Ad Tech
Rewarded Video Ads
magicbid_marketing

Rewarded Video Ads: Everything You Need To Know

Rewarded Video Ads: Everything You Need To Know

Video ads are a form of digital advertising that uses video content to promote a product, service or brand. These ads are displayed on various online platforms including social media, websites and streaming services. Engagement, storytelling, Visual Appeal are the certain benefits of rewarded video ads. Did you know! Rewarded Ads? Rewarded video ads are a dynamic and versatile form of advertising, offering diverse opportunities for businesses to connect with their audience in a visually compelling way. Successful video ads often combine creativity, strategic targeting and clear understanding of the target audience. 

What are Rewarded Video Ads? – Explained

Rewarded video ads are in app advertising format where users voluntarily choose to watch a short commercial in exchange for a reward or incentive within a mobile application or game. Rewarded video ads bring out voluntary engagement, use of friendly approach, incentive and reward, integration in app and games, enhanced user retention and come up with monetization strategies. 

What are Rewarded Video Ads

Magicbid comes as a boon in terms of rewarded video Ads where you can watch a video ad and get yourself back in the process. 

Rewarded Video Ads Revenue and eCPM Rates

Rewarded video ads are a type of mobile advertising format where users choose to watch a video advertisement in exchange for some reward within the app or game they are using. These rewards can include in app coins, extra lives, power ups or virtual goods. The key aspect is that users opt to view the ads voluntarily in exchange for a benefit. 

Revenue and eCPM Rates

eCPM stands for effective cost per mile or ‘Effective cost per thousand impressions’. It is a metric used in the advertising industry to measure the estimated earning for a publisher per 1000 impressions of an ad. Ecpm is calculated by dividing total earnings by the number of impressions and then multiplying it by 1000.

For rewarded video ads, the Ecpm rate would indicate how much revenue a publisher can generate for every 1000 impressions of a rewarded video ad. The ECPM rate can vary based on factors such as type of app, the target audience, geographic location and the specified ad network or platform being used. Generally, rewarded video ads tend to have a higher ECPM rate compared to  other ad formats because users actively choose to engage with them. 

It’s important to know that ECPM rates are just one metric and publishers often consider the factors such as fill rate, user experience and overall User experience when evaluating the effectiveness of ad monetisation strategies. 

What are the Benefits of Rewarded Video Ads?

What are the Benefits of Rewarded Video Ads

1. Higher User Engagement: users opt to  watch rewarded video ads willingly in exchange for in-app rewards. This voluntary engagement leads to higher user attention and interaction. 

2. Increased Revenue: rewarded ads generally have a higher ECPM rate as compared to other formats. The advertisers are willingly paying more for ads that users actively choose to watch leading to increased revenue for app developers. 

3. Improved User Retention: offering in-app rewards for watching ads can enhance user retention. Users are more likely to continue using an app that provides them with benefits for their time spent. 

4. Monetization without Intrusion: Rewarded video ads provide a non intrusive monetization strategy. Since users willingly choose to engage with the apps it creates a positive experience without stopping the functionality of the app. 

5. Targeted Advertising: advertisers can tailor rewarded video ads based on user preference and behaviour, leading to more relevant and target advertising just can enhance the overall User experience and increase the likelihood of ad engagement. 

Best Practices for Rewarded Video Ads

Implementing rewarded video ads can be an effective strategy for monetizing your App while providing value to users. So let’s state out some practices that you can follow for the same. 

 

  • User friendly Integration: integrated provided videos ads seamlessly into the user experiences. Make sure they appear at natural brakes or points of engagement in your app. 
  • Opt In Approach: make the use of rewarded videos optional. Allow users to choose whether or not to watch an ad in exchange for a reward. 
  • Reward Value: ensure that the rewards offered are attractive and meaningful to users. This encourages more users to engage with the ads willingly. 
  • Frequency and timing: you should be mindful of the frequency of rewarded video ads. Bombing ads on users can lead to frustration and negative User experience. 
  • Ad Mediation: use ad mediation platform to maximise fill rates and revenue. These platforms can help you dynamically choose the best performing ad network for each user request. 
  • Testing and Optimisation: Regularly test different ad creatives, what structure and placements to identify what works best for your audience. 

