Smarter OpenRTB Auctions, Built for Web, App, and CTV

Deliver fast, transparent, and buyer-friendly auctions across Web, App, and CTV
built on OpenRTB 2.6

Trusted By

600+

Global Publishers

Over

8B+

Monthly Impressions

Partnered with Leading Ad Platforms
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Challenges with OpenRTB performance

Incomplete or poorly mapped bid requests

High rejection rates from DSPs

Latency that impacts viewability and user experience

Limited compatibility across formats and environments

Complex integrations that slow teams down

How MagicBid’s OpenRTB 2.6 Setup Works

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CTV Ad Podding Support

Structure your video inventory the way buyers expect with podding logic, skip signals and cleaner targeting for premium CTV demand.

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Low-Latency Auction Handling

Auctions processed in under 150ms. Built to deliver faster load times and higher viewability.

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Fully Mapped Bid Requests

All device, user, content, and inventory signals included. Cleanly structured and version-compliant.

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Privacy & Compliance Ready

Supports GDPR, TCF v2.2, CCPA, COPPA, and DSP-specific consent frameworks.

Subscribe to Monetization Insights

Stay updated on auction optimization, demand trends, and integration best practices.

Seamless Integration

Built to adapt. Our infrastructure supports all major integration methods across Web, App, and CTV with minimal setup and maximum compatibility.

Client-side header bidding (Prebid.js, TAM)

Server-to-server bidding (direct OpenRTB pipes)

JS or SDK wrappers for Web, App, and CTV

Direct DSP & PMP connections

Designed for Delivery

Every OpenRTB request is structured for performance clean, complete, and optimized to drive:

Higher DSP eligibility

Fewer bid rejections

Better match rates

More consistent demand across partners

Publishers Who Stopped Guessing

Real publishers. Real numbers.

Saagar Sharma

Saagar Sharma

Deputy Manager at ABP Network

At our scale, small gains in programmatic yield add up fast. MagicBid delivered that across both web and CTV inventory, and their team was quick to jump in whenever something needed fixing.

Saagar Sharma — company logo
Rohit Singhal

Rohit Singhal

Manager At Jagran New Media

We've worked with a few programmatic partners in the past, and reporting was always a pain point. MagicBid changed that completely their dashboards are clear and match our own numbers every time. No chasing discrepancies at month-end anymore. CPMs held steady even during our highest-traffic periods. That kind of consistency is hard to find.

Rohit Singhal — company logo
Sapna

Sapna

Digital Lead

MagicBid has helped us improve our CPMs and overall performance. Their team is helpful, responsive, and always available whenever we need support. The dashboard is transparent and easy to use, making it simple to track and verify performance. Overall, we have had a smooth and positive experience working with MagicBid.

Sapna — company logo
Trusted by 600+ Publishers worldwide
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Let’s Make Sure Every Impression Competes The Way it Should.

Get Started

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