Google Open Bidding Integration

Google Open Bidding Integration + Open Auction 

fully managed by Magicbid across web, App, CTV to boost revenue with zero tech friction.

Higher CPMs • Better fill • More competition

Takes < 48 hours • No SDK changes

Get Setup Support

Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms
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What It Is ?

Google Open Auction

Google’s standard auction advertisers bid only via AdX.
Solid base revenue.

Google Open Bidding

AdX + external SSPs bid together inside GAM.
More competition = higher yield.

More bidders → higher CPMs → more revenue.

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Open Bidding vs Open Auction

Feature
Open Auction
Open Bidding
Demand Sources
Google AdX only
AdX + Multiple SSPs
Auction Competition
Limited
High
Revenue Potential
Baseline
Server-side optimized
Latency
Minimal
Open Bidding
Best For
Entry-level setups
Scaled publishers

Not sure which setup fits your inventory?

Talk to our Pragrammatic Expert

How MagicBid Integrates Google Open Bidding

No SDK changes. No engineering required.

GAM audit & eligibility check

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Enable Open Auction + Open Bidding

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Top SSPs onboarding
(PubMatic, Magnite, OneTag, InMobi & more)

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Floor & auction optimization

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Ongoing monitoring, reporting & policy alignment

Why Choose MagicBid ?  

Google Channel Partner (MCM)

Works across Web, App & CTV

Access to premium global SSP demand

Built-in IVT & fraud protection (MagicShield)

Dedicated yield & monetization experts

Why MagicBid ?

How It Works Mobile

What Publishers Say About Us

Before MagicBid, monetization felt like guesswork. We had demand, but no clarity on what was actually working. Once we moved to MagicBid, the transparency alone was a game changer. We finally understood where revenue was coming from and our yield followed naturally.

Anuj Chauhan

We were struggling with low fill rates and unstable CPMs in our app inventory. MagicBid didn’t just plug in demand they optimized it. Their team fine-tuned our setup, reduced inefficiencies, and helped us stabilize revenue without hurting user experience.

Nick Cooper

What stood out wasn’t just the tech it was the partnership. The MagicBid team actually cares about long-term growth, not short-term wins. From onboarding to optimization, they’ve been proactive, responsive, and genuinely invested in our success.

Ali Shah

As we expanded from web to CTV and performance-driven demand, managing monetization became complex fast. MagicBid helped us unify everything under one strategy, without forcing migrations or breaking what already worked. Scaling finally felt manageable.

Vikram Singh

Trusted by 600+ Publishers worldwide
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Get Incremental Revenue from Your Inventory

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