By following these best practices you can try a balance between monetization and User experience creating a positive environment for both users and advertisers in your app. 

Rewarded video ads – Challenges

Best Rewarded video ads while effective and engaging users and providing incentives come with their own set of challenges and here are some challenges that are associated with rewarded video ads. 

Rewarded Video Ads

1. User Experience Concerns: balancing the delivery of ads without interrupting the User experience can be challenging. if the ads are two intrusive users may become annoyed and disengage from the app

2. Ad Relevance: ensuring that the rewarded video ads are relevant to users interest and preference is crucial. Poorly targeted ad may not resonate with users leading to lower engagement and conversion rate. 

3. Reward Management: Determining the right balance for reward is essential. If the rewards are two generous it may impact the app’s monetization strategy. 

4. Integration Challenges: implementing and integrating rewarded video ads seamlessly into the apps can pose technical challenges ensuring compatibility with different platforms and devices is crucial for a smooth User experience. 

5. Measurement and Analytics: Measuring the effectiveness of rewarded video ads and attributing their impact on user engagement or conversion can be Complex accurate analytics tools that are necessary to assess the true value of these ads in the overall marketing strategy. 

Addressing these challenges requires an easy approach that considers both the User experience and business of the app. Developers and advertisers must continuously monitor and adapt strategies to ensure the effectiveness and sustainability of rewarded video ad campaigns. 

Rewarded Video Ads vs. Interstitial

Rewarded ads and interstitial ads are two different types of mobile advertising format each serving a distinct purpose in engaging users. They serve different purposes in terms of user interaction, engagement and incentive offered. Let us look at some key differences. 

Rewarded Video Ads vs. Interstitial Ads

  • Rewarded Video Ads: users choose to watch rewarded with your ads voluntarily. They typically offered incentives such as in app currency, extra lives or other rewards in exchange for viewing the ad. 
  • Interstitial Ads: interstitial ads are full screen ads that appear at natural transition points within the app, such as between levels or during pauses in users interaction. 
  • Rewarded Video Ads: the primary feature of rewarded video ads is the exchange of value. Users are awarded for their time and attention within a benefit enhancing their overall experience. 
  • Interstitial Ads: interstitial ads typically do not offer direct incentive to users; instead they aim to capture the user’s attention with the ad content itself promoting product services or other placement features without providing immediate rewards. 

Both rewarded video ads and interstitial ads serve as effective monetization strategies, they differ in terms of user interaction, in Centre placement within the app. Rewarded video ads emphasise user choice and value exchange where interstitial ads aim to capture attention during natural break in the User experience. 

Conclusion

Rewarded video ads create a win-win scenario by providing users with incentives, increasing revenue for developers, and offering advertisers a platform where users are actively engaged with their content. 

By using ad format switching in magicbid where if your ecpm is less than your interstitial ad then the rewarded ad formatting takeovers so that publisher may retain a good revenue. Hence magicbid runs 20+ ad networks and 80+ advertisers demand sources to generate a good revenue and rewarded Ads are one among them. 

Ad Tech
What are Rewarded Ads?
magicbid_marketing

What are Rewarded Ads – Explained

What are Rewarded Ads – Explained

Did you know! Rewarded ads are a type of advertising format commonly used in mobile games, in which users are offered incentive or reward in exchange for engaging with the ad content. Magicbid uses auto ad switching where if your eCPM is less than interstitial ads then the rewarded format takes over, so that you don’t lose your lifecycle and it eventually then helps you to maintain a revenue. 

