What is Hybrid Monetization – MagicBid.Ai
What is hybrid monetization? Let's land up on its whole model. It refers to the business strategy or model which combines multiple methods that generate revenue. This monetization method comes as a mixture of different approaches together. This model of monetization uses a combination of in-app purchases and In-app ads that blend to maximize revenue at large. The clear goal of the developer is to enrich the lifetime value by using any number of those combinations together. The hybrid monetization model comes as a strategic move that improves the user to enhance the app base. It also helps to enlarge the lifetime value overall. This model helps in the ad integration to maximize the revenue which is further made easy by the Magicbid SDK.Where did Hybrid Monetization come from?
Earlier there were not so many ways through which money could be made from the applications as there were only unlimited sources. Users then had two options: either they could make an in-app purchase or they may pay to download. Developers used to make their profit from the impression and the banner ad which turned out to be a solid way to generate revenue. There were also many loops in this as many of them were not spending money on In-app purchases, for a month. Therefore, the developers need to think about the other streams to generate revenue. The market starts to become more competitive and so are the developers. Hence, thinking of new ways turned out to be necessary. A monetization strategy was much needed as it helped to improve the experience of how ads were interwoven and thereafter came the hybrid monetization model.Hybrid Monetization for Mobile Gaming Apps
In the hybrid monetization model, the gaming app has to add a combination of strategies together to generate revenue and enlarge the profit percent. The in-app purchase, Advertising, Subscription, DLC and expansion packs, sponsorship and partnership, rewards, and offers help in the diversification of the revenue stream and cater to different players for overall profitability.
In casual games, the ads are the only thing around which the monetization revolves. Therefore, you need to hold the benefit and skill level which is usually simple, and make the game accessible to a large audience.
What are Rewarded Video Ads?
The rewarded video ads are used typically in games and in mobile applications where users get the option to watch an advertisement voluntarily in exchange for some benefit or in-app reward. There are several benefits of rewarded video ads that lead to success. These kinds of ads create value in exchange for all the advertisers getting the content and building a positive association with the ads. The developers can also make use of these kinds of apps to provide a high-quality user experience.Designing the Ad into the App
It is very important to give a user-friendly and seamless experience to the user. Sometimes the ads get designed in the actual application. The extra life could also be given to the player for watching a quick app or there could be a special weapon to reach on to the next level, for instance. Hence, Designing the ad into the app could be a better option for high-quality in-game monetization that could attract the user.In-App Bidding and What it Means for Developers
With the help of In-app bidding, the developers can sell the ad inventory in the auction. This kind of bidding refers to the optimization and selling of the ad inventory. Talking about the traditional way the developer could integrate different kinds of ad networks into their app and manage it individually that could be time-consuming and inefficient too.
In contrast with in-app bidding, the developers could run simultaneous auctions and maximize their revenue as it comes as an automated process. This kind of bidding also helps in creating a good network of ecosystems that not only allows developers to make use of the opportunity but also helps in the increase of ad impressions that eventually lead to the growth of your business.
The in app bidding also saves the time to manage the data giving a high CPM that increases revenue for the publisher.
