not sure which setup fits your inventory?

Talk to our Pragrammatic Expert

How MagicBid Integrates Google Open Bidding

No SDK changes. No engineering required.

GAM audit & eligibility check

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Enable Open Auction + Open Bidding

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Top SSPs onboarding
(PubMatic, Magnite, OneTag, InMobi & more)

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Floor & auction optimization

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Ongoing monitoring, reporting & policy alignment

Why Choose MagicBid ?  

Google Channel Partner (MCM)

Works across Web, App & CTV

Access to premium global SSP demand

Built-in IVT & fraud protection (MagicShield)

Dedicated yield & monetization experts

Why MagicBid ?

How It Works Mobile

Publishers Who Stopped Guessing

Real publishers. Real numbers.

Saagar Sharma

Saagar Sharma

Deputy Manager at ABP Network

At our scale, small gains in programmatic yield add up fast. MagicBid delivered that across both web and CTV inventory, and their team was quick to jump in whenever something needed fixing.

Saagar Sharma — company logo
Rohit Singhal

Rohit Singhal

Manager At Jagran New Media

We've worked with a few programmatic partners in the past, and reporting was always a pain point. MagicBid changed that completely their dashboards are clear and match our own numbers every time. No chasing discrepancies at month-end anymore. CPMs held steady even during our highest-traffic periods. That kind of consistency is hard to find.

Rohit Singhal — company logo
Sapna

Sapna

Digital Lead

MagicBid has helped us improve our CPMs and overall performance. Their team is helpful, responsive, and always available whenever we need support. The dashboard is transparent and easy to use, making it simple to track and verify performance. Overall, we have had a smooth and positive experience working with MagicBid.

Sapna — company logo
Trusted by 600+ Publishers worldwide
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Get Incremental Revenue from Your Inventory

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