Key Features of Rewarded Ads

Key Features of Rewarded Ads

These are some key features of rewarded ads: 

  • Incentives: Users are typically offered rewards such as in app coins, additional lives, power ups and other virtual goods in exchange for watching the entire ad or completing a specific action. 
  • User Engagement: Reward ads often lead to hire user engagement as users are willingly choosing to view the content in exchange for a reward this can result in a more receptive audience for advertisers. 
  • Extended User Session: Users may spend more time within an app or game when rewarded ads are implemented as they are motivated to interact with the ad to gain the offered rewards. 
  • Monetization for Developers: For app and game developers rewarded ads provide a way to monetize their product without relying solely on in app purchases. Ad revenue is generated based on user interactions with the ads. 
  • Positive user experience: Because the users willingly opt to watch the ad, the overall experience tends to be more positive. This can contribute to higher user retention and satisfaction. 

What are Rewarded Ads for Website

Rewarded ads for websites follow a similar concept to rewarded in mobile apps. These ads are designed to incentivize users to engage with the ad content by offering them some form of reward. There are some key aspects of rewarded ads for websites. Incentive, user engagement, monetization challenges for Website, extended user session, positive User experience, promotion and brand awareness are the major offerings of rewarded ads. 

What are Rewarded Ads for Website

Implementing rewarded ads on websites require a thoughtful approach to ensure that the rewards offered are aligned with the interest of the target audience. It is essential to strike a balance between monetization goals and providing a user experience to maintain trust and engagement. 

How Rewarded Ads Work

How Rewarded Ads Work

Rewarded ads usually work by offering users a reward or incentive in exchange for their engagement with the ad content. This process involves quite a few steps and they are – 

1. User Opt-In

Users are given the option to watch an advertisement voluntarily. This could be presented as an offer to earn in-app currency, unlock additional content, or receive some other virtual benefit. This approach is crucial for maintaining a positive User experience as users voluntarily choose to interact with the ad. 

2. Watch for Reward

When users opt-in, they watch a short video ad or engage with some form of promotional content. The content is usually brief, often ranging from a few seconds to a minute.

3. Earn Rewards

After watching the ad, users receive the promised reward. This could be in the form of in-app currency, extra lives, power-ups, or other virtual goods, depending on the nature of the application.

Rewarded ads are popular among both users and developers for several reasons:

  1. User Engagement – rewarded ads aim to boost user engagement by providing a clear value proposition.  users are more likely to interact with the ad if they perceive the offered rewards as valuable and desirable
  2. Monetization – for Website owners and publishers rewarded ads offer a means of generating revenue beyond traditional display advertising. Advertisers pay for user interactions and website owners on a share of that revenue. 
  3. Incentivized Actions – Rewarded ads can be used to encourage users to take specific actions within an app, such as viewing content, completing levels, or spending more time on the platform.
  4. Virtual Goods – Users appreciate the opportunity to earn virtual rewards, enhancing their overall experience and progression within the app.
  5. Integration in apps and websites: rewarded ads are commonly integrated into mobile apps, games. Website developers and publishers incorporate ad placement strategically within their content to maximise user engagement and revenue.
  6. Positive user Experience: The voluntary nature of rewarded ad contributes to a positive User experience. Users are more likely to view the interaction as a fair exchange of their time and attention for valuable rewards. This approach contrasts with more intrusive ad formats that disrupt the User experience. 
  1. Tracking and Analytics: advertisers and Developers use tracking and analytics tools to monitor user interactions with rewarded ads. This data helps optimise ad campaigns, improve targeting and enhance the overall effectiveness of the rewarded ad strategy. 

Why to use Reward Ads? 

There has been a lot of competition in the mobile gaming market. The developers have also been focused on retention. Striking the balance between monetization and user experience is critical to the success of the game.

Why to use Reward Ads 

Rewarded ads are one of the most popular these days and are the correct way to balance between both of them. It is act as a win for users, a win for developers and a win for advertisers. 

Conclusion 

Rewarded ads create a mutually beneficial scenario where users, developers and advertisers all stand to gain. Users get valuable rewards, developers generate additional revenue and advertisers connect with the more engaged audience that respects users’ choice. In this growing marketplace, magicbid finds an effective way to generate revenue offering a paramount success.

Ad Tech, Monetization
What are Banner Ads
magicbid_marketing

What are Banner Ads and how do they work – Explained

What are Banner Ads – Explained

Did you know? What are banner ads, In the early days of the Internet, banner ads were the only type of advertising available. Here is an article that explains what are banner ads. The first ads published on the Internet were banner ads. Banner ads are like virtual billboards on the internet. they are rectangular ads you get to see on the top, bottom, or side of a web page or app. Clicking on them usually will take you to the advertiser’s website. They are like the online version of catching someone’s attention while they move through the digital neighborhood.

What are Banner ads on websites? 

What are Banner Ads on websites

Banner ads on websites are Static or dynamic and are strategically positioned on a website to capture consumers’ attention through advertising. Brands promote themselves as well as encourage viewers to visit the brand’s website. 

These are impactful ways through which customers derive traffic, Sell a product, or grab attention. You may unlock your earning potential with MagicBid which comes along AI-driven strategies that help you connect with a marketplace quite easily. 

Different Types of Banner Ads 

Different Types of Banner Ads

Banner ad provides the finest User experience and each one of them catches the eye in its way. 

  1. Standard Banner Ads: These are the Classic rectangles or squares you get to see on the websites. 
  2. Leaderboard Ads: These are wide and short banners usually at the top of a page. 
  3. Skyscraper Ads: They are tall thin banners that are often displayed on the side of a web page. 
  4. Rectangles: It is a rectangle that is simple and effective. 
  5. Interstitial Ads: They pop up between page transitions or during app use grabbing the highest attention. 
  6. Expandable Ads: They start small and can expand to a larger size when clicked over. 
  7. Video Ads: These are moving pictures but in a banner form they can be quite attention-grabbing. 
  8. Interactive Ads: These let users engage with the ad in some way like games or quizzes. 

How to Create Banner Ads for Website or App

Creating a banner ad for a website or application involves a lot of creativity and technical knowledge so let’s look at a simplifying guide to learn the same. 

Best Effective Ways to Create Banner Ads

1. Define Your Goal and Choose Ad Type and Size

Before creating a banner ad for the website you should know what you want to achieve with the ad. Is it a brand awareness campaign? Is it for clicks or conversions? 

Later to Select the type of banner ad (Standard, leaderboard, Skyscraper, etc.) and the size that fits your needs. 

2. Design Creatives

Using eye-catching visuals and compelling copy. Keep it concise and focused on your message. 

3. Follow Platform Guidelines

Different platforms have specified requirements. Adhere to size restrictions, file format and other guidelines. 

4. Include a Call to Action  (CTA) 

Prompt users to take action. Whether it’s “Shop now”, ” Learn More”, or “Sign up”, “make it clear what you want me to do. 

5. Optimize for Mobile

Ensure your ad looks good and functions well on mobile devices. Many users browse on their phones or tablets. 

6. Test and Iterate

A/B testing can help you figure out what works best. Tweak elements like color, Text, or CTA to see what resonates with your audience. 

7. Use High-Quality Images

Blurry or pixelated images can turn people away. Opt. for high-resolution, Professional-looking visuals. 

8. Link Properly

Ensure that clicking on the ad takes users to the right landing page. The link should match the CTA. 

9. Comply with Ad Policy

Be aware of any legal or platform-specific restrictions. This includes not using copyrighted material without permission. 

10. Track and Analyse complying with ad policies

Use analytics tools to track the performance of your ad. Learn from the data and refine your future campaigns. You should also be aware of any legal or platform-specific restrictions. This includes not using copyrighted material without permission. 

What are Banner Ads? How Do They Work

Banner ads are a form of online advertising that appears on websites in the form of a graphic display typically they are rectangular images present at the top, bottom, or side of a web page and they are meant to draw attention and drive traffic to the advertiser’s website when clicked. Did you know? what are the different types of banner ads?

The way they work is pretty straightforward. Advertisers create visually appealing banners with a combination of images and text that convey their message or promote their product. They didn’t pay a website owner or a network or website to display these banners on pages. The payment can be based on various models such as cost per click which is CPC where the advertiser pays each time someone clicks on the ad or cost per 1000 Impressions (CPM) where the advertiser pays for every thousand times the ad is displayed regardless of the click. 

Banner Ads and how do they work

When a user clicks on a banner ad they are typically redirected to the advertiser’s website or a specific landing page. This is where the advertiser hopes to convert the user into a customer whether it’s truly making a purchase, signing up for a newsletter, or some other desired action. 

Sample Code for Banner Ads

This is a sample code for implementing a banner ad in a web page using HTML and  JavaScript. 

Sample Code for Banner Ads


<script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script>
<div id="GPT-passback">
<script>
window.googletag = window.googletag || {cmd: []};
googletag.cmd.push(function() {
googletag.defineSlot('/123456/example', [[336, 280], 'fluid', [300, 250]], 'GPT-passback').addService(googletag.pubads());
googletag.pubads().set('page_url', 'example.com');
googletag.enableServices();
googletag.display('GPT-passback');
});
</script>
</div>

Banner Ad Units

Banner ad units which are also known as banner ads are a common type of online advertising format used on websites and other digital platforms. These units typically consist of graphical elements and are displayed within a web page’s content. 

Banner ad units are a popular choice for advertisers because they are visually engaging and can be placed strategically on a website to attract the attention of visitors. These ads often feature images, texts, and sometimes animations, and they serve various purposes such as promoting products, services, events, or brand awareness.

Characteristics of Banner Ad Units

  • Banner ad units come in various standard sizes and advertisers can choose the dimensions that best suit their campaign goal and available space on the website. 
  • Placement: Banner ads can be static or interactive. 
  • Clickable: Banner ads often include call-to-action buttons or links that when clicked direct users to advertisers’ websites or landing pages. 
  • Tracking: advertisers use tracking tools and metrics to measure the performance of banner ad units including click-through rate, Impressions, and conversions. 
  • Ad Network Banners: banner ads are open soft through ad networks or add platforms start to connect advertisers with website publishers this allows for add-targeting and efficient and delivery

Banner ad units are an integral part of digital advertising and can be found on a wide range of websites from news portals and blogs to E-Commerce sites and social media platforms. They are versatile and effective means of reaching a broad online audience and are commonly used in online marketing campaigns. 

Conclusion

A banner ad is effective as it attracts brand awareness, generates leads, and re-targets the audience. These ads are instantly noticeable because of their size and color and separate your business from the rest of the crowd. Magicbid clearly accelerates the algorithm which optimizes the ad network selection based on various factors such as CPM, user engagement, and rate. 

Ad Tech, Marketing
What is Programmatic Ad Mediation
magicbid_marketing

Programmatic Ad Mediation by MagicBid for High Ad Revenue

What is Programmatic Ad Mediation? Explained for Publishers

The mobile app market is thriving, with an estimated worth of USD 228.98 billion in 2023, largely driven by the surge in in-app spending facilitated through advertising. As marketers recognize the value of in-app traffic, they have shifted their focus from web-based campaigns to in-app advertising. To efficiently generate scalable revenue from mobile apps, developers are increasingly turning to ad mediation as a comprehensive app monetization solution.

Technology that is used in digital advertising that lends out help to the publishers in terms of web apps and other content platforms maximizing ad revenue. It basically involves optimizing and managing multiple sources or networks to ensure that the most relevant and high paying ads are displayed to the user. Let’s understand the working of programmatic ad mediation: 

  1. Multiple ad sources: publishers here will typically have multiple ad networks and demand partners from which to source ads. 
  2. Ad Requests: Whenever a user visits a website or an application the publisher’s inventory gets divided into different ad slots. These sources work for the display of ads. Whenever a user opens a page and interacts with an application, ad requests are generated for these slots. 
  3. Mediation Layer: A programmatic ad mediation platform such as magicbid sits between the publisher and the various sources it also acts as a mediator receiving ad requests from the publisher. 
  4. Ad Decisioning: After the evaluation of various available ad sources by the mediation platform and watching the historical performance data to make a real time decision on which ad source to prioritize for each ad slot. This decision depends upon ads relevance to the user, the expected CPM and other performance metrics. 
  5. Ad Serving: The mediation platform then sends a request to the chosen ad source which responds by sending an ad to be displayed in the ad slot. The ads will then be delivered to the user’s device. 
  6. Auction and Optimization: In cases where multiple ad sources are bidding for the same ad slot, an auction takes place. This auction will help to determine which ad sources get to display its ad. 
  7. Reporting and Analysis: Programmatic Mediation platform usually provides publishers with detailed reporting analytics. It helps publishers understand which ad sources are performing well so that they can decide accordingly.

The programmatic ad mediation encapsulates efficiency, user-friendly experience, Data driven decision making and maximized revenue. 

Why is Programmatic Ad Mediation Important for Your Business?

Why is Programmatic Ad Mediation Important for Your Business

Programmatic ad mediation is important for business, Publishers and app developers for different reasons. It maximizes ad revenue, maintains efficiency and automation, diversification of ad sources, improves user experience, Data driven decision making, Monetization across platforms, Testing and Optimization, Ad inventory management, Auction and Competitive Bidding, and Ad Blocking Mitigation. 

Understanding Ad Mediation for Mobile Apps

Understanding Ad Mediation for Mobile Apps

Ad mediation addresses a common challenge in the app ecosystem: managing multiple ad networks with diverse ads that are complex and time-consuming. While adopting a single network might seem like an easy solution, it could lead to missed revenue opportunities. Ad mediation offers a remedy by allowing developers to access numerous ad networks through a single software development kit (SDK).

The Process of Ad Mediation for Mobile Apps

The Process of Ad Mediation for Mobile Apps

Ad medication for mobile applications is a process that helps developers to maximize their advertising revenue by managing multiple ad networks. 

  • Chosen ad mediation platform that suits your needs. 
  • Create accounts and obtain the necessary credentials for the ad network you want to work with. Configure each one of the networks within the ad mediation platform providing API keys, placement IDs, and other relevant and other information. 
  • Prioritize network-based eCPM Or other performance metrics. 
  • The ad mediation platform evaluates the mediation rules and selects the most suitable ad network for the request. 
  • The Chosen network will then fetch an ad for display. 
  • The platform will then provide analytics and reporting tools that will allow you to monitor the performance of the network and ad placement. 
  • Continuously analyze the data to optimize your ad mediation strategy, you may use ad mediation tools to filter out the low quality or inappropriate ads to maintain a friendly User experience. 

The process of ad mediation for mobile apps involves a combination of Technical integration, strategic decisions making and ongoing monitoring to ensure that you are maximizing your advertising revenue while providing a positive User experience. 

  • Ad Request: The ad mediation platform receives an ad request from the app.
  • Ad Network Selection: The platform compiles a list of ad networks capable of delivering an ad.
  • Prioritization: Ad networks are ranked based on bid performance, with the highest bids taking precedence. Publishers can also customize the order to suit their preferences.
  • Allocation: The mediation platform assigns the ad request to the top-ranking ad network. If not successful, it moves on to the next in line.
  • Ad Delivery: The winning bidder’s ad gets served in the designated ad spot.

Types of Mobile Ad Mediation: What Works Best?

Mobile ad mediation comes in two forms: direct management by app creators and mediation by ad mediators, often represented by ad networks and agencies. The key distinction lies in the level of involvement. 

Ad Mediation on Your Own: Pros and Cons

  • Pros:
    • Monetize the app even with a small user base.
    • Complete control over ad types, placements, and frequency.
    • Choose ad partners that align with your audience’s preferences.
    • Retain all revenues without sharing with third-party providers.
  • Cons:
    • Requires significant time and effort.
    • Frequent testing and optimization for the best results.
    • Daily monitoring and maintenance for high CPM and fill rates.
    • Increased SDKs can burden the app.

Ad Mediation Platform MagicBid.ai: Pros and Advantages

  • Pros:
    • Access to leading advertisers and networks with one lightweight SDK.
    • Over 90% fill rate with easy onboarding and approval process.
    • Ensured high CPMs and monthly revenue with daily optimization using Artificial intelligence and Machine Learning.

Reasons for Choosing Ad Mediation: How It Boosts Revenue

Reasons for Choosing Ad Mediation

Ad mediation comes as a technique that is used by app and website developers to manage and optimize their revenue for advertisement. It not only maximizes revenue but often supports various ad formats that target geographically filling Optimization rates. The data driven approach of ad mediation helps publishers identify which networks will be more effective at generating revenue. Hence it initiates Ad quality control and Ad network management with detailed analytics and reporting implementing monetization strategy. 

Choosing ad mediation is a great part of your advertising strategy which offers several reasons. It comes as a great strategic decision that aims to optimize your ad revenue and enhance the User experience monetizing their digital asset effectively and ensure a steady and growing stream of Ad revenue. 

  • Maximum Bids with Minimum Effort: Mediation connects multiple ad networks, increasing competition and driving higher bids.
  • More Ad Networks to Choose From: Diverse networks cater to specific regions and ad types, offering better fill rates and eCPMs.
  • Reduced SDK Bloat: Integration is simplified with one SDK that connects to multiple networks, expanding your inventory reach.
  • Optimization Options: Mediation optimizes ad network statistics based on real-time data, targeting relevant and high-paying ads.
  • Unified Reporting: Manage all networks and revenue through a single dashboard, facilitating revenue maximization.

Choose the Right Programmatic Ad Mediation Platform!

Choose the Right Programmatic Ad Mediation Platform

Mobile ad mediation, particularly through platforms like MagicBid.ai, holds the key to unlocking the full potential of in-app and web monetization. By embracing ad mediation, developers can boost CPM rates, fill rates, and overall revenue while streamlining the management of multiple networks. When choosing an ad mediation partner, consider factors such as network support, user experience, reporting capabilities, and SDK ease of use. With the power of ad mediation, you can propel your app monetization strategy to new heights and reap immediate benefits. 

Start your in-app monetization journey with MagicBid programmatic mediation today! Contact Us.

Ad Tech
admin

What is Ad Refresh and How Does It Work? Improving In-App Ad

What is Ad Refresh and How Does it Work?

Did you know? What is Ad Refresh and How Does it Work? As a publisher seeking ways to enhance your ad yield, you may have come across ad refresh, a tool that offers the potential to generate additional revenue from the same ad units and app users. But what exactly is ad refresh, and how can it benefit your app monetization strategy? In this article, we’ll address these questions and more, providing valuable insights into the world of ad refresh.

What is Ad Refresh?

Ad refresh, also known as ad rotation or ad reloading, is a digital advertising technique used to update or change the advertisements displayed to users on a webpage or within a mobile app. This strategy is employed to keep ad content fresh and engaging, with the aim of improving ad performance and user engagement.

Understanding Ad Refresh

Ad refresh, also known as auto ad refresh, is a technique where a new ad is served to an existing ad unit. This approach enables publishers to display more ads to a user during a single session without reloading the entire page. By adopting ad refresh, publishers can significantly increase the number of ad impressions and, consequently, their ad revenue.

Types of Ad Refresh

Types of Ad Refresh

  • Time-Based Refresh: Advertisers can set predefined time intervals for ad refresh. Ads are reloaded after a predetermined time window, such as 15, 30, or 60 seconds. This approach may impact ad viewability and revenue, as advertisers might be reluctant to spend on units that are not being seen.
  • Event-Based Refresh: Ad refresh occurs when a specific event, initiated by the publisher, takes place. This type is ideal for displaying fresh content, such as game scores or stats.
  • Action-Based Refresh: Ad refresh is triggered when a user completes certain actions. Using user activities as triggers ensures the user is actively engaged, leading to higher view ability compared to time- and event-based refreshes.

Ad Refresh and Load Times

Ad refresh does not affect the initial app load time. When ad refresh is triggered, the app sends new queries to the ad server, consuming a small amount of additional bandwidth. Therefore, while ad refresh increases data usage, it has no impact on the original app load time.

Maintaining eCPM with Ad Refresh

Properly implemented ad refresh, based on acceptable preset settings, will not lower your eCPM. Adhering to Google’s and other ad exchanges’ approved preset settings ensures you continue to receive ad fills and generate incremental revenue.

Ideal Candidates for Ad Refresh

Apps with longer session durations are well-suited for ad refresh. Gaming apps, service-based apps, and educational apps can particularly benefit from ad refresh, leading to increased ad yield.

Best Practices for Effective Ad Refresh

To ensure successful ad refresh implementation, consider the following best practices:

  • Use ad refresh on apps with engaging content.
  • Avoid reloading too frequently; maintain a minimum duration of at least 15 seconds to count impressions accurately.
  • A/B tests different triggers to determine the most effective approach for your app.
  • Track Revenue Per Session (RPS) as a key success metric.
  • Familiarize yourself with ad network policies to avoid policy breaches.
  • Partner with reliable ad tech suppliers or consider ad mediation providers like MagicBid for increased ad yield while maintaining inventory quality and eCPMs.

What is Ad Refresh and How Does it Work?

  • Improved Engagement – Ad refresh keeps ad content fresh and engaging, reducing banner blindness and increasing the likelihood of user interaction.
  • Higher Click-Through Rates (CTR) – When users see a new ad creative, they are more likely to click on the ad, leading to higher CTRs and potential conversions.
  • Optimized Revenue – Website publishers can maximize ad revenue by implementing ad refresh, as it often results in increased ad impressions and user engagement.
  • Dynamic Messaging – Advertisers can adapt their messaging in real-time, making it relevant to current events or user behavior.

Publisher Guide for Improving In-App Ad Yield

MagicBid believes that when ad refresh benefits both brands and users, publishers can sustainably scale up their ad revenue. By optimizing the number of ad units and page load time, ad refresh can become the answer you’ve been seeking to boost your ad yield. Partner with MagicBid to maximize the potential of ad refresh and ensure a successful app monetization strategy.

FAQ: Frequently Asked Question
  1. What are the benefits of ad refresh?:– The purpose of ad refresh is to enhance ad exposure, engagement, and revenue on a website or digital platform through the optimization of the ads.
  2. What are the different types of ad refresh?:- Firstly user action refreshes are based on user-guided navigation. The second thing Event-Driven content changes cause both page content and ads to refresh based on publisher-initiated events.
  3. How do you implement ad refresh?:- Ad Refresh basically works on measuring the engagement and fill rates before/after refreshing the ad inventories. Monitor Revenue per session as success measures matrices. Implement ad refresh on pages with engaging content on your website.
  4. What is the ad refresh rate?:- Ad impressions are generated on a mobile app based on the refresh rate. You can choose to not refresh ads or to refresh them every 30 to 120 seconds. You should have your ads persist for 60 seconds or longer, depending on the functionality of your app.
Conclusion

In conclusion, ad refresh is a dynamic strategy in digital advertising that aims to combat banner blindness, boost user engagement, and increase ad revenue. When used thoughtfully and in moderation, ad refresh can be a valuable tool for advertisers and publishers alike, helping them deliver more effective and engaging online ad campaigns.

Choose MagicBid today and explore new horizons in Ad Refresh and Mobile App Monetization, driving your success to new heights. Your app’s profitability starts here, with MagicBid.